With the online game of stand-alone games, another problem has gradually been placed in front of people. Although it is said that online gaming can lengthen the game time to a certain extent, making a game more "cost-effective".

However, not all games are so fun in online mode, and even, there are many console games that focus on online mode, all of which have very big flaws in online mode.

Some of them are flawed and can maintain a good online rate, while some of them are too flawed, and after a period of explosion, the number of online users is even less than three digits.

Especially those games that have been well publicized in the early stage and make players feel that this game is a god. When the sense of anticipation in the dream collides with the real game situation, this sense of gap will seem unusually large. In the end, a game that can't be said to be particularly bad died violently because of the sudden death of word of mouth.

For example, "Evolution", which uses creativity as a promotional selling point, and "Titanfall", which uses multiplayer battles as a selling point, are all dead like this.

Even, in the most basic aspects of the game, "Blood Lion", which is not very good, is also such a game that died violently due to word-of-mouth problems.

Of course, many game companies are now smart, unless they are very confident in their products, otherwise, they will carry out relatively low-key publicity. Even the opposite is the opposite, directly exposing the flaws of the game, this kind of behavior, when the first two games do this, it still has a good effect.

However, it is not surprising that everyone sees it a few more times, so it has been baptized by about ten games. Everyone is tired of this "non-mainstream" approach. In the end, I returned to the way of throwing money at large-scale propaganda.

In fact, there are too many game manufacturers that have found out. In fact, sometimes a game, as long as it is advertised to the right audience, can also get good sales.

It's like a jade game, although every game is not particularly high, and the shortcomings are obvious. However, their sales have been good.

Why is that?

In fact, the most fundamental reason is actually very simple.

It is because although Yubi is also open to core players, their main advertising group is not this group of in-depth players. It's those who have bought a console but haven't played a few games.

The reasons why they buy the host may be strange, for example, the boss and colleagues have bought it, and they can't help but buy it. However, I bought it myself, so in order to have a common topic, what kind of game should I buy? At this time, they generally buy whatever game others say and what game is advertised.

In the U.S., basically many sports games are not doing very well, but they can sell for this reason.

Because, if you buy this game, you can have two talking points. One is the game, and the other is the sport itself.

A game that is truly geared towards core players doesn't have a so-called first-tier masterpiece. Because, it is more difficult for core players to support the R&D expenses of first-line masterpieces.

Therefore, generally, first-line masterpieces are the kind of works that are suitable for all kinds of people. Core players will also play, although the evaluation is not very good, but those ordinary players will play more, because they feel that this game is suitable for them.

After all, most people don't play games like they're all in the world, they're not platinums, and they're not playing games like they go to work.

Even, the famous game producer, Hideo Kojima, recently said that chapterization is the future of video games.

The reason why he said this is because the amount of information in modern times is getting more and more, and in the past, maybe a two-hour movie could allow an audience to watch it with all their heart and soul in the cinema. However, not now. As long as the plot drags on a little, it is even necessary foreshadowing.

Viewers will vote with their hands and take out their mobile phones directly.

In such a situation, video games, which were originally used as cheap entertainment carriers. Spend the same amount of money as watching a movie, but enjoy dozens, if not hundreds, hours of video games. There has to be a new change.

And this change, perhaps, will be like a modern TV series, with a state of chapter update.

In this way, the development cycle can be significantly shortened and the cost can be quickly recovered. And, you can also stop losses in time, if players like the game, increase investment, if they don't like it, modify it, if they still don't like it, then cut it in half.

Of course, Hideo Kojima admits that this approach is flawed.

That is, it's hard to have a complete storyline. Because, game planners pay more attention to the sales of the next chapter, to ensure that the sales of the next chapter will not be too bad, and give up the long-term foreshadowing.

If it is not handled well, maybe the final result will be the same as modern American dramas.

Often the first three episodes look like masterpieces. However, the further back you go, the worse it gets. Most of the works can basically launch one season, and a small number of those who launch the second season because of their high popularity will also become worse and worse plots, and in the end it will be a bad ending.

Therefore, in such a situation, "A Song of Ice and Fire", which has the original work, has become a well-deserved star in American dramas.

After several seasons, it was still able to be renewed. Because, the original work of its own work is not short-sighted, sacrificing the future for short-term interests.

In addition, the North American people actually have a sense of worship for Europe, or the culture of ancient Europe, so it is not surprising that this work can be popular.

However, if you want other companies to follow the example of the "A Song of Ice and Fire" TV series, find the original work, and then produce the TV series.

That's unrealistic, first of all, a good novel may not necessarily be adapted into a good screenplay. Secondly, there is no writing, there is a complete commercial writing system.

Screenwriters have to eat, if all of them are adapted from novels, not to mention the money for adaptation rights, what do most screenwriters have to do.

Could it be that they all changed careers to become comic book writers?

Although it is said that the Hollywood system in the United States can be said to be the most dynamic film system in the world. However, at this stage of development, the system has actually imprisoned its own development.

Because, with development, there must be a lot of dross precipitated. And most film companies are here to make money, they actually don't care about these dross, let them accumulate, in such a situation, wanton development, and in the end, of course, it will become the whole situation now.

Therefore, many people who watch American dramas, although when they first watched it, they thought that the American dramas were high-quality products, but after watching more, they will find that these works are all like this, and there is nothing too big.

Of course, just like games have core players, TV series and movies have core fans. In fact, most film companies don't care about these core fans. Because, they account for too little.

Therefore, although the core fans scolded the popcorn movie, it was the popcorn movie that made the most money.

Because, most people who watch movies don't want to see anything from the movie, all they care about is having fun watching it.

They don't deconstruct a movie and judge it, and in that case, the movie will naturally choose to make more popcorn movies, unless most people become core fans.

Otherwise, there won't be a lot of movies that are enough to meet the needs of core fans.

Of course, most of the core fans are mouth-to-mouth, although they keep saying, what about you movies and TV series.

However, if you really want them to make one, most people are actually not good at making it.

Because, many of the shortcomings they pointed out are not unknown to the people who make movies and TV series, but because there is no way.

After all, you can do a lot of things for as much as you spend. The level of special effects like "The Lord of the Rings" and "Haharipothe" is impossible to make into a TV series. Because, it is not economically justified.

The first "Harry Potter" movie, the production cost 100 million US dollars, and the final box office revenue exceeded 1 billion. Will there be a TV series that will have $100 million as a production fee and then earn more than $1 billion? Apparently there won't be.

Therefore, although the popularity of small screens is higher, for industry insiders, the high-end is still the big screen of movies.

Therefore, the TV drama actor seems to always bow his head in front of the movie actor. If someone can change from a TV drama actor to a movie actor, it is an inspirational story, and if a person changes from a movie actor to a TV drama actor, it can be called down.

Having said that, there is actually no good way to solve the problem of game ghost suits.

Even after the game was launched, it took a long time to modify those points that made players feel uncomfortable.

But what's the use of this, broken hearts won't get better, broken mirrors won't be reunited. Even if some issues are fixed, it doesn't mean that players will come back.

That's how important first impressions are.

Of course, some game companies also like to make games into ghost suits. For example, the famous Jade Bi, they are very happy to make the game a ghost costume.

Why?

The reason is very simple, because, haven't you already bought this game, and since you have bought it, you will not spend more money when playing online, and it will occupy our server resources, making us pay more costs. In this case, it is better to make the game a ghost suit and reduce the cost of the game.

Of course, most game manufacturers don't have the confidence to do so. Because, most manufacturers, if a game becomes a ghost suit in a very short period of time. Their next game will be hard to sell. If you can't sell it, it naturally means a loss, and a loss naturally means going out of business.

However, Yubi is different. Jade Bi seems to be a kind of magic, they launched a game that allows players to buy while scolding, even if they don't play it soon after they buy it, but players are still happy to buy their games.

In fact, this is also the reason for their positioning, they are very good at making trailers. Broadcasting is arguably what they do best.

It's like the handsome animation of "Assassin's Creed", I don't know how many people's hearts have been captured. So, despite all the problems with Assassin's Creed, there are still many people who buy it. Because, they think that the game is only half as long as it has a trailer is good.

Because, their expectations themselves are not particularly high, so, Yubi will not let them down in particular, and in the end, the game has sold a lot, and the reputation is not very bad.

Developers and players are in harmony with each other, and everyone is building a new tomorrow together.

Chiba Games' games,The publicity has always been quite decent.。 Generally, the promotion is determined according to the quality of the game.

Therefore, the game of Chiba games, there is generally a phenomenon. Even if the production is good, the sales will be very high, and the production is medium, the sales will be much worse.

This is because the quality of the game itself and the intensity of the publicity have had a ripple effect. However, most players still like the truth-seeking and pragmatic propaganda style of Chiba Games.

Lin Yan plays more mobile games with him, and mobile games have actually been showing a blowout recently.

After all, compared to the host, the theoretical ownership of mobile phones is higher.

Moreover, if a game is bought on the console, in fact, the whole family can play it, while if it is bought on the mobile phone, the game can only be played by oneself.

As a result, although the price of game units has decreased compared to consoles, the profits have increased.

Of course, since Chiba Games is the founder of the entire platform, although there are many simple software vendors who have obtained enough benefits, the biggest benefit is still in Chiba Games.

Because, the hardware of Chiba Games is not a hardware that software vendors can leave casually, their platform is an ecosystem.

Therefore, it is not at all like some of those open system providers and hardware manufacturers, who end up becoming the pedal of software vendors, and software vendors can't do without them, and software vendors can get higher valuations than their hardware vendors.

After all, there is such a thing as hardware, and if you make one, you can only use one person. And software is a thing that can serve almost countless people immediately without making any changes.

The propagation efficiency of the two is actually not proportional. Therefore, in terms of valuation, although software is just an ethereal thing, their valuation is indeed very high, very high. It's no problem at all to surpass an order of magnitude of comparable hardware manufacturers.

Lin Yan has been wondering recently whether it is on the Chiba game mobile phone platform to launch a game software for making games. However, everyone can make games. (To be continued.) )