After the rise of mainland music, the Chinese music festival has the highest ratings in the mainland, mainly because of the support of CCTV, and it has opened the live broadcast threshold for domestic entertainment live broadcasts.

The Golden Melody Awards are the most historical and influential, well-known in the Asia-Pacific region, authoritative and the least questioned of the three awards.

The Golden Needle Award is more embarrassing, and this embarrassment is closely related to Hong Kong Island itself.

When Hong Kong Island was still a colony, it was once very beautiful due to its special location.

However, after the handover, even with its special geographical location and historical legacy, the importance of Hong Kong Island at home and abroad has undoubtedly gradually decreased.

This reduction is multifaceted, and it affects the whole body.

In terms of music, the decline in the status of Hong Kong Island can be seen from the sharp decline in the popularity of Cantonese songs in recent years, and the rapid decline of the market.

Under this change, the Golden Needle Award was silent for three years after 2010, and was just resurrected last year, and when it was resurrected again, the core has changed greatly.

It is very flattering that its changes did not start from the point of authority, after all, the authority of the Golden Melody Awards has been deeply rooted in the hearts of the people and cannot be surpassed, but from a professional point of view.

This profession is not a professional in judging awards, but a professional award ceremony.

The three domestic awards have a common feature before, that is, they pay attention to awards, but do not pay attention to the scene.

The three awards have been held for so many years, leaving a stunning impression on people, and there are almost no singers or songs that have become popular, this is the lack of the scene.

When a bunch of professional singers show the general boring performance of KTV singing, I believe that everyone will forget about it, and the degree of attention will be greatly affected.

On the contrary. Foreign Grammys and other music awards, compared to awards. paid more attention to the scene, and truly treated the award ceremony as a grand event in the whole entertainment industry.

Their awards stage. It is a difficult stage for celebrities to show themselves to the public, or to play songs and launch new albums.

And it's not just, oh, you take this award, I take this award, and then everyone goes home happy or sad, and for the follow-up, it's nothing more than a stylized report of who won what award, and it is forgotten in an instant.

Awards such as the Grammys are different. Due to the professionalism and popularity of the scene, these award ceremonies will feature extremely popular live performances every year, and several hit songs will be popular.

Even long after the awards, these performances and hits still have an impact and continue to circulate through various channels.

And with the spread of these scenes, the ratings, influence, and so on of these music awards have shown a virtuous circle of development.

On the other hand, the three domestic awards, in fact, are all eating their old books. It is a human field, and the ratings are basically only related to the overall big-name index of the guests, not the scene.

The Golden Needle Award was once eaten to death, and the Golden Melody Award was not changed. Many people believe that it will be another Golden Needle Award.

Of course, this year's Golden Melody Awards, at least the opening ceremony was highly praised. Ding Ning's "Dream Back to the Tang Dynasty" and the big-name "Chinese" both left a deep impression.

In recent years, the Chinese music festival has made great progress. In fact, it is not because of the award ceremony itself, but in essence, it is the overall progress of the mainland music scene.

In this context. The Golden Needle Award has absorbed the advantages of Grammys and other awards, and has started its own strategy for the first professional award ceremony in China.

Last year's Golden Needle Award, after making changes, ushered in widespread praise, although there has not yet been a very hot live performance, there are quite a lot of flaws, but all the way to sing and dance, the audience recognition is very high, confirming that on-site specialization is a way out, this year's Golden Needle Award is naturally more spared.

Of course, the Golden Needle Awards are under a lot of pressure this year.

First, we did well last year, and this year we certainly have to make further progress.

Second, the popularity of the opening performance of the Ding Ning Golden Melody Awards, in their opinion, is that the old-fashioned Golden Melody Awards seem to smell where the way out is, and are seeking change.

In the past, they were always pressed by the Golden Melody Awards, but now that the Golden Melody Awards are muddying the waters again, it is difficult for them not to feel the pressure.

While the organizers of the Golden Needle Award are under pressure, many viewers are looking forward to the new Golden Needle Award.

The Chinese music scene can be said to be extremely lively this year, the market has been expanding again and again, many singers have hit new sales highs, newcomers have emerged, the old people are like carp crossing the river, and golden songs have come out one after another, but unfortunately, in addition to music talent shows, there is almost nothing worth watching.

Even if it is a music talent show, after ten episodes of the program, it is already very good to have one or two episodes of the scene.

And music lovers have a demand for the scene.

This can be seen from the high ratings of music talent shows.

Simply listening to songs has long been unable to meet everyone's needs, in addition to concerts, they hope to have more contact with singers or their idols more real side, this is the scene.

When more and more idols appear on TV programs to meet their wishes, their needs are no longer just to hear the singing voice of their idols, but also to hope that idols can bring them a heartfelt interpretation, hoping to hear more wonderful music than the studio version of the song, this is a professional scene.

The publicity gimmick of the new Golden Needle Award is the most professional and interesting award ceremony, in view of the good performance of the last Golden Needle Award, this year, naturally more people are looking forward to them.

As a result, the red carpet is still being walked, and there are already heated discussions on the Internet.

"Ding Ning did the opening performance of this year's Chinese Music Festival and Golden Melody Awards, so shouldn't he be the Golden Needle Award?"

"I support me rather to do the opening performance, I feel that after so many years, he has played the scene of these award ceremonies."

"Don't be Ding Ning, I've already seen him vomit, hurry up and change to someone else, if Ding Ning is too unexpected."

"Unconditionally support me Ning, he sang "Dream Back to the Tang Dynasty" at the Golden Melody Awards, I still click on it from time to time, and "Chinese" is even more enthusiastic."

"It's wrong, big brother, it seems that only Ding Ning's scene is worth looking forward to. Of course. It would be nice if other stars could be as open as Ding Ning. ”

"At the last Golden Needle Awards, many stars were quite open. Shao Honggang deliberately went out of tune, and Sun Xi performed in explosive clothes. It's all wonderful, and I hope it's going to be even better this year. ”

"I'm here to see the jokes, and I'm on par with the Grammys, waiting for a bunch of so-called singers who can't sing when they leave the studio, it's not that I said, Western singers dump us singers 500 streets."

"Where did the wild dogs come from, they like to lick the feet of foreign adults so much, the Pacific Ocean is not covered, you are welcome to swim over."

……

And on the red carpet. Ding Ning was also asked by the host of ceremonies about the live performance: "Ding Ning, tonight will definitely bring you a wonderful performance, right?" ”

Ding Ning smiled and said: "There will definitely be performances, whether it is wonderful or not depends on everyone's evaluation, and boasting is not counted." ”

The host of ceremonies, Zang Luping, said with a smile: "If it were you, I believe it would be exciting, your scene is so strong, I often review some of your live videos." In my personal opinion, you are the most expressive of the new generation of singers. ”

"Yes". Ding Ning pretended to be surprised and looked sideways at Zang Luping: "Thank you for your compliment, but I don't dare to say that you are the most powerful host among the hosts, for fear of being beaten by other hosts, and hacking me on the show in the future." ”

"Haha." Zang Luping smiled heartily: "Are you still afraid of being hacked?" I feel that at your current level, you don't care much about what others say, right? ”

Ding Ning said: "It's hard to say, after all, I'm singing." It's not an immortal cultivator. ”

"Haha." I didn't expect Ding Ning to be so humorous, and Zang Luping smiled backwards and forwards.

Half will. He stopped laughing and said: "Actually, you are a very special singer in our country, you don't just sing pop." They are also very good at folk songs, rock songs, etc., and they all have masterpieces, which is different from most singers. Then, the current situation in our country is that folk and rock are in decline, what do you think about that? ”

Without waiting for Ding Ning to answer, Zang Luping said again: "Do you have any ideas for revitalizing these two categories?" Of course, recently, domestic folk songs and rock, under your influence, have risen, do you think you can carry forward these two genres again. ”

Ding Ning paused and said: "I don't dare to answer what you say, I'm actually not as influential as you say, and I haven't thought about revitalizing anything, I'm just doing what I like." The decline of folk songs and rock, how to say, is mainly due to the Chinese people's aesthetics of pop music, which is formed in the dissemination of obvious sequences again and again. ”

"In fact, many people know that in the development process of domestic pop music, first of all, some singers with musical talent and sense of smell absorb a novel music theme from abroad and play in the niche circle. Then while playing, a few geniuses played with flowers and local characteristics, and then one or several of the most geniuses stood up, played amazingly, played enough to have an impact on the public, and then became popular. ”

"That's true for folk, it's true for rock, it's true for R&B, and it's true for electronic music that's popular right now. Therefore, everyone now knows how powerful Master Fu Zhou, Master Wen Heyang, and Zheng Wei are, they have really influenced thousands of people with their own strength. ”

"Praise you." Fu Yueran, who was watching the live broadcast with his father in front of the TV, pestle his father's shoulder and said.

"Huh." Fu Zhou smiled slightly.

On the red carpet, Ding Ning continued: "Of course, the popularity of a category is not the credit of a few people. The people I mentioned before are only the masters, not the whole of the genre, and we can't forget the contributions of other singers. ”

"Returning to the development of domestic pop music as a whole, when these music genres, which had coexisted in the West for at least half a century, spread one after another in just a few decades after opening up, they strangely did not rush to the top, but according to the most popular trends at that time, they emerged in layers. As a result, this level has created everyone's current universal aesthetic. ”

"In foreign countries, because these music are slowly evolving and have a long history, most of the music genres have a deep foundation, and everyone will not lose sight of one or the other. And we are in a short period of time, the process of being hit by wave after wave, and if we like this one, we immediately lose the other. The root cause is that, essentially, it is mainly because these musical genres are not homegrown, they are imported and lack roots. ”

"Moreover, in the process of localization, they adapted to our culture at one time, and then they did not adapt to it, so they were gradually forgotten by our negligence. There are many ways to not adapt, the unadaptability of folk songs is generally because it is too simple, playing and singing on a guitar is a folk song, as long as you know a little bit of music basics and can play the guitar, you can create. ”

"When you haven't been exposed to this kind of music before, you think, oh, it's pure, it's good, but now that everyone has experienced the baptism of multi-element pop music, it's not enough to watch."

"So, the change you've brought to the folk song is that you've used a lot of new instruments in it, right?" Zang Luping interjected.

Ding Ning said: "Integrating more musical instruments into folk songs didn't start with me, it can be said that since Mr. Xu Shan's generation, folk songs have come out of the shackles of a guitar." Like their generation of folk singers, many people have been influenced by Russian folk songs, and Russian folk instruments are used a lot. I'm not just talking about the instrument, but the overall level of arrangement. ”

"I see, just like "On the Shore of Lake Baikal" and "Born Like a Summer Flower", there are a lot of arranging elements in it, so your folk songs can become popular." Zang Luping made a sudden gesture and said.

Ding Ning nodded and said, "Yes, these two songs are more representative." As for the decline of rock and roll, I think it may be the overall mistake of the domestic rock circle at that time. Their understanding of the spirit of Western rock and roll has entered a misunderstanding, that is, they have fallen into the vicious circle of anti-system, given too many political factors, and labeled as underground and rebellious. ”

"Any music, not just music, any cultural genre, that is too deeply involved in politics, will die a very fast death. Many rock singers think that they can do anything against something, that is, they are fearless, but this has blocked the back road of this music genre. Moreover, the two labels of underground and rebellious are very small in the domestic market. ”

"First, the general education method of parents in China is to restrict, to talk about rules, what kind of underground and rebellious you want to play, you will definitely be slapped." As soon as Ding Ning said this, there was laughter around him.

Ding Ning smiled knowingly and continued: "Second, the composition of social groups in China is different from that in foreign countries, they are a mixed society. Although we have 56 ethnic groups, we are all of the yellow race, and the education we receive is a traditional education that has been passed down for thousands of years, and there is no soil for underground culture. ”

"It can be said that rock and roll is like a certain social group 'angry youth', a group concept that was once very popular, right? But now, the angry youth is very in? It's already disintegrated. With the changes in the domestic and foreign environment, the changes in society, and the changes in the three views, the group of angry young people has disappeared from the whole, and rock and roll is similar. ”

"When the music genre that should be localized breaks away from the local in the process of localization, and blindly touches some red lines, it will naturally die. Some people may say that at least their music has influenced the thinking of a generation and made a generation awaken and stand up. ”

"I'm sorry, I don't think so, and neither does Mr. Wen Heyang. The social environment at that time was destined for a generation of ideas to stand up, and rock and roll was not a catalyst, nor was it the cause of the wave of ideas. On the contrary, they were kidnapped by the tide of ideas at that time, and it was precisely because there was such a wave of ideas at that time that there would be such rock and roll. It's the same with pop music today. ”

"Of course, rock 'n' roll at the time did influence some people. But in the same way, I believe that my rock 'n' roll can also influence some people. And such an impact cannot lead to the overall change of society. Rock and roll can't even affect the cultural roots of the country, and it has decayed like this, let alone the social roots. ”

"If you want to say that it has influenced the minds of a group of people, that's right, but when it comes to the social level, I'm sorry, at least there is no such great music in China. None of the songs were "I Have a Dream", not to mention the rock at that time, the mainstream was sarcasm and complaining, not appealing, you think they are fighting, they are actually more just whining, and the role they play is completely different from the appeal. ”

"What you get from that rock 'n' roll is resentment, not courage, think about it, isn't that so." (To be continued.) )