Chapter 17 Demand determines products
Never doubt the power of gossip, the mysterious little box that appeared in the Lin family's repair shop has become an urban legend in Akihabara and even half of Tokyo in recent times.
Many people who work in video games in Akihabara come to the Hayashi family's repair shop, but they don't see a mysterious little box that shows a completely different world of video games, except for an arcade machine with an all-in-one game.
Daddy Lin's ability to pretend to be stupid has never been bad, and he can be described as perfect when he pretends to be stupid, which can not only make others think that he is blind and deaf, but even make people think that he is mentally retarded.
Is Daddy Lin mentally retarded? Of course not. This is a philosophy he has figured out in his life.
He once said to Lin Yan that there was once a person who was very capable of making trouble, whenever he made everyone angry, when he came to the door. He lay down on the bed and said he had cancer.
Those who came to him for a theory, as soon as they heard that he had cancer, were gone. One is that no one knows if a person who has cancer will fight with them regardless of anything. Second, he can't be as knowledgeable as a dying person.
However, within a few days, the man with cancer began to make a fuss again. When they came to the house again, he was still lying on the bed, saying that his time was short.
In this way, while making a fuss, he avoided many disasters. And Daddy Lin is not making trouble, but also pretending to be cowardly, so it is natural for such a person to survive.
Many middle- and lower-class video game migrant workers came to take a look, and found that they didn't see anything, so they completely regarded the mysterious little box as an urban legend.
However, in comparison, larger manufacturers are not easily taken lightly. Because, with that technical strength, they are also sitting on the research and development of home machines. There is no such thing as an empty statement. Since such a legend is circulating, there must be a reason for him.
Even, Ren Hell also has a video game alliance, sending people separately. Approached children who claimed to have seen the mysterious little box. Send a gentle big sister and a few lollipops, so that these children with very little experience know everything and say everything.
According to the little ones described the fragmented content. The Video Game League and Ren Hell have analyzed a lot of information.
For example, you can let the nearby TV display the new number of the game console, if it is not a child talking nonsense, it means that the machine is using radio frequency line output.
Almost every large company has a department dedicated to gathering intelligence. This information may not be as secretive as everyone thinks, like Agent Kelberg. Or federal agents, who can investigate.
Most of them are analyzed from the words on the public information, these words, in the eyes of ordinary people, are almost no problem, but in the eyes of these analysis masters, they can be analyzed to find out what everything is about.
Shiraishi and Nagasawa of the Video Game Alliance, and Yamauchi Pu and Yokoi Gunpei of Ren Hell all got a detailed analysis report.
Pu Yamauchi holds the report. Shaking his head, he said, "Give Miyamoto Shigeru a copy and let him figure out the game here." What the hell does it look like. β
Yokoi's face was much more ugly, because of the data disclosed in the report in his hand. and the home game console he is developing, the parameters are so similar. Even. Even the D-pad on the handle of the game console that he wanted to transplant from the game watch to the home game console was written in black and white.
"This ......" Yokoi Junhei simply looked at himself with a straight heart.
"What's wrong?" Although Yamauchi Pu has always been known for his severity, there are exceptions to everything, and he is much more kind to Yokoi Junhei and Shigeru Miyamoto, who have made huge profits against Ren Hell. One of these two people has designed it, a super weird hand with millions of sales at Christmas, and a game watch that still keeps launching new versions and attracting countless money. One made "Donkey Kong", which became popular in the United States and was authorized to be granted a soft hand. These two people say that they are the cash cows of Ren Hell, how can Yamauchi Pu not be happy with these two people.
"The design idea of this machine is too much like the game idea of the project I am working on now. Isn't it ......" Gunhei Yokoi said this, and there was no sound.
What he wants to say next, even if he doesn't say it, Yamauchi Pu can know. It's just that there is an inner ghost, and the secret is leaked. They didn't and didn't do this before.
At that time, in order to avoid Ren Hell who was the dominant family in the video game league and didn't want to share the responsibility, didn't a former employee take the design drawings of the video game arcade "Space Invaders" and distribute them everywhere.
And now, if things are really as Yokoi Gunpei said, then the situation in Hell is even more serious than the original video game alliance. Because, on their side, they have not yet designed a sufficiently miniaturized home game console, and on the other hand, they have already made a finished product.
Could it be that someone has been lurking inside, reporting all the progress to the enemy?
"Check! Find out who it is! Yamauchi Pu's eyes can't hold sand, not to mention this annoying sand, which also blocks his way to make money. He gave an order in a menacing manner, and the secretary who was standing next to him with his head bowed immediately agreed to go out. Don't think about it, tonight is another sleepless night for Ren Hell and another bloody storm.
"Who could it be?" Yamauchi Pu stood in front of the floor-to-ceiling window, looking at the night outside the window and thought.
"Video Game League? No! Yamauchi shook his head, although he doesn't play video games, he can still see the development trend of the video game industry very clearly. Recently, one or two years ago, the share of video game arcades in video game leagues has been declining. Although the emaciated camel is bigger than the horse, the video game league, as the first company to enter the video game space, is still very large. However, they haven't launched an arcade game that is really popular with players, so the company, which has only been established for a few months, has already shown signs of decline.
Of course, Yamauchi knew all this and the half-grown kid who said he was the inventor of video games on the platform of Chiba Games. Although, at first, he didn't believe that such a child was actually the creator of video games, but after many verifications, although it was unbelievable, he still believed this fact.
"That's the Chiba game......" Yamauchi said. Send someone to contact Lin Yan to see if it is possible to dig him up. β
"Yes!" Another subordinate was ordered to go out.
And Yokoi, who witnessed all this, was hired. Still standing behind Yamauchi Pu.
"Junping, your next task is to speed up the development of home game consoles. If necessary, you can put the development of a gaming watch. There is also the development of arcade games, all stopped. We are fully engaged in the development of home game consoles. Home game consoles are the future of video games......"
It's rare for Yamauchi Pu to say so many words at once, and Yokoi Junhei and Yamauchi Pu have similar opinions, and he also thinks. Home consoles are the future of video games.
He said, "Got it." Then he respectfully withdrew and closed the door.
The darkness in Yamauchi's eyes made it impossible to tell what he was thinking.
The Video Game Alliance, although it also has a research and development plan for home game consoles, however, their efforts are not large. Because, after all, they are the number one producer of arcade machines, and home game consoles for this thing. The outlook may not be clear, but it will certainly affect arcade machines. So, they still put all their energy into the arcade of video games.
However, the recent research and development has encountered a small problem. The "era of the arcade machine" depicted by Katsukuro Yano sank because of the collapse of "Simulation Racing".
Recently, a number of fellows have left their jobs. There is no other reason than because of Katsukuya Yano. They feel that it is too humiliating to work under the hands of someone who does not believe in his word.
Despite the video game league. Routinely, in the industry, a notice was issued to invite peers and refuse to hire the departing employees of the video game alliance.
However, the employees who are gone. But I was still able to find a job easily. Because, whether they have already found their next home before leaving, or they have not found it.
They have at their disposal the latest technology about video games, which is valued by many small arcade manufacturers. And they know why they left. The video game league, because of its domineering behavior in the early days, and the recent untrustworthy Katsukuro Yano, has almost become a joke among many peers.
Of course, everyone just smiled behind their backs, and they didn't dare to say anything in class. Because, such a ridiculous enterprise is in charge of most of the arcade sales channels, and can even influence the will of the arcade hall owner. Therefore, in order not to make yourself uncomfortable, it is better not to have a head-on conflict.
Although Katsukuro Yano has brought immeasurable losses to the video game league because of what he has done. But, at the same time, he's the "good guy" of the entire video game industry. This is because these employees who have left the video game league have spread the technology that was originally only within the video game league.
These techniques, or techniques, may not be able to make a fundamental leap forward in the game, but they are also very effective.
When more than 50% of the employees in the R&D department of the video game alliance left, Katsukusu Yano finally received a notice of transfer. Asami Aki, who was originally beaten into the cold palace, took the place of Katsukuro Yano and continued to lead the video game league and move forward.
Chiba games have been jubilant from top to bottom recently. There is no other reason, it is because of Lin Yan's magical little box that has made the city full of wind and rain, and even some tabloids are reported by Buffon Table Jing.
The concept of home game consoles will naturally arise after many people see arcade machines. They probably didn't want to make a game like this, or they had a clear idea. They may just think about how nice it would be if they could play at home when they feel sorry for the money in their pockets once in a while......
How much if you can play at home.
This is the simple demand of many players, and it is used to meet the needs of users for video game equipment manufacturers.
Although there have been many home game consoles launched, there are many on the market, and it looks very dazzling. However, there are not many that have reached the level of arcade performance.
It's not that arcade games are fun, but there's a general belief in the minds of players that it's not mine that is the best. The arcade machine is not theirs, and there are a lot of people who are heckling, so even if there is only one game, they have a lot of fun. And today's home game consoles,There are many problems,The picture may be a lot worse,Not to mention expensive,Machines that can replace games,It's also rareγ
Therefore, the market for this home game console is still a blue ocean, a fertile land that has not yet been cultivated, as long as there is a machine that is good enough and cheap enough to be accepted by players, it will definitely succeed.
And the home game console designed by Lin Yan is not an excellent product, looking at Chiba Yuki up and down, it looks like an employee in the New Year, you understand.
Business, far from having a product is enough. It also needs to be matched with publicity, marketing, and the laying of sales channels in order to really run.
And Lin Yan doesn't know much about these things. He doesn't do much to come to the layman and know the insider's things. Even if he had a lot of brilliant advertising ideas in his head, he wouldn't talk about it. Because, his seemingly excellent advertising creative may not be in line with this era, nor is it in line with the tastes of TV viewers in this era.
Do you want two gray-haired old men and old ladies to wriggle around on the TV screen, singing while twisting, "There will be no gifts for the holidays this year, only game consoles will be accepted for gifts!" "Such brainwashing advertising?
Lin Yan didn't think it would be successful. Professional things are done for professional people, this is something that Lin Yan is very sure of. When a layman's leader instructs an insider, does he think that he is blindly commanding, and his ideas are stupid to death, of course it is impossible.
In his philosophy, he thinks that this thing should be like this, and it is absolutely right to do what I say. Those professionals are all alive in the belly of a dog, and I don't know yet.
Lin Yan was also happy, watching the TV commercials that gradually began to be placed on TV, he knew that the release date of the home video game console was getting closer and closer.
Compared with the leisurely Hayashi Hiko, it is much more difficult for Yokoi Junhei, and he and his team, during this time, spend every day in overtime, overtime and overtime. The project of the game watch was stopped, the project of the arcade machine was also stopped, and everyone tried their best to work on the project of the home game console.
Now the home console of Chiba Games has not been released, everything has not yet settled, and there is still a reason to fight for a shot.
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Fortunately, Xiaobai abides by the law and has not been affected much...... Ask for support! Roll~ (To be continued.) )