It is actually very easy to make an ordinary person experience the joy of success. For example, if a child who has just passed the exam with a score of 60 points will feel very happy, and if he scores 80 points, then he will feel that he has lived a happy and happy life. And if he gets 90 points, he will feel that he has flown to the sky, and if he gets 100 points, maybe teachers and parents will wonder if he has plagiarized, so as to live a very uncomfortable life.

To make a person feel joy is to achieve a better result than before. A business is an organization made up of people and can be seen as a person with a capital letter. Therefore, if you want to make a company successful, the joy is the same. It's about consistently achieving better results than he has done in the past.

However, just as it is difficult for a successful person to experience success again, it is easier to feel a stronger sense of frustration about failure. This is also the case with a successful business.

The reason why this is so is because this person, this company, has taken success as a commonplace. For them, failure is like success in the face of others, which is a small probability.

Therefore, large companies are often more unable to accept failure, some companies become extremely conservative, some companies become extremely aggressive, and there are really not many companies that can find a balance.

In Lin Yan's view, the biggest crisis of Chiba Games is that this road is too smooth. It's not like that, and Lin Yan also knows that if there is no such thing as him, Chiba Games will take a lot of detours.

However, this plug-in can't be renewed, and now it's been two thousand and three years, and the most he knows is what happened in the gaming world for the next fifteen years. In the future, he no longer knows what developments will be in the gaming world.

So, when that time comes, if the Chiba game has suffered a huge setback. So what to do. Could it be that the Chiba game will fall apart because of such a setback?

Lin Yan once talked to Chiba Yuki about this.

Chiba Game said calmly, "What's that, don't we have you?" With you, there won't be a problem. ”

Lin Yan replied very seriously. "Senior sister, have you ever heard of the term Jiang Lang's talent, no matter who it is, including me, there will be a day when the talent will be exhausted. You look at the emperor and queen who were in the sky ten years ago. There are still a few who are still at their peak and have strong creative ability.

The prime time for a person's average creation is only one or two decades, senior sister, you calculate, how long have I been making games. How many people have chosen to make zuò games behind me have never heard them anymore.

I think you can't just test me, the layout I told you before, if you can lay it out. Chiba games should have another ten years to develop.

With the development of technology, you must have noticed the potential of the mobile field. Whether it's a game console where we can play games, or a phone that can only make calls and love to run out of battery, the degree of completion is actually not high. But there are still so many people, and what does that mean?

This represents an area with terrifying potential. Moreover, things like mobile phones, compared to computers. It is faster to replace.

Because the mobile phone is used every day, all the time, almost all the time. With things like this, the loss is very large. Moreover. According to the level of development of electronic technology. Every year that passes, in fact, these carry-on gadgets can get a big performance boost.

This improvement brings not anything else, but an improvement in the quality of life.

Sister, I don't know if you have learned about the latest electronic products recently. A music player that uses a memory chip to store music. Although it can only store more than a dozen songs. However, because of the cheap price, it is still popular with many people.

Think about ten years ago, a young middle and high school student, if he could have a Sony portable music player, he would be the focus of the whole class.

Although the kind of look of hanging a disc bag on the left waist looks stupid today. It also seems very troublesome to change a disc.

However, it was a convenience that had never been enjoyed before. It's like when there was only a music player like a wall in the past, suddenly there was a 'portable player' that could be picked up and taken to the bedroom.

The development of science and technology represents the improvement of the quality of life. And I think that in ten years, most of the products will be integrated into a container like a mobile phone. And this is our Chiba game, in this decade, the most important opportunity.

You know, although our home game consoles still maintain the largest number of holdings in the world. However, the advantages of the PC have come up.

More and more companies are choosing to release games on personal computers, and they have achieved good results. So, we can't hang ourselves on the tree of the console platform. To build a newer, more powerful platform.

A game is something that can be given up at any time and not played, so we can't just have a game, what we want to do is that users are using our products, and they feel that it is natural and seems to be nothing special, but once they leave, they will find that this thing is so easy to use.

Moreover, to establish a network service system, even if they want to leave our ecological environment at that time, they can't do without it. ”

Yuki Chiba finally listened and nodded for a long time.

In fact, she also knows it in her heart. An evergreen tree like Lin Yan is really very rare in the video game world, so few that he is the only one.

Often a gamer, only in one or two game genres, has its own achievements. Making fun games and entering a new genre makes it impossible for him to do it.

According to the survey, it was found that this qiē is actually related to the knowledge that a person has been exposed to before. What is the body of knowledge that you have been exposed to? What kind of life you have experienced determines the future of a gamer in a big way.

After all, there are people who you ask him to do horror games, and he can't do it anyway, thinking that he can't create the atmosphere of horror games.

will even make a horror game into a hard-core shooting game with "guns and guns". Because, he has not felt the helpless horror, and he does not know what horror is.

Just as a person has a preference for the likes of the work, in fact, a creator has a preference for the content of the creation. There are also preference biases.

Plus one more game type, as long as it succeeds. As long as the follow-up products can still make money, a game company will not let this game series go unpunished.

I thought that with the production zuò new game. These already well-known games tend to be more reliable. So, even if some creators have an idea, their company doesn't actually allow it.

For example, a certain production of "Metal Gear Solid" and "Metal Gear Solid" have two different translations, but they are the same island of the same game series.

He just wanted to make something else. A different game, but his owner didn't give him a chance.

After all, the series of works he let go of can be said to be a bad review. The whole series, without him, would not have been able to produce that taste. He was also very unlucky. Because of his own irreplaceability, he has never had the opportunity to make a new game.

And, over time. As the cost of making a game became more and more expensive, the less he had that chance.

In fact, the video game industry is already frustrated by the increasingly high cost of game production. It's like how Hollywood reacts when it develops to a movie and actually costs hundreds of millions of dollars to shoot it.

If the cost is too high, the pressure will be too high. No one dares to innovate without authorization, because only by ensuring a benchmark value and ensuring that the game has a very basic audience, and the audience is relatively wide, it will not lose money.

Compared with games that sell well but have a bad reputation, game manufacturers hate the kind of movies that are not popular.

Because. Games with a bad reputation, although they will be scolded, but the money is earned. However, a game with a good reputation. Although it will be praised, it will not be sold and it will lose money.

And if you lose money, you won't make a sequel to this game. Then, there will be many players who jump up and scold. Saying that you are a game company is that your conscience has been eaten by dogs, and you only think about making money, you only think about making money, and you are in the eye of money. Such a fun game doesn't have a sequel, and it goes to do that garbage.

Since you will be scolded no matter what, it is more comfortable to be scolded when you get the money. Of course, what all practitioners want most is to be applauded and acclaimed.

However, such a thing is not so easy. It's hard to reconcile, and it's really not easy to make a game that is also well-known.

For example, Chiba Games is actually some of the current games, although players are playing honestly, but the evaluation is not very high.

If a series of works has not changed much compared to the front seat, then players will say that they are not sincere, and they don't even have a little new thing, so they come out to make money.

And if this is not the case, a lot of changes have been made, and some players will say that this game series has been destroyed, and so many classic elements have been removed. What's new?

Anyway, there will always be all kinds of ways to find all kinds of reasons to say that a game is not worthy of praise.

Of course, to this day, Chiba Games still maintains a number of creative games on the market. Although the cost of creative games is low, it has reached the point of nearly 10 million dollars per game.

Because, although the graphics of creative games are simple, the program is not complicated, and the scenes are not grand. However, there are a lot of creative ideas, and they are not fun.

Halfway through the system, the example of being discarded is stored in zài.

Therefore, the cost of each successful creative game is as much as 10 million dollars. You know, this 10 million miles doesn't include the cost of publicity.

Of course, because Chiba Games' own publicity channels are powerful enough, in fact, in terms of publicity, a lot of money can be saved.

Even Chiba games are in such a state, let alone other game companies. So, those indie games, on a certain course, fill the gap of this kind of game.

After all, the smaller the number of people, the higher the efficiency and the lower the cost. Even,Even the software used to make the zuò game,You don't need to use the genuine version.,You must know that now Chiba Games sells a set of developer kits.,A person can cost $20,000.。 And that's not even counting the entire system-wide solution. If you want a system solution, you need more money.

$20,000 for software, plus $20,000 for hardware, plus rent, insurance, and all that mess up. These prices all add up, and in the end, one employee, the annual cost, is really high.

As for indie games, one person makes a game, maybe one network cable and one computer are enough. In this way, the cost is very low.

And if an indie game becomes popular, that income will indeed make many people covetous. As a result, there are many people who make indie games. Players' needs for creative mini-games have basically been met.

In fact, Chiba Games operates on a global scale and has found that the best way to make piracy in a country extinct is to make the country's economy developed.

You know, video games have always been stored as cheap entertainment. And that's just for people in developed countries, and for those in less developed countries, video games are an expensive entertainment.

In fact, there is a cost to the use of piracy. Even if you download a pirated program on an online forum, it will take time to patch, download, and fix some messy bugs.

If, as long as a player can earn more money than looking for a crack during the time he is looking for a crack, then he will naturally choose the genuine version for his own sake.

The essence of this phenomenon also lies in the fact that a player feels that it is not worth spending so much time looking for piracy. As long as it's not worth it, it's fine.

It's like the anti-piracy of Chiba games, and it's also raising the cost of anti-piracy, making people who crack it feel that it's not worth it. In fact, the core idea is the same.

Therefore, Chiba Games and Hayashi are not particularly opposed to piracy, because, these are actually invisible wealth. Although they may not be able to afford to play the genuine version now, they may be able to consume the genuine version when they grow up.

And, with the release of one big movie after another. In fact, the layout of the Chiba game universe already has an outline.

At that time, maybe you can also reap good income in movies. Just like the comic companies in the United States, they make more money on animation, movies, TV series and other peripherals even more than their main comic business. (To be continued.) )