Seeing Fang Ming like this, Sikong Zhe finally felt that he was much happier.

"Hah! Forget it, don't laugh at you, this is indeed a good idea. ”

In any case, Sikong Zhe had to admit that the method proposed by Fang Ming was indeed a good one.

In this society now, no matter what it is, it has to be hyped, and the method proposed by Fang Ming is to use people's psychology to hype.

Scarcity is expensive!

This shop is rising day by day, and those who were still waiting are not in a hurry to go crazy? It will definitely shoot immediately, and once they make a move, they will further push up this mentality, and after the cycle is down, it will have two effects, one is of course to make the store higher, and the other is more important is to produce the effect of advertising publicity, more people will be optimistic about Dongcheng Street here, and it will also attract more people to invest here and so on.

Fang Ming's method seemed to be just for money on the surface, but the truth was not that simple, how could Sikong Zhe not admire it?

Fang Ming decided not to discuss this matter with Sikong Zhe, otherwise he would only be even more depressed.

"This exhibition, in addition to the exhibition, what else is special?"

Sikong Zhe raised his eyebrows, this was actually the real purpose of his coming here today, but he didn't expect Fang Ming to bring it up first.

"I'm here today to discuss this with you. I think the focus is on creating an auction, because we have prepared a lot of heavyweight auction items for this auction, and the hype will definitely cause a sensation. ”

Fang Ming's piece of Hetian jade, as well as himself, Zheng Bai and the others each took out an antique worth more than 500, plus some other antiques ranging from 1 million, which was enough to form a very sensational auction.

So, since there are such conditions, why not take advantage of the hype?

"It's a good idea, and it's going to have to be hyped up in this area, or I'm going to lose money?"

Fang Ming laughed, the same auction item can be sold at different prices in different auctions, and this price is likely to be quite different. The most important thing in this is probably publicity, and if you publicize it well, the more people who come to the auction and the more people who compete, the more likely it is to push the price up.

On the other hand, if there are only a few people who come to participate in the auction, and they may all be people who don't have much money, it is really sad

Drama. Of course, it is also possible to set the reserve price of the auction at the time of the auction, so as to ensure the benefit of the bidder as much as possible.

But this is only the reason Fang Ming jokingly said, what he really cares about is that if the publicity is not enough, it is impossible to use the auction to expand the destination of the exhibition.

"Yes, but we'll leave this matter to professionals...... Ha, as soon as Cao Cao Cao is said, Cao Cao will arrive. ”

Before Sikong Zhe's words were finished, suddenly a person came outside, it was Lu Yao, and she was the person in charge of the auction house established here on Dongcheng Street.

"Comrade Lu Yao, tell me what should be done about this matter."

Lu Yao sat down on the sofa, as early as yesterday, Sikong Zhe called himself, saying that the first appearance after the auction was moved to Dongcheng Street would coincide with the exhibition that would start soon, and the important thing was that this auction would have a huge piece of Hetian jade provided by Fang Ming, a heavyweight auction item.

Lu Yao had worked in other large companies for many years before opening his own auction company, and had auctioned countless treasures, but this Hetian jade like this one was really the first time he had encountered it. She had seen that piece of Hetian jade before, and she had seen it again just now.

"Fang Ming, are you really willing to take out that piece of Hetian jade for auction?"

Lu Yao looked at Fang Ming with a little uncertainty, to be honest, until now, she didn't believe that such a big piece of Hetian jade in this matter would definitely not be willing to take it out for auction if it was her own.

Sikong Zhe waved his hand and said, "Fang Ming has a treasure, and such Hetian jade is not in his eyes, so this matter must be true, you just need to find a way to auction this piece of jade for a sky-high price and cause a sensation." ”

"Yes, what's the best way to do it?"

Fang Ming looked at Lu Yao, Sikong Zhe was not wrong before, Lu Yao is a master in the publicity and operation of auctions, and it is very necessary to listen to her methods.

"There are two necessary conditions for a sky-high or high price, one is that there are more people who come to participate in the auction, and the second is that there are people who know the goods."

"Huh!"

Fang Ming was stunned for a moment, he and Sikong Zhe both thought of the first condition, but the second condition was not expected, but when you think about it, it is very reasonable, and it is very likely that this is the key: even if a hundred people come, but these people don't know the goods, no matter how much they bid, they can't get anywhere.

"Makes sense."

Sikong Zhe nodded heavily and said, "That'...... How can we do both? ”

"For the former, we can increase the publicity, such as regular propaganda such as television, radio, websites or newspapers."

Regarding the auction business, Lu Yao is quite familiar with the announcement, and Sikong Zhe called her to tell her about this matter before, so she already has a mature opinion.

"For the second point, there are two ways, one is to publish an announcement in a professional auction magazine, collectors or professional institutions who like to participate in the auction often have special people to collect information, so as to ensure that there are professional and knowledgeable people to participate in our auction; The second way, and the most important way, is that we have to have a special invitation, which is the most important way, so that we can invite the most powerful people to participate in this auction. ”

"Hmm."

Fang Ming thought for a moment and nodded, this last point of Lu Yao was indeed the most important. He also believed that Lu Yao must have such a list in his hands.

"The antiques that I took out this time are very weighty, especially Fang Ming's piece of Hetian jade, because I happen to have some big lists of jewelers in my hand, I plan to send them an invitation, I think they will definitely be interested in coming."

If it was some other auction items, such as the antiques worth more than 5 million provided by Sikong Zhe, Lu Yao was not very confident, after all, according to her understanding of those people, unless it was a sky-high treasure, they would not have made a move, and now that Fang Ming provided this piece of Hetian jade, she was full of confidence.

"Good! Then I'll leave that to you. ”

Fang Ming and Sikong Zhe glanced at each other and nodded together, after listening to Lu Yao's method, they knew that they didn't care about this matter at all.

"No problem. In the next two days, I can release the news through some informal channels, and wait until the specific time is set before sending out the official invitation letter and the like, including the announcement in a professional magazine or newspaper, of course, I will also invite a few experts to comment on our auction this time, especially Fang Ming's piece of Hetian jade, which is definitely our fist product. ”

"Excellent! This last offer is good! Be sure to invite heavyweights, money is to be earned, but influence is our important purpose this time. As for how much it will cost, that's no problem. ”

Sikong Zhe immediately gave the decision

Lu Yao's huge space, which is also the style he has always done things.

"Okay, no problem. I'm going to deal with this now. ”

Looking at Lu Yao's figure leaving in a hurry, Sikong Zhe smiled and said to Fang Ming: "It seems that he is another person who wants to do things." ”

"Well, it's a good thing to have that spirit. By the way, I'm still wondering if an auction is enough. ”

Sikong Zhe fell silent, in fact, he also felt this way. There were many reasons for the success of the previous treasure appreciation conference, but there was a very important reason for Fang Ming's battle between those omissions and Wang Si, which generated a lot of topics.

At present, there is no way to reach such a level, so it is very likely that there is no way to have a greater impact than the treasure appreciation conference, which is not something he wants to see.

"Yes, but I haven't thought of a good way either, Fang Ming, have you come up with any good ideas?"

Sikong Zhe looked at Fang Ming, his eyes full of eager anticipation.

"This ...... I'm not an immortal, how can I think of ways one after another? I say this only because I am aware of the problem, not that I have found a solution. ”

"Then this can only be put aside for a while."

Seeing that Fang Ming had no choice, Sikong Zhe couldn't help but feel discouraged for a while, but even if such a thing was urgent, it was not at all something that could be thought of by thinking about it.

"Heh, actually, even our current planning is enough, but our requirements are too high, so we feel like this."

Fang Ming shook his head with a smile and said, "I don't think we need to be so demanding at all, let's first see if the professional planning companies you invited have come up with any good solutions, if there is, then it's the best, if not, and we haven't come up with any good solutions, then forget it." ”

Sikong Zhe smiled a little self-deprecatingly, Fang Ming was right, in fact, there were exhibitions and auctions, which were already sensational enough, and it was completely because he wanted to surpass the Treasure Appreciation Conference too much.

"Okay, then let's leave it alone."

Sikong Zhe stood up as he spoke, said that he would go and stare at the planning company and left.

Fang Mingle was happy, Sikong Zhe seemed to have listened to his words on the surface, but in fact, he still wanted to surpass the Treasure Appreciation Conference, otherwise he would not have left in a hurry

, I obviously want to keep an eye on the planning company to see if there are any good ideas!