"That's it, people are sharpening their heads and digging into it!" Wen Feng knocked on the coffee table to remind Wang Wenhua, "If you don't enter their platform, the producer will lose even more!"

"You look at those big companies and big productions, which one doesn't make money on this platform?"

Then, Wen Feng clicked on the names of several famous directors in China, and several macro productions that burned hundreds of millions of dollars, all of which got a return on investment on this distribution platform.

Wang Wenhua nodded, he admitted that what Wen Feng said was reasonable. However, the big reason can't solve its own specific problems. If it is distributed to such a huge platform as a cinema chain, it will not be able to recover the investment and repay the bank loan.

So, isn't their Federation of Literary and Art Circles a game for nothing? The market economy should pay attention to reasonable returns!

From the selection of film scripts, the demonstration of initial planning, and the operation of the filming process, their company is walking on thin ice and cautious, and such a dismal operation has to bear the risk of losing money, what is the axiom of the cultural market? !

"In fact, as a film and television work, box office income and TV station's broadcast remuneration are only part of the income. In addition to this, more revenue comes from advertising. Wen Feng reminded him.

"The advertising money was taken away by the TV station." Wang Wenhua spread his hands. In my heart, who doesn't know that there is advertising revenue? However, we can't get that money!

"The advertising revenue broadcast by the TV station is only a part of the advertising revenue...... "Monk Wenfeng chanted the scriptures, repeatedly saying this "part" and that "part".

"Where is the greater 'part' besides these 'parts'?" Wang Wenhua almost used a questioning tone.

"Recently, Zhao Benshan's "Country Love" series was broadcast, do you know what the biggest thing netizens complain about?" Wen Feng reminded him unhurriedly.

"You mean...... Product placement? Wang Wenhua remembered that at that time, "Mother River Song" entered the filming process, and many merchants sent their products for free.

Let their actors use it in the play, because the money given is too small, and the mountain road refuses. Now it seems that this is also a revenue channel!

Thinking of this, Wang Wenhua sighed in annoyance: "At that time, people let us use it for free, and we were afraid of the suspicion of product placement, so we didn't dare to accept it!" ”

"Nothing. Product placement isn't worth a lot of money. At the critical moment, this mother river in your movie, this floating tourism project, your film has been advertising it from beginning to end.

It's not as simple as product placement. According to the rules of the industry, the company should cover all the costs of the film. Wen Feng seems to have thought about this question for a long time, and has come to an unwavering conclusion, and he is confident when he talks about it.

"That's what we thought. When I auditioned for actors, I once approached the person in charge of publicity at this investment company, hoping that they would sponsor some money. But was rejected by their chairman. ”

"Asking for sponsorship is tantamount to begging for money. Where's that? Besides, even if you are soliciting sponsorship, the timing is not right! Wen Feng criticized him unceremoniously.

"What, there's a question of timing for this?" Wang Wenhua really doesn't know what else is in it?

However, when I thought of the fact that the business activities of the Artists Association relied on the successful operation of Wenfeng's company, I had to admire the super ability of the employees under Wenfeng. It seems that she has a point.

"Even if it's a sponsorship, you have to let people see the expected return. You have to pique the interest of people to sponsor it. Your movie hasn't started filming yet, and it hasn't shown a specific publicity effect, so who would dare to sponsor you with money? ”

"So, we pulled sponsorship earlier...... Wang Wenhua began to reflect, in addition to the earlier time, there is,

They didn't take the initiative to invite Mr. Zhang from the investment company to the scene during the filming, so people don't know what the movie will look like? In this way, how can people take the initiative to pay you?

Wang Wenhua told Wen Feng what he thought in his heart.

"If it was too early to solicit sponsorship from them at that time, then, now, your movie has been broadcast on CCTV and released in theaters. The effect of advertising has gone out.

"At this time, it is the right time to ask them for advertising costs." When Wen Feng said this, his eyes suddenly radiated a brilliant light.

"At the beginning, we didn't have a contract with them about this. Just take the initiative to ask for it, what if people refuse? Wang Wenhua felt embarrassed to do so.

"Haha, Wenhua, how can you make money if you are so forward-looking? In cultural circles, if you want to make money, you have to use some beggar means when necessary! You are still the chairman of the Federation of Literary and Art Circles, a beggar helper! ”

"This matter has to be justified!" Wang Wenhua said his own reasoning.

"When the audience goes to the theater to watch a movie, they have to pay for tickets! Why did their company benefit from this movie for nothing? ”

Wen Feng told him loudly, "Besides, it is a common practice in the industry to charge for product placement in film and television works. The higher-level business department has document provisions. ”

"What, the practice in the industry? What does the document stipulate? Wang Wenhua was stunned all of a sudden.

"Come here!" Seeing that he looked ignorant, Wen Feng skillfully opened his laptop and loudly ordered him to sit beside him.

Specific regulations appear on the computer screen: the concept and identification of the placement of advertisements in film and television works, the charging standard, the time of collection, and even the specific accounting subjects at the time of financial accounting...... It's all clearly defined.

There is too much content, and Wang Wenhua can't remember it at once. However, he noticed that there was one of them, the physical advertisement of the product appeared on the film and television screen, and the fee was charged according to the size of the space occupied by the screen and the length of time it appeared.

And most of the content of his own films is closely related to the rafting of the mother river. According to this kind of charging standard, it would not be a problem to collect millions of dollars from them. Hehe, it's been a long time, and the bulk of the movie income is here!

"Wenhua, I have made a rough estimate, if it is according to the strict fee standard, they should pay you at least eight million yuan. This time, in addition to offsetting your bank loan of 5 million yuan, there is also a profit of 3 million yuan! ”

"Aha! That's great! Wen Feng's good sister, thank you! Wang Wenhua couldn't control the excitement in his heart, and suddenly stepped forward to hug him, but he didn't expect that Wenfeng was so hot at this time that he loosened his shirt, and Wang Wenhua's big hands grabbed the two balls of meat on her plump breasts.