Chapter 125 Group Strategy
85_85802 was snubbed by He Ling in He Ling's office, You Huanchang couldn't figure it out, shouldn't it be because he left rashly in the Z club last time that he angered He Ling? It shouldn't be, because it's been a while, and I've explained it to He Ling.
You Huanchang returned to his office, and the meeting time with Zhong Xiaoxu had not yet arrived, he looked at the documents on his desktop, and felt a little apprehensive, he didn't expect the company to have such a sudden decision when he returned to Xiangcheng.
At this time, Gu Xue came in and handed You Huanchang a piece of information, which was about Ligao International and the company's acquisition.
You Huanchang took over the information, this is the relationship between Haotian Group and Ligao International, it turns out that these two companies are also quite related, the current chairman of Ligao International, Zhang Kai is Zhang Ting's father, and this Zhang Kai once fled to the United States, and later returned to Xiangcheng, and also acquired Yipin Magazine, launched an entertainment magazine, and became one of the best entertainment kings in Xiangcheng, and later took over the original Zhang Ting's Ligao International, and Zhang Ting also left Xiangcheng.
In the whole process, Haotian Group was involved, and He Tian seemed to have something to do with Zhang Ting, which may be the reason why Zhang Ting left Xiangcheng, You Huanchang saw Zhang Ting's information, and was inexplicably interested, it seems that the relationship with Zhang Ting has really just begun, and there may be more further cooperation between the two of them in the future.
Zhang Ting's father Zhang Kai is an out-and-out hero, he can still gain a firm foothold in the mall after many failures, and the more he fights, the more courageous he becomes, but just recently, it seems that it is not good again, and Haotian Group took the opportunity to launch a hostile takeover to him.
According to the data, it seems that Zhang Kai's investment in the United States failed, and the American consortium seems to have suddenly stopped investing in him.
And this series of actions seems to be He Tian's manipulation behind his back, with the aim of comprehensively winning Ligao International.
Seeing this, Zhong Xiaoxu knocked on the door, and You Huanchang put it away and didn't continue to look at it.
When the time came, the meeting was about to start, and Zhong Xiaoxu also came in.
But You Huanchang's mind is still on the information just now, what is the purpose of He Tian's acquisition of Ligao International?
And does Zhang Ting know about this matter, what role does He Ling play in this matter?
"Huanchang, don't worry, the big world's event this time is not very targeted to our good life supermarket, this is just a big event at the end of the year, this is also to eliminate the inventory problem they left before. And we have a comprehensive response in place. Zhong Xiaoxu sat down, looked at You Huanchang and said, looking very confident, obviously he is now more and more comfortable with the role of the marketing department.
"Okay, you follow this matter closely, in the future, you will have to deal with this issue more carefully, Gu Xue will help from the side, and my energy will focus on investment and independent brand building." You Huanchang looked at Zhong Xiaoxu and said, he was still very satisfied with Zhong Xiaoxu's performance, thinking that during this time in Chen Hua, not only You Huanchang had received a good workout, but Zhong Xiaoxu had also been improved to a certain extent.
"However, I think a large part of the budget of our marketing department may be reduced by investing in this area, and you also know that the company's main focus is now on the acquisition of Legao International, if the company enters the hotel industry, the investment spent in that area will naturally increase, and a notice has been issued, Gu Xue hasn't shown it to you yet? Our investment budget is no longer capped, and it does not exceed 300 million a year. Zhong Xiaoxu continued You Huanchang's words, and told You Huanchang about the investment.
"Yes, I was going to give you this notice, but I went out before I could give it to you." Gu Xue went on to say that she knew that You Huanchang's energy had always been focused on investment, and she had invested a lot of energy in the construction of the new brand, and now the company wanted to limit the amount of investment, which was indeed a big blow to You Huanchang.
Hearing the two of them say this, You Huanchang also had a twist in his heart, the original brand building plan may be limited because of this, and now is the time for vigorous development, which has to make him feel a little surprised.
"Okay, I see, don't worry! I'll arrange it. You Huanchang nodded and looked at the two of them.
"You said that if the acquisition is successful, will the hotel also be handed over to our marketing department to operate?" Zhong Xiaoxu then asked, he looked at You Huanchang curiously, and his eyes were very looking forward to getting an answer from You Huanchang's mouth.
"It's not clear yet, let's do what we have at hand! Whether the acquisition can be successful or not is not certain. You Huan paused and said, he thought of the information he had just seen, if Zhang Ting made a move, then the situation might not be the same, with Zhang Ting's relationship, I think it may not be easy for Haotian Group to acquire Ligao International.
"Haotian Group's financial strength is huge, the acquisition of Ligao International has been a matter of course, I heard that someone has been rumored outside, as if the chairman of Ligao International Zhang Kai has caused some trouble in the United States, and now there is no time to take care of the acquisition of Ligao International, Haotian Group is now the most suitable opportunity. , I have already written this in the information I just gave you, and I believe you have read it too. Gu Xue looked at You Huanchang and the two of them and said, in fact, the news has not spread very much, but Zhang Kai is an entertainment figure and a generation of heroes, so his affairs are still more attractive.
"Now our marketing department is in charge of the supermarket, if you want to further involve the business within the group, I think we should do a good job in the supermarket first! Thinking about the rest later, the most important thing now is to run a good life. Now that our own brand has achieved initial results, the next step is to increase the construction of this matrix. The two of you take good control of the store and prevent Tang Feng and Huo Zishan of Hang Seng Holdings. You Huan thought about it and said, he was still thinking about what He Ling told him.
You Huanchang's mind is no longer satisfied with the current role of the marketing manager of Haotian Group, he wants to fight for more and get more, but he also knows that in the current situation, he must come step by step.
He Ling's attitude towards him suddenly changed, this is indeed a very abnormal thing, and it is necessary to figure out what the situation is, because He Ling is his biggest backer in Haotian Group, if this backer is no longer reliable, then what he has to do next will be blocked, although He Ling has promised himself, but this commitment is not much meaning at all