Chapter 52: Corona Technology?
Such a whimsical and unreasonable play of cards, let Jason? Walters' mind was a little confused, and his mind was stagnant for a moment, not knowing what to answer.
This idea sounds simply whimsical, and the first reaction to the ear is that it is a bit ridiculous and too impulsive and blind, but after thinking about it carefully, I feel that it is not completely nonsense, but very ingenious.
In the era of eyeball economy, the combination of business and art is inevitable, and film product placement advertising is also the general trend. Commercial support can provide sufficient material support for the creation of film art, and good films will also drive the sales and development of related products. The cycle of mutual benefit between advertisers and film art has been proven to be the best model for driving the development of the film industry.
Therefore, there is no need to think about whether advertising placement should be done, but how to skillfully implant advertisements without destroying the integrity of the film, so as to avoid affecting the audience's viewing experience. There are countless success stories in this regard, such as the eye-catching supercars of the 007 series, which have become an indispensable standard for this well-known spy movie.
However, the vast majority of products or companies cooperate with film companies only in a small range or even individual shots. However, judging from the meaning expressed by Li Jie, it is clear that he will not be satisfied with such a petty fight, and is actually asking for the Corona Company to be the core of the entire series of films.
The worst words are also an indispensable main line.
There are only a handful of collaborations of this level that have actually been put into action and succeeded, Jason? Walters can only think of one: "The Devil Wears Prada". This film is based on the female author Lauren? Weisberg's best-selling novel of the same name is itself based on her personal experience. One of the two important characters in the film is based on the author himself, and the other is an acquaintance of Li Jie, the female editor-in-chief of Vogue magazine, Anna? Wintour. It's about the secrets of the top fashion magazines. It has indeed achieved a win-win situation for the well-known brand Prada and the film.
But after all, this film can only be regarded as a drama film that has just passed the passing line. The scope of influence is not wide enough. And if it is a series of sci-fi blockbusters similar to "Terminator" and "Star Wars", it is difficult for you to find the right company or brand to cooperate deeply and become the core of the whole film.
Skynet in reality? Jedi? The Force? Come on, no kidding.
However, the reason why Jason couldn't directly refuse was that after careful consideration, he found that Li Jie's proposal was not completely unfeasible!
First of all, although the Corona Company is a newly established company, its economic strength is beyond doubt. The popularity is booming, especially after the artificial genome project was proposed, which has been the focus of global attention for ten months.
Secondly, since Li Jie took the initiative to find himself and solemnly proposed comprehensive cooperation, it will never be a small fight, and the newly established science and technology park, advanced laboratory, and countless scientific researchers of the Corona Company are the best filming locations and extras. Coupled with the financial support he claims, it is indeed very tempting.
One last point. And most importantly, this is a new concept of biotech company! Not to mention those illusory projects to develop the potential of the human body, just with the current artificial genome project, the cure of ALS is already an unimaginable breakthrough. It can be completely polished with a little polish as an important backdrop in a series.
According to the current popularity, attention and topic of the corona company, and then take itself as the prototype to fully cooperate with the Disney company to shoot a series of films, once announced, it will be a hot topic that shakes the world, and it almost does not take too much effort and advertising money, and countless media spontaneously join in the promotion. These are tangible benefits, and they can be converted into potential resources at the box office!
Jason? The more Walters thought about it, he realized that this plan was indeed feasible, and Li Jie obviously understood that he was motivated by thinking for a long time, so he did not rush to urge, and even had time to light a cigar and invite him to join in the tasting process.
Jason frowned and took the cigar, but took a few puffs and held it in his hand without moving, at this time he finally remembered one of the contents of what Li Jie had just said, and asked suspiciously:
"Bruce, when you say technical support, you mean ......"
He still couldn't figure out how much technical support Corona could provide for the filming of the film as a biomedical company - of course, it couldn't be the special effects or shooting technology of the film, otherwise it would make him laugh out of his big teeth.
"Of course, it's the latest biotechnology of the Corona Corporation, and in addition to the existing announced medical plan, you don't think what I'm saying is all nonsense, right?"
Li Jie replied in a natural tone, and at the same time showed an expression that seemed to be smiling but not smiling, looking at the other party.
This somewhat sharp gaze made Jason's heart suddenly suddenly, he no longer dared to underestimate this seemingly arrogant young man, the person who could come up with such an amazing cooperation and put it into practice may be a fanatic who dares to take risks, but it will definitely not be frivolous, stupid and short-sighted.
Biotechnology?
Could it be that there really is something more amazing about the corona?
It was precisely because he could hear the underlying meaning of Li Jie's words that it seemed even more terrifying, so that Jason was a little incredulous.
He hesitated, but Li Jie didn't mean to give him more time to think, and took the initiative to break the deadlock:
"Jason, this partnership is an important thing for both of us, and I understand your concerns. In fact, it's not the right time to start working together yet, and both Disney and the corona need more time to research, plan and prepare, right? ”
Jason? Walters froze, nodded with relief, and said:
"Of course, thank you for your understanding, Bruce. I need to bring this thing back and do some serious research and consideration. But I assure you that you will be cautious and do your best. ”
For Jason? For Walters, this is already a very solemn statement. In fact, there is another important reason that makes him most excited, the current chairman of the board of directors of Walt Disney, John? As Pager is getting older and his retirement day is just around the corner, the top of the Disney pyramid is bound to change dramatically. If you can be in such a critical period. It is up to them to come up with and promote such an amazing collaboration. It will undoubtedly add an important weight to his own position.
And so on. I can't help but be impressed.
Jason? Walters apparently didn't realise that the reason why Li Jie chose him as his entry point was, of course, not only because of Philip? Walters is the second ancestor.
Li Jie has never been a person who acts blindly, since he chose Jason? Walters, as a target, naturally tried to find out about his specific situation, and the results were quite satisfactory.
An energetic and ambitious power-seeker is himself a powerful person with enough weight in his discourse, and there are more motivated objects than this. Is it a better candidate to work with?
The salivating laurel crown is always the most impulsive stimulus.
Li Jie took a comfortable puff of his cigar, and then let the smoke rings drift in front of him, looking at Jason with a meaningful look? Walters, who needs to add a little more force to completely settle the mind of this Disney executive:
"I guess there must be some different voices within Disney, and if you believe me, start preparing for the partnership as soon as possible. As for the failure of the first vote on the Artificial Genome Bill, as well as Corona's other cutting-edge research results, there will probably be some fantastic turnaround soon. It's okay to keep looking forward to it. ”
Jason? Walters shook his heart again, as Li Jie said. It was indeed a major concern for him. The success of the cooperation between the two parties will be largely affected by the image and research results of the corona company itself, and if the artificial genome project fails, or if the research results are harmful to the human body and exaggerated effects, it will also cause damage to the cooperation project, or even run aground in the middle of the process.
If he didn't care about these problems originally, as a potential partner, he had to pay attention to it and carefully collect relevant information.
Now listen to what Li Jie means, he has been prepared for all this?
Jason? Walters was shocked to find that since the two sides started the conversation, it seemed that the rhythm was completely controlled by Li Jie, this peculiar young man simply had a kind of maturity beyond his age and a strange ability to see through people's hearts, so that he didn't feel that he was talking to a young man in his 20s, and even had a potential sense of awe, so he had to think carefully and reply seriously:
"Thank you for the reminder, Bruce, and I'm looking forward to working with you."
Li Jie understood that he had achieved the effect he wanted, so he simply stood up, smiled, and shook hands with him again:
"Each other, Jason."
He turned his head to look at Philip, who had been peeking at the two of them not far away? Walters, nodding to the second ancestor, walked over to the table where Rachel and Gale were.
And Jason? Walters stared at Lee's back, deep in thought.
Philip, who had been peeking at him, walked over with a nervous expression, he didn't know what Li Jie talked about with his uncle, and he was inevitably apprehensive, so when Jason asked, he didn't know how to answer.
"Philip, you know Li Jie very well, right?"
"Yes...... Pretty familiar......"
Philip was a little confused, and he was afraid that something would go wrong, so he could only answer ambiguously.
"This young man is very powerful, you can be more intimate with him. Of course - be a little more mindful. ”
Jason, who was still pondering, nodded and reminded him casually. However, he immediately reacted and smiled bitterly, he knew too well the virtues of his nephew, and if he wanted to contact Li Jie, he would probably be eaten to death, but he could only try his best to mention it.
"Got it, uncle."
However, Philip nodded busily, and he felt even more aggrieved and grieved, if only you had warned me earlier, he would be much more powerful than you think.
However, he immediately sensed a cold snort coming from Clyde's mind, and he was suddenly silent, and he sat with his eyes, nose, mouth, and heart, and did not dare to think nonsense, but seemed to be very serious and decent.
And Jason, who has always been thinking about it, didn't notice this, otherwise he would probably have a more profound impact on Li Jie. (To be continued......)