"Well, that's good!"

Walking around the supermarket, the old man praised, "If there are more such big supermarkets in China, it will be convenient for shopping and a blessing for the people." ”

"It will definitely happen." Tang Bao said.

The old man walked for nearly an hour, and his physical strength was a little exhausted, so his mother and sister-in-law hurriedly approached to help him, planning to go back to rest.

In front of the cash register.

There was a bunch of people waiting in line to check out.

"That's the cash register, the checkout place. The things that everyone picks up in there have to go to the checkout before leaving. Tang Bao saw the old man's eyes glancing over, and couldn't help explaining.

……

"Uncle, two cents for a bag of salt, eight cents for two bottles of wine, three cents for a bottle of soy sauce, and five pounds of apples for five cents, a total of three dollars and eight. Because today's Fule supermarket opens with a nine-percent discount, well, a total of three yuan, four cents and two cents. Zhang Xiuxiu, who was in front of the cash register, explained with a sweet smile.

"Little girl, you just give me the ticket, I can read." The middle-aged man has an extraordinary bearing and said with a smile.

"Ah, that's good. If you have any problems, you can respond with invoices. Please keep your receipts! Zhang Xiuxiu reminded.

When she first attended the training, she was required to remind customers to keep their purchase receipts at all times, and today is the first time she has opened, so she will remind each customer more than once.

"Ah, by the way, uncle, salt and soy sauce have member discounts, and all customers who become members of our Fule Supermarket can get a 6% discount. Do you want to get a Fuller supermarket membership card? Zhang Xiuxiu timely promoted the membership card service to the middle-aged man.

"Membership card? What is that? The man was amazed.

"As long as you have this membership card, you are a member of Fowl Supermarket, and there will be some discounts and discounts when you buy things at Fowler Supermarket. Fule Supermarket will regularly launch some discount promotions for membership card customers, such as our first cooking condiments, as long as you have a membership card, then you can enjoy a 60% discount on salt, vinegar, soy sauce, monosodium glutamate, sugar and other condiments! This is a special discount for the Spring Festival, and it may become other ......items in the future," Zhang Xiuxiu said unhurriedly.

"Does it cost money?" The man's heart was moved.

"Don't need money, you just need to go to the counter over there to register, you can become a member of Fule Supermarket for free, I got two membership cards for my parents, and the membership cards are exquisite and beautiful."

"Okay."

I heard that it was free, and the man did not hesitate, so he immediately ran to the counter for the membership card to register, and successfully got the membership card, looking at the colorful rectangular membership card, as Zhang Xiuxiu said, it was very beautiful, and he suddenly became in love.

"You've got a membership card, well, it's three cents and four cents."

"Give."

I got a beautiful membership card for free, and I saved a dime and eight cents, and the man was in a good mood.

"Uncle, when you buy something later, remember to bring your membership card with you, and you may save a lot of money when you encounter a satisfactory discounted product."

"Yes."

After saying that, the man paid and left with his things.

……

In front of more than a dozen cash registers, there is basically a similar scene.

The flow of people at the counter for membership cards has gradually increased, and after publicity, many people know that they can buy cheap cooking and seasoning products by applying for a free membership card. Today is the 28th of the lunar month, and the New Year is coming soon, and every household has to use these. You have to buy it when you run out, and you don't lose money if you don't use it up, and it is said that Fule Supermarket is a member discount product that is deliberately withdrawn for the New Year, and when the New Year is over, I'm afraid there will be no more. At that time, it was difficult to come across such a cheap one...... As a result, customers are enthusiastic about applying for membership cards.

Although everyone hasn't figured out what a membership card is, they all understand one thing, that is, if you get this card, you can buy cheap things, how can you not be tempted.

"What's the use of your membership card?" The old man witnessed the middle-aged man being fooled by Zhang Xiuxiu to apply for a membership card, and he really had to save money, and he couldn't help but be surprised. The cost of that beautiful membership card should be a lot, and the discount is a lot of money, which is a lot of loss, and it seems useless to make this thing. However, the old man also knew that his grandson had some whimsical ideas in his head, and I was afraid that there were still things he hadn't thought of here.

"Uh......"

Seeing a middle-aged uncle who was fooled by a little girl to get a membership card, Tang Bao was stunned, he didn't think about the membership card at all.

"To be honest, grandpa, this is not the idea I came up with, it should be done by Fang Dekai." Tang Bao said.

And then.

Tang Bao continued to explain. "However, this membership card is really necessary to promote, and it has become very popular abroad. Free promotion of membership cards seems to lose the cost of card production and reduce profits, but in fact, it is not. Membership cards can be a good way to improve customer return rate and loyalty, simply put, those customers with membership cards, when they want to shop again, will think that they have a membership card of Fule Supermarket, and it may be cheaper to go to Fule Supermarket to buy things, they will first think of Fule Supermarket to buy things. ”

"It's a novel way to keep customers coming back." Zhou Qin couldn't help but praise.

"The key is to cultivate consumer stickiness and loyalty, and when one-tenth of the domestic people have the habit of holding a Fuller supermarket membership card to consume, then Fuller Supermarket will become a world-class retail giant." Tang Bao said passionately that the domestic retail market is too big, and he did not think that he could monopolize it, but only prayed that Fule Supermarket could account for 10% of the domestic retail market and be satisfied.

Of course, if you can give birth to crazy users like the fruit fans of later generations, even if it is only one in a thousand, one in ten thousand, Fule Supermarket will be invincible in the retail industry.

But.

Tang Bao can only be in his heart. It's just a bit of lewdness, the retail industry has no characteristics, and it is worth the crazy pursuit of users.

……

Soon.

The mother and sister-in-law accompanied the old man back, and the juniors of the Tang family didn't know where to go.

"Whew."

Seeing countless people flocking to the counter for membership cards, Tang Bao's smile became stronger and stronger. Fang Dekai did this beautifully, Tang Bao didn't even think about launching a membership card, but he didn't expect Fang Dekai to do it quietly in such a short period of time, and he didn't say anything about efficiency.

Then.

Fang Dekai appeared beside Tang Bao, "Boss, are you satisfied?" The key is that the time is too rushed, the shelves are not fully filled, and it can be more perfect if it can be delayed for a few months! ”

"Haha, Mr. Fang, you did a very good job! Especially this membership card, the promotion is very good......" Tang Bao praised without hesitation.

"yes, the effect is surprising, I didn't expect it to be so popular." Fang Dekai said.

For this.

Tang Bao understood a little.

The membership card can be so popular, because Fang Dekai has figured out the hearts of the Chinese people, first of all, it doesn't cost a penny to get a membership card, and there can be discounts.

The design of the second membership card is also good, and the red card is printed with the four words of Fule Supermarket and the logo picture, which is simple and elegant, and very exquisite.

Finally, Fang Dekai launched a member discount product, pick it well, at this time it is about to be the New Year, everyone has to buy oil, salt, sauce and vinegar, the six-fold discount should already be no profit margin, and the department stores outside do not have this price, who doesn't want to buy more. If Fang Dekai chooses a relatively cold commodity category, such as kitchenware, daily chemical products, etc., it may not have such a great effect.

"Mr. Fang, the promotion of the membership card should be done with heart and every effort. Even if you suffer a certain amount of loss, you can accept it! Tang Bao said solemnly.

Nowadays, there is only one Fule supermarket in China, and it is very important to cultivate user stickiness.

"Not a loss. Boss, this domestic market is completely blank, and the profit margin is huge. Even if it is a discount product for the first time for member users, there is basically no loss, and it can only be said that there is not much money. This is still the goods that we are in a hurry to open and buy from the wholesale market. In the future, when the scale is large, the goods will be purchased directly from the factory, the price will be lower, and the profit will be large. Fang Dekai smiled confidently, he didn't lose money in the six-fold member promotion.

Haven't lost yet?

Tang Bao was surprised.