"Coming out in five days." Gu Weiqi groaned: "It's in our own theater, I now have 11 theaters in my hands." ”

"Oh, we have our own theater?" Chen Xunqi was overjoyed, you must know that there is no theater, even if it is filmed, it is useless. And now you don't have to worry about having your own theaters, although there are not many theaters, but there are a lot of them.

"Yes." Gu Weiqi nodded and instructed: "You cut out the wonderful part of the film, edit out a more interesting trailer, and take it to Phoenix Company to play it five or six times a day, engage in publicity and then release it." ”

"Can you still advertise it like that?" Chen Xunqi's eyes lit up when he heard this, and after a little thought, he immediately understood the benefits of doing so.

"Or what do you think?"

Gu Weiqi smiled and said: "There is also a big advertisement in the 'China Entertainment Times' to do publicity. Didn't the 3 million I gave you unspent? The rest of the budget will be spent on advertising. And you and a few leading actors can go to Phoenix Company and ask them to do an exclusive interview and talk about the tidbits and interesting stories in the filming. ”

Chen Xunqi nodded again and again when he heard this, the boss's propaganda strategy is simply nothing to say, and it is so strong that it is no longer stronger than the current means. In fact, the current Xiangjiang film industry does not pay much attention to publicity. And Gu Weiqi, as a person who has come over, knows the simple truth that the fragrance of wine is also afraid of deep alleys, if you can't even do the publicity, how can others know that you made a movie?

No one else knows, so naturally no one enters the theater to watch the film, so naturally the result will not get a good box office. It's the same anyway. It's like the filming fund of "Blair the Witch" is only 20,000 US dollars, but the publicity fund has spent tens of millions, which is also the main reason why this film can get the sky-defying box office in the end.

In fact, in addition to the purpose of creating stars, one of the biggest reasons for Gu Weiqi to start Phoenix TV is to promote the movie. Now with the establishment of his film company, it comes in handy. Chen Xunqi is a resolute person, and after Gu Weiqi told him about the propaganda strategy, he immediately took active action.

And Gu Weiqi immediately called Luo Jianan and asked her to bring the people who manage the "Tang Dynasty Cinema" over, after all, whether the movie can get a good box office or not, the management and operation of the theater chain are very important. But until now, he still doesn't know who the person who manages the theater chain is, and now that the movie is about to be released, he naturally has to see it.

Soon after hanging up the phone, Fang Lingwei led a woman in, Gu Weiqi took a look, the other party was about twenty-three or fourteen years old, with a slender figure, delicate curves, long black and bright hair like a waterfall reaching to the waist, a diamond-shaped face, with a boyish heroic temperament, black and white big eyes are very exciting, and the fair skin with a capable temperament can't help but make people's eyes shine.

"Hello, you are Xu Yanbing, who manages the Tang Dynasty theater, right?" Gu Weiqi asked with a smile.

The other party's name was told to him by Luo Jianan, and the former also told him that this Xu Yanbing was from Taiwan. However, he graduated from Xiangjiang Chinese University, and before he came to manage the Tang Dynasty Theater, he worked as a manager in a theater on the other side of Taiwan, and he had quite a management talent, and he was poached through a headhunting company.

"Yes, boss." The woman nodded stiffly and said.

"You don't have to be nervous Miss Xu, I don't have any other meaning to call you today, the main thing is that our company will release several dramas soon, let me tell you a few thoughts on the management and operation of the theater. First, the nine theaters of the Tang Dynasty were officially renamed 'Tang Dynasty Cinema Line', and you can announce it to the outside world, which can be regarded as promoting our theaters. ”

"Second, at present, in the future, without my permission, we can just release the films produced by our Oriental Hollywood International Film Company, after all, we have our own film company, and we can produce and sell it ourselves. Third, you must pay attention to the security protection of the copy, once lost or stolen, the loss will be very large. Fourth......

Gu Weiqi Lin always said more than a dozen, Xu Yanbing nodded again and again when he heard it, and finally he said: "Okay, that's basically all I have to say, I hope you work hard, as long as the film makes money after it is released, I will definitely not treat you badly." You go get busy, and in five days with the release of "Chasing Girls". ”

"Okay boss." Xu Yanbing nodded, turned around and left.

After Gu Weiqi made the arrangements, he hurriedly rushed to the set of "The Grandmaster of Guoshu Starting from Scratch" and continued filming.

That night, the film of "Chasing Girls" appeared on Phoenix TV, and the funny shots and lines attracted the attention of the general public as soon as they were broadcast. While increasing the ratings, it can also be regarded as promoting the movie, which can be said to kill two birds with one stone.

And on the same night, Chen Xunqi led several leading actors of this movie to be a guest on the "Entertainment Focus" program group of Phoenix TV Pearl Channel and recorded the program. In addition, several leading actors also accepted an exclusive interview with "China Entertainment Times".

All in all, under Gu Weiqi's planning, Chen Xunqi made the promotion of the release of this movie very loud. In addition to the promotion on TV and newspapers, there were also car body advertisements and intensive bombardment, which was almost like a virus, and the news about the upcoming release of this drama can be said to be spreading everywhere.

The veteran film overlord Shao Shi and the film and television giant Jiahe, as well as the newly rising Xinyicheng, all have a feeling of "wolf coming". However, when they were shocked by the publicity offensive of the "Oriental Hollywood International Film Company", the three companies also followed suit and launched a promotion for their own company's upcoming films.

Time unconsciously entered 1981, and Shao's upcoming release is "Magic Sword Romance" starring Fu Sheng; Jiahe released the "Modern Bodyguard" produced by Xu's Brothers Film Company; The newly established Xinyicheng is a "funny era" starring Shi Tian, Wu Ma, Mecca, etc.

On January 8, 1981, after four days of publicity for "Chasing Girls", on the eve of the midnight preview on January 9, Jiahe took the lead in testing "Modern Bodyguard" at midnight. Because this film is starring Xu Guanwen brothers, and the Xu brothers have a strong box office appeal, Jiahe raised the ticket price by two Hong Kong dollars.

However, this film is still sought after by the general public and film critics, and even Xu Guanwen sent Gu Weiqi an invitation to the midnight test screening. Gu Weiqi had no choice but to take the time to go for a walk.

Since 1976, there has been a trend of midnight test screenings in Hong Kong. Its purpose is to prevent the production of bad movies.

It is said that at that time, if the film was not recognized by the audience at midnight when the film was tested, then the director of the film. Even the actor may be beaten up by the angry audience present, of course, he will usually shoot at the director, who calls the movie he made, and he has to bear full responsibility for the bad movie.

It is rumored that it was very popular to eat sugarcane when watching movies at that time, but the role of sugarcane is not only for eating, but also for the audience's weapons. Therefore, directors who generally don't have much confidence in their films are very afraid of this midnight test screening, and even more afraid of this group of bright-eyed "cane biting gangs"; Originally, the film was not recognized, which was sad enough, and it was going to be beaten up by someone, which made people laugh when it came to it.

The most important thing is that you were beaten up, and there is nowhere to redress your grievances, who made you make a film that displeased the audience? Of course, if the film is well made, then the audience will still be very popular. The audience at that time was so pure, and this largely curbed the production of bad movies. Unlike the later generations, when there was no midnight scene, all kinds of bad movies began to emerge in endlessly.

I have to say that the Xu brothers deserve to be the most famous comedians of this period. When Gu Weiqi arrived at the "Modern Bodyguard" test screening theater, the entire theater was already surrounded by media reporters and fans, as well as all kinds of snacks, sugar cane, popcorn, etc., all in all, it was crowded, and the situation was really spectacular.

Lin Zhenying was also invited to come tonight, and when the latter saw him coming, he hurriedly pulled him to a middle-aged man with a pair of black-framed glasses on the bridge of his nose, and introduced: "Mr. Gu, let me introduce you, this is the big boss of the Xu Brothers Film Company, Mr. Xu Guanwen, the eldest brother of Xu Guanjie, this is the second boss Xu Guanwu, this is the third boss Xu Guanying, Brother Jie, you know me, I won't introduce it to you." Brother Wen, Brother Wu, A-Ying, this is Mr. Gu Weiqi, the boss of our Donglai Company. ”

"Oops~" Gu Weiqi stepped forward to shake hands with a few people, and said with a smile: "Brother Wen, Brother Wu, Brother Ying, I have admired your name for a long time, and I am deeply honored to be able to meet your brothers today, brother!" ”

Xu Guanwen waved his hand and chuckled: "Mr. Gu is too polite, our brother is also very happy to know a big boss like you." ”

Xu Guanwu, the second elder of the Xu family, is engaged in behind-the-scenes photography work, and he is relatively wooden, so he just nodded and smiled and did not speak, but Xu Guanying, the third elder of the Xu family, praised without hesitation: "Yes, I hope to have the opportunity to cooperate with Mr. Gu!" ”

Gu Weiqi laughed and said: "There will be a chance, I have written more than ten scripts recently, and I am planning to open a new play for Brother Lin in a short time." However, this will not be done until the filming of the 'National Art Grandmaster's Starting from Scratch' that is currently being filmed is completed. ”

"What? More than a dozen scripts? ”

"Isn't it? Are you engaged in script wholesale? ”

"Mr. Gu, can you sell our brother a script?"

“……”

The four Xu brothers, including Lin Zhenying, were all moved. Even Xu Guanwu of Mu Ne put forward the intention of buying the script. It must be known that although the Xu Brothers company has a very loud signboard, it actually produces very little, and it basically takes a year or two to release a movie.

Of course, it's not that they don't want to make more movies, or they don't want to make more money, the key is that they don't have a good story.

As the saying goes, it is difficult for a good woman to cook without rice. Without good story materials and scripts, even fairies can't make movies. Therefore, the Xu brothers' thirst for scripts is very urgent.

Gu Weiqi snorted and said: "I'm really sorry Brother Wu, my scripts are all made out in the spare time after filming, and I still need to refine the details." However, we can still cooperate if we have the opportunity in the future. ”