The wind still blows like that. Pen ~ fun ~ pavilion www.biquge.info

In fact, sometimes a company, or a person, reaches a level and really doesn't know what to continue pursuing.

For example, those who are ranked among the top in the world are more in pursuit of something. Is it a success in their career, obviously not, their career is successful enough, and many people dare not do it even in a few lifetimes.

So what should they pursue? It's a hard thing to say.

It's like the current Chiba game, in fact, many times, the top is confused, what else can we do.

Without the goal of chasing, even the one chasing behind the butt, it is too far away, which is really difficult for the company to continue to move forward as the number one company in the industry.

Of course, that's not to say that you're not moving forward at all. Not moving forward at all, that is doomed to be eliminated.

Just like Intel, a well-known processor chip manufacturing company, the current Chiba game is also playing an interesting game called squeezing toothpaste.

Squeezing toothpaste is actually a science. If it is squeezed too slowly, the audience is not satisfied, and it is squeezed too fast, which is not very consistent with the interests of the company.

After a long period of exploration, Chiba Games finally found a more balanced speed of squeezing toothpaste.

This rate cannot be said to be perfect, but it is about the same.

Of course, the squeezing toothpaste of Chiba games is more on hardware. The speed at which software vendors launch games is not slow.

Of course, this is also a comparison with whom.

For example, compared to some companies that make 10 mini-games a month and sell them on software platforms, Chiba Games is too slow to launch games.

The reason for this is actually relatively simple. On the one hand, Chiba games, the games made are not the kind of untargeted, not similar to some small companies, making some inexplicable games, to see which game can get the likes of others.

The difference between the two is embodied in revenue. For example, some time ago, the revenue of "Pokémon: Advance" released by Chiba Games in the first month was as high as 160 million US dollars.

This is a free-to-play game, and of course, a free-to-play game is actually more able to attract money than the original traditional game.

Games like Clash of Clans, for example, are nearly $2 billion a year in revenue.

Although games are a cheap form of entertainment, people invest a lot in this cheap form of entertainment.

This can be explained. A form of entertainment, whether it is high-end or low-end, must first be able to be experienced.

In fact, many of the more high-end and niche entertainment methods are not without a trace. It's just that the threshold for their experience is too high, so there are many people who may not like this kind of entertainment all the time.

On the contrary, it is the things that were originally just cheap entertainment, but they can get more support from more people. Become a major industry in the world.

It's also a matter of audience size.

If the audience is small, even if the unit price is high, it is difficult to compare with the industry and the company with the largest audience.

It's like a luxury car and a civilian car, isn't that what it looks like. In the end, luxury car brands were almost all taken over by those low-end brands.

This is actually very normal, Volkswagen car companies have more capital, they do not lack capital, what they lack is the grade of the brand. And luxury car brands, especially luxury car brands that can't sell a few cars a year, they don't lack grade, but they lack capital.

The two may not hit it off, but there is a need for a hard combination.

So, after a complicated game, they will still merge into a whole.

Chiba Games doesn't have the idea of buying other companies and merging with them. They rarely add people to their company who are not part of the company.

They are more accustomed to the method of setting up a second party. It's like a subsidiary, but it's completely different. Generally do not interfere with the affairs of these second-party companies.

However, sometimes there are tasks that still have to be assigned to them.

For example, when a new console is released, these second parties are required to launch as many exclusive games as possible.

And the companies that can be selected as the second party by Chiba Games are actually quite strong. The exclusive games they launched, even if they weren't big hits, were basically able to attract some specific groups of people to live on the console platform.

For example, under Chiba Games, there is a second party that specializes in making Gundam games. They are not the most well-known companies in the second party of Chiba Games. However, their games have always had a stable audience.

These groups are very fond of spending money. Because, for them, the games launched by this game company are equivalent to a bunch of virtual figures.

Isn't it a very happy thing to be able to get so many virtual figures for the price of a figurine?

There are also examples, those who specialize in female-oriented games, or those who specialize in housewife-oriented games.

In fact, many times, the games for housewives are similar to those of office workers, which are the kind of games that are biased to hang up, but when they are free, they can operate a lot of games to kill time.

Of course, there are many differences. For example, the games of office workers are basically the kind of games that hang up and fight monsters to upgrade, while the games for housewives are generally family-related themes.

However, Lin Yan doesn't particularly like this kind of game, because he always feels that this kind of game is not very fun for him.

On the one hand, it's because I want to play any game, and I can basically play it whenever I want. On the other hand, because of this kind of game, the real fun is not very much.

It's more about using those kryptonite projects to gather popularity.

After all, for many people, so much money has already been spent, and it is not in vain.

The games that Lin Yan likes to play, in fact, most of the time, will not be mainstream games.

There's a reason for that.

Mainstream games often mean this game, but in fact, it is not the earliest game in this category. It was only after a certain period of time that he absorbed the experience of the previous games before he became a mainstream game.

It's like the kind of game that has become a mainstream game since it came up, and no one has borrowed it, and it's a game of a completely new genre, which is rare.

In this world, only Lin Yan has ever done this.

The fundamental reason why Lin Yan was able to do it was that he had the original form of these games directly in his mind.

And in another world, these most popular games, without exception, all have prototypes.

The maturity of a game genre can be slow or relatively fast.

If it's slow, it basically takes about two digits of years, while if it's fast, maybe a few months, you can put out a very complete work.

Chiba Games is not the kind of game company that only cares about its own originality and does not follow the trend at all. Actually, sometimes it's time to follow the trend, and Chiba games follow the trend.

After all, a hot category always has a hot reason.

Also, it's a game that follows the trend, as long as the quality is passable, it's not too late to launch, and it will generally sell well.

This is because after playing the original, they will always feel that they are not cool enough and look for similar games.

This phenomenon is very common in entertainment products.

For example, take Hong Kong movies, which have been popular for a long time. If the subject matter is popular, the subject matter will be smashed. Until I know that no one will look at it again.

For example, kung fu movies, zombie movies, etc., etc., are all like this.

In addition, Hong Kong's film industry is a small workshop model. The disadvantage of a small workshop is that it cannot make a large production.

However, there is an advantage, that is, the boat is small and easy to turn around, and the speed of filming is fast. Often, the fastest movies can be made in a week.

The movie that was shot in a few months can already be described as slow work and meticulous work.

In fact, the development of Hong Kong films is to a large extent related to Hong Kong's economic development at that time.

At that time, Hong Kong was in a golden age of economy, and people were very rich and must be eager to consume entertainment products.

And a large number of movie theaters, and televisions in almost every household, have become pigs under such a tide.

They are blown out by the wind, there are enough audiences, and enough practice time, otherwise there will be many movies and TV series.

And these movies and TV series, in order to pursue box office or ratings, will inevitably require down-to-earth. After all, they are made to make money, not to win prizes.

Therefore, Hong Kong movies of that era were very popular. And, on most movies, there is a grassroots atmosphere.

After entering the new century, this grassroots atmosphere has slowly become weaker and weaker.

In the end, almost all movies are the kind of people who wear very fashionable clothes and shuttle between high-rise buildings.

It seems that the people who originally worked at the bottom of these high-rise buildings disappeared overnight.

Perhaps, this part of the audience has looked down on movies, and it is no longer the relationship between the main customer groups of movie theaters.

Therefore, many people feel that TV series and movies are getting worse and worse, this is because the target group of these movies and TV series is not these groups that talk bad at all.

The general development path of video games is also like this, in fact, it can be seen from the performance of indie games today. In fact, there are many players who have a demand for pixel games.

As a result, a large number of indie game producers, or production companies, began to make pixel-based indie games.

The reason why big companies don't do it, or rarely do it, is because they don't do comparisons.

Although the development cost of pixel games is low, the audience is generally the kind of players who have been playing for a long time and are somewhat non-mainstream.

They are looking for a game that is high enough to make a profit.

Because, even if it is a small game, it has completed a small and large and small cost, and has obtained a commendable "big benefit".

However, this gain still has to be put in quotation marks.

Maybe for one or two people, it's very rare, a very big fortune, but, for a company, it's really a drop in the bucket.

And the kind of indie games that sell tens of millions of dollars are still too few compared with those indie games that have become mountains and seas, and the probability is too low to be done.

The video game industry, after so many years of development, has become more solidified. If it weren't for indie games, a dream for many developers, a channel for growth.

Perhaps, the video game industry has long since changed.

After all, the biggest confusion for a person is that there is no hope.

Although the current life may be passable, for most people, they still want to pursue a better life.

Therefore, if you enter the video game industry, although the salary is not low, if the salary does not rise.

Many excellent people will not choose this industry.

Without the support of enough outstanding talents, this industry will definitely fall into a certain degree of decline.

Indie games, on the other hand, are like carrots hanging in front of the heads of ordinary game developers, who feel that they have the potential to become rich overnight and make a game that many people enjoy playing.

Of course, this is the same as buying a lottery ticket, which is a very small probability event.

However, the lottery thing completely depends on one's own luck, and independent games in addition to luck, but also depends on a person's skill level, understanding of the game, and the player's psychology.

Therefore, those who feel that they are capable will enjoy the challenge. And because of this, it also allows the game industry to retain enough game talents.

Even if these talents, they may not have made a blockbuster game in their lifetime.

However, it is precisely because of their existence that the entire video game industry can continue to prosper.

There are more excellent people, and a more obvious feature is that the competition is great, and the competition is great, which can stimulate people's fighting spirit, and the consequence of often making it out is that everyone's level can be improved.

It's an upward process, a virtuous circle.

Therefore, the contribution of the indie game model to the video game industry is very large. It's not at all inferior to the games that Lin Yan once made, leading the times.

This model ensures that when the industry changes from a sunrise industry to a "traditional industry", the rapid growth and decline and the concentration of capital have reduced the wages of ordinary personnel and weakened the attractiveness of the industry.

Lin Yan came up with this independent game system, many people didn't understand it at the beginning, didn't understand, but when they saw the later effect.

The admiration for Lin Yan is even stronger.

After all, the entertainment industry, like movies and TV series, has been in decline all these years. (To be continued.) )