Chapter 9: The Last Stand

In the president's office, President Sun Ni, Marketing Director Li Sha, and Finance Director Liu Hui, the three heads of Neon Advertising Company, had a fierce conflict on how to deal with the "strong woman" real estate company's anti-water issue.

Li Sha's opinion is simple and clear - the principle of our company is to only do business with women, since the "strong woman" company has changed the sky, and now it is up to the stinky man to decide, then there is no need for the cooperation between us to continue.

Before the "strong woman" announced the termination of cooperation with us, we must preemptively release a statement on the termination of cooperation with them, and declare in a high-profile manner that we will never be in the same league as a stinky man, only in this way can we enhance the confidence of other customers in us.

If we wait for the "strong woman" to announce the news to the outside world, we will be completely passive.

Li Sha also complained about Qu Min's practice of forgetting her friends, she felt that this was a woman's greatest shame, but in front of Sun Ni, she was embarrassed to say those unbearable words.

Liu Hui glanced at Li Sha with disdain, and said excitedly: "What kind of family member is Ren Wei, to put it nicely, he is just a senior manager hired by Qu Min, to put it mildly, he is a dog in front of Qu Min." ”

"Qu Min is still the chairman, and he is still the real head of the 'strong woman', so our cooperation with the strong woman has not deviated from our original intention at all, if we give up the cooperation with the 'strong woman' just because of the existence of a dog, we are too presumptuous."

"The most important thing is that if we terminate our cooperation with the 'strong woman', we will face unbearable pressure on our business."

Speaking of this, Liu Hui looked at Sun Ni with an extremely worried gaze.

Sun Ni said: "What you both say has a point, but what I am most worried about is the denigration of our advertising creativity by 'strong women', if this kind of statement is allowed to spread in the industry, it will be the most fatal blow to us." ”

"Grandma's," Li Sha scolded indignantly, "Ren Wei, this kid is too unlikely, if you stop the cooperation, you will stop the cooperation, why use such a vicious way to slander us?" ”

Sun Ni patted Li Sha's shoulder and said with a smile: "Don't be afraid, as long as we have real strength, then we will definitely be able to turn defeat into victory." ”

Sun Ni took a look at the creative plan sent by the planning department, and continued: "Isn't the 'strong woman' going to be open to bidding this time, very good, we just want to use this opportunity to show our strength, so that the 'strong woman' and the peers who participated in the bidding are impressed by us." ”

Liu Hui said excitedly: "Yes, we just want to fight against the water, put it to death and come back to life." ”

Li Sha also agreed with Sun Ni's idea, "Yes, sell the child to buy a box cage, don't steam steamed buns to fight for breath, and when the 'strong woman' approves our plan, we will kick him away again." ”

Sun Ni frowned and said, "Notify me and let all the staff above the supervisor level of the company and all the employees of the planning department go to the conference room for a meeting immediately." ”

The atmosphere in the conference room was quite solemn.

Everyone knows very well that the reason why the "strong woman" real estate company terminated its cooperation with Neon was because of Ren Wei's complete rejection of Neon's entire creative case in the past, in this case, Ren Wei will definitely wear colored glasses to examine the new ideas proposed by Neon.

Even if Neon makes twelve efforts, the possibility of being recognized by Ren Wei is very small.

At the request of the president, Wang Chen read out the new creative plan, and the theme of this idea is: women are your warm harbor.

Wang Chen explained: "The Jinghong Rongxiu Garden, developed by the 'strong woman', is a relatively low-end residential community, buyers should focus on the working class, for the mortgage, the suffering and hard work faced by the buyers can be imagined, our idea, is to hope that they can enjoy the warmth after returning home." ”

Li Sha said: "I think that our creativity is very humane, like a spring breeze bathing those who are running around and working hard physically and mentally, and the body and mind are exhausted after intense work, and we need this kind of warm comfort too much, this kind of warm propaganda to the depths of the soul, of course, can arouse the working class to buy a house." ”

Wan Xin, the commissioner of the planning department, has been keeping her head down, and in normal times, she is definitely the most active one to speak, she is a woman with a particularly strong desire to perform, especially in front of the company's leaders.

But today, she has always remained silent.

Wan Xin participated in this planning work, it was this idea, once made her very excited, she felt that "women are your warm harbor" is simply too vivid, too appropriate, too poetic.

Unexpectedly, this idea, which she was so proud of, was devalued by Ren Wei.

Wan Xin knew in her heart that if she showed interest in the revision of the creative case, even if she was full of liver and brain, it would be impossible to get Ren Wei's approval.

Sun Ni seems to have made up her mind to break the boat, and if the revised idea is rejected again, then her disappointment with the planners involved can be imagined.

Wanxin would never do such a thankless stupid thing.

Yan Dan looked at Hua Qing with expectant eyes, she hoped that Hua Qing would bravely stand up and take on this responsibility. If Hua Qing can be ordered to turn the tide in the building at a time of crisis, then his position in the company will have a qualitative leap.

Hua Qing kept her head down and took notes, not looking up at all.

In fact, among the people here, the one who is most eager to take over this job is Hua Qing, and he is eager to take this opportunity to emerge, I don't know how many times stronger than Yan Dan.

Hua Qing tried his best to suppress his impulses, he knew his current situation very well, as a newcomer, if he was too eager for quick success on such an occasion, even if he could turn the tide, he would be hated by many people.

"Wan Xin, tell me what you think." Sun Ni began to order.

Wan Xin stood up, glanced at the venue, first smiled at everyone, and then said: "I personally think that the reason why strong women deny our creativity may be that our creativity is not good enough, and we can only understand it this way." ”

Wan Xin suddenly changed his words and continued: "Of course, we can also understand that strong women are tired of our aesthetics, advertising aesthetics and people's aesthetics are similar, and after a long time, there is no freshness." ”

Sun Ni nodded at Wan Xin and motioned for her to continue.

"And our own characteristics have long been qualitative, this qualitative will make it difficult for us to see our own flaws, the current top priority, is to have the injection of fresh blood, only in this way, in order to break our rigid thinking in creativity, to add new vitality to our creativity."

When Wan Xin said this, he glanced at Hua Qing, who was sitting next to him, intentionally or unintentionally.

Wan Xin's move, everyone present saw it, and many people were very clear about Wan Xin's calculations.

Sun Ni stood up, observed everyone's emotions, and said: "Wan Xin's speech does reflect the current situation of our company to a certain extent, and this is also where we need to reform in the future." ”

Sun Ni turned her eyes to Hua Qing and said kindly: "Hua Qing, you are the fresh blood of our company, what are your novel ideas for this advertising creativity?" ”

Yan Dan once again set her eyes on Hua Qing, she hoped that Hua Qing could seize this opportunity to fully show her talent in front of the company's middle and senior leaders.

Hua Qing stood up, nodded politely in all directions, and said very calmly: "As a newcomer, my main job now is to learn from the seniors, and strive to learn the essence of the seniors in the shortest possible time. ”

Hua Qing fixed his eyes on Sun Ni and said cautiously: "As for this plan, I just have some very immature ideas, and I hope to communicate with the seniors before reporting to the leaders." ”

Yan Dan glanced at Hua Qing in annoyance, extremely dissatisfied with his performance.