Chapter 21 A Global Hit
With the broadcast of three episodes of "Food World" every week, the popularity gradually increased, and it slowly became a program for the whole people to participate in. In addition to the first four episodes of Zhao Xi's introduction to the special food of different cities, from the fifth episode, it is mainly based on one city, mainly introducing the different foods in the city, and each dish is a mini-unit drama, and after introducing the delicious food in the city, it will move on to the next city.
In this way, people who have come to the city to enjoy food because they have watched "Food World" can stay in the city for a few days and taste all the food introduced before leaving, which not only saves travel expenses, but also has a good time to visit.
The local government with brains focuses on "local charming scenery + special food" to create a city business card to attract foreign tourists. The better the development of tourism, the increase in financial revenue, the increase in the business of restaurants and restaurants, and the increase in a number of jobs for the local people, it is simply a good situation for everyone.
However, Zhao Xi took advantage of the filming gap to fly to the United States and Canada, she visited her three mentors, and met with several giants of media companies with them, and stayed in the United States and Canada for about ten days before flying back to China.
Less than a month after she flew back to China, "Food World" has been broadcast in the United States and Canada. As one of the top three countries in the world in terms of comprehensive strength, the Eastern Empire is the global lingua franca, even if some people in the United States and Canada cannot listen to it, there are also simultaneous translation of American and Canadian subtitles.
And the domestic people know about this because some international students who are studying in the United States and Canada are excited and emotional: The entertainment programs of our Eastern Empire are also broadcast on the largest TV channels in the United States and Canada, and I am really relieved that I have decided to eat a 'Shih Tzu tongue', a 'concubine chicken', a 'loach drill tofu', a 'kung pao chicken', and a 'nine turns of large intestine' to celebrate at night!
Everyone: Isn't it really your own craving?
But this incident really makes the domestic people excited and excited, the entertainment industry has always been a scar, you say that the military strength is good, the economic strength is very good, why is it that the culture and entertainment are not as good as others?
Now it's different, although it's just a food entertainment show broadcast in the United States and Canada, it's also a good start, it's taken the first step, are you afraid that you won't be able to take a step in the future?
And the ratings of "Food World" in the United States and Canada are unexpectedly high, because the Eastern Empire has always been a big country of food, its cuisine includes a variety of cuisines, and only you can't think of the ingredients, you can't eat without you, the food of the Eastern Empire has always been loved and pursued by people in other countries, and now there is a program dedicated to introducing the food of the Eastern Empire, and the most important thing is that this program will also teach people how to make food, which can't be too good!
In order to learn to cook Eastern Empire food, many housewives in the United States and Canada have also downloaded the dishes they are interested in. It really made these media companies laugh.
Gradually, because of the developed entertainment industry in the United States and Canada, the food programs that have become popular in the United States and Canada have always been the leading leaders in other countries, and they began to be purchased by other countries, and "Food World" has entered the global hit situation.
When the news returned to China, the people were excited, the sense of honor exploded through the sky, they loved the show "Food World" even more, and at the same time had a sense of identity and love for Zhao Xi who filmed this show. Zhao Xi's fans have exceeded the 60 million mark in just a few days, and they continue to increase, leaving many big and small stars in the entertainment industry stunned - are you really just a behind-the-scenes staff? You are more popular as a director than a star, what kind of trouble are you going to make?! Can you leave us a way to live?!
And because "Food World" has caused such a sensation, many netizens have gone to those more famous directors to specialize in them, hoping that they can learn from Zhao Xi and make some good works, the best is to produce works that can go abroad and be broadcast in the United States, Canada, and even the world.
Directors: We don't have three mentors who can walk sideways in the entertainment industry in the United States, Canada and even the world! ╮(╯▽╰)╭
caused such an effect, which was also unexpected by Zhao Xi's team, to be honest, they really didn't expect to be famous with this show, don't you see that they didn't even use much of the publicity fee?
The main reason for filming this show is that all the people in their team are actually gluttonous foodies, otherwise in order to eat, they can travel all over the country to try all kinds of food, and they have been running for a year and a half? The motivation that can make them go back and forth and persevere, is just because of the wonderful taste at the moment of eating real food, the wonderful bud feeling, and the satisfaction of a high degree of unity of spirit and physiology.
They are still young and talented, and if they want to become famous, they only need to work hard for each other, but people have a long life, they always have to find what they like, eating is their favorite nature, and making good works is their pursuit, so if the two can be combined, why not?
So they put all their heart and soul into making this show, and the effect after filming was also recognized by the public - if you don't care, as long as the people who go to try it come back and post some comments on the Internet that they are not delicious, liars, etc., it is enough to devalue the show to worthless. I can't just watch the recommendation of your show to try it, it really becomes a drug test, right? Am I stupid to spend money to find guilt?
As for Zhao Xi's connections to broadcast this show in the United States and Canada, in addition to the face and relationship of three mentors, the most important thing is that the quality of her works is passable, and she is not simply asking people to cook, each episode is a small story, and there is no boring feeling that is only suitable for housewives in order to learn to cook.
As Zhao Xi's toughest backing, Brother Zhao, who has always been paying attention to her dynamics, has keenly discovered the business opportunities. He began to set up a food tourism line in the Eastern Empire, setting up offices in foreign countries, taking the food broadcast by "Food World" as the point and the city as the region, connecting into a line, specially bringing foreign groups to China to eat authentic Eastern Empire food, enjoying the food, you can also visit the local area.
As soon as this food tourism line came out, it was unexpectedly enthusiastically signed up by foreign groups: they had long wanted to eat these delicacies, but they were strangers in a foreign land, and they were not from the Eastern Empire, so how did they know which places and restaurants were authentic food? Now, with the introduction of "Food World", there is such a special food line, where can I miss it?
Brother Zhao came to such a show, many people followed suit, those with strength will open international routes, and those with insufficient strength will open domestic routes, without those restrictions on forced shopping, it is more profitable than simple tourist routes.
But in a month or two, the greeting when people meet has become: 'xxx, have you eaten the xxx dishes introduced in "Food World"? I've been there to eat it, and the taste is indescribable, wonderful. ’