Chapter 356: On Variety Shows

Xu Ruoxuan said that he was very satisfied with acting in Venus, and he really played a group of people. I like this kind of thing more and more, standing in the shadows and making the yin people, so that the opponent can't find the slightest clue, and the yang conspiracy is used together. Watching the opponent follow the route he has set step by step, the sense of accomplishment is undoubtedly overwhelming.

"Didn't you see that when I finally asked to leave, Lao Wang's face was purple. I was afraid that something would go wrong, so I asked his assistant to pay attention when I walked out of the door, and if there was any problem, I would send it to the hospital quickly. Ye Xinru said with a smile, and several people were drinking coffee in the coffee shop opened by Xu Ruoxuan.

"I finally know why Sister Ge is the eldest sister." June said empatheticly, "I've been angry with you for half a year, and your face is still as usual, that's really not an ordinary person, only the eldest sister can hold on." ”

Speaking of this, Du Hanwen was also helpless, and spread his hands, "Sister Ge is Sister Ge after all, and those little tricks are useless on her." If it hadn't happened, there would have been nothing Sister Ge could do. Don't talk about it anymore, there's no point. ”

Xu Ruoxuan leisurely crossed his feet and swayed, "Actually, I'm wondering, Liao Xiaoqiao has been tossing with you for so long, is it about to expose their family background to you." ”

"You can drink coffee indiscriminately, you can't talk nonsense, if you spread the word out, the Liao family won't kill me." Du Hanwen laughed, "Xiao Qiao and I are mutually beneficial and win-win, the best partners in business." ”

"I don't know much about business, but I especially want to know what show you want to do if you come back." The issues that June is concerned about are also the issues that Ye Xinru is concerned about. Yes, hurry up and tell my sister, I'm going to die in a hurry.

"Yes, now I have resigned, and I will wake up tomorrow, except for going to run the procedures and run the company. What else is there to do. Ye Xinru took advantage of the situation and said.

Du Hanwen had no choice but to throw out this topic that had been hidden for a long time, feeling that Ye Xinru would go crazy if he didn't know what to do next.

Since a year or two ago, Du Hanwen has actually been thinking about a comeback. There is no doubt that idol dramas are the mainstream of the market from the beginning of 2,000 years to 10 years ago, and even TV dramas are the mainstream of the entire market. Since the beginning of the decade, with the gradual rise of Chinese-language films and the full popularization of the Internet, a generation has grown. Movies and variety shows are beginning to enter the world of more people. This is entirely thanks to all kinds of illegal downloads, the selfless dedication of the subtitle group and rampant piracy, so that foreign dramas from Japan, South Korea, and the United States, and imported variety shows began to reverse their viewing habits.

Of course, the status of TV as a terminal influence, from now on, it is not a problem to maintain it for another twenty years. As for whether everyone will abandon TV in the future, it depends on how high the mortality rate of society is. Uncles and aunts who are not accustomed to using mobile terminals and network terminals as their first choice, the social status of grandparents gradually decreases, and it will naturally change.

However, that was not something Du Hanwen was worried about. So the goal set from the beginning is still on TV, and all online dramas are excluded. Look at the high evaluation of "Love Apartment" on the Internet, and there are few nominations for the Golden Bell Awards, you can know that when TV is in its heyday, don't make online content. Although it has the function of winning market position in the early stage, it is not useful. The dominant channel position and usage rate of TV terminals can be easily transformed, and the premise only needs a sober point in time to judge, which is for people who cross it. soeasy。

The goal is still to focus on the future success of TV variety shows, the draft thing. Du Hanwen is really too lazy to touch. It's very simple, looking at the draft brand value is good, and the market yield is high. But many people who are not insiders ignore a problem, that is, the draft is done by relying on TV stations. No production company is in charge of this, and there can be a good death. Take a look at the "Super Walk of Fame", which is popular all over the treasure island, which was produced by Venus. But the worse it gets in the back, why? The small market is a fatal factor, but the instability of the platform is also a key factor. It is not a TV station-led draft, and there is pressure on both publicity channels and funding.

Du Hanwen originally had time to read entertainment novels, and the male protagonist crossed over to open a production company. got a draft and it became popular. Now you know, fart, what obligation does the TV station have to broadcast to you. Because of the high ratings of the program, the advertising fee and the title fee are high? The people at the TV station are not stupid, and making this money is a one-shot deal. Only the brand that controls the draft, as well as the artist resources, fan resources, and channel resources contained under the brand. In order to lay eggs and eggs, without this brand, I will sow an egg for you. In reality, the brands of the drafts broadcast in the mainland are all in the hands of TV stations or subordinate media groups. Whether it's "The Voice" or "Good Song". So much so that the previous supergirl, the type man, is one of the models.

I don't have much interest in the draft, and I know that I can't play without a TV station participating in the draft. The most important thing is that it is not difficult to get the TV station involved, why should I send money to the TV station. The TV station is in control of the terminal, and it is useless to be reasonable with him, he only talks about interests. In this matter, the co-producer's return ratio is too low and there is no investment value.

"I have two directions, one is a weekend variety show, and the other is a new type of variety reality show." Du Hanwen said, and the three industry leaders who listened to it all blinked their eyes, and described it in one sentence, in the clouds, as if they understood it or not.

"I understand that weekend variety shows are blocky programs that are broadcast on Saturdays and Sundays, often more than an hour and less than an hour and a half." Ye Xinru propped her chin, "I don't know much about what a variety reality show is." ”

"It's not a thing." Du Hanwen shook his fingers, "The place I have been hesitating about is also here, the development of the market is a gradual process, from quantitative change to qualitative change." Just like the application of gunpowder, human beings have gradually entered the era of hot weapons, which has also happened for more than 100 years. But this type of variety reality show is like an atomic bomb, and its appearance will change the nature of war and change the habits of the market. Obviously, in my current position, this is unacceptable. ”

Xu Ruoxuan also propped up her head and rolled her eyes, "Why are you talking so much nonsense, don't you just want to say that the ass determines the head, although you have a very good idea now, but relying on the existing market position, stuffy hair and wealth are king." Isn't that right, a piece of. ”

Du Hanwen gave Xu Ruoxuan a thumbs up, "This is indeed the case, but Mi Ruizhi occupies a dominant position in the market, and it is the time for us to make a lot of money, why should we introduce the market into an era of simultaneous strength." This is an era when content is king and capital is the way, and the qualitative change of content leads to the collapse of the old pattern. Obviously, Kemi Wisdom has just sat on the throne, and I, as a vested interest group that eats dividends, will be unanimously opposed if I do something to change the industrial pattern. ”

June asked, "But from another point of view, shouldn't we continue to dominate the market by mastering the content of qualitative change?" ”

"That's a good question." Du Hanwen snapped his fingers, "Here's the problem, we do variety shows, not idol dramas." Kemi Ruizhi has initially established a core position in the idol drama market and has built a complete sales network in the mainland. But variety shows are a mature market, whether in Taipei or in the mainland. TV stations have a firm grip on the channels, and production companies have a firm grip on the resources. I believe that as long as our program inspires these people, it won't take three months for the same type of program to fly all over the sky. Obviously, this situation is not conducive to us making money. ”

"Profiteers." Xu Ruoxuan gave a comment.

Ye Xinru didn't think there was anything wrong with profiteers, she was also from the profiteer's country. Ask yourself the question you care about, "Of course, we still have time to think about this issue calmly, so for now, let's focus on the first direction you said." Weekend variety shows, block shows, this should be an innovative change on the existing program type. And it was broadcast on the weekend, successfully avoiding the broadcast time of idol dramas, perfect, let's talk about this first. ”

Seeing that Ye Xinru was so direct, Du Hanwen didn't have anything to say. nodded, "Weekend variety shows, everyone is familiar with them." I have produced and participated in acting, and I know what the process is, so I won't go into details. It is a trend for outdoor variety shows like "Two Days and One Night" to form a specific concept, but it does not mean that game shows have no soil for survival. In fact, there is a lack of novelty, and if there is something new, it will still be quite interesting, right? ”

"Of course, some people like to be out and about, and some people like to stay at home. This is something that turnip and cabbage each love, and the inherent viewing group will not change very much. Ye Xinru said with certainty, this is also a fact, and game programs have been prosperous for a long time, and the replacement of programs is just because the game class is still fresh or not.

"So I'll just solve the innovative thing." Du Hanwen smiled cheaply, and the two variety artists who were anxious were about to go crazy. Xu Ruoxuan looked at the two of them funny, and then looked at Du Hanwen, who didn't want to say anything more, shook his head, and smiled helplessly, Fortunately, I am an actor.

In June, I want to record the show and leave first, and Ye Xinru is also going to be busy. Du Hanwen nestled leisurely in the sofa chair and looked at Xu Ruoxuan. Vivian also naturally posed for a photo, pulling her body quite slender. By the way, Du Hanwen giggled, "Didn't Dai Liren learn from Yi Zhiyan and go to Montreal to prepare for the exhibition?" Won't you go along? ”

"What's the point, "Taipei 9 to 5" still lacks a profound breakthrough, and the content of the movie is a bit pediatric in the eyes of foreigners." Xu Ruoxuan pouted, "But "Blue Gate" is very promising this year, and the drama between the two girls is very expressive. ”

"That's, I almost bent Gui Lunmei, if it's not good-looking, it's a ghost." Du Hanwen looked at Xu Ruoxuan's legs deliberately swinging sideways, the long skirt fit the skin quite well, and the sense of line was very good.

"Why did Ah Ning go?" Xu Ruoxuan asked.

Du Hanwen's eyes didn't leave, "I'm sending her sister to the airport." ”

"So, by the time of dinner, you have a lot of time?" Xu Ruoxuan's eyes lit up.

"Well, that's the truth." Du Hanwen laughed.

"It's like you can have half an hour, just an ordinary person." Xu Ruoxuan hooked her fingers, "Twenty minutes is enough." (To be continued.) )