Chapter 164: Sweet and Sour

Yuan Jincai, the boss of Youyi Dairy, brought three of his own products, pure milk, sweet milk and yogurt.

These are also the only three products of Youyi Dairy, and small companies are not like those dairy giants, where a yogurt can make a variety of fruit flavors.

In addition to his own products, Yuan Jincai also brought several products from competitors, all of which are very common brands and flavors on the market.

Ding Ning tasted it, and compared with the same popular price, the three types of milk of Youyi are indeed outstanding, whether it is taste or taste, they are very appetizing to him.

After satisfying his sense of taste, the negotiation went smoothly, and not long after the dinner began, the two sides finalized the intention of cooperation.

However, Ding Ning did not sign the contract immediately, he asked to find time to visit the factory before negotiating, and Yuan Jin agreed.

After nearly five years of intensive cultivation in the milk industry, with a reputation and a certain market, he felt that it was time to expand the company's scale.

His plan is to find three spokespersons at one time to endorse three different flavors.

Among them, pure milk has been confirmed to be endorsed by Yang Zhen, an old drama bone with a very good reputation and low endorsement fee, and the two flavors of sweet and sour that young people prefer are picked by Ding Ning.

Ding Ning picked sweet milk, and the remaining yogurt still needs another spokesperson.

Sweet and sour milk, out of the positioning of teenagers, Yuan Jin has a joint promotion plan, which will involve the cooperation of two spokespersons.

Considering the advertising effect, the remaining spokesperson is according to Yuan Jincai's intention. It can only be young women.

When working with men and women, it is necessary to take care of the willingness of two spokespersons to cooperate.

Since Ding Ning is sure that he will endorse. Then his opinion is very important, Yuan Jincai said: "We still lack a female spokesperson." The age should be similar to you, I wonder if you have someone who is more willing to cooperate? Of course, our company is not large, and our funds are limited, so it is impossible to find too big stars. If you have a more suitable one, you can recommend it. ”

A woman of his age, in the spirit of not flowing into the fields of outsiders, Ding Ning immediately remembered two people, Ye Di and Zhang Xuan.

Ye Di is a very good choice. But recently, the popularity of Ye Di and his scandal has not subsided, and he doesn't want to be considered consuming Ye Di, so Ding Ning can only exclude Ye Di.

Zhang Xuan's words are a little worse, but he really doesn't know other suitable people, Ding Ning said: "I just signed a female singer in my studio, named Zhang Xuan, I don't know if you know Mr. Yuan?" ”

Among the many spokespersons to choose from, Ding Ning was selected from one in a hundred. Yuan Jincai has read a lot of information about Ding Ning, and among these materials, there is such a person as Zhang Xuan.

In Yuan Jincai's opinion, Zhang Xuan was not very suitable, and he said euphemistically: "Zhang Xuan is a little older. We want to be younger, more youthful and lively, and have a student temperament. ”

Yuan Jincai said this condition. Ding Ning thought of Zhang Hanyun.

But there is no Zhang Hanyun in this world, like Zhang Hanyun. He has seen two, one is the anchor of Douyou, "Crispy". The other is Ruan Yu Chun.

However, these two people obviously can't be taken into account, Ding Ning regretted: "That can only be found by Mr. Yuan himself, there is no particularly suitable person on my side." ”

Yang Du interjected: "I think there is someone who is quite suitable, Zhou Chunlei, you should all know it, the heroine of "Spring Breeze", which had a high box office before, has been very popular recently, and her image also meets the requirements. ”

"Zhou Chunlei is really good, but Wei Changping has a wide road, his vision is too high, and he is taking international routes, so I don't think there is much hope."

Hearing Zhou Chunlei, Yuan Jincai's eyebrows raised.

As soon as he debuted, he was fortunate to cooperate with the great director Wei Changping, and he was everywhere a while ago. The girl whose female work "Spring Breeze" became popular on the screen, he likes it very much, and it is within their consideration.

It's just that as the youngest "Wei girl", her current value is not low, and the actresses under Wei Changping are very picky in endorsements, and they are often international brands, and he feels that he can't take it.

Wei Changping's person is indeed a bit unattainable, Yang Du said: "Also, do you have any other candidates to consider Mr. Yuan?" ”

Yuan Jincai said: "There are quite a lot of people who think about it, and there are two that I like better. One is Su Tao, Ding Ning should be very familiar. There is another one named Chu Jiao, do you know each other? ”

Ding Ning hadn't heard of Chu Jiao, he looked at Yang Du suspiciously, Yang Du understood, and introduced: "It should be the Chu Jiao who came out of the supernova last year, and now it seems to be filming?" I don't know exactly either. ”

Yuan Jincai answered: "Well, it's not famous yet, but like Ding Ning, it's a potential stock." She has recently been filming a campus drama called "Youth Diary", and I will find you two stills to see. ”

As he spoke, Yuan Jincai took out a tablet from the briefcase beside him, searched for Chu Jiao's stills from the Internet, and handed it to Ding Ningdao: "It's her, the actor in this drama is Chen Mo, I guess it will be popular." ”

Ding Ning took Yuan Jincai's computer and looked at it, and found that this Chu Jiao was indeed quite temperamental, with a sense of water and clarity, compared with Su Tao, he was more vigorous.

didn't want to cooperate with Su Tao, and in terms of image, Chu Jiao was indeed superior, Ding Ning said: "I think she is more suitable than Su Tao." ”

Yang Du echoed: "Well, she is more temperamental, and Su Tao feels a little thin." ”

Picking up the computer from Ding Ning's hand, Yuan Jincai said: "Then I'll contact her first, and if it is confirmed, I will contact you to meet her at that time." ”

"That's right", putting the computer back into the briefcase, Yuan Jincai continued: "We also want to ask you to write an advertising song, and we can calculate the cost separately." ”

There are a lot of songs that are suitable for making milk advertising songs, Ding Ning said: "No problem. However, you'd better give me a theme, and I'll have a direction. ”

Yuan Jin thought for a moment and said, "The main thing is that the advertisement you collaborated with another female spokesperson used such a song." I hope it can be fresher, more pleasing to young people, a little sunny, and a little more vibrant. You are a young person, and you understand the preferences of your young people, and I don't command blindly, so you let go of writing. ”

When it comes to milk advertising songs, Ding Ning's first reaction is "Sweet and Sour is Me".

But Yuan Jin said that it was written for cooperative advertising, so "Sweet and Sour is Me" is a little inappropriate.

Let him bear such a greasy song and make an endorsement with a little girl, the picture is too beautiful, he doesn't dare to look at it.

However, "Sweet and Sour" sung by SHE and Feilun Hai is appropriate.

With the score in his heart, Ding Ning said: "Then when I go to visit the factory, I will bring you the song." ”

"Okay, I'm sorry for you."

Ding Ning's creative skills, Yuan Jin is trustworthy, otherwise he would not have asked him to write songs.

Advertising songs can sometimes play a more important role in publicity than the advertisement itself, and many advertising songs can make people associate with the corresponding products as soon as they hear the song, thus greatly improving the advertising effect.

He very much hopes that Ding Ning can also bring him such a work. (To be continued......)