The production of the game "Three Kingdoms" with some educational significance is not the same as the importance attached to historical materials when the game club produced "Destiny Game" last year.

For this project, Chiba Games found the Ministry of Education and cooperated with the Ministry of Education to conduct research on the official history and the wild history, so as to sort out relatively accurate historical materials.

Of course, after all, no matter how much you investigate, there are only so many materials, and compared with the current time, too far has passed. It is completely impossible to present the history of the time in an authentic way.

Since the game mode has been decided, it is not a side-scrolling mode, but a story adventure game similar to Pokemon from a top-down perspective.

The production cycle of the whole game is relatively long, and it takes three months to do the preliminary research, plus the time of production and so on, it is estimated that it will take about a year to produce the finished product.

Although Lin Yan has been promoting the progress of game production for a long time. However, as the game becomes more and more complex, this pace is getting slower and slower.

There's no way around it, and if you want to speed up the game, you're sacrificing the quality of the game and adding bugs that aren't fixed.

Therefore, a longer time is a little longer. Anyway, no matter how long it is, the team that makes a game will only have about 20 people, and it won't delay any major events.

"Game Future" players have selected ten games, and these ten games have been officially delivered to the factory. Perhaps fewer cartridges were made, with only 100,000 per game. However, the author of the game that was chosen as the first place. In addition to being able to work in Chiba Games, I also received a prize of 10 million yen.

And many players who pay attention to "Chiba Game". I didn't feel jealous that he could get this bonus. There may be a little bit of envy. However, I still agree with his dedication.

The mother, who received Lin Yan's reply, was surprised by the efficiency of Chiba Games in handling things, and began to take a closer look at the trust.

She originally sent a letter to Chiba Games, but it was just a whim, and even if there was no response, she wouldn't have any surprises.

After all, Chiba Games is a big company. For an individual, it can be said to be a behemoth. How could such a behemoth pay attention to the requests of every ant.

Most Japanese companies, or the world's largest companies, are characterized by this virtue. It's not that they don't pay attention to communicating with users, it's that they don't have enough energy to communicate with users. One user says the same, 10,000 users are 10,000. It is not possible to meet every requirement, after all, to implement a function. There is a huge cost to pay.

Today, the sales of the "Game Boy" handheld console have exceeded one million units in Japan. The total sales of red and white machines in the world are still more than 40 million units. However, 50 million units are already very close.

This is not because the sales of red and white machines have slowed down, but with the hot sales of red and white machines and handheld machines. The supply of raw materials is gradually not keeping up.

Worldwide prices for electronic components related to video game consoles and video game cartridges. All have varying degrees of gains.

And this increase does not mean that you can buy it at this price. There's a lot more to see. to get the corresponding parts.

In this regard, Chiba Games also does not have a very good way. After all, Chiba Games has the ability to design video game console hardware and game software, but what is lacking is the ability to mass-produce video game console hardware.

Chiba Games' factory is only one experimental factory, and all the rest of the production work is outsourced to companies such as Titanium Technology.

Although this can reduce the corresponding management costs, in today's situation, the problems encountered are more difficult to solve.

After all, all the components of the mass-produced machine have to be imported from the market, which is also a defect of this model.

On the contrary, the video game alliance can produce its own central processing chips, and most of the components can be produced by themselves, so the impact of this global price increase on them is relatively small.

In addition, they have in their hands a junior game producer who stood out from Chiba Games' "Game Future" event.

For the video game league's color screen handheld, he made a speedy version of the main character of a blue hedgehog named "Sonic" with a slightly rebellious image.

The video game league is also the first time that it has the right time and place at the same time. Due to the handheld market in Japan, it has been occupied by Chiba game handhelds.

Therefore, the video game alliance, the place to choose the color screen handheld to be listed, is the United States on the other side of the ocean. After all, the video game handheld market there is still a blue ocean, starting with a virgin land.

Because of the production capacity and conservative strategy, Chiba Games did not let the handheld enter the U.S. market, which was also an opportunity for the video game alliance.

Because, the red and white machine has knocked on the knot in the hearts of American gamers, for video games. They started playing video games again, so they accepted the color screen handheld of the video game league, and they didn't resist it as much as they did when they first started playing red and white machines.

Success came too suddenly.

The video game league itself did not expect that the sales of color screen handheld consoles did not take long to exceed 100,000 units. Moreover, the interest of American gamers in color screen handheld consoles continues unabated.

According to this sales curve, the color screen handheld that is working in the American market has a good chance to compete with the Chiba game handheld that debuted in Japan.

This relatively abnormal situation, of course, soon had the American branch of Chiba Games, and reported back to the headquarters in Japan.

Although the production capacity is still insufficient, it is impossible to abandon the US market. Therefore, the handheld changed its original plan to be released in the United States, and immediately began to make efforts to enter the American market.

A brand, as long as there is a product that is deeply rooted in the hearts of the people, then the brand will also have a certain brand influence. The red and white machine of Chiba games. In the hearts of Americans, it is considered after Atari. The most influential home console too. So, the expectation for the Chiba game handheld. It's also relatively large.

Of course, when I know that the Chiba game handheld is not a color screen, it is inevitable to be a little disappointed. However, the propagandists of Chiba Games' North American branch are not stupid and know how to play to their strengths and avoid their weaknesses. It's true that we have a black and white screen, but we save power. Our handheld, with four No. 5 batteries, can play for a week. And the color handheld of the video game league is not only very bulky. That console, if you stuff it into six No. 5 batteries, can only play for two hours.

The essence of handheld is portability, if you play for two hours and the battery is out, then what is the point of portability?

This promotion of Chiba Games is indeed deeply rooted in the hearts of American players. At the same time as the video game league color handheld is all the rage, its electric tiger-like power consumption, no matter what battery is put on, it is like the status quo of diabetes insipidus, which is indeed a reality. It is seen by many people.

Even, there are quite a few players who are discussing that brand of battery is more durable, and then. I moved the relatively durable battery home in boxes, so that I could play the color screen handheld of the video game league for a long time.

After two weeks of hype. Chiba game consoles, which ride on ocean freighters, are on the shelves of major shopping malls in the United States. But. Due to the relatively limited quantity, so. Even if there was a long queue on the first day, there were still not many players who bought it.

On the black market, the portable handheld of Chiba games has been hyped to ten times its official selling price, and even so, there are still many players who can't buy it with money in their hands.

Production capacity has become a dark cloud hanging over the head of Chiba Games.

In order to expand production capacity, Chiba Yuki also wasted a lot of effort. However, the situation has not improved much. Because, while the production capacity is increasing, the sales volume is also increasing.

Moreover, the speed of the water inlet is much slower than that of the water outlet, that is, with the coordination of her efforts, the gap in production capacity is getting bigger and bigger.

Lin Yan is not too surprised by the problem of production capacity. When the sales of the red and white machine reached 40 million units, there was no problem with the production capacity, which was already a miracle.

However, this miracle did not appear in a vacuum. But Chiba Games is full of confidence in the red and white machine, at the very beginning, it did not use the actual sales volume in the market to formulate a production plan, but let the foundry open full capacity, and produce as much as it can produce.

Although, this increases the cost of a lot of inventory, and in case the sales of red and white machines no longer grow, there is a huge risk of how to deal with these inventory.

However, this preparation also makes good use of the original production capacity when the sales of red and white machines are increasing day by day, and neutralizes the peak of sales. As a result, there is no shortage of capacity.

However, this stock will always run out one day. In addition, the handheld project has recently been launched, and there are many components on the handheld that are suitable for the common use of red and white machines.

Therefore, the launch of the handheld machine, to a certain extent, has led to a shortage of production capacity.

Chiba Yuki was very anxious about the lack of production capacity, and the expression on his face was very anxious.

Lin Yan is very open-minded, he enlightened Chiba Yuki and said, "The lack of production capacity is actually a good thing, and it also shows that our machines are selling well." ”

Chiba Yuki was in a relatively anxious period, and when he heard Lin Yan's words, he said more angrily, "According to what you say, I can also say that it is a good thing that there is a lot of inventory." ”

Lin Yan answered, "Of course, a lot of inventory is a good thing, which shows that our production capacity is fierce." Don't be in a hurry, this kind of thing is not in a hurry to solve the problem.

After all, you can't build a factory in a hurry. Thinking about everything, the lack of production capacity does not mean that it sells well, perhaps, because you want to buy a machine and can't buy it, players are more sought after for our game consoles in Chiba games. ”

When Chiba Yuki heard Lin Yan's words, she also knew that it was really useless for her to be anxious, she said, "Players who can't buy a machine will be more enthusiastic?" Are you kidding me? ”

"Of course I'm not kidding you, senior sister. You don't have to worry, you look at the reaction of the market next, and there must be a good feedback on the red and white machine and our new handheld. What I said earlier is not a joke, the lack of production capacity does mean that we are selling well. Of course, consumers can see this too, and they are very fond of conforming to the crowd and buying those hot products. Even, if the production capacity is insufficient and you can't buy it, you can top hundreds of millions of dollars in advertising costs. ”

Lin Yan said.

"Are you sure it's going to happen?" The more Chiba Yuki listened, the more confused she became.

"Of course." Lin Yan said. "There is even a special word to describe this situation, and that is 'hunger marketing'. This approach is indeed very useful and in line with the psychology of the majority of consumers, but it should not be overdone. We are now really short of production capacity, and it is understandable to use it. If you have enough production capacity, but still use this method, you are playing consumers like monkeys.

Chiba Senpai, you also know that companies that treat consumers as monkeys generally don't end well, do they? The example of Atari is still in front of us, our Chiba games, what we need is to launch fun games, cheap prices, for the sake of players. Only in this way can we Chiba Games continue to walk. ”

Chiba Yuki looked at Lin Yan without blinking her eyes, she didn't know where this guy, who was almost an idiot in business, came out of so much reason.

It may sound like a bit of a sideshow, but just thinking about it will have a good effect.

Could it be that this kid is still a sales genius?

I can't.

If he understands people's hearts so well, he can't be kicked out of the video game league. It's so weird.

Lin Yan looked at Chiba Yuki's puzzled expression in his eyes. Of course he knew what she was wondering about. However, Senior Sister's doubts, in Lin Yan's own place, are not too surprising.

Because, in that era of information explosion, there was a lot of information that could be accessed. However, most of them know what it is, but they don't know why. Only know some superficial things.

If someone wants to use this knowledge to make a lot of money and become one of the richest people in the world, it is completely impossible.

You must know that the reason why Lin Yan was able to gain a firm foothold in the 80s is also because of his solid game production skills.

Otherwise, with all those chicken soups and jokes, he would be just an ordinary high school student now. Not to mention being able to make a video game console, it is not so easy to make your life a little better.

Easier said than done.

Lin Yan looked at the game consoles that are now popular in Chiba games all over the world, and he also sighed a little. Feel the change you have made in the world. (To be continued......)