In the past 15 or 16 years, independent brands broke out, and many times the growth did not exceed 50%, and it was embarrassing to say that the growth was not more than 50%, and the performance doubled in a year, which was not a thing!

Today's Qihang Automobile has done this in 04 years......

It was launched at the end of 02, and the orders exceeded 10,000 units that year, and the delivery of vehicles was close to 10,000 units. Pen, fun, pavilion www. biquge。 info In 03 years, in the case of the limited production capacity of Qihang Automobile, the annual delivery of more than 150,000 cars, and 150,000 vehicles, in 04 years, it is very likely that this number can be reached in half a year.

In the first three months, because the production capacity of the former Ningqi Fiat base was gradually on the verge of limit, and the production base made by Qihang was gradually put into operation, Qihang's production capacity continued to increase, and 80,000 vehicles were delivered in the first three months. Counting Fiat's more than 20,000, for the whole year, Qihang Automobile plus Fiat is likely to create more than 400,000 sales.

Especially with Fiat Aro, as well as importing more models and expanding its popularity, Fiat once again has faint signs of continuing to increase sales......

On April 15, Marchionne, who has been promoted to CEO of Fiat, came to China and signed an agreement with Yang Fan to build a new production base.

After signing the agreement, Marchionne shook hands with Yang Fan and said, "Mr. Yang really deserves his name......

Last year, Fiat's sales were less than 30,000, in fact, today, three and a half months, Fiat has reached last year's sales, and it is even possible to exceed 100,000 units throughout the year, and the most important thing is that Fiat's popularity has risen sharply because of the exposure problem, and the number of 4S stores is also increasing, everything is going wonderful, how can Margione not have high hopes for the Chinese market.

"To each according to his needs, to each according to his needs!" Yang Fan laughed.

After the press conference, Yang Fan proposed in a meeting with Marchionne, "Can we hand over the Maserati brand to us in advance?" ”

Marchionne, "......"

After a deep sigh, Marchionne asked rhetorically, "Does Mr. Yang have any other ideas?" ”

Yang Fan paused and said, "You know, the Chinese market is constantly exploding, and the world's automobile landscape is constantly changing......

Over the years, Detroit has become more and more difficult, GM Ford has been declining from the second position in the eighties and nineties, and even Chrysler has cooperated with Daimler-Benz before, but now the cooperation is also inseparable.

The corresponding comparison is that Toyota and Honda are conquering the U.S. market, and Volkswagen is backed by Europe and is constantly increasing its investment in China!

Jetta and Poussin, as the first generation of magic cars, had the most critical impact on Volkswagen's brand promotion, and at the end of the nineties, the domestic production of A6L entered the official car market, completely establishing Volkswagen's position in China.

In order to lay out in advance in China, Yang Fan felt that he was going to take action, and he would talk about it first while Maserati had not yet risen.

In fact, now, those ultra-luxury brands, Porsche, can make a profit, and the others are counted as one, including the famous Ferrari, Rolls-Royce, Bentley, Maybach, all of which are making money at a loss!

However, it is Porsche's high profitability that will be ambitious in the future for the holding company Porsche SE to annex VW, if it does not coincide with the subprime mortgage crisis, they will really succeed.

Well, who knew that since the subprime mortgage crisis, VW has teamed up with Middle Eastern tycoons to buy all the shares of Porsche AG, that is, the automobile company, which is the biggest profit point under Porsche SE.

In fact, a wonderful business battle that turns around in the plot is a smoke bomb played by other cousins. VW has acquired Porsche, but Porsche SE still controls 50.7% of VW's shares...... Who's to say that Porsche has failed?

When the time comes, you will give me some shares of VW, and I will give you some shares of SE, and Porsche SE will directly control VW, and the Porsche brand under VW is still owned by others?

Who is dumbfounded?

For example, the fifth-richest man in Germany, well, of course, there are mainly VW's former major shareholders, the Lower Saxony government and VW's employees......

Dumbfounded, right?

A wonderful business war drama, fighting back and forth, extremely eye-catching, the capitalists finally laughed and completed their own goals, and finally the government and the workers were unlucky!

Is this rhythm familiar?

It's not a patent somewhere, it's the whole world!

Think about it, a cousin who grew up in the dean said that the wealthy family has no family affection, but everyone has a share distribution of six or four in Porsche, and the boss of VW will go to partner with VW to start his own business because he is a CEO, is it possible?

The reason why VW will buy Porsche AG backhand is not because VW will not buy Porsche AG again, and Porsche SE will go bankrupt due to option expiration and bank interest!

Think about it again, when Porsche bought VW, how could there be so many short bankruptcies?

Talking about the concealment of Porsche's acquisition, it is better that VW is helping to hide it at all, at least pretending not to see it. That's it, in the United States, those hedge funds can die VW, retail investors are not people? Exactly, when our hedge funds are retail?

So it is understandable that VW was almost killed by the U.S. government in the emission gate.

Everyone has a grudge!

Of course, these are all later words, but Porsche has already launched a transformation in 02, the Cayenne, which is out of the situation of walking on one leg of a sports car, and the market is also declining. It was these decisions that led to Porsche's rapid development......

Later, Maserati and Porsche became the only two profitable ultra-luxury brands at the same time, mainly because of the decline in market positioning!

Yang Fan wants to operate this in advance, instead of waiting for everyone to see Porsche eating meat, and then follow the trend, then it will be really not enough to drink soup!

Although he didn't know what Yang Fan thought, Marchionne was silent about Yang Fan's proposal to buy Maserati in advance.

In the face of Marchionne's silence, Yang Fan proposed, "In fact, Qihang Auto and Fiat can exchange some cash plus some equity in exchange for Maserati!" ”

"Oh?"

Yang Fan's words immediately aroused Marchionne's interest, and his eyebrows were raised.

Now the development momentum of Qihang Automobile, Fiat is looking at it! Now that Qihang Automobile is willing to exchange its own shares for Maserati, how can Marchionne not be interested.

For Fiat, the current Maserati is still a pot.

Throwing the pot to set sail, and you can also exchange for a part of the equity of a sunrise enterprise, which is really suitable!

Thinking about it, Marchionne said with interest, "How do you say that?" ”

Yang Fan said his thoughts, "You can also see the situation of Qihang Automobile, it must not be calculated according to the current valuation, of course, it is mainly a cash transaction, and the equity is only a part of it!" ”

Speaking of equity transactions, it is not a bad thing for Qihang, at least it can alleviate Qihang's cash pressure, and it can also be regarded as the introduction of a strategic partner. Yang Fan is not ready to hold all the shares in his hands, in the automotive industry, not to mention mergers, alliances, but the phenomenon of cross-shareholding of various competing brands is quite ......

Don't look at the upcoming listing of the expedition or something, it is not that Yang Fan said that he can be transferred to Qihang Automobile and transferred to Qihang Automobile, but also ask other shareholders whether they agree or not!

It's just a promise, how to get in? Is it an additional issuance, or an equity investment?

In the end, it is better to lose part of the equity, it is better to introduce Fiat as a strategic partner. In exchange for Fiat's understanding of Qihang Motors' acquisition of Maserati. In the current situation of Maserati, it is actually not worth a few dollars, only a few hundred million euros, which cannot be compared with Qihang Automobile, and the shares of its AP Auto Parts Group alone are worth billions of dollars.

Of course, this specific figure has to be negotiated by everyone. However, Yang Fan can be sure that in a few more years, the value of Maserati will only continue to rise!

Moreover, Maserati is in the hands of Yang Fan, and the appreciation ratio is greater than that of Qihang Automobile!