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The vineyard area of Sloan Winery is only 12 acres, and the price is 40 million. Among them, the price of vineyards is as high as more than 400,000 US dollars per acre, such a high price, but the price has never been higher in Napa Valley. Of course, the appraisal price given by Southby Property is half of it.

The two visited the winery, winery, and vineyard, and Xiao Yifei was a little disappointed. Although the winery sells at a good price, at $600 a bottle, the production is too small to suit Xiao Yifei's appetite at all.

Over the next two days, they visited several other wineries, which were basically cult wineries. The annual production is very small, and it is a niche business, which is more than $500 per bottle.

Xiao Yifei is not very satisfied with these wineries, because this kind of winery relies on the experience of the winemaker. One small mistake on the part of the winemaker can ruin a year's harvest. And Xiao Yifei always believes that this kind of high-value, small-output thing, the hype component is greater. In case others do not recognize him as a Chinese owner, resulting in unsalable winery products, then the business will be completely lost.

Most importantly, the Osiris space is mainly for high crop yields, and does not optimize crop quality. This characteristic is more reflected in the advantages of large-scale production, and the real improvement of the quality of such high-priced and low-volume wines is limited.

After walking around this circle, it seems that Monterena is still the most suitable for Xiao Yifei's acquisition, because of the Paris judgment and good reputation, the output is also good, which is also conducive to his future expansion of production capacity, and the introduction of domestic operations. And it was once owned by the Chinese in history, and now it is back in the hands of the Chinese, and there is such a gimmick as Yuhu that pleases the Chinese, and the maneuver is very large.

Xiao Yifei is now relieved, so many wineries at the level of tens of millions of dollars have the intention to sell, and the winery of Arozhu, which is about the same reputation as the Monterena winery, has the intention to sell. Barrett is more likely to make a move.

Just like a coin has two sides, Xiao Yifei is relieved, and Barrett on the other side is depressed.

The news of Xiao Yifei's visit to Arojo reached his ears in less than an hour, just southeast of the town of Callistoga and only 4 kilometers from Monterena Winery. And it is rumored that there are noses and eyes, and the two of them swim together, and they talk very happily.

Beau has some options for Monterena right now, and at the beginning of the year, there were economic media constantly singing about the decline of mid-to-high-end wines:

"In the midst of an economic chill, the vineyards of California are about to start a new year. Some experts say that high-quality grapes can be in trouble in the market. Wine sales in the U.S. as a whole, although slightly increased, were more concentrated in the lower end of the market. ”

Now that the economic crisis triggered by the United States has not yet seen the hope of the past, all industries have fallen into a downturn, unemployment has soared, incomes have decreased, and wine has been affected even more because it is not a necessity of life.

And the Monterena winery itself has its own problems. Monterena's positioning has always been awkward, and it has survived with the presence of the "Paris Judgment" brush over the years, and it belongs to a winery that is more than enough than the top. However, at the time of the Paris judgment, the Monterena winery was famous for its white wine, but the price of white wine was much lower than that of red wine, and the winery was planted in large quantities of Cabernet Sauvignon, which was the raw material of red wine, so the potential for the winery to develop upwards has not been large.

It was only last year that Barrett had plans to make a move. I thought I would be able to sell the winery to the French, so that he and his wife could concentrate on restarting their own business, on the brand he and his wife had created themselves.

Daobo. Barrett's wife, Heidi. Peterson. Heidi Peterson Barrett, she's not a simple character. The famous sommelier and known as the Emperor of Wine. Parker called her "the first lady of red wine." ”

Heidi is also a winemaker. She is known for her powerful, elegant Cabernet Sauvignon wines, including the famous "Maya" cult wine (known twice for Parker's perfect score).

In 1992, she was employed by ScreamingEagle Winery. At the 2000 Napa Valley Wine Auction, Heidi set a new world record for a 1992 6-liter Howling Eagle Cabernet Sauvignon at $500,000. To this day, it still holds the name of the world's most expensive single bottle wine.

Heidi didn't work as a housewife or help out at her own winery in Monterena because she was a blend of wines, which was contrary to the winery's route.

Blending is the process of blending many wines into a special flavor based on the winemaker's technique. It's just that this kind of wine is very picky about customers, and some people think it's very good after tasting it, and it's worth spending thousands of dollars on it, and it has a figurative name, called worship wine. It means that this kind of wine will make people worship it. But others taste it and think it's just that.

Heidi now works as a winemaker at a winery a few kilometers from her home, specializing in this blend. Heidi also has its own brand, Lasierena wines. The wines in this brand range can be described as high-end boutique wines, with a basic price of more than $50. In addition, Heidi and Bo have a co-brand, "Barrett and Barrett", which sells for $250 in wine.

Heidi returned home at her small winery and watched Beau sit on the couch with a glass of the winery's homegrown Riesling in his hand, and there he was in a daze.

"Honey, I'm back."

Heidi placed the wine glass in Beau's hand on the table.

"What's the matter, still thinking about the winery?"

"Today Shaw went to Arojo Winery."

"Bart, they want to sell too?"

"I don't know, it's not like a visit anyway."

There are two kinds of tasting rooms at Napa Valley wineries, one is an old, well-known winery like Monterina, and their tasting rooms are open to the public, and visitors can taste them when they come, which is a benefit only available to a few wineries. Most wineries are of the other type, with a limit on the number of people you can receive per day, and penalties are imposed for exceeding that. Because the winery is too young, it belongs to this kind of tasting room.

Xiao Yifei has only been here for two or three days, how can it be booked, and where does the sample need Bart. Now is the beginning of the year to determine the quality of the grapes, such a busy season, Bart should be guarding the vineyard, actually have time to accompany Xiao to visit, not to sell but to do something.

"Bo, have you thought it out?"

"Sell, I definitely want to sell, Monterena has reached a bottleneck, I can't get him to the next level, selling is the best option."

In order to increase the value of Monterena, Beau has thought of countless ways. Seeing that the movie "A Cup of Life" not only made a big splash at the Oscars, but also drove the sales of Pinot Noir in the United States, not to mention, even the ThehitchingPost restaurant that appeared in the film was full of customers. He also invested in the winery's "BottleShock", a film about the "Paris Judgment", which brought Monterena's beating of French wine to the big screen. The film was shown as the opening film at last year's Napa Film Festival, and although the film had some effect, it fell far short of his expectations.

Heidi asked, "Still worried about money?" ”

"Well, I don't have time to verify the authenticity of that document right now, and the lawyer hasn't been in contact with anyone at Wells Fargo who can tell us about the authenticity of the agreement. I'm a little worried. ”

"Bo, I don't think you have to worry about this, anyway, he can get a loan at any time, then you can agree to put 40 million into the deposit account before the negotiation begins, so that we know whether he has real strength."

Bo didn't reply to Xiao Yifei immediately, and Xiao Yifei also took advantage of this time to get the temporary green card and went to San Francisco again. After enduring it for two days, Bo told Concubine Yue that he had to pay 40 million in the deposit, and the best condition Xiao Yifei could get was to deduct the 40 million loan interest from the final transaction amount.

Although Xiao Yifei and Concubine Yue didn't know how much the deposit should be for this kind of business transaction, Bo's request for a deposit of 40 million was definitely very, very high, and even after the signing of the transaction contract between Monterena and the French last year, the other party only paid 20 million. And most of this money was asked back by the French with the cancellation of the transaction, and he actually only got a few million liquidated damages.

Xiao Yifei thought that after showing Bo the proof of funds, the 40 million was still in his account. Even if you have to pay a deposit, it won't be more than 10%, who knows that Bo will actually take all the 40 million as a deposit. Although it is not Bo's account, the money is not in his own account, Xiao Yifei is always a little worried.

But now Bo has the initiative, and Xiao Yifei can only do it. He was still a little hesitant to open a third-party account. After all, 40 million US dollars is not a small amount of money, and it is 300 million yuan when it is counted as RMB.

Concubine Yue patiently explained to him:

"This third-party account does not belong to the seller, nor to the buyer, nor to the intermediary. After the contract is signed, the funds can be transferred to the seller, and the funds of our intermediary are also transferred directly from this. Once the contract is cancelled, the funds will be transferred back to your account as agreed in the contract. ”

Xiao Yifei finally voiced his worries:

"And what if this third party runs away with the money?"

"There's an insurance company."

After speaking, she continued: "In the United States, people have to deal with insurance companies all the time, medical care, cars, houses, etc., so to speak, the more comprehensive the insurance you buy, the more you can ensure your safety." ”

Xiao Yifei has already experienced this, and his four oil paintings have made Jensen wait for five more days in San Francisco for a series of insurance, and the oil paintings have just been shipped from New York by a transportation company yesterday.

Concubine Yue casually talked about a few cases of customers she had received before, forgetting to buy insurance, and as a result, she caused trouble to herself.

Xiao Yifei joked that she was a gold medal salesman for an insurance company.

Since there is no problem with the safety of funds, Xiao Yifei also agreed to this condition. If you want money, you must find Wells Fargo. (A good event for pie in the sky, cool mobile phones are waiting for you!) Follow the ~ point / Chinese network public account (WeChat add friends - add public account - enter qdread can be), participate now! Everyone has a prize, now pay attention to the qdread WeChat public account! ）