If someone said half a year ago that the main business income of Red Star Company could exceed 10 billion this year, Li Luo would not believe it. If someone from the marketing department bragged about this kind of cowhide, Li Luo would definitely spit on his face, even if he was Liu Shulin. What was the revenue in the first quarter? 1.43 billion! At the end of April, it did not exceed 2 billion, and the average monthly was less than 500 million. And what is the concept of 10 billion? On average, more than 800 million yuan will be achieved every month, and considering the previous arrears, it will be necessary to exceed 1 billion yuan per month in the next few months. As far as the situation of Red Star at that time, not to mention whether there is a market of one billion yuan, even if there are orders, it will be subject to production. Although Li Luo doesn't care about production, it doesn't mean that he doesn't know how to produce.

In mid-April, Tao Tang came, at his request, the marketing department made a market analysis report that was very important in Li Luo's view, and concluded that the company's sales revenue in 2013 should be between 60 ~ 7 billion.

The so-called weighty means that there is detailed data to support it. Holding orders is one thing, and it is difficult for any company, except for those monopolies, to get the annual orders at the beginning of the year. Therefore, the prediction of the market is very effective. Li Luo thought that the revised report of the marketing department was well written, so he happily signed the report. In fact, he knows that this report is an ambush, as far as the market capacity is concerned, there is still hope for getting an order of 8 billion yuan a year, but the market is not a constant, it is a variable, and it often reflects the characteristics of either/or, that is, it is either a virtuous circle or a vicious circle. If the front is done well, the construction period and quality are not major problems, the back list will be easy to get, otherwise it will be miserable, and the market that has been operating for a long time will gradually be eaten away by others or even completely lost.

The reason why Li Luo looks down on his peers, aside from the reason that they are in a competitive relationship, is that his work cannot catch up with the rhythm of the market. I shout that the user is God every day, but in fact, I will always be the main one, and the sales are the leader on the surface. In fact, production still dictates sales. The old problems of this large state-owned enterprise are particularly serious in Red Star. What is the market? Not to mention the technological leadership of the product, the market is quality + price + delivery period. If you don't do one of these three basic conditions well, you may be at a disadvantage in market competition. Li Luo is glad that the market of Red Star does not allow those low-end private enterprises to enter, mining machinery and gearboxes are not ordinary private enterprises can get involved, it is not easy to say that it is capital and technology intensive, at least it can be regarded as a capital-intensive enterprise. On the other hand, with the level of Red Star's production and operation, if you are engaged in low-end industries, you don't know how many times you will go bankrupt and liquidated......

The development of new products and the upgrading of old products are also slow and anxious. Red Star is not in the IT industry though. There is also a need for new products and upgrades to old ones. In Li Luo's view, there is no problem with the annual scientific research and new product research and development plan, and it should be said that it keeps up with the pulse of the market. But execution is another matter, to put it bluntly, none of it was done as planned! This is probably related to Jiang Shangyun's good temper, the vice president in charge of scientific research always looks like a smiling and good man, what pressure is there below? When can you not find the objectivity? In Li Luo's view, the serious lag of new products is precisely the main reason for the slow but firm decline of the Red Star Factory. Some people say that the main reason for the decline of the Red Star is the corruption of the leadership, especially the main one, nonsense! There is only one number one in the history of Red Star who has been investigated for economic problems, and Song Yue must have caused losses to Red Star. But it's limited! How many years has Song Yue been working? Isn't it just to create an Anhong company? Li Luo seems that An Hong may not have completely failed, the assets are still there, and the equity is clear. If Song Yue is extravagant, how much can he do in a year? A million is amazing, right? Could it be that a million will bring down the Red Star? Joke!

Li Luo believes that the current situation of Red Star has been caused. Jiang Shangyun should bear some responsibility. How many years has he been a chief engineer? At least ten years away! Where is the contribution? Until now, the main products are still eating the old book, is this not the chief engineer's dereliction of duty? Shouldn't you be held accountable? But the actual situation is often the opposite, Jiang Shangyun's annual salary is precisely the highest among cadres at the same level! Here we need to briefly describe the salary of the Red Star leadership team, except that the remuneration of the chairman, general manager, party secretary and chairman of the board of supervisors is directly assessed and paid by the group. The deputy general manager and deputy secretary of the party committee are all assessed and issued by the company, and a certain proportion of the general manager is taken according to the division of labor, such as Li Luo, the executive vice president. The coefficient of General Manager Han Zhiyong and Chief Engineer Jiang Shangyun is 0.8, that is, the base salary is 80% of the general manager, and then multiplied by the internal assessment score. At the beginning of the year, the general manager will sign an annual responsibility letter with the deputies to clarify their hard and soft indicators, and the next year will be scored according to the completion of the indicators, multiplied by the salary base is the annual salary of the vice president. But this indicator assessment system is quite complicated, and in Li Luo's view, it is problematic. There are many irrational factors in the assessment system, especially the proportion of the top leader's score is too high and the completion of the assessment in charge of the business has become a companion, so there is a strange phenomenon that a good old man like Jiang Shangyun has a very high score......

Back to the original question. Li Luo believes that the key factor for the company to turn around the unfavorable situation in terms of main business income after six months is Tao Tang's iron-fisted style. The income in April and May was still very poor, but it was more than 600 million, but since June, as the climate has intensified, production has also set off a climax, and under Tao Tang's strict accountability, production has surged, countering the marketing mouth. At that time, Li Luo was also trying to gamble, and he was ruthless to get rid of passivity and counter Ma Guangming and Jiang Yansheng. Li Luo and Han Zhiyong Ma Guangming have always been on the wrong path, he can't tolerate Ma Guangming's villainous face, he can't tolerate Ma Guangming's triumphant statement at the general manager's office meeting that the warehouse is full, and he can't tolerate Han Zhiyong pretending to be painful to analyze the cash flow pressure caused by the occupation of the two golds, so the marketing department is working hard to sell the products by all means. In the eyes of ordinary employees, the company is hot after June, and it has become the norm to work overtime to deliver meals to the front line, and even the second-line politicians who have left the retirement management center have praised repeatedly: This is like the appearance of a big job, this is like the tradition of our old red star. Probably the tense production atmosphere of the company evokes some good memories in the hearts of the old men.

Few people know that there is a high-level leader's intrigue behind it.

The result is good for everyone, and the income of front-line workers has increased due to the number of working hours, which can be regarded as a reflection of more work and more rewards. The company's main indicators have also become better with the growth of sales revenue, considering that Tao Tang's salary is linked to the index, and the salary of the big guy is linked to Tao Tang's salary, the sequence progress of the main business indicators has been greatly improved, which means that everyone's annual salary has been initially guaranteed. Since June, I have been working hard for several months. It turned out to be a happy situation.

It is not necessarily true to say that everyone is happy. The first problem brought about by the big work is the shortage of funds. Raw materials, power costs, and labor costs are all soaring. Now the opponents who jumped out have become Li Luo's old opponent Han Zhiyong and Han General Association, and then Ma Guangming also joined the chorus. Han Ma has always cooperated tacitly in major affairs, and Li Luo was not surprised. But to Li Luo's surprise, Tao Tang did not hesitate to stand on his side: if the difficulty coefficient of production is 100, the difficulty of raising funds can be counted as 150, and the difficulty of selling products is at least 200, and the difficulty of recovering the payment is almost 300, which is several times the difficulty of production...... Lao Ma, do you want to take care of marketing? And Mr. Han, I noticed that there is no problem with the payment of the marketing department? They have done an excellent job of completing the payment collection plan, which we have discussed and approved. Money is tight and you can't just stare at the entrance. Also keep an eye on the export, in a word, on the premise that there is no problem with the payment at the marketing mouth, you should not mention the problem of funds!

This passage made Li Luo very comfortable. For a long time, Li Luo has played the role of a loner in the team, especially the number one, who rarely supports him, and finally met a fair boss, Li Luo actually forgot that he was also intrigued with Tao Tang and even acquiesced to his nephew's "hiring" spies to spy on his whereabouts. I also forgot that Tao Tang once knocked on the marketing department at the middle-level conference...... Next, Tao Tang said another passage that made Li Luo very comfortable: Marx said that turning a product into a commodity is a thrilling leap, if you can't jump over. It is not the commodity that falls to death, but the commodity producer...... In the current enterprise management system, scientific research and development and marketing are two indispensable wheels, for the current Red Star Factory. The importance of marketing comes first, more than scientific research and development. To really establish the idea that the whole factory revolves around marketing rather than a slogan, I require each mouth to really do what products are marketed. Just produce what you want, produce as much as you want, and deliver when you want! Don't bargain with marketing! Because they represent the user, we are the food and clothing parents of our gang!

In order to complete the monthly plan, some orders had to be advanced, which objectively caused a backlog of funds, and also brought trouble to themselves - had to continue to look for orders, and could not let the whole plant stop in the fourth quarter, right? But that's the way it is, when the marketing department is fully mobilized, the market changes in its favor, some unexpected users are pulled, and some new markets are opened. To this end, the marketing department received two special awards, both of which were rewarded for the success of new market development, the first time was 100,000 yuan, and the second time Tao Tang generously approved a huge amount of 300,000 yuan, which made the production, supply, technology and other departments envious. The distribution of rewards was completely delegated to Li Luo, which was also what made Li Luo deeply satisfied.

But during that time, Li Luo was really a little unbearable, and he felt that he actually served as the director of the marketing department. In order to get back the payment, pull down the old face and personally run the customer to give gifts to people and invite people to dinner, this kind of thing has not been done for many years, since he was promoted to the vice president of the company, he has basically not done it, in order to gamble with Han Ma, Li Luo is very sold. Now that I think about it, the one who benefited the most was actually Tao Tang, who won the scale of 10 billion this year, which is very good, and he can fully explain to Feng Shizhao. In other words, this year's business results have allowed Tao Tang to sit firmly in that chair. Doesn't that smell like a marriage?

If it was before June, Li Luo might have had this thought, but now it really doesn't exist. He is not ready to compete with Tao Tang. Two things or two factors caused Li Luo's mentality to change, the first was that Tao Tang cleanly brought down Luo Chong and shocked people of the same status as Luo Chong, including Li Luo. What does that show indicate? Tao Tang has a strong background in the group, and Luo Chong's resources are not enough at all. Moreover, Tao Tang's methods were very direct, just crushing all the way over, and Luo Chong had almost no power to resist. I just don't like you, and you just have a problem. This unconventional approach is frightening. Li Luo believes that the concerted efforts of the whole factory, especially the top management, after August are directly related to the downfall of Luo Chong and Liu Xinjun, and the role of killing chickens and monkeys is extremely obvious. Second, Li Luo thinks that Tao Tang is too clean, at least the camouflage is very good, so that people can't find any flaws. Being in the middle of the system means talking about the rules of the game, and in the face of a flawless leader, even if the deputy has more scheming, it will not help. In this regard, Li Luo has been observing Tao Tang, in fact, he himself is relatively hard, at least he will not be like Luo Chong who shamelessly does not let go of all opportunities to make money. Listening to Jia Jianxin, Tao Tang himself pays for Xiaozhao's meals, and in the history of Red Star, there has been no such self-disciplined leader in at least the past twenty years. This is enough, there is more than this, Li Luo also inquired about Tao Tang's car, Wang Fumin is completely idle, even Tao Tang's parents have not used his special car when they come back from Binjiang, if he is not a saint, it will be terrible, and there is no chance of winning with such an opponent. Since there is no chance of winning, then accept your fate, it is better than being killed.

A strong, one-size-fits-all leader who puts his mind to work is actually not bad. Li Luo thought that everyone's net worth and life were in the red star, and Tao Tang would like to see it if he could bring the red star out of the quagmire. (To be continued.) )