The 100-yen shop is a type of store with the characteristics of the times.

This is a store that was not seen in previous decades. Because, that's the tiger has no demand.

With the decline of the Japanese economy, those Japanese people who originally did not wear a piece of clothing for tens of thousands of yuan are already living in a very tight situation at this moment, no matter what it is, they have to buy the cheapest.

With demand comes service. As a result, stores such as 100-yen shops appeared.

It is full of all kinds of daily necessities, from nail clippers, to pots and pans, to cheap clothes, starting from 100 yuan and ending at 999 yuan.

Of course, this is the price range that was only increased by the 100-yen store later, when the 100-yen store was just born, the items sold were really only 100 yuan.

However, with the progress of the business, it was found that 100 yuan was too restrictive, and there were many goods that were cheap, but they could not be as cheap as 100 yuan.

As a result, the concept of the 100-yen store changed from a 100-yen store to a store that sold items within three digits of yen.

Of course, the corresponding is that after the economic crisis, some brands selling cheap clothes appeared. The more famous one is probably the excellent library.

The reason why they can reach this price is because they can squeeze people in the industrial chain, from the supply of the industrial chain, the wages of workers, etc., the clothes that originally cost tens of thousands of yen, in their place, only one or two thousand yen.

Although, this kind of clothing provides convenience for many ordinary people. However, there are also experts who say that such a brand, such a price, has actually ruined the entire Japanese clothing market. It even ruined the economy of the entire Japanese society.

The reason why they say this is because of its low price, low profits, low wages for workers, and the cost of squeezing all links.

Of the original 10,000 yen dress, 1,000 yen may have been used for technological reform. Or something else.

However, now that a piece of clothing is only 1,000 yen, all the costs of it are 10 times smaller than the original 10,000 yuan per piece.

Of course, such experts belong to the kind of people who don't have back pain when they stand and talk, and they basically belong to the kind that don't speak human words. If they were to be asked, they would probably say that those who have no spending power are not human beings at all. and people with spending power. are two creatures from two worlds.

Just like the kind of slave-subordinate in the past, maybe you will take a set of clothes for a lifetime, only produce and not consume, such a slave-subordinate, of course, cannot be called a person.

However, the corresponding is the great boom in the Japanese entertainment market in recent years, after all, the economy has declined. Everyone has no work to do, and they are all using cheap entertainment at home as a pastime to kill time.

So. In the past few years since the entire Chiba game entered the nineties, it has been relatively nourishing.

Something is quietly changing, though. For example, the largest market for video games seems to be no longer Japan.

That's right, the biggest game market is no longer Japan. This is not the same as what most people think is ingrained in their minds. Isn't the biggest game market in Japan?

Since the collapse of Atari, Chiba games have carried the banner of home games, and arcade games have been largely cut off by the machines of the video game league.

This. The biggest manufacturers are all in Japan, and they are all Japanese companies, so how can the largest game market not be in Japan?

In fact, this is the false impression they have ingrained. For example, Video Game League, although it seems to be a pure Japanese company.

However, his two parent companies, in fact, have parent companies on their heads, and those parent companies are American companies. All of the executives are Americans.

South Korea, which has recently experienced an economic crisis, is an American company, the pride of their country.

Because, the executives are all Americans, and they are controlled by Americans.

I don't know if it's because of the economic crisis, or because of the economic crisis, it's because of the acquisition. In the late 80s and early 90s, there were economic crises all over the world, and every time after the crisis, we saw that many of the companies that made them proud of their natives in these countries became American businesses.

It's almost impossible to say that there's nothing greasy in this. As a result, many conspiracy theories have been rampant.

And these conspiracy theories are not groundless, so there are really many people who believe in conspiracy theories.

Of course, this kind of conspiracy theory can't be the work of the first party of the Chiba game, but as a third-party work, it doesn't involve anything that really exists in reality and can't be said, so such a game with the theme of conspiracy theory is still on the shelves of the mall.

Since it's just a word game, Chiba Games is also available for download on the Internet.

In fact, there have been quite a few players who have recently used the Chiba game server to log in to online battles. The number of people who are online at the same time is about 100,000. This includes six o'clock in the morning, when most of the players are sleeping.

You know, most gamers are the type who like to stay up late. The gamer here refers to the kind of gamer who is moderately heavy.

Because, the night is very quiet, and the thick night envelops me. It is possible to be in a very peaceful state around the body, and in this state, the following things that require the use of the brain can be accomplished. Things like writing, coding, and drawing tend to feel a little bit more emotional.

And playing games also requires brains, of course, most games that are played by a lot of people don't need to use their brains.

However, as consoles enter the sixth generation.

From the first generation represented by the "Odyssey", the second generation represented by the "Atari 2600", the third generation represented by the "Red and White Machine", the fourth generation represented by the "Super Red and White Machine", the fifth generation represented by the "New Super Red and White Machine", and the recently released "New Super Red and White Machine" as the beginning of the sixth generation.

The entire video game has gone through six generations. It has a history of more than 20 years. Because of Lin Yan, the change of generations is a little faster than the world in his memory. Basically, it's a four-year cycle.

You know, in another world, the longest generation has existed for eight years.

A new generation of consoles. From the red and white machine kind of platforming game is king, side-scrolling game goes all over the world. It has become the current kind of game console that is mainly cinematic and basically three-dimensional games.

At this time, the game emphasized something called atmosphere more than the old games of decades ago.

Therefore, compared to more than ten years ago, there are more night owls playing games now. And in the early hours of the morning, the reason why the number of people online is the least is because the night owls have gone to sleep. And the people who play games during the day have not yet gotten up. Therefore, the number of people is the smallest.

As the first game of the new console, "New Mario Kart" is still called a single-player game, but in fact, it has begun to adopt the operation of the online game mode.

But no one thinks there's anything wrong with that. Because, they don't have a preconceived idea of what is the operating model of online games.

In their opinion, the operating model of New Mario Kart. It's completely designed with the new online gameplay in mind.

In Lin Yan's plan, there will be follow-up updates to this game. This is also a new generation of consoles. The advantage of having a hard drive is that you can update the game and add new content.

Unlike previous generations of old game consoles, if you want to have more content, you can only release a special chapter.

Of course, because of the reduced cost of publishing new content. In the near future, there will be a very expensive model of paid expansions.

Even, the main body of a game, for example, only costs 200 yuan, and an expansion pack costs 50 yuan. And this game has a total of ten expansion packs.

As a result, the price of a truly complete game is as high as 700 yuan.

Of course, the price is too high for players to buy. Therefore, there will also be some annual editions with a more "conscience" price, which integrate several expansion packs, and as long as you purchase the annual edition, all expansion pack content is also unlocked.

If you ask why game manufacturers do this, it's because it's profitable.

It does not mean that the high price of a single product means that the total profit is high. If this is the case, those luxury car brands will not be acquired by those Volkswagen brands and become subsidiaries of the Volkswagen brand.

Need a reasonable price, not so expensive, and enough people who can afford it. In this way, we can maximize the benefits of these four words.

Of course, game manufacturers also understand this truth, and another benefit of expanding the package is that it can extend the life cycle of the entire game.

In the past, when a game was released, it was often within the first two months that all the sales were made. This is a large amount of money that is very urgent.

And after that, no matter whether the game is rated good or bad, it won't sell much more.

Is there a game that breaks through this rule?,It can be clearly said that there is.,That is the Mario series of Chiba games.。

The reason why this series is inside and out is because you originally released Super Mario Bros. as a bundle game for red and white machines.

This means that no matter what time it is, if you sell a red and white machine, you will have a Super Mario Bros. sale.

And these games, if they want to continue to squeeze profits, all they need is to launch new games.

And the new game has two results, one is to get good reviews and sell well, and the other is to have bad reviews and not sell.

However, compared to the expansion pack, although he can also use the materials of the previous generation of games, and he is not redeveloped from scratch, he is not completely 100% able to use the old elements.

At least, the graphics need to be updated, no, at first glance, it's still the same as the previous generation of games, and the new game just makes a few new maps.

So, all of a sudden, the cost is much greater.

It's not necessarily that every player who bought a game from the previous generation will buy a new series. If too many generations are published, it can also cause a problem.

That is, new players feel a headache when they look at numbers like "XX Game Eleven". I'm afraid that if I don't play the previous works, I won't be able to understand this game.

However, the previous works,The earliest ones were games from more than ten years ago.,Although you can still buy it.,But the feeling of playing.,It's really not pleasant.。

After all, the player's insight grows over time. It's like the original game routine, which has long been unpopular with players in this era.

Or, as I said before, the electron, which used to be full of novelty and excitement, is no longer moving in this world.

Expansion packs avoid this problem. And the expansion pack is actually a change of a stand-alone game, and the change is a little bigger, which is the mode of online games.

It's not the nature of the game that you buy out, but the game is free to play, and you can buy value-added items in the game and consume them through in-app purchases.

Although this consumption model seems unreliable, the game is free for people to play, why should people spend money.

When Hayashi said this idea at the internal meeting of Chiba Games, many people objected to it for such a reason.

Lin Yan couldn't explain it at the time, he couldn't say that this was the game mode he had seen before.

However, he quickly came up with an explanation that it was too expensive to buy a game alone.

For example, Chiba Games launched a chat software on a personal computer platform, and now there is a charging model for members.

It is to enjoy some privileges that ordinary users do not have.

Although, annual membership has a good but good discount compared to natural month membership. For example, faster accumulation of number days, faster membership level growth. and the title of annual membership.

However, there are still many people who buy a natural monthly membership.

And recently, on this chat app, there is another thing called image show. It's an avatar, and the brother parts of this avatar, such as background hair and eyebrows, can be purchased individually. The cheapest is only 10 yen.

In a short period of time, a large number of users have been accumulated.

What's more important is not this, but although the unit price of the item is low, almost every paying user, the money of the phone bill, has reached a very high level.

Speaking of which, it's almost the same routine as a 100-yen store, that is, the price of everything is very low, but when it accumulates, it becomes considerable.

And most importantly, this game is particularly easy to promote. Because you can play it without spending money. What a temptation this is. (To be continued.) )