Alice Group and Hasbro have agreed that, in the future, in the field of motorized vehicles, Alice Group will be permitted and only permitted to use the likeness of Transformers as a logo for its products. No other third-party motor vehicle company has the right to use the Transformers logo or the resulting merchandising benefits.

Why is it not a car but a means of transportation, of course, because the scope of transportation is wider, from cars to airplanes and even ships, it seems that they can be regarded as means of transportation, right? Zhang Lan brushed a little eye here.

The two parties also agreed that in the future, Hasbro will selectively select some new models as the blueprint for the development of Transformers toys among the transportation products launched by the Alice Group. Hasbro will not pay any royalties or other royalties to Alice Group for these automotive products that choose to be the basis for Hasbro's toys.

It seems that Hasbro has taken advantage of it, and even more incomprehensible to the employees of Alice Group is that their boss even inexplicably demanded in the negotiation that in the future, among the new Transformers series of toys launched by Hasbro, the proportion of blueprints selected by Transformers Autobots in their own product line should account for at least 20% of their total product line! In other words, for every five cars launched by the Alice Group, Hasbro developed a Transformers toy for one of them.

For this, all the negotiators of the Alice Group don't understand why their boss made such a strange request, could it be that their boss took the wrong medicine? Judging from the contract, this is obviously a big loss for my company!

Zhang Lan's heart is called a beauty: this agreement, it seems that he has suffered a big loss, and Hasbro has taken advantage of it, but if this agreement is understood in reverse, it can not be said that among the automotive products produced by Alice Group, there will definitely be a number of products made into toys by Hasbro to promote to the global toy market?

Doesn't that mean that the image of these products of this car company, which is not well known in the world, can also be brought to the whole world with Hasbro's toys? Isn't this the equivalent of Hasbro promoting its products for free? What a huge help for our company to explore the international market in the future! They don't charge for their car appearance patents. Think of it as advertising money for them.

The bosses of Hasbro were overjoyed, thinking that they had finally run into a big wrong, and their company had really made a fortune now, just selling the portrait rights of their two sets of toys for 20 million dollars. Not only did he earn $20 million for nothing, but he also played a huge role in promoting his company's Transformers series of toys in the Chinese market, which is really a double win! Alice Group is such a bunch of shady X!

In fact, the negotiators of the Alice Group are under Zhang Lan's instructions. The reason for the role of its own car products in promoting the Hasbro Transformers series of toys in the Chinese market persuaded Hasbro to allow itself to pay a super high price of 20 million US dollars - this price is calculated at the current price, if it were more than ten years later, the bosses of Hasbro would find out what a stupid decision they made back then, which is almost equivalent to giving it away for nothing, especially after the little ones who watched the Transformers cartoons grew up. Acquired the permanent right to use the Transformers logo in the automotive field.

Like Hasbro, Zhang Lan was equally happy that he was able to obtain the permanent right to use the Transformers Bopai and Maniac logos as car logos on car products for only $20 million, and he was really fucking making a fortune. I don't know if the bosses of Hasbro will look back at their original decision more than ten years later, whether they are crying or trying to hit the wall!

Brother Zhuzi and their Autobot logo is now used on the company's trucks, and as for Brother Tian's Decepticon logo, Zhang Lan will keep it for later when the company launches a newer type of transportation.

For this decision, whether it is Brother Zhu Zi or Brother Tian: they are very happy that their logo can be used by their own summoners on the earth, and the two guys have an inexplicable sense of intimacy - it is only limited to Zhang Lan using these two logos, if other companies use this logo, it is estimated that these two violent maniacs will not go to smash their factory in the middle of the night, and the owner of which factory should burn high incense!

Now Alice Group's cars are not intended to be exported. But for the future, the preliminary work of quality certification has been launched, and Zhang Lan is not very clear about these things, but he understands a little. If your company wants to enter the international market, the certification of the quality system and management system is a must.

Zhang Lan even believes that the current international safety certification standards for trucks are not very reasonable, while emphasizing the load capacity, the safety protection of occupants and passers-by is not in place, and they should make a standard of their own on the basis of the existing international truck safety certification standards. Paving the way for your company's future development: Don't you have an NCAP crash test standard for cars in Europe? We not only have to develop our own safety crash test standards for cars, but also safety crash test standards for trucks!

In the nineties, the main buyers of trucks were not individuals, but those state-owned transport fleets, and these units were done, which meant that they had their own sales.

It would be even better if the problem of car procurement for the army could be solved.

In terms of pricing these models, the prices set by Alice Group for these models are not low, at least compared to the prices of these models of Jiefang and Dongfeng.

But in the same way, the company's public relations expenses for each sales branch are also quite abundant, on the one hand, the policy, on the other hand, the benefits, Zhang Lan believes that the bosses of those transportation companies know very well what they should do: anyway, they are all buying cars for the country, who is not buying? Since you can still get a lot of hard money while contributing to the country, why not choose these more powerful, more beautiful and more comfortable models? Look at the photos of these cars of the Alice Group, and then look at the existing cars of my own, and compare the two, I am simply embarrassed to drive these cars on the road. Speaking of it, he also earned face for the country, those tattered cars, how faceless it is to drive out!

Moreover, the general managers of many transportation companies wiped the saliva left at the corners of their mouths: Look at the Alice Group, it is really generous, the big and thick envelope is filled with benefits for themselves, which is much more generous than the salesmen of FAW Jiefang and FAW Dongfeng who are almost a dime a dime! Such a friend is worth making! The products of such car manufacturers, of course, must be bought! Contributing to the country and making a fortune at the same time is such a fool not to do such a thing!

Ahem, don't blame these guys for having such thoughts, who makes it now only two truck manufacturers and suppliers in China, FAW and FAW? Which of their salespeople isn't proud and has their nostrils raised to the sky like elephants? I am the uncle, and those who come to buy a car are grandchildren, don't you buy it? If you don't buy it, you're useless! See if you buy it or not? Don't look good? If it's not good-looking, you have to watch it! Still want benefits? You kid haven't woken up from a dream yet, have you?

In the past, there was no choice, just these two, if you don't buy them, you don't have a car, and the CEOs of those transportation companies have to pretend to be grandchildren in front of these central enterprises, but now it's different, Alice Group was born out of nowhere and launched its own truck series, of course, it has an impact on the domestic truck sales market, and the high marketing policy launched by Alice Group has made FAW and FAW truck sales staff live happily in the past, and now it is not so good. Many FAW and FAW sales staff began to sigh: Since this Alice Group came out, the good days of our fathers have begun to fucking go forever.

On January 1, 1994, New Year's Day, the first truck of Alice Automobile Factory officially rolled off the assembly line!

Alice Automobile Factory this truck off the assembly line, marking the Chinese national automobile industry finally took the most important step, although this step is not a car produced by the more regrettable, but to be able to go this step, is the pride of China's national automobile industry!

At this important moment, with the relationship and status of Alice Group in China today, it is natural that the figures of various dignitaries are indispensable, and the first "Hercules" truck officially rolled off the assembly line of Alice Automobile Factory is the Vice Premier of the State Council Liu Aiguo, that is, the former Director of the Economic and Trade Commission, Liu Aiguo, who finally climbed to the high position of the vice national level by taking advantage of the rapid rise of Alice Group. Hu Jie, Minister of Foreign Trade and Economic Cooperation; Deng Yuming, Secretary of the Shandong Provincial Party Committee; Zhen Liang, Governor of Shandong Province. As for those officials below the provincial and ministerial level, there are dozens of them, there are too many people, and some ribbon-cutting activities on the rostrum that cannot stand and can make the leaders stand can not stand are still the first time in private or joint ventures.

The old man in Beijing didn't come, the old man was old, and the old man stayed in the capital for the past two years and didn't go anywhere, but for the first car off the assembly line of Alice Automobile Factory, the old man still wanted to be happy, and specially wrote a word for Vice Premier Liu to bring over. The old man's physical condition, everyone knows that as he gets older, he has basically been inactive for the past two years, but the old man actually wrote a special message to send it when the first car of Alice Group rolled off the assembly line, which can be regarded as a supreme honor. (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )