Chapter 24: Expansion

It's hard to get started, and if you have a perfect start, it might be a lot easier.

East West Bank's beginnings weren't the most perfect, but they weren't bad either.

Now.

Robert's heart is also happy and worried, happy that Tang Bao is ambitious and powerful, he can show his strength, and the worry is that he can really bear such a big burden? A small community bank was bankrupt by him before, so the future of East West Bank is really as Tang Bao said, will he have the ability to control East West Bank? Maybe I should introduce a more suitable manager to my boss in the future......

Soon.

Robert removed the distractions from his mind and returned to normal, Tang Bao's goal can be said to be very clear and clear, but it is also very vague and empty, there is no specific time specified, there is no way to propose any method, and he does not even mention how much he needs to invest...... Maybe Tang Bao didn't think about it that much at all.

But Robert can't be confused, if you want to build East West Bank into an international banking giant, capital, brand concept, human resources, etc. are very important, but the most important point is to set a clear strategic goal to guide East West Bank's actions.

"Boss, you have a big appetite, but you may have a very difficult and long way to go to get what you want, and for that, we need a long-term strategic goal to steer East West Bank firmly down." Robert came up with his own idea.

Well.

Tang Bao agrees with this very much, and everything you do must have a plan. A good plan will often have the effect of doing more with less. Establishing East West Bank as an international banking powerhouse is unlikely to be smooth sailing, even with adequate financial support, and it is important to define the bank's strategic goals.

For this.

Tang Bao needs to give a timetable so that Robert and East West Bank have a direction to work towards.

"A soldier who does not want to be a general is not a good soldier, and likewise, a bank that does not want to be an international banking giant cannot be a good bank. There is a grand goal, what is bad about East West Bank, don't be afraid of a big appetite, the key depends on whether you dare to eat......" Tang Bao shrugged his shoulders and said, thinking to himself, where is this, if Robert understands the whole goal planned in his heart, I am afraid that he will be scared to death.

Next.

Tang Bao put forward his strategic goals, "The initial goal is to cover the entire United States in an all-round way through mergers and acquisitions within five years, and obtain 30 million target customers; The goal of the second five-year period is to expand internationally, quickly enter the markets of Europe, Japan and Hong Kong and strive for a market share of no less than 2%; The goal of the third five-year period is to cover the global business and become an international bank that is not afraid of any banking giants. ”

Call.

After saying the brief plan in his heart in one breath, Tang Bao let out a breath of turbidity. To be honest, this goal is really very difficult, and he can't guarantee whether it can be achieved. It's not just a matter of funding, it's also about political resistance, and it's very difficult for multinational banks to enter a country to do business and obtain market access permits from the target country. Even in later generations, giants such as Citigroup and UBS can only stare dryly or wait slowly, and this waiting time may be one or two years, maybe three or five years, or even far away......

In addition, the cross-border entry of banks is inseparable from the support of the government. Then the question arises, East West Bank is wholly owned by Tang Bao, and Tang Bao is Chinese, although East West Bank is registered in the United States, but essentially this bank is a Chinese bank! In the future international expansion, Tang Bao was glad that the US government did not strike a blow, and with China's current international influence, Tang Bao did not hold out any hope. Even he understood that perhaps without the intervention of the state, it would be better for him...... In short, there are great constraints in East West Bank, and he has to rely more on his own efforts to solve problems.

So.

It is reasonable that Tang Bao is deficient in the affairs of East West Bank. But the "Third Five-Year Plan" he proposed was by no means an impossible thing to accomplish, otherwise it would be meaningless, and he wore it back, knowing that there were many opportunities to seize and take advantage of.

A few minutes passed.

Robert said: "Boss, your plan is grand enough, but there will be a lot of resistance to implementation, and the most important thing is that you are not an American, but a Chinese." When East West Bank grows to a certain extent, you will appreciate the inconvenience of nationality. So I suggest that you should probably think carefully about your immigration plan, and the United States is a very suitable choice. Now that you have U.S. citizenship, the expansion of East West Bank will at least reduce the political pressure, and even the U.S. government will help us in our international expansion. ”

"Well, I'll think about it."

Tang Bao casually perfunctory, admitting that Robert's suggestion was very reasonable and the best for East West Bank, but he had no such plan.

The United States is good.

But China is not bad, especially after the country joins the WTO, the economy takes off rapidly, and China will also be a world power at that time. His rebirth may not be able to change the world or change a country, but at least it is enough to bring some subtle changes for the better.

Like in his previous life, Tang Bao hopes that his motherland will become stronger and richer, and his life will become better.

Maybe immigrating does not mean that you are not patriotic, and immigrating can also help the country, yes, but Tang Bao feels that this "patriotism" has been greatly discounted.

In the face of any difficulty, we must work hard to overcome it, and escape is not the solution. Just like there are all kinds of problems in China, but Tang Bao still won't choose to leave, he wants to use his own methods to change...... If even the "elite" with the advantage of rebirth like him and the rich boss in his previous life want to make a fortune and run abroad with his family, then what hope is there for the country.

Robert didn't understand Tang Bao's true meaning, thinking that Tang Bao would really consider the issue of immigration, and secretly breathed a sigh of relief in his heart, and asked another doubt in his heart, "Boss, it seems that Chinese mainland is not mentioned in your strategy, could it be that you don't plan to enter the country?" ”

Entering Chinese mainland?

That's easier said than done. Tang Bao smiled bitterly, he knew how strict the domestic management of finance was. Take Minsheng Bank as an example, it can be regarded as a test field for China's banking reform, which was proposed in 1993 and was officially established in 1996, which can be described as a twist and turn. It is said that it is a joint-stock commercial bank with private capital as the main body, but in fact, it is better to say that the state has opened a new state-owned bank with the money of private enterprises, and the name of the bank is drawn up by the state, and the president, vice president, chairman of the board of directors and other senior management personnel are all appointed by the central bank, and the first governor seems to have moved from the position of deputy governor of the central bank, and the leading power has not been out of the control of the state. Private capital has not made any money except for money...... This also led to some members who had been actively preparing for the establishment of the bank to give up halfway.

Later, it was even more difficult to set up a private bank, and it was difficult to get into the sky!

It was not until 2013 that the financial regulatory authorities slowly opened the door to private capital entering the business again.

Therefore, Tang Bao didn't know whether East West Bank could enter the country, even if he was a member of the Tang family, he didn't dare to pack tickets...... I didn't mention the domestic thing.

"Robert, there are a lot of problems with the expansion of East West Bank into China, and I have to communicate with the relevant departments after I return to China to make sure. Tang Bao patiently explained to Robert that Robert was a small community bank in the United States after all, and had no experience in conducting multinational banking business, let alone understanding domestic policies.

Suppressing the irritability in his heart, Tang Bao changed the topic and said, "Robert, what do you think is the problem in implementing this strategy?" ”

"Boss, to put it mildly, there are really many problems with the strategic goals you put forward. For example, East West Bank is just a newly established bank, and its brand influence is too low; Banks need strong capital to expand; In addition, East West Bank's business is thin, its profitability is very limited, and we don't even have the ability to start a credit card business...... "Robert points out the problems of East West Bank.

"Well, East West Bank hasn't started a credit card business yet?" Tang Bao asked in surprise.

"Nope."

Robert replied awkwardly that he believed that real estate loans were profitable enough to support the bank's profits. Coupled with the high competitive pressure of the bank's credit card business, he believes that a community bank involved in the credit card business is also losing money and making money, and subconsciously reluctant to enter this field.

"Boss, don't worry, I will arrange to launch the credit card business soon!" Robert assured.

"Well, you can do it, anyway, our main goal at the moment is to expand the scale and absorb more customers. If necessary, a certain operating loss may be accepted. Tang Bao said that if he first seized the market and had enough user groups, he would not worry about having no money to make.

Of course.

East West Bank was established not only to make money, but also to serve Tang Bao's business empire and facilitate his expansion.

"By the way, you can look for the target bank now, and wait for the opportunity to merge with the other party...... Tang Bao instructed, the savings and loan crisis in the United States is about to occur, and they can only get the first opportunity by making some preparations now." As I said, the U.S. housing market is overheated and could erupt in a crisis at any time, and many banks will suffer serious losses or even go bankrupt...... This is our chance. ”

Robert wondered, how could he be sure that the real estate crisis would break out in the United States.

But.

Robert still carefully took Tang Bao's instructions to heart, and prepared to go back to draw up a detailed strategic plan for the development of East West Bank.

Thinking that a grand strategic plan will be made by himself, I can't help but feel secretly excited.