Chapter 30 Game Buy-Do
If you do the math, the Japanese video game industry has been around for decades. That's a long history. So, in this case, many people have started to write memoirs, or interview some celebrities, write biographies of celebrities.
For example, the company that originally produced Takahashi's Celebrity's Adventure Island wanted its game to be played by many people.
In addition to the Takahashi celebrities, they also have a guy called Maori celebrities.
The two of them, according to the current parlance, are in love with each other and kill each other.
In fact, at that time, many fans of Takahashi celebrities thought that Maori celebrities were sent by rivals, however, no, the two were actually from the same company, or colleagues with a good relationship. To some extent, it can be regarded as an advanced means of propaganda.
Takahashi's celebrity is relatively weak, he is a native of Hokkaido, and according to today's words, he is actually an otaku. He left Hokkaido and came to Tokyo for his first job, which was not a very good job.
However, it is precisely in response to that sentence that the times are calling. Because he is more talented in playing games, he played the game again, and there were many onlookers, and the company discovered the potential in this matter, so he borrowed the title of a celebrity in Go and packaged Takahashi Toshiyuki as a Takahashi celebrity.
Maori celebrities, on the other hand, are the opposite of Takahashi celebrities, and his appearance is that of a gentle reader.
In addition, his family background is Tokyo, he is well-educated, and he is a university student at a well-known university in Tokyo.
The character setting of the two people is actually very interesting. If someone who writes online novels now sees it, they may think that this Takahashi celebrity is not the template for **-silk counterattack.
In fact, there are many things, and the sources are very early. Many things that make people think of new things have actually appeared for a long time. It's just that many people don't know.
Therefore, sometimes older people, always laugh at younger people. Look at the things they play, they all played more than ten years ago.
In fact, there is no need to laugh at it, isn't this the law of the whole history?
Of course, no one cares about Takahashi's celebrity now, whether it's making games or his celebrity status. Because, the games he is good at, as well as his skills, have become the tears of the times and have begun to pass away with the wind.
For example, the sixteen consecutive second hits that he relied on to become famous were actually useless after the red and white machine handle was added with the burst function key.
At that time, many small fans liked Takahashi Toshiyuki only because they liked his civilian appearance. and his achievements.
You must know that although Japan's economy has been developing greatly in those years, in fact, it is also happening, the poor are getting poorer, and the rich are getting richer.
In fact, the vast majority of people hate all this, but they can't change it.
For example, there is an English teacher in China, his surname is Luo, and he likes to criticize all kinds of manufacturers. It is said that the products of these manufacturers are garbage, and the company's services are also garbage.
So, he formed his own company and began his journey to make mobile phones. At the beginning, although his mobile phone was expensive, many people bought it because of his feelings. There is a mobile phone evaluation agency, and there is a person named Liu Xiang in it, who evaluated his mobile phone, and he directly called someone to see him at the oil depot.
However, over time, his mobile phone was also launched to several generations. However, everything he once hated was reflected in his company.
The so-called feelings are gone, and the so-called decency is gone.
Perhaps, this English teacher surnamed Luo has understood that making mobile phones is not so easy, and making products is not so easy.
A small defect in a product is not unknown to those large companies. It's because of the whole body. Although it seems to be a minor problem, it may be easy for one person to fix it. However, when it comes to the entire industrial chain, it is not so easy.
This teacher, surnamed Luo, told the entrepreneurs who have dreams in the world with his own actions. What reality really looks like. Why, there are so many bad habits in reality, so many things that seem unreasonable. In fact, they all have internal rules and unspoken rules, and it is not easy to break this unspoken rule and return the world to a bright and blue sky.
Lin Yan is not in a hurry to write a memoir, in fact, the last time he participated in the Q&A, the final sales can only be said to be relatively average.
Although in Japan, the fact that 100,000 copies of this kind of book in the form of questions and answers have been sold already shows that this thing is very powerful.
However, it was of little use to Lin Yan. His influence, his reputation, doesn't change much because of this thing.
Of course, there are a lot of people who actually rely on these things for food. For example, it's the age of internet media.
Magazines like "Game Pass" are actually not selling as well as they used to. Although, the president is still disciplined and does not engage in those things of recharge and rating, the game rating of "Game Pass" is still very credible.
However, this did not help the magazine's sales very much. Fortunately, Lin Yan has already notified "Game Pass" to carry out Internet reform.
Although, to a certain extent, there is not much market for online paid magazine subscriptions, in fact, there is not much of a market. And if all the news is free, then there is actually no good profit channel, and in the end, it will also die.
In the end, the approach of "Game Pass" can be regarded as relatively modest. Then there are some high-quality contents, which are charged and docked with the payment system of Chiba Games. It is not very troublesome to recharge it in this way.
Then, I also make some gameplay videos or something. In the form of a video program, explain why a game has so many points, what are the advantages, and what are the problems.
Although the profit is still relatively weak, it can be regarded as surviving. And the magazines that didn't carry out the Internet reform in time are now basically reduced to the slaves of game manufacturers.
Whoever spends money will have a high game rating, and whoever has a good evaluation of their things. If it doesn't cost money, even if it's the first in the real world, people can spray it for nothing.
Like Chiba games, there are relatively few recharges, so Chiba games are often used as targets. Sometimes, in these generalities, when you see Chiba games, you will even feel that Chiba games have been stormy, and the richness will fall when you poke it.
However, the real Chiba game is not yet alive or. And, with the gradual popularization of smartphones.
The smartphone project has begun to become a new growth point for Chiba games, which have been a little weak.
In fact, it is already a normal thing that game companies are weak.
Because, the video game market has almost reached the largest, and it is not impossible to become bigger, but it is difficult and difficult.
Because, no one knows where the direction of going big is.
In fact, this phenomenon is the same thing as many game companies now cutting off their planning ideas. They are more inclined to choose games that are "market-proven". To put it in layman's terms, it is to change the shell of the games on the market.
However, such games are basically not very popular. However, it is also the right choice for the management to stand in their position. Because the risk is controllable, although the profit of the whole game may be relatively small, but to a certain extent, it can ensure that the whole game does not lose money.
That's right, these game companies didn't think about how much money they made, they thought very simply, they just didn't lose money.
As for when and how much money they can make, for them, it is a matter of pure luck. In fact, video games have been developed for decades, but in fact, no one has summed up a law that will definitely be popular.
Sometimes, what seems to be a pattern is plausible.
Except for a few manufacturers, they can continuously produce fun games. In fact, most game companies are made popular by a certain game, and then disappear.
From the perspective of most of the Chinese game market that they are more familiar with, for example, Yuda, they have forged their legend with the game "Legend".
In the early days of China's Internet, when there were generally no good monetization channels, it created a miracle, with a revenue of "more than 3 billion" a year.
This can be said to be a legend cast by "Legend".
But what about after Legends, they don't have any fun games. No. has been relying on "Legend" to continue his life.
Next, there is Jiuyou, their "Audition", although in South Korea, is only a game with a maximum of 800 people online at the same time. However, after passing through their agency and entering Chinese mainland, in an instant, it became a game with more than one million online people.
In addition to the "Super Dancer" developed by themselves later, it also made a little splash. In the end, didn't it slowly fall silent?
After that, it was probably Jiucheng who represented "World of Warcraft", and they didn't know how much money they made because of "World of Warcraft". I was even able to go to Europe and buy a team.
However, because Blizzard chose to disarm their agency. Jiucheng directly laid off ninety percent of its employees, and all the aftermath, in particular, did not improve significantly.
In the entire Chinese video game industry, in fact, except for Wang Yi, the rest is the goose factory. They can rely on various methods to make each game prosperous.
In the case of the goose factory, there are "Autumn Autumn Sugar" and "Autumn Autumn Dance" in the past, and "Crossing the Yarn", "Dropped City and Warriors", and "League of Legends".
They can be said to have really grasped the pulse of the times and mastered the hot spots of several era games.
However, can it be said that they have mastered the rules of the game's popularity? They can't. Because, behind these popular games, there are hundreds of games that have ceased operations, or have a dismal number of games.
Of course, in a way. China's video games, in fact, are dead.
Because, no matter how much money these manufacturers make. The games they are famous for are basically "agents".
In fact, according to a certain classification, they are all considered to be buy-to-do, and to be specific, they can be called game buy-do,
To some extent, these game buy-and-run games are not beneficial to the development of video games in China. Even, it's okay to say that they are cancerous.
If, to put it a little bit, they are like the ruling class of the Republic of China. Although their existence seems bright and bright, it is precisely because of them that the entire country will not have its own industrial system and industrial chain.
That's the case with the video game industry in China, of course, it's just an industry, it's still an entertainment industry. The harm of game buying and running is actually much smaller than that of the people mentioned above.
Of course, many people will say, why play Chinese games when they are China's game garbage.
In fact, it's a vicious circle.
It is precisely because a large amount of capital has been invested in the buy-run business. All game companies are willing to be compradors to make quick money.
Then, in the entire game industry, there are fewer people who can develop their own games, and even fewer who can develop them with their hearts.
For example, now on Chiba gaming smartphones, China's mobile games have gone down a crooked path. It's basically a card game.
Because, this kind of game is easy to make money and the design is simple. Even, some companies are the busiest artists. The code doesn't change. Just change the skin, and it becomes a new game.
They are also very open to watching these games. One sheep is also driven, and two sheep are also herded. Or many skins to launch a few games, and there are more people playing.
After all, the more stumps there are, the more likely you are to bump into a silly rabbit.
Of course, this is because they have the channels and the power to make these games show their faces on the leaderboard and other lists.
If they can't be recommended or appear on the list, then no matter how many versions they make, no matter how many skins they make, it's useless.
Therefore, such a thing as brushing the list was born. The Chiba game can't be controlled even if you want to. Because, no matter what kind of rules are made.
There will always be very smart manufacturers who find the loopholes in them, and then go crazy to brush the list. Even if all the games of this company are blacklisted, people will re-register a company in minutes and come back.
Therefore, in the end, the method adopted by Chiba Games is to reduce the weight of games with abnormal data. Maybe you used to be on the list by brushing 1 million, but now you have to brush 10 million, and you have to brush 100 million.
This makes it impossible to make ends meet, and the investment cannot be recovered, so naturally no one will brush it. Of course, this is not a long-term solution.
It seems that the cost of brushing is high, which will lead to fewer people brushing. Those really good games will come out on top. In fact, otherwise, the final structure is that those powerful brushes have dominated the list for a long time, and those who have no strength will fend for themselves. (To be continued.) )