Shenshi, Huayin International.

At the Monday meeting, everyone seemed to be fully engrossed, but in fact they were somewhat lazy, and many people could tell that they had not yet recovered from the weekend's relaxation.

Taking his eyes off the computer screen, Du Cheng glanced around and patted the table: "Okay, it's a meeting, cheer up." ”

There was a stumbling for a while, many people subconsciously straightened their waists, and some people still looked like old fritters, but everyone's eyes were focused on Du Cheng, waiting for him to continue speaking.

Du Cheng paused, and looked at Song Xiaojie, the head of the marketing department sitting on the right-hand side: "Song Ministry, you can make a report first." ”

"Okay, Mr. Du." Song Xiaojie stood up in surprise and walked onto the stage.

Generally speaking, she is the third to make a report, but today Mr. Du will let her make a report first, which is a bit unusual.

However, regular meetings are common, and it is also common to make reports, and she is not in a hurry because the report is advanced.

found his report in the computer on the stage, opened it, Song Xiaojie looked sideways at the projection screen, and said: "Mr. Du is early, colleagues are early, then I will make a report today." The first is last week's market news......"

"Last week, the most concerned in the domestic record market was undoubtedly Wanwei Dingning's new album "Sunny Day". As of 12 o'clock last night, 5127832 copies of "Sunny Day" had been sold. ”

As soon as the astonishing numbers came out, a suppressed sound of surprise suddenly sounded in the venue.

Even those who already knew about it could not help but take a deep breath in the face of such a terrifying achievement.

Nearly 5.13 million copies, even if sales are no longer growing. The five-platinum sales volume is enough for Ding Ning, a newcomer, to be proud of.

It has been 26 years since the establishment of Huayin International. It can be regarded as one of the top record companies in China, and it is a singer who can sell five platinum sales in the second year of his debut. Not a single one.

Not to mention the five platinum sales in the second year of debut, even if it has been ten or twenty years since debut, there are only a handful of single albums that have sold five platinum sales so far.

"It may not be accurate, but it's not far off. With this number as the standard, Ding Ning can already be compared to Zheng Wei during the "0304" period. "0304" is the most sold record in China before......"

When Song Xiaojie said this, Du Cheng waved his hand and interjected: "Okay, the following." Everyone saw it from the PPT. I think everyone should know why I asked Song to report today. Last week, I asked you why "Sunny Day" sold so much, but I didn't ask you for an answer. Today, I think it's time for you to give me an answer. ”

"Song Ministry", Du Cheng looked sideways at Song Xiaojie: "I read this report of yours just now, and I didn't analyze why "Sunny Day" can sell so well. In my opinion, this is not due diligence enough and does not play the role of the marketing department. ”

"I'm sorry, Mr. Du, it was my negligence." Sure enough, it's not good to report it first. Song Xiaojie hurriedly apologized.

Du Cheng deliberately put on a straight face and said: "The market will not give you a few opportunities to be sorry, I don't want to hear sorry, I hope you will make a review and improvement after the meeting." Since there is no one on the report. Then let's talk about why you think "Sunny Day" sells so well. Keep it short. ”

After Du Cheng asked this question last week, Song Xiaojie thought about it. She also made careful preparations, she sorted out her thoughts, and said slowly: "From the market side, there are many reasons why "Sunny Day" can sell so well. ”

"One is that judging from the tracks that have been released so far, "Sunny Day" is very much in line with the tastes of teenagers. For example, "Double Knife" and "Dragon Fist" are very fancy and cool, and they are also very fashionable, which are the styles that teenagers like. "Sunny Day" is a campus style, with a love theme, fresh and a little sad, and teenagers eat this set. ”

"One is that the publicity is very well done. Back in August, Wanwei began promoting the album. Although it is not explicitly stated, the hype has not stopped. For example, when fans made wishes on Ding Ning's birthday, meager hot topics, and when Gu Xi, Wei Liang and Jiang Zhiran competed for the list a while ago, there were also various hypes. ”

"Not to mention the opening performance of the Golden Needle Awards, as mentioned in my report, as of yesterday, the video of Ding Ning's opening performance at the Golden Needle Awards has reached more than 47 million views, which is one of the most viewed videos so far this year."

"One is that there is a lot of accumulation. Ding Ning swept the three awards this year, and his popularity and fame have been greatly improved, but he has not released an album this year, and many people have been looking forward to his new album for a long time. There are also many people, in fact, they all know him through the news, these people may not buy his old albums, but his new album is very hot, and people are easily incited, and they also like to follow the trend, and everyone buys it as soon as it is fried. ”

"One is that Wanwei's channels are doing very well, the four major platforms and Imusic are all pushing Ding Ning's new album, and a lot of paid and unpaid advertisements have been given, which is very strong."

"Besides, no one can compete with him in the near future, which is also a very important reason. Above. ”

Du Cheng was silent for a moment when he heard this, then looked up at Xie Mingyang and said, "What about Xie Ministry, what do you think." ”

Xie Mingyang thought for a while and said: "A pop song is divided into three parts: lyrics, music and arrangement, and these three parts can actually be broken down. For example, words can be divided into rhyme, content and artistic conception, etc. The vertical section can be divided into an intro, main song, chorus, interlude, etc., and the cross-cut can be melody and rhythm. Arrangement, it's just the makeup of a song, and there are more that can be removed. ”

"I'll talk about the song "Double Knife" first, and I won't talk about the basis of sound rhyme. In terms of content, I believe that everyone who listens to this song for the first time is a little unclear, right? Ding Ning didn't know what he was singing, humming, I really didn't know what he was singing if I didn't read the words. ”

There were voices of approval and snickering in the venue, Xie Mingyang smiled slightly, and continued: "This is the overall feature of this song, and the first impression it gives people is inexplicable. This inexplicability, from the very beginning, divided people into several batches. ”

"One batch is ugly and thrown away right away. A batch, eh, will feel wonderful and good. One batch, I think it's so strange, I want to hear it again. There are also people who will slowly try to accept it because of Ding Ning. ”

"I think it's ugly. It must have been Ding Ning who felt unpleasant as soon as he opened his mouth. If you think it sounds good, it may be that it has a unique taste. From the very beginning, I admired Ding Ning's strange singing style. It may also be because the melody, rhythm and arrangement of this song are really speechless, and it is very personal. It's very distinct, and it's different from all the previous Chinese pop songs. ”

"This feature, it's not messing around. I don't know if you have tried, if you only listen to the accompaniment and turn off Ding Ning's original song, this song is very outstanding, whether it is the melody rhythm or the arrangement, it is a first-class avant-garde full. The fusion of classical and rock is very good, and the sound of swords and swords is the finishing touch, which is very good. ”

"With such a great tune and arrangement, except for those who threw the song away from the beginning, anyone who can afford to listen to the song will easily accept the song. And those who liked it at the beginning are unlikely to change their minds. So, on the whole, the song is very attractive. ”

To Ding Ning's original song. The first impression he gave me was the biggest flaw in this song. But this song is so popular, I don't dare to say that this is a flaw. Most likely, it is because of his unprecedented way of singing. It makes teenagers feel cool, handsome, and draggy, and then it becomes popular. ”

Perhaps his singing style is the best interpretation of the song "Double Knife". The mysterious feeling of swords and swords. It goes well with the words of this song god. Frankly. The popularity of "Double Knife", it's really hard for me to explain the reason. But it's certain that Twin Blades is definitely not a bad song. ”

"In essence, it is a song that can only be written by Ding Ning, and aside from Ding Ning's singing, I would give it 90 points. Compared to those songs that are good for nothing but melody, this song is still much better. As for Ding Ning's singing, my intention is to give negative points, but I can't stand the fact that there are too many people I like. ”

"Didn't Mr. Lu Xun say that there is no road in the world, and when there are more people walking, it becomes a road. If there are more people who like it, the negative score will become a positive score, and everyone's aesthetics will be gradually affected and changed. Ding Ning himself predicted, 'cultivate a uniqueness', and say that he is the best newcomer in the Chinese music scene in the past ten years, which is really not an exaggeration. ”

Speaking of this, Xie Mingyang felt a sense of regret in his heart.

He originally had the opportunity to work with a genius like Ding Ning, and before Ding Ning debuted, he also served as Ding Ning's interviewer.

He praised Ding Ning at the time, but unfortunately the company did not seize the opportunity in the end and let such a genius slip away, which is definitely the biggest loss in the history of Huayin International, and it is estimated that Du Cheng must also have regrets about it.

It's not the time to think too much about it now, Xie Mingyang retracted his thoughts and continued: "The song "Dragon Fist" is much better than "Double Knife", the lyrics and songs are full of spirit, and Ding Ning sings quite clearly. The fly in the ointment, for the sake of rhyme, the word as a whole is a bit far-fetched, it's not bearable. But the spirit conveyed by the words is very good, and the flaws are not concealed, and it should be more popular than "Double Knife" in the future. ”

"There is actually a shortage of this kind of song in the pop music industry, and this kind of song is also very marketable, but there are not many people who can write and sing. We can actually produce similar songs in the future, but we definitely can't learn "Dragon Fist", too Dingning, "Chinese" is okay. ”

"The popularity of "Sunny Day" is inevitable. It's a very simple and pure campus love song, the words go without saying, it's very simple, just like a youth diary. The song sounds simple, but it's not simple. You all say that the intro is good, but in fact it only uses three chords. It's impossible to say that no one else can't do it with three chords to compose such a melody, but few can do it as well as he does. ”

These three songs are actually a continuation of his folk and rock talents, and you can see obvious traces of folk and rock. There used to be a joke that if you play folk and rock, if you come to pop music, everyone won't have to play it. Everyone used to laugh and laugh, but now many people must have blackened their faces. ”

"And the two new title songs he just released before our morning meeting, "No. 89757" and "The Sun Washed in the Spring Rain", I don't know how many people here have already heard it. I've just listened to it all, and it's hard to comment for a while, so I'll let you hear it here. Is it okay, Mr. Du? I think that as soon as these two title songs come out, Zheng Wei's new album will not be able to surpass "Sunny Day" unless it has the level of "0304". ”

"Ding Ning released two new main songs at once?" still just knew that Ding Ning was the main hit again, or two songs, Du Cheng was shocked.

has already achieved this result, and there are two main songs in a row, plus the previous "Double Knife" and "Dragon Fist", which can be regarded as five songs announced at once, almost half of the tracks, and it makes people play unpleasantly.

It's not good to learn anyone, if you have to learn An Keqing, the whole music world is about to be spoiled by these two guys.

This is really talented and capricious, and he is not afraid that the masses will not buy it.

Xie Mingyang said: "Well, they are all repertoire that can be heard as soon as you listen to it, and I feel that Ding Ning is preparing to kill Zheng Wei's majesty and prove himself." ”

"Let's listen to it first." Du Cheng frowned.

He really admired Ding Ning before, but now he really doesn't like it.

This kid is too unruly, so foolish, it is completely bad to break the unspoken rules of the industry, in the future, everyone will not follow so many title songs, how can they satisfy the masses, what is the meaning of the title song?

It seems that this kid is really ambitious, and he wants to be the same as An Keqing, trying to surpass his opponent with high-quality quantity.

After listening to "No. 89757" and "The Sun Washed in the Spring Rain", he confirmed this more and more.

can afford to play heavy taste, can afford to play a little fresh, if you want to be novel, if you want to be popular, you are popular, it is really about to break the music world, and it is enough to be the benchmark of the new generation of Chinese pop music.

If the new album is not refreshing, he can be completely sure that Zheng Wei is really going to be angry. (To be continued.) )