Chapter 74: Rating (12,000 Recommended Votes Plus Update)
Leeter proposed that New Line help "This Man is from Earth" with award public relations, which Jude naturally agreed.
As long as the film can win the award, it will be good for both Jude and New Line, Jude will gain fame, and New Line can use the award to further promote the film and continue to make a profit in the home video market.
This is why Hollywood filmmakers are so enthusiastic about the awards season that begins in December and ends in February of the following year, starting with the Gotham Indie Awards, which will announce the winners in late November, and more than 20 awards will be awarded in the following three months.
It can be said that the whole awards season is a super long foreplay for the Oscars, but all this foreshadowing is not only for the "finale" Oscars, in addition to the habit of guessing the Oscar odds with the frequency of a movie title appearing during the awards season, it is more that this is indeed an excellent way to dig out and discover the most valuable films of the year.
To put it bluntly, the awards season is actually a comprehensive assessment of all the films of the year: which good movies have appeared this year, and which movies are worth paying attention to.
"This Man is from Earth" was not released publicly, although the reputation given by the industry is quite good, and the successful use of one shot to the end has also added a lot of points to the film, but compared with other films that have been released publicly, the influence is much smaller, and the three categories of awards such as the Union Award, the Critic Award, and the Independent Award basically do not need to be considered, but highly professional awards like the Saturn Award are not hopeless.
The key still depends on how seriously the new line company attaches to this matter, if they show enough sincerity to carry out award public relations, the film is still very likely to win the award.
Of course, it doesn't matter to Jude whether he wins the award or not, he mainly stayed in the UK to prepare for the release of "Two Big Smoking Guns", and also found time to accompany Kate to the Caribbean and spend half a month off in the Bahamas.
After coming back, the two had to be temporarily separated, because the promotional activities of "Two Smoking Guns" in the UK were about to begin, during which Jude would be targeted by many media, and Kate didn't want to become famous by relying on scandals, so of course she chose to avoid it.
On the side of several leading actors, Jason Statham only took the time to shoot a few sets of posters for the movie because he wanted to continue to participate in the training of the diving team, and did not participate in a series of promotional activities after that, while Vinnie Jones was punished by the FA this season, and there were not many opportunities to appear, but he could follow the crew to promote the whole process.
During the week-long promotion, Jude took the crew of "Two Big Smoking Guns" to London, Edinburgh, Birmingham, Liverpool, Manchester, Glasgow, and Plymouth.
On January 27, the crew officially returned to London for the first world premiere of the film.
Huge movie posters were hung in front of the theater, and the person in charge of CinemaScore handed out a questionnaire to the audience queuing up to enter, and the questionnaire was voluntary, and there was no reward for completing the survey, so as to ensure that the score was objective and valid.
"Just a score can predict the box office of a movie?" Winnie Jones held a questionnaire in his hand and looked at Jude beside him with some bewilderment.
"Of course it's not that simple." Jude looked at the audience in the distance who had lined up to enter the venue after receiving the questionnaire, and explained without looking back: "Do you see the options A, B, C, D, E, and F?" A is very successful, B is okay and relatively satisfied, C is bad news, which means that a box office tragedy is about to happen. Audiences at the general premiere rarely give a grade of D or E. Very few films get an F. ”
Pooh-Jones couldn't help but ask, "What if I get an F?" ”
Jude shrugged, "If it gets an F, then this film shouldn't have been released at all." ”
Winnie Jones became more and more curious, "Is there really a movie that has ever won an F?" ”
"So far, only 3 films have scored F." Jude turned to look at Winnie Jones, "I'm sure you won't want to know the name, because it's all super bad." ”
Winnie Jones' mind spun fast, and after asking the worst, he immediately thought of the best.
"If the film gets a B or higher, does it mean that it will be a big hit at the box office?"
"CinemaScore's score is only a basis for predicting the box office, and the score is not the whole story. Because the people who received the questionnaire were all the audience at the premiere, most of these people have a strong desire to see new films, so the scores will generally be higher than those of ordinary audiences, for example, if a fan gives a score of B, the evaluation of ordinary audiences must be a grade worse. It is impossible to predict how far a film can go at the box office by relying on a score alone, they also need to put many factors together to make a comprehensive comparison, including the level of the film, the genre, the audience distribution, and the box office of similar scores of similar movies in the past. ”
"I didn't expect Mr. Locke to know so much about CinemaScore's scoring system!"
A voice suddenly sounded behind the two of them, "Based on the analysis just now, if Mr. Locke gives up his job as a director, he can use it as a department manager in my company." ”
The owner of the voice was an old man in his sixties, with half-white hair neatly combed back to his head, wearing a suit and bow tie, and a pair of black-rimmed glasses on his face.
Jude's eyes lit up and he hurried to meet him.
"Mr. Mintzberg, it is a great honour for you to be here in person."
Looking at Jude's outstretched hand, the old man looked a little surprised.
"Mr. Locke knows me?"
"I've learned a little bit about CinemaScore before, and although I haven't seen your photos directly, it's clear that you're talking to me in that tone."
The old man was stunned for a moment after listening to Jude's explanation, and then laughed.
"It seems that I have exposed myself, but Mr. Locke should not be mistaken, this time I am only here as a spectator, and it has nothing to do with the business here."
"Then this survey shows that Mr. Zsberg will definitely be able to use it." Jude Zhen took the old man for a regular spectator and handed over the Winnie Jones questionnaire.
Mintzberg's eyes lit up, and he looked at Jude with interest, and then reached out to take the questionnaire.
"It seems that Director Locke is very confident in his work."
Jude smiled and replied, "If it's a bad movie, Mr. Mintzberg could give it a low enough score, but I don't think you'll have that chance." ”
Mintzberg put away the questionnaire and replied with the same smile: "I do my best!" ”
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