Chapter 179: Transferring Flowers and Trees for Publicity

A group of several people came to the booked hotel, after checking in and checking in, the two protagonists of this trip, Jung Hyuk-jae and Hisaishi, sat on a corner sofa in the hotel lobby, and there was a person sitting next to them. , The Witch God Ji reads the latest chapter of this book #

Waiting until he sat on the sofa, Hisaishi took a detailed look at the much younger producer in front of him, who seemed to have just graduated from college, his face was a little green, and there was a thin stubble on the corner of his mouth that quietly showed his head, and at first glance, he might think that he was just a big boy, but after a period of contact, you will know that this big-looking boy is far more difficult to deal with than some old fritters.

Before coming to South Korea, Hisaishi also inquired about some information, and according to what he learned, Jung Hyuk-jae is not only the producer of the film Welcome to Dongmo Village, but also one of the investors and beneficiaries of the film.

As a film with a budget cost of 4 billion, a completely personal investment is much more powerful than that of a film production company, after all, if you don't have absolute confidence in the movie, you will definitely not invest money in it, even internationally renowned directors Cameron and others will not do this, but Park Kwang-hyun and Jung Hyuk-jae did it, and I don't know if they are big-hearted or stupid

One of the reasons that prompted Hisaishi to make up his mind to cooperate with Welcome to Dongmo Village was naturally its excellent script, and the other reason was that the email written by Jung Hyuk-jae was deeply sincere, and after reading the email and the script, Hisaishi made up his mind to take over the background music creation of this movie.

"Zheng Jun, I've already read the script of Welcome to Dongmo Village, how are you going to shoot the rhythm of the movie," Hisaishi asked.

This issue has been discussed with Park Kwang-hyun before, but Jung Hyuk-jae is only responsible for giving opinions, and whether Park Kwang-hyun, the director of the film, accepts it or not is another matter.

Park Kwang-hyun, who is the director in the film crew, is the boss of the crew, which is the same as the TV series. No director will tolerate someone pointing fingers at him, even if this person is an investor and producer of a film, he may not say it in his mouth, but he will definitely scold in his heart.

The identity of the director is the same as that of the coach of the football team. On the pitch he has to maintain the absolute leadership of the team, and if there are superstars in the team, he has to coil himself, otherwise he will either leave or he will leave. If you have different opinions, you can put them forward in the lounge in private, but Park Kwang-hyun must be the main one in the crew.

Jung Hyuk-jae, who is also a director, understands Park Kwang-hyun's mood very well, and finally takes charge of the camera lens again. He must have missed the feeling of making the film in the first place.

Of course, Jung Hyuk-jae also knows what he should do, and he is only responsible for giving opinions. It is precisely because of Zheng Hyuk-jae's posture that when they were in the crew, Park Kwang-hyun and Jung Hyuk-jae still got along very well, and the difference in age was not too big, and they were both directors, and they would always find the same language when they sat together and drank, and if they got along for a longer time, the two would not have a chance to become relatives.

After sorting out his language, Jung Hyuk-jae said, "Hisaishi let x." The pace can be slowed down at the beginning of the film, and so can the corresponding background music, and if possible, I hope that the background music of the film can reveal more stories that can be associated with the film. ”

After listening to Jung Hyuk-jae's words, Hisaishi let out a hum, then lowered his head and fell into deep thought, the bright brain door was shining directly under the illumination of the light, maybe this was a way of thinking for him, it might look a little funny, but Jung Hyuk-jae seemed a little nervous, because he knew that background music was too important for a movie. This is also the reason why after Park Kwang-hyun denied all the composition companies, he traveled thousands of miles from Japan to find Hisaishi.

Film music is an important part of the movie, it is the interpretation link of the movie, a good film music. plays a vital role in the whole film. Usually a movie will be complemented by multiple pieces of music to better set off the content of the film.

Because film is a comprehensive art, from the analysis of film ontology, it integrates literature, drama, photography, art, music, it is young, vigorous, and it is an art form that everyone likes to see. Movies have the characteristics of image, vividness, and richness. These characteristics determine that it can express concrete and profound ideological content, which complements the abstract nature of music, and the combination of the two complements each other.

If the actor's words are the first line in the movie, then the music belongs to the second line of the movie, because the appearance of music is often accompanied by grand scenes or major events, as well as the psychological aspects of the characters in the film than those things that cannot be described in words. Among them, the film music plays a clever role in commentary. The viewer is either emotionally excited, excited, or nervous and suffocated, and the wonderful soundtrack can be described as the finishing touch in the movie.

Why horror movies make people's hearts pull together, and the hair is terrifying, in addition to the strange or bloody scenes in the movie to bring visual shock, music is also an important carrier to reflect the horror of the movie. If you don't believe me, you can turn off the music and watch a horror movie, and you will immediately feel the difference.

Back in the days of silent films, every film venue would have a pianist or a band who would be responsible for accompaniment of the picture with sound according to a specially written score or as explicitly provided by the film company. As Lee R Bo Booker puts it, "From the moment the first note is struck on a crappy piano for silent accompaniment, music has been a faithful companion to the cinematic image." "Even the early silent films in film history were inseparable from music, which shows its importance.

Film music and film songs are an important organic part of film, and they are a new genre of music art. Any film is not reality itself on an aesthetic level, it is a sense of reality, and it is not a work at the sociological level after all. Movie music and film songs can accentuate the lyricism, drama and atmosphere of the film. Film music has always played a subtle role in film performance. Music, like its sister arts, expresses what people desire in life; At the same time, it can vividly express various emotions such as human joys, sorrows, and sorrows; In addition, it has a strong appeal, which is an indispensable means to inspire morale and create a better life.

In the art of film, many grand scenes, with appropriate and majestic music or singing, can play a role that language cannot play; In the movie, it is necessary to show the character's mental state, inner activities or sudden events, tense, terrifying, and intense scenes. or the depiction of scenes, or the enhancement of the rendering of the joys and sorrows in the film, etc., for all of the above, film music plays a huge, positive, and indispensable role.

It is precisely because of the peculiarities of film music. So Zheng Hyuk-jae was very concerned about this matter, as early as when he sent an email to Hisaishi, he made up his mind to fly directly to Japan if he couldn't talk about it, but fortunately, Hisaishi happily agreed after reading the script, but Zheng Hyuk-jae had a lot of worries.

"At the beginning of the film. Wide-angle lenses to shoot the scenery of mountain villages, and when the time comes to shoot these shots, and then to pay for the soft and soothing music, it can be said that in the earliest days, a combination like theirs has always been the best alternative in everyone's mind. ”

Film music also has a unique advantage in expressing emotions and promoting the development of the plot, "when language can't reach, music appears".

Modern film music has appropriately set off and supplemented the picture of the movie, and the successful experience in well matching the plot of the film and shaping the characters is worthy of our summary and reference. The development process of film music is a process of continuous innovation and adventure, and in the process of the development of film music, the style displayed in each period is a noteworthy feature, and each period also constitutes the continuation of film music itself. It embodies the constantly changing and enriching vitality of film music itself.

Music is an indispensable artistic language in film. Through music, the audience's visual and auditory senses can be combined, deepening the film's sensory stimulation and soul shock, so that the audience can have a deeper understanding of the message to be conveyed by the film, so as to help the audience better understand the connotation of the film. To achieve these effects, you must be good at using various musical elements: instruments, melodies, rhythmic dynamics, and vocals, etc., in order to contribute to the plot of the film.

Hisaishi let the show ponder for a while, and was just about to open his mouth to answer the question raised by Jung Hyuk-jae, but a staff member of his own company came to Jung Hyuk-jae's side, bent down and whispered something in Jung Hyuk-jae's ear. "President, there are a lot of your news news on the Internet, do you need to talk to newspapers and magazines to delete these manuscripts to eliminate the impact?"

The male staff member, who didn't look very big, said with a serious face. Because as the work of shooting by myself unfolded. Zheng Hyuk-jae recruited two more assistants for his company, usually mainly to help him deal with some trivial matters in work and life, so that Zheng Hyuk-jae can naturally sleep.

After listening to the staff's words, Jung Hyuk-jae looked at the staff next to him a little strangely, and then asked curiously, "What kind of news is it?"

Jung Hyuk-jae asked, and the staff took out their mobile phone and showed it to Jung Hyuk-jae. I saw that the news about themselves in the kind of mobile phone in their hands was nothing more than a report of the rich second generation, and this kind of news report had no technical content at all.

Having said that, the whistleblower has some real information in his hands, and he has learned about the fetishes of many artists from the other side of the artist, which is somewhat unexpected by Jung Hyuk-jae.

"There are also a number of media outlets that want to do an interview with you, and that's how their producer lost, and the interview is about you, the president."

Hearing the words of his subordinates this time, Zheng Hyukzai's first reaction was not to refuse, he put down the mobile phone in his hand and thought for a while, and then nodded and said: "You go and inform all the media and reporters, I plan to hold a press conference here today, after you are notified, you will also talk to the wine store in advance, the venue layout or anything should be as soon as possible, if you are not enough, you can ask the hotel staff to help." ”

Sitting on the sofa, Hisaishi stared intently at Jung Hyuk-jae in front of him, just now he told himself that if the media came to interview him in a while, he needed to cooperate to promote the movie.

With Hisaishi, the identity of the soundtrack master is not used, then it is called really not in vain.

This time I came to the development conference, in fact, Jung Hyuk-jae also had his own careful thoughts, and asked the Internet to make news for himself, and the inventory of the hidden rich second generation in the entertainment industry, Jung Hyuk-jae's search rate on Naver has always been high.

The reporters were holding back their strength to interview themselves, but netizens wanted to experience the various experiences of life in the movie, but Jung Hyuk-jae didn't think so, although he was wearing a close-fitting suit, his mind was always on the promotion of the movie.

If a movie is divided according to important processes, and the shooting process accounts for almost half of the entire movie, then I think half of the remaining half should be occupied by publicity and distribution.

Generally speaking, one-fifth to one-third of the total production cost of a film is used as the cost of promoting the film. Generally speaking, movie promotion is no different from daily product promotion, and the money is spread on the channel.

How to get most people to know about a movie

The usual promotion channels used by film production companies include traditional media, new media, various platforms, and landing activities. To put it bluntly, all carriers attached to traffic, movie promotion will not miss the value of traffic, so how can you imagine how much money is spent.

Film publicity is actually equivalent to general product promotion, so the place to spend money is similar to the promotion of products, and the difference with physical products is that there is no physical product for 8 film promotion, and it is completely due to labor costs.

Film and media are not separated. Therefore, the main battlefield of film promotion and distribution is still in the media.

The premise of any channel delivery is the material. Ordinary promotional drafts, film critic features, stills, pilot posters, ultimate posters, pilot trailers, ultimate trailers, production specials, viral videos, etc., are operated by different companies and different people, and the price varies.

In fact, these things should have been considered by the distribution company of the final film, but it was just in time, so this time Jung Hyuk-jae should have warmed up the movie in advance. To be continued.

ps:ps: Thank you for the bone bag Jie Si Mei Lan Da's persistent banana gph529 and Sanjiang month's monthly pass

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