Chapter 69 Corporate Culture
The annual video game conference was held as scheduled. Pen | fun | pavilion www. biquge。 info
According to Lin Yan's previous habits, he would come to the conference. After all, this is a conference for the exchange of video game talents.
The full name of the event is actually called the Tokyo Video Game Convention.
There weren't many players in attendance, they were basically developers, and of course, in addition to developers, there were also related developers.
Lin Yan's attitude towards these developers is very tolerant. In general, these people are juniors to him.
Among these juniors, there are also many talents, although there are many people who are older than him, but game producers who can be recognized by Lin Yan are already very rare.
Most video game makers aren't the kind of people who want to pursue art. Everyone thinks more about making more money.
And while making money, being able to take care of art is basically a very rare existence.
This world is like this, and most art films have never thought about making a lot of money.
Although major video game companies are working on art video games, there are not many that can really do it well.
Lin Yan met Yu Yan at this conference.
In terms of age, in fact, Lin Yan is slightly older than Yu Yan, and in addition, Lin Yan is a senior in the industry, so it seems that Yu Yan is younger.
However, although Yu Yan was young, he didn't have much respect for Lin Yan.
Because, after all, he is not from a professional class, he has not gone through a long game production, and he does not like games very much. No matter from which point of view, he has no intention of worshiping Lin Yan.
Therefore, he is a very special loner among all the developers.
Lin Yan saw Yu Yan, and just nodded slightly, he could be said to know Yu Yan better than most people.
The independent game was captured by Lin Yan himself, and the popularity of the game "Around the World" is, to a certain extent, also due to the factors behind Lin Yan's involvement.
However, Lin Yan disagrees with his follow-up approach. However, disagreeing with him will not stop it.
There's a reason for this, to a certain extent, he represents Chiba Games, and Chiba Games, as a big company, every action, even if it's small, will make people over-interpret.
What's more, Lin Yan spoke.
Therefore, Lin Yan will not take a position most of the time. At least, there are no negative statements.
After all, if something is wrong, but you don't support it, in a way, even if what you say is right, someone will come back and say that you are suppressing others.
It's not like Lin Yan hasn't done this kind of thing, but his kindness has provoked him.
You must know that any group has vested interests and followers. If you say that this group is not, it will naturally provoke the saliva of these vested interests and followers.
For example, some people will choose to become public intellectuals, and it is likely that they will benefit from the fact that the wall is torn down.
Of course, for others, this is called dumping, swallowing, owning, owning, and owning, which is very despicable.
However, they already think very well. Since I do this, I can change my life for the better. Why should I care what others think of me?
What's more, those who call are, most of the time, ant-like existences. Most of the time, they are useless, so why listen to these people.
Video game conferences, in fact, are also an opportunity for many developers. Let's say you make a demo of your game and look for investors here.
Of course, it's not always easy to get tickets to showcase the game here.
The entire video game developer conference, in fact, is invitation-only.
One of the organizers is Chiba Games, so the developers who can get the invitation are, to some extent, famous in Chiba Games.
These developers, don't look at only a small booth, in fact, if you put it in the entire game industry, they are also middle and upper-class existence.
Lin Yan tried his best to communicate with all developers. In fact, most of his time is spent communicating.
After all, a person's energy is always limited, and it's more important than a person to be able to develop a game.
Lin Yan's Oasis plan actually has a little bit of signs of being realized, because there have been some important breakthroughs in quantum computer technology.
However, this breakthrough, in the present, is not so useful, after all, from the breakthrough over the years to the emergence of the final product, it takes too much time to accumulate.
Hayashi has decided to support the research of this computer, and has already received permission from the top management of Chiba Games.
In fact, no matter how much a new technology has been demonstrated to prove its feasibility, but, most of the time, it still depends on luck.
Whether the market chooses a technology or not, and whether a technology will make money, is not something that a group of people can decide.
Of course, if there is the ability to rule in the entire industrial chain, it can still be reversed.
For example, the plasma TV at the beginning, the battle with the LCD TV, and the LCD TV that won in the end. It is because the South Korean and Taiwanese camps, which are the side of LCD TVs, have a vast market in the entire mainland.
They can use this market as a backing, as well as the low-end industrial chain as a backing, to make their own technology more stupid, to the minimum, in this case, to lead the development of an industry, in fact, it is far from as difficult as imagined.
Of course, it is very difficult to do this. In the years since the end of the 20th century, Japan's science and technology have actually been fooled by the United States.
The development of fifth-generation computers and the development of various technologies have led Japan on the wrong path.
In addition, at the beginning, the United States blew a wave of Japanese enterprise management, but most people know what Japan's enterprise management is really like, and what it is like.
The management system of people-to-people can finally develop to that extent. After all, Japan has perfected this game.
And because of the boasting of the United States, in fact, Japan lacks an incentive to upgrade and seek a more scientific model.
After all, for them, the current situation is already very perfect.
However, the secret to the rise of Japanese companies as a whole is not the way they are managed, but the fact that they have lower costs.
In addition, to a certain extent, they are in the extension of the capital-ism-industry-industry-chain, and they were able to rise at the beginning, relying more on the spirit of the Japanese to endure hardships and stand hard work.
However, when their costs are raised to a certain level, it is difficult for them to continue to make money with low selling prices.
Therefore, a number of companies such as lock mud have emerged, although their prices are still not high, but they can work towards the high-end.
And as long as things can be industrialized, in fact, they all have such a characteristic, and they must have scale in order to reduce the selling price. In this case, this kind of product with better quality and cheaper price can achieve a lower selling price. As a result, there are fewer people who choose those luxuries.
At the press conference, Yu Yan gave a special speech.
The topic of the speech was the application of Internet finance in video games.
I don't hear too many game producers, but more investors.
After all, investors don't care what a game looks like, they care more about how to use a game to make more money.
Of course, the equally popular exhibition area also has "Pokémon: Advance". This game is one of the most profitable mobile games now, with a revenue of up to $200 million in the first month.
However, everyone is not particularly optimistic about the future of this game. Because, although the first-day retention rate and seven-day retention rate of this game are much higher than the average of mobile games, the 30-day retention rate is not particularly high.
The payment rate has also changed from one-half in the first week to more than 30 percent in the fourth week, and the number of active users has also increased from the peak of 25 million daily active users to 20 million now.
However, even though the game is going downhill, there are still many, many people who follow the game.
Because, this game is a brand new attempt, and this attempt, for many game companies, may be the road to future profitability.
The main developers of Pokémon Advance dedicated to demoing the game's latest game mode.
After all, if this game is just to catch Pokémon and then level up, it's too boring.
And, for investors, Pokémon has also launched an advertising program. That is, in certain stores, there will be special events, such as special Pokémon, or other events.
This is so that the game can get more revenue.
However, Chiba Games also made a bottom-line guarantee for the activities that this game will carry out at this time.
Chiba Games is not like some video game company, he is also a face-saving company. Since you want to be faced, naturally in many cases, you have to restrain many behaviors.
Otherwise, it is possible that the revenue of "Pokémon Advance" is 400 million US dollars.
Of course, this is not a very good practice.
After all, doing so is squeezing the future of the company and the game, after all, doing so will make players have a bad impression of the company.
The content of Lin Yan's speech is the same as his current style. It's all about the future of the gaming industry.
One is the people, and the other is the direction of game production.
Unlike Yu Yan's speech, the focus is more on game developers.
It stands to reason that investors should come and listen to this. But why didn't they come. Because, what Lin Yan said is sometimes too avant-garde.
And things that are too avant-garde, in many cases, can't make much money.
There are too few games like Pokémon Advance. Examples should not be used as examples.
Investors like the kind of projects that have a higher probability of making money. As a result, there are a lot of more popular games in Pokémon Advance now.
And these follow-up games that have been launched have made a lot of money. There are even people who have never played Pokémon Advance and like to play this kind of parody game.
The conference ended successfully.
As the organizer, the "Game Pass" magazine also conducted a special interview with the magazine.
However, due to the rise of the Internet, the sales of paper magazines have become less and less. A game magazine that was able to sell millions of copies.
At present, it can barely reach half a million sales.
However, at the same time, the income of Internet media is okay. Such the best media people have stepped away from the paper media and joined the concept of the Internet.
In this wave of tide, there is a company that has launched an aggregate news software, and this news software has won the love of many people.
This company, in an instant, has become an eye-catching giant in the entire industry. Their valuation has also quickly hit hundreds of millions of dollars.
Of course, their dominance has not yet been established.
Chiba Games, for example, has its own news software. However, the installation is not forced.
After all, forced installation is to be sued by others.
Chiba games are actually more experienced in the design of the software, and in the interactive interface about the software.
Because, for Chiba Games, they have been making game interfaces for so many years, in fact, they are very experienced in the production of interactive interfaces.
Of course, there are some differences between software and video games. So, there are still some that go to something else.
In addition, with the passage of time, the design concept of Chiba games has also evolved from an interactive interface that is reminiscent of things that exist in reality, to the current flat design.
Even, the logo of Chiba games has changed a little.
Of course, this change is not about replacing the entire logo, but more about some details. For example, the original logo was three-dimensional, but now it is solid-colored.
Of course, the logo at the beginning of the Chiba game is that flat.
The trend brought by Chiba games is actually liked by many people, after all, it is a big trend.
It's not Chiba Games that says dear users, I'm you-dad. Then, forcibly promote your own standards.
Although Chiba Games is a big company, unexpectedly, it has a good reputation. Perhaps, it has something to do with the consistent style of Chiba games.
Of course, some people call this style of doing things corporate culture. (To be continued.) )