In fact, when players play a game, they can only say that the game is fun, but they don't know where the fun is, and maybe, the fun they say is not the real attraction of the game.

Video games are like a testing ground, and like most literary works, they are a feedback to those who appreciate the art.

This feedback, in general, is from small to large. Because of the principle of diminishing marginal benefits, stimuli of the same intensity will generally feel smaller and smaller when stimulated. And when the feedback is low to a certain level, players will start to say, this game is really rubbish, not fun at all.

Therefore, the continuous stimulation and the formation of a feedback loop have become the key to how to retain players.

Human emotions can be manipulated, which can be seen from the industrialization of Hollywood films, the mass production of screenwriters, and the batch cultivation of commercial authors.

Even religion proves that human emotions can be manipulated.

Imagine that you are a medieval farmer living in a straw hut, and your daily life is no more than that of an animal.

The church, on the other hand, will give you Holy Communion and unfermented grape juice at the time of the monthly meeting. The majestic church gives you a sense of awe when you see it, and the sunlight shines through the stained glass and casts on the ground, making it feel psychedelic, as if you are in heaven.

The religious-religious song sounded, solemn, magnificent, but touching people's hearts, you feel as if your heart has been purified, as if you have been inspired.

After experiencing shock after shock, feeling the powerlessness in real life, there is no way to change anything, but to convert to religion and hope that he will go to heaven after death.

It is a process of constantly strengthening one's feelings, and there are some things in it that have a unique and irreplaceable nature. For example, the emotion in the singing.

And this kind of emotion is actually a long period of exploration. A kind of mastery of emotions.

If the human brain is a heavily defended computer, these songs, like hacking programs, can change people's emotional responses.

Of course. Maybe it's not that troublesome, like the knee jerk reflex. This qiē is nothing more than a conditioned reflex. Sing this song, and you feel moved, and that's it.

In time. It also creates a path-dependent mentality. Even if it's because of the passage of time, the emotion is getting less and less, but you are still here and can't do without.

The social system in the online game is actually a path-dependent method, and if this social system is done well, even if the game is not fun, it can retain a large number of players.

Because, all the friends you make in the game are here. When you leave, there's nothing. So, even if the game isn't fun, you still have to enter the game every day and say hello to your friends.

Of course, due to Chiba Games' in-game chat system, it is actually interconnected with Chiba Games' instant chat transfer. So, even if you leave the game, you can still talk to them. Chiba Games did this because it was able to quit the new game. Keep the players in the action, which means the meat rots in the pot and there's nothing to lose.

In fact, the game circle friends of the Chiba game console and handheld are also bound to chat software. When you need it, you can use this chat system to reach out to the people you want to contact.

Chiba Games is now more inclined to create a game ecosystem than a single game. The whole chat system actually encourages socialization between strangers and strangers. The game is a bond, a channel. People from all over the world are closely linked together because of a bond.

Because online games focus on socializing, some dungeon maps are relatively difficult, and one person can't get by, and many people need to cooperate to be able to pass.

For example, when you wait for someone outside the dungeon, you will talk to someone when you get bored. Chatting and chatting, I felt that I could talk, and I became friends.

And maybe one day you don't like to play games, but this friend becomes a reason to play online.

Although Chiba Games is paying attention to the construction of the game ecology, it does not pay much attention to the game, and still launches new game products in a rhythmic manner. Then, do maintenance, and after a period of feedback, know some information, and in the next game, remove the bad elements and add the good ones.

Of course, creative games have always been the focus of Chiba games. Because, creative games, it is easier to achieve unimaginable success.

After all, the first person to eat crabs has to eat more than others. Of course, most game companies don't dare to be the first to eat crabs. Even if they have a novel idea, they don't dare to do it.

Because, they did it, and it was okay if it succeeded, but if it failed, the company died. At least, at this stage, not that many companies are focused on the creative sector. It is often more preferred to borrow from games that have already succeeded.

Of course, in these games, there are ten **, and no one plays them. The two games are about the same, and that game has more people playing, why should I play this new game of yours.

Time and time again in the history of gaming, it has been shown that the need for social interaction has a more important role to play in gaming. About 90% of people play games because they need to communicate with others, so they choose to play popular games.

And the remaining 10% of players are not without social needs. Rather, they need a niche game as a link to elevate the social compulsion.

Don't you think it's cool for two people to talk about things that the people around them don't understand at all?

Therefore, it is difficult to reach the heights of the first successful game of the genre. Unless the previous game wasn't perfect, and you made a perfect design. Only by making the game have no shortcomings can you achieve more obvious success.

Of course, there is a way to go beyond the first successful game. It is to use this huge number of users to crush them, and in a short period of time, with a huge number of user traffic, many people have not played it, but it has been verified to be a successful game.

Of course, such behavior will cause infamy in the industry. Chiba Games attaches great importance to its own fame, so Chiba Games chose the second method. That is - acquisition.

That's right, it's an acquisition. Most companies that play creative games, even if they are successful. They also have more funding needs.

For example, how to advertise the game so that more people know about the game. After all, there is such a thing as a game. It's not that if it's fun, someone will play it.

In order for people to play, you must first let people know that there is such a fun game.

And with the maturity of the video game industry, whether it is a print magazine advertisement, or a TV commercial. Even the emerging interconnection has just been launched, and the price is expensive.

Those small companies, basically can't afford it.

Therefore, the acquisition and capital injection of large companies has become an option for them. If you don't have the capital, you can do ten. You have 100 percent of the shares, and what you get is 10 percent.

However, if a large company buys it, or injects capital, it can turn ten into a thousand. If you still have 30% of the shares, then it is 300.

In this way, it is an obvious question whether to choose to be funded.

In addition to this, there is another place, that is, there is probably an imitation factor in it. You are right, you have confidence in your products, and you feel that you can become popular without investment.

However, someone imitated your game and made one to find investment. And then. People use the power of big capital to quickly occupy the field of vision of users, who else can play your advantage.

And big capital has no pressure at all, which is different from their own copycats. It takes a lot of fame.

In doing so, they are simply investing in a business. I didn't mess with this mess myself, so what's the infamy.

If you don't choose to accept investment, maybe big business will be happy. Because you, as the original, as the forerunner, must stand up straight. And the imitators. For various reasons, it is natural that the concessions to big capital are greater, and big capital can earn more profits.

Therefore, under the influence of this atmosphere, most game companies are looking forward to being acquired by Chiba Games, or invested.

This is a very problematic thing, that is, from the kind of many years ago, becoming a Chiba game is considered a success, to being invested and acquired by Chiba Games is a successful transformation.

This is a very interesting thing, and it also means that the industry is maturing. I don't want to be so easy to become bigger and stronger at the beginning.

Companies that already have a leading position in the market have too much advantage over latecomers.

Of course, inevitably, there are many people who are disappointed in the gaming industry. Because, the maturity of this industry means that this industry is more relational.

Two people with the same level of ability, because one has connections and a good channel to understand information, they will get a lot of information and have more opportunities than the other person who can't get information.

If he hires someone, and even the outside world doesn't know, he has already applied for the job.

This is a very interesting phenomenon, and Lin Yan doesn't think there is anything wrong with this phenomenon.

After all, there is no such thing as fairness. An industry is mature, after all, it will face such a status quo. Therefore, if you want to solve this situation, you have to think of a new way, and the solution for Chiba Games is to launch a recruitment station.

All the information is posted on it, and the opportunities that everyone sees are as fair as possible. Of course, this does not prevent those fat differences from still falling into the hands of those who have connections, but it gives those ordinary people who have no relationship a greater chance.

In the beginning, it was a recruitment network for the gaming industry or the electronics industry. Because people in these industries have a lot of dealings with computers, they are also very suitable for their use scenarios.

They use this station, and it is also handy. And Chiba Games has a special branch, which is responsible for operating this station, and the source of income for this branch is the intermediary fee.

However, the percentage charged is not high because the operating costs are relatively low. Dozens of people have completed the coverage of the whole of Japan. Compared with those chain brick-and-mortar intermediary stores, the cost is really low. Therefore, the service fee charged is relatively low.

Who makes the electronics industry, the information technology industry, earn so much money?

The station was doing well, and it began to be rolled out around the world. Because Chiba Games already has a wealth of experience in various countries, it is also familiar with localization.

These stations were successful in a short period of time. Because, it solves the problem of information asymmetry and solves the problem of time and space.

Ten years ago, it would have been almost impossible for a person in Hokkaido to be able to learn about job postings in Tokyo and even in New York. Unless you have those very good friends in these places, how will you know that there are suitable jobs for you in those places?

And in this new era, the era of interconnection, you can learn whether the whole country and even the whole world have a suitable position for you.

Of course, there are two sides to everything. It's like a real estate agency, which can be used by an agency. Recruitment stations also have the possibility of being used.

After all, human nature always has various flaws. Some people are greedy for small cheapness, so they take advantage of this characteristic of small cheapness to deal with it.

This can't be completely avoided, but if you put your mind to it, you can still filter out most of the useless information.

Actually, that's true of everything. From one to sixty, it is a rapid improvement curve, and from sixty to eighty, it is a little slower, from eighty to one hundred, it is almost a line that is difficult to grow.

And because of the cost, Chiba Games didn't make this network platform a hundred, to do eighty, to ensure that most of the information has no problems.

After all, even if the station is reliable, the person who uses it can't do it, and the loophole will eventually be found. It's like there's no such thing as a computer in this world that is absolutely safe and intrusive.

As long as this computer has a few passages in and out, then it will definitely be able to be compromised. Even if this machine is not connected, you can also obtain the information in this machine from other angles.

Therefore, most of the security settings just increase the difficulty of cracking. If you can't make ends meet, it's not worth doing, and no one will crack it.

Chiba Games' own game encryption,That's pretty much it.。 After all, after the game was launched, the hardware was already like that, even if others couldn't crack it for a while, there would always be a way to crack it when there was enough time. (To be continued.) )