Chapter Fifty-Eight: Cornered
Mu Wanli walked up to Mu Wanjin with a sad face, and asked with a dark face: "How is the matter of getting you to contact and cooperate with Neon Advertising Company?" ”
Mu Wanjin looked into the distance with his eyes wandering, and said very unnaturally: "Not ideal, Neon Advertising Agency doesn't seem to be very willing to cooperate with us." ”
Mu Wanli frowned, on the one hand, because he didn't like to listen to this kind of specious words, what does it mean, willing is willing, unwilling is unwilling, what does it mean?
However, he already knew the outcome of the matter, and the neon company was definitely unwilling to cooperate with them, but Mu Wanjin was embarrassed to explain the truth.
"Alas! It's cold in the heights! Mu Wanli sighed and said.
From the conversation with the young man just now, Mu Wanli realized that there is a huge gap between himself and ordinary people, and the formation of this gap certainly has the effect of hating the rich, but as far as Wanli Real Estate Company itself is concerned, there are indeed many things worth thinking about.
If you want to enter the field of low-end real estate development as soon as possible, the most urgent problem is to quickly erase this gap, and in order to achieve this goal, it is necessary to strengthen public opinion, especially advertising.
Mu Wanli looked up into the distance, his gaze was fixed on the top of a giant tower crane, there, there was a worker working on the tower crane, that person's figure may be very tall, but at this moment, in Mu Wanli's eyes, it was so small.
Mu Wanli thought that the person standing on the tower crane should be the same small as the person on the ground.
This discovery made Mu Wanli instantly understand a truth, between people, if the altitude is too large, each other will look down on each other.
Mu Wanli came back to his senses from his boundless thoughts, he turned sideways and asked Mu Wanjin beside him: "Do you know who planned that event of Jinghong Rong Xiuyuan?" ”
Mu Wanjin understood what his brother meant by asking, he must have transferred the goal of recovery to this person who was engaged in planning, for this matter, Mu Wanjin's thoughts were completely opposite to his brother's, since Neon Company was unwilling to cooperate, why not find a more famous advertising company?
With the influence of Wanli Real Estate Company, advertising companies that want to cooperate with them abound, and there is no need for my brother to hang himself on a tree, let alone a weak tree.
Seeing that Mu Wanjin didn't speak for a long time, Mu Wanli asked again: "Do you know who planned the event of Jinghong Rong Xiuyuan?" ”
"I know, it was planned by a little girl named Hua Qing, and Neon's more influential advertising campaigns and planning plans came from this little girl."
"That's great." Mou Wanli's emotions were rarely as excited as they are now, "You find this girl as soon as possible and tell her that our company can pay her to register a company, and our only requirement is that she can serve our company." ”
Mu Wanli's attitude surprised Mu Wanjin very much: "Is it worth it for us to pay such a big price?" Instead of that, it's better to find a more reputable advertising agency. ”
An inexplicable irritability instantly rushed to the top of Mu Wanli's head, he glanced at Mu Wanjin and asked, "Do you know what the image of our company is in the minds of the people?" ”
Mu Wanjin said complacently: "Needless to say, of course he is the leading boss of the city's real estate industry." ”
"In the words of the common people, it is a cow."
"What's wrong with Niu B? Not everyone can be bull-b, and in order to be bull-b, you have to have enough capital. ”
"If there is another very good advertising company to brag about us, will we be even more good?"
"Of course, isn't it to enter the low-end real estate market, as long as we still publicize it with great fanfare as in the past, we can become the leading boss in the low-end real estate market in minutes, and the strong woman company is a hair."
Mu Wanli snorted in his nose, he was not surprised at all by Mu Wanjin's attitude, Wanli Real Estate Company has come this way for so many years, and it is precisely because of their propaganda offensive that Wanli Company's image in people's minds is getting higher and higher.
However, the world has changed over time, yesterday's glory has become today's burden, with the fame of Wanli company, and the emotions between ordinary people are gradually distant, not to mention, people's consumption concept is also becoming more and more mature, from the blind pursuit of the past has evolved into the current rational consumption.
Therefore, Wanli Company is developing the low-end real estate market at this juncture, and the aura of the past not only cannot help the company's development, but on the contrary, it has become a strange light that stings people's eyes.
And his younger brother Mu Wanjin, and even those high-level decision-makers in the company, obviously don't realize this, they still understand and control their behavior according to their usual thinking.
Thinking of this, Mu Wanli felt an indescribable heaviness in his heart.
Mu Wanli looked at Mu Wanjin and asked: "If you are an ordinary consumer, you are going to go to a department store to buy an ordinary dress, and your purchasing power can only afford ordinary clothes, when you pass by a luxurious top store, what kind of mentality will you have?" ”
Mu Wanjin looked at Mu Wanli dumbfounded, not knowing what he meant by suddenly asking this.
"You will definitely leave stupidly, and you will even scold in your heart: Niu B, what Niu B, no matter how Niu B, Lao Tzu will not bird you."
Mu Wanjin smiled, in his eyes, his brother has always been unsmiling, but he didn't expect to be so humorous today.
Mu Wanli's face tightened, not joking at all, he said: "There are no more than two kinds of psychological states of this kind of person, the first is fear or panic, Lao Tzu can't afford to hide, and the second is confrontation, aren't you very bullish, the more bullish you are, the less you bird you." ”
Mu Wanjin scolded with a dark face: "Grandma, this kind of person is the most hateful, it's just that the stones in the pit are smelly and hard." ”
Mu Wanli ignored his brother's emotions and continued to say according to his own train of thought: "If the merchants carry out large-scale publicity at this time, their antagonistic emotions will become more and more intense, do you think about it?" ”
Mu Wanjin set up a scene in his heart, a very covetous thing was placed in front of him, and he couldn't afford it with all he had, but the holder was desperately trying to get in front of you.
Mu Wanjin thought that in the face of such a scene, he would definitely not be able to hold back, and with his character, the only choice was to rush forward and slap the holder all over the ground to find teeth.
Mou Wanli further set the scene for him, if the merchant is desperately advocating and pulling you to say that he also has something you can buy here, what will you do?
"." Mu Wanjin glared and roared, "Aren't you a fucking bull, how can you fucking sell bargains, aren't you about to fucking go bankrupt, you deserve to be bankrupt!" ”
Mu Wanli's frowning brows slowly relaxed, he patted Mu Wanjin's shoulder, and said earnestly: "Compare our hearts to hearts, our publicity work for low-end real estate development must be the kind of moisturizing and silent, and we must not be as impetuous as before." ”
Mu Wanjin understood what his brother meant, and the reason why he chose Neon Advertising Company as a partner was to use the soft promotional style of Neon to narrow the distance between him and ordinary consumers.
But he still has doubts about his brother's thoughts.
"In this case, we can continue to fight for Neon Company and pull out someone to start anew, will our contribution be a little too big?"
Mu Wanli replied: "I can understand why Neon Company is unwilling to cooperate with us, the embarrassment they encountered is similar to ours, and the starting point is too extreme, and they will push themselves into a corner." ”