Chapter 168: Amazing Book Planning
ps: I came back from the hospital at almost 9 o'clock, and I rushed to send a chapter, my mother is going to have surgery tomorrow, and the gods and Buddhas bless her old man. + Title novel, thank you for your support.
Xiao Fei's thing is actually a development plan for Hanmo culture.
The plan is divided into three phases: short, medium and far.
Each stage has different development ideas and careful planning.
What surprised Liu Zelai was the book planning part of the project.
In this part, Xiao Fei gave a detailed explanation of the company's future book operation plan, and the general strategy is as follows:
First, in the early stage of the company's development, it was mainly based on similar books, and at this stage, Xiao Fei himself planned to come up with at least three novels every year for Hanmo Publishing and operation.
Moreover, according to Xiao Fei's plan, Hanmo Company will use high remuneration, prices ranging from 1,000 yuan to 1,000 yuan, and high royalties to attract domestic famous artists to hand over their works to Hanmo to operate.
This is the so-called source grabbing operation.
If you can catch some writers with market appeal, then sales will be quite guaranteed.
However, this action must be done with caution and not in a fierce conflict with the big publishing houses, so as not to cause unnecessary trouble.
Second, organize experts in related industries to compile reference books on life, management, teaching and auxiliary education, and social science.
For example, in the medical category, relevant experts are organized to compile books such as "One Hundred Folk Prescriptions", "Be Your Own Health Doctor", "Eat to Be Healthy", "Crisis Signals Sent by the Body" and so on. The vast majority of people lack relevant medical knowledge, and with the increasing affluence of living conditions, the importance of health will become a major social trend. This kind of book is written properly. I believe that it will be welcomed by the public.
For example, in the management entrepreneurship category, people in related industries are organized to compile such as: "How to make a good employee", "How to be a good boss", "100 cases of wealth creation", "Wealth Code - the road to entrepreneurial success", "Planner Cultivation Book", "Vision Determines the Way Out" and so on.
Like teaching and auxiliary classes. Relevant experts can be invited to compile some: "Essay Express for Primary and Secondary School Students", "Secret of Happy Composition", "Centennial Classic Intensive Reading Series for Middle School Students", "English Score Improvement Book", "The Mystery of Learning English Well", "One Hundred Days to Conquer the Fortress of Mathematics" and other brand book series.
Third, Xiao Fei plans to sign book publishing agreements with more than 20 university teachers in China. He will choose the topic, these teachers will write the book, and then Hanmo Culture will package and launch it.
To Liu Zelai's surprise, Xiao Fei also made a list here.
For example, Yu Dan of Beijing Normal University, Yi Zhongtian of Xiamen University, Wang Liqun of Henan University, Yan Chongnian, a scholar of Qing history, and so on.
"Xiao Fei, these people don't seem to be too famous, right?" Liu Zelai pointed to the names of Yu Dan and the others and asked in surprise, he didn't understand why Xiao Fei wanted to sign a contract with them by name.
For Liu Zelai's questions. Xiao Fei just smiled and said nothing.
"Hundred Lectures" will not be broadcast until 2001.
And now it is October 1996, and it would be strange if these names Liu Zelai were familiar.
But Xiao Fei clearly knew that Yu Dan's Analects had sold millions of copies in more than a year in his previous life, and Yi Zhongtian's products such as the Three Kingdoms were also million-level hits.
These are future best-selling authors!
Xiao Fei once read Yu Dan's Analects, and he remembered the content clearly, but Xiao Fei felt that if he came up with such a book of Analects, he would feel a little nondescript.
Well. It's better to hand over these professional cultural books to professionals to write, and then package and publish them yourself!
Now, when you sign an agreement with them, you can pay them a little more, and then sign them for a longer period of copyright exclusivity. That's definitely a steady and big profit without the risk of losing money.
Xiao Fei now feels that the time is not yet ripe.
In another year and a half, he plans to plan the TV program of the "Hundred Lectures" and record the program himself. The show is then sold to the TV station for profit.
"Mr. Liu, these teachers are all academic elites. And they are very down-to-earth and intelligent scholars, so let's sign a contract with them now. Give them a topic and let them write a book, and I believe that they will definitely be able to write a unique cultural book. Xiao Fei still explained to Liu Zelai.
"The point is, how do you know about them?" Liu Zelai asked.
"I have my channels, this, it is inconvenient to disclose it to you for the time being, and I ask Mr. Liu's understanding." Xiao Fei said.
"Oh."
Liu Zelai stared at Xiao Fei for a moment, and changed the topic: "I think the book planning ideas you mentioned about life, management, and teaching and auxiliary are quite good, but if these books want to be compiled well, I am afraid that it will take a lot of manpower and material resources to organize, right?" We can't spread that big now. ”
"Mr. Liu, I don't want you to spread it out all at once, take your time, you can contact these professionals first, understand their expertise and knowledge, and when our early book planning is successful and we have strong financial support, we can sign an agreement with a group of experts who have seen the right books, and then launch these books one by one." Xiao Fei said.
In later generations, the books Xiao Fei mentioned were almost flooded.
But now, the situation is much better, and there is still a considerable proportion of books in the book market, in addition to all kinds of teaching aids.
At this time, there are not too many teaching and auxiliary patterns, most of them are test question sets or something.
Therefore, Xiao Fei sighed that the book market at this time is really full of blanks that can be filled!
If you take out a random idea in your head and make a book come out, it is possible to run a bestseller.
In fact, in China, although the book market is very strictly controlled, there are already a number of booksellers active, and they have already made a lot of money.
Here's an example.
The book "China Can Say No" was actually made up by a few young people.
The result?
As soon as this book came out, it caused a sensation all over the country, and in a short period of time, it sold more than 300 million copies.
Liu Zelai is a shrewd and capable person who is thick on the outside and fine on the inside.
After listening to Xiao Fei's explanation, his heart was suddenly enlightened.
If he still had doubts about the company's development prospects before, seeing the plan made by Xiao Fei and listening to his explanation, his doubts disappeared at the moment and he began to be full of confidence.
"I know, Xiao Fei, oh, no! In the future, I'll call you 'Mr. Xiao', it will be more formal. Liu Ze said.
Xiao Fei smiled: "It's better to tell Xiao Fei to be closer, it's always nothing, if Mr. Liu calls me that, it will make me creepy!" ”
"Okay, okay then! Then Xiao Fei, don't call me Teacher Liu anymore in the future, you can call me Brother Liu and Lao Liu! Liu Ze said.
The two were talking, but they heard Ouyang Bojiang shouting outside. (To be continued......)