Although this world is very different from the world in which Tang Feng travels through money, some things are the same!

Like the CCTV Spring Festival Gala in the previous life, even if it is not as good as a year, it is still a benchmark in the industry, and it is definitely the most influential stage in China! Think about the previous life, almost every year the Spring Festival Gala is one of the biggest star-making stages!

And in this world, although the four major commercial TV stations are also in a monopoly position, even if it is an alliance, there is fierce competition between the four major commercial TV stations, after all, it is a matter of interests, so there is no such influential party as CCTV's Spring Festival Gala in the previous life!

Although Fengxing TV is still too shallow, it is unconsciously working in this direction!

With the advent of last year's Fengxing TV New Year's Eve party, the pattern of the New Year's Eve party has changed, so that this year's Fengxing TV has a large audience base, at least after getting tired of watching the same New Year's Eve party, the people have different expectations for the ingenious New Year's Eve party of Fengxing TV!

However, this is far from enough, so this year, with the east wind of "Wishing Red Envelope" and "Chinese Idol", we will create another blockbuster party, not only to play the brand, but also to make the brand deeply rooted in the hearts of the people!

Therefore, when Tang Feng invited the performers, he put a lot of thought into it, at least, first of all, let the insiders understand that not everyone can go to the New Year's Eve party of Fengxing TV, and once it is on, it definitely represents influence and status!

The ratings battle of the New Year's Eve party is about to start again, and Fengxing TV has once again set off a round of discussion! All kinds of big moves before the New Year's Eve party are all telling people that popular TV stations will never take the usual path!

On fame, under wave after wave of activity. The New Year's Eve party of popular TV has successfully attracted the attention of countless audiences before it has even started!

Moreover, for the general public, like those stars, the entertainment industry seems to be far away from them. For example, at the New Year's Eve party, what songs do the stars sing, what shows do they appear in, and where is their turn to make decisions? But this year is different, at least the New Year's Eve party of Fengxing TV is different!

celebrities, popular TV stations have also invited a lot, and the popular idols of "Huaguo Idol" are also stars in the eyes of many people!

However, what makes everyone most curious is this year's popular TV station. Invite the whole people to contribute to this New Year's Eve party in the form of wishing red envelopes, that is to say, there are many programs from the people!

Later, on the eve of the New Year's Eve party, Fengxing launched a new event!

"You participate, I donate, walk with charity!"

During the New Year's Eve party, all Fetion users will receive a different number of charity red envelopes according to their account level, and these red envelopes. All Fetion users can send charity red envelopes to the best programs you think will be at the New Year's Eve party, and then according to the number of charity red envelopes received by each program. Rank, select, popular TV, New Year's Eve party, the most popular program! And, finally. Fetion Technology and Fengxing TV will donate to the charity foundation in the name of the performers of the show according to the number of charity red envelopes generated at the end!

And according to the number of charity red envelopes obtained by the show, it will be used as the standard for the first round of the finals of "Huaguo Idol"! The top 10 "Huaguo Idol" contestants participate in the show, and the participating contestants will directly advance to the next round of finals!

This trick of Fengxing TV is not small. However, after the publicity came out, it won a lot of praise!

"Spend the money invited to celebrities on charity, and the popular TV station is good!"

"Fengxing TV is so generous, you must know that there are hundreds of millions of users of Feixin, and it is not that each user has only one charity red envelope!"

"It's rare that Fengxing TV and Feixin want to bleed heavily, what are you waiting for? Hurry up and register for the flight signal, if you don't pay for it, we are still philanthropists! Ha ha! ”

"Originally, I thought that Fengxing TV didn't invite big-name stars to save money, but now I know that people are not bad at all, but it is better to use the money to do charity than to spend money to invite big-name stars, which is good!"

Although the more people participate, the more money they need to spend, although it seems that if Fengxing TV takes so much money to invite big-name stars, no star will be a problem, but the effect is completely different!

It seems that this charity red envelope activity of Fengxing TV and Feixin will not bring any big benefits to Fengxing TV, but insiders can see how big the potential benefits are!

Fengxing TV and Feixin's charity red envelope activity this time, it seems to be a loss-making business, but in fact it is not, first of all, through the charity red envelope activity, at least the first benefit appears directly, that is, reputation, no matter what, as long as you really spend money on charity, it is commendable!

Secondly, the potential benefits, Fetion can get more users through this charity red envelope activity! That's a lot faster than advertising!

Again, the more people participate, the greater the influence of the New Year's Eve party of Fengxing TV, and the higher the ratings, which can also be seen as an act of spending money to buy ratings, but at the same time it has won the reputation of charity!

Not to mention, only a few hours after the publicity, the technical department of Fetion found that a lot of new registered users have been added, although these registered users are likely to be registered only for this event, although after this event, there will definitely be some people who will no longer use it, but there will definitely be some people who like Fetion and become users of Fetion after this event!

And this charity red envelope activity of Fengxing TV and Feixin Technology, although some media will say a few cool words, saying that Feixin is using the name of charity to promote the New Year's Eve party, but most of the media are supporting this, after all, people are taking real money to do charity, so why not do some publicity?

Although there are many people who can't eat grapes and say that grapes are sour, they are not a climate!

Of course, publicity is only one aspect of a program, if you want to get affirmation and build a brand, the most important thing is the quality of the program!

In the hustle and bustle, 2008 has come to an end, and 2009 has arrived!

On the evening of January 1, 2009, the horn of the New Year's Eve party ratings battle officially sounded!

It is not difficult to see from the ratings before the start of the show that a series of actions of Fengxing TV have achieved great results, at least before the start of the New Year's Eve party, the ratings of Fengxing TV have taken the lead!

At this point, other major TV stations have lost their voices, no one expected that the popular TV station, which has only been established for more than a year, can have such a momentum and be able to suppress so many profound TV stations! (To be continued.) )