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Although this year's fashion week is divided into three venues, there is more space for brands and designers to arrange shows, but the tight rhythm itself still can't be changed, to arrange nearly 100 brands to complete the catwalk in just seven days, which means that at most there are nearly 20 brands a day, not including more than 100 unofficial catwalks held in other venues in the city.

As a result, designers struggle to compete for media attention, venues, models, and audiences, and schedules are crucial.

Generally speaking, the catwalks of unknown designers are usually scheduled for the first few days, after which the major catwalks are held; Most of the catwalks in the morning are used to talk about business, and the catwalks in the evening are "grand events"; The catwalks of internationally renowned designers are scheduled for the weekend, when the biggest names in Europe fly to New York; The last big catwalk of the weekend needed to end in time for the big names to fly back to Europe at night.

Alexander Wang's catwalk was clearly in the spotlight, not only in the evening, but also with superstars like Taylor Swift on the side. Stars of her level are often paid by designers to attend, and Taylor is on good terms with Alexander.

Li Jie arrived a little early, and there was still a long time before the start of the catwalk, so the show seemed a little empty, of course, more of a busy staff. However, as soon as he entered the show, he was greeted by an enthusiastic middle-aged man: "Good evening, Mr. Li, I welcome you on behalf of IMG." ”

That man is Love Lionel, head of brand strategy at IMG and de facto head of New York Fashion Week. After losing Mercedes-Benz, the title sponsor of the big gold owner, IMG urgently needs a strong new sponsor, and it is obvious that Li Jie's statement is an important reason for their enthusiasm.

"Thank you for your kind arrangement, Mr. Lionel." Li Jie smiled and shook hands with him.

"It's our honor, Mr. Lee." Love Lionel walked beside Li Kit and gave him some basic facts about New York Fashion Week. "This year, there are a total of 106 shows registered at New York Fashion Week, including well-known brands such as Coach and Chanel."

IMG has clearly learned the lessons of previous years and has put a lot of effort into streamlining its brands in an effort to retain the big names that are truly influential, while also attracting the attention of potential investors like Kit Lee.

"It's full of energy, and this year's New York Fashion Week was great. But I think the venue is still too scattered, and at the same time, how to strictly screen the truly influential brands without dampening the creativity of emerging designers needs to be considered, and I am very much looking forward to working with IMG and New York Fashion Week." While Li Jie knocked on the other party, he revealed a hint of cooperation.

This made Love-Lionel very happy, and he wished to finalize the title cooperation immediately, and obviously said more enthusiastically: "Of course, of course, if Mr. Li has any needs, please tell me." ”

"Actually, right now I'm hoping for a little favor from you, and I'd like to go backstage to see my friend." Li Jie did not go to his seat and sit down, but turned his head to look in the direction of the backstage.

"Friends? It turned out that Mr. Lee and Alexander were also friends. Love naturally thinks of the show's owner, Alexander Wong, and that's natural, but it's clear he's getting the situation wrong.

"Oh, no, I admire Alexander's designs, but I wanted to see two other friends, who are catwalk models, is there a problem?" Li Jie shook his head slightly, stopping to look at Love Lionel.

"Of course there is no problem, I will arrange it immediately." The latter was stunned for a moment, but quickly reacted. If it is an ordinary person, of course, he can't enter the backstage of the show, but for Li Jie, who is very valued by IMG now, he naturally agreed.

The backstage of the runway near the opening is very busy, especially at the most concentrated time of the catwalk like New York Fashion Week, which is as tense and chaotic as a battlefield. Not to mention other pre-show preparations, just the part of the models participating in the catwalk, which generally has to go through multiple fitting days before the catwalk. On the day of the runway, the designers would ask the models to arrive a few hours early, but they would often be late for the show or traffic jams.

As soon as the model arrives backstage, they will be caught by hairstylists, makeup artists, etc., erasing all traces of the model's body related to the previous show, and applying makeup and hairstyle to them according to the concept established in the hairstyle and makeup test.

To avoid damage or crumplification, the models waited until the start of the runway, a few minutes before the "first look" debuted. They use hangers with combination cards attached to them, including names, photos, and important personal data. The costume caretakers help them change into their full outfit and make sure that their look matches the reference photo on the dress card. Once dressed, the models are ready to be photographed, which will be kept as a record in the catwalk style booklet.

As you can imagine, on days like Fashion Week, popular models always have very tight schedules. Alexandra and Nastia are also part of the list, and although they are not yet top models or top models, they are recognized by fashion editors as important enough to stand out.

In addition to styling, clothing, models, designers and backstage photographers, there is generally no one else in the background, so when Li Zhuo, who is a bodyguard and a good swimmer, appears in the background, almost most of the busy people have turned their curious eyes over, but the tense arrangement and professionalism have made them not stop the work at hand, just take a look and withdraw their gaze, of course, attention is still inevitable.

"Alexander, this is Mr. Bruce Lee." Love Lionel introduced to a lanky Chinese man with long hair and a shawl.

The well-known young designer was clearly busy, but he also had to find time to socialize. Li Minghui, who has been frequently seen in the media and newspapers recently, is obviously an excellent publicity for his show, and his own super-rich status and fashion week sponsor cannot be offended in any way.

"Hello, I love your design style. I'm sorry to affect your work, I'll say hello to my friend and leave. Li Jie said with a smile in Mandarin and shook hands with Alexander Wang.

"Hello, thank you, my Mandarin is not very good." Alexander Wang replied with some embarrassment.

Li Jie knew in his heart that these Chinese Americans who grew up in the United States could not speak Chinese, so he immediately changed to English and said it again. Alexander Wang then reacted: "Thank you Mr. Li for coming to the show, but please hurry up, after all, the time is already very tight, and the models are very busy." ”

He was obviously really busy, and after a few pleasantries, he went to the side to do his own thing. Li Jie walked straight towards the area where Alexandra and Nastia were, the two girls had already seen Li Jie, but they couldn't walk away while they were doing the styling, and they couldn't even turn their necks to signal.

"Good evening, beautiful lady, let me see, what a difference." Li Jie said in a tone with a hint of teasing.

He turned his head to look at the stylist who was busy: "Hello, can you give us a minute?" ”

The stylist obviously recognized his identity, and although he wanted to tell him that he was in a hurry, he was unable to resist the gaze of the handsome man in front of him, and after a few words he wanted to say something, he nodded and stepped aside.

"Hey, you're a man! We've lost a lot of time, and I don't want to face the wrath of designers and agents! Alexandra said with a bit of dissatisfaction, it seems that she has accumulated a lot of resentment towards Li Jie.

"Since it's been delayed for so long, it won't be a minute, will it?" Li Jie made it to the dresser, leaning over to look at this beautiful little pepper, this somewhat rude behavior was not particularly disgusting to him, but seemed wild and unbridled, and had a special charm.

Alexandra was choked by his robber logic, rolled her eyes and pouted. Li Jie waved his hand to take two large bouquets of flowers from Gus and the bodyguards, and a large area of near-black special violets surrounded by bright and dripping huge red roses looked enchanting and eye-catching, which immediately attracted the attention of the two beauties.

"Who scarce your flowers, such a strange combination." Alexandra was overjoyed, but disdainful.

"Thanks, we're really going to get on in a hurry." The introverted Nastia had obviously been unable to bear the various meaningful glances cast around her, so she took the flowers in her arms and pleaded in a mosquito-like voice.

"Okay, I'll be up front cheering for you." Li Jie came to declare his sovereignty, and since his goal was achieved, he got up in a dashing manner, and then deliberately leaned intimately into Nastia's ear. "I've got a lot to say to you, Nassi, see you in the evening."

Seeing that the blush on the face of this delicate beauty was so thick that it could hardly be dissipated, Li Jie smiled and waved away. I have to say that a lot of makeup for a long time has caused many models to have very poor faces, if you really see these girls backstage without makeup, I'm afraid many people's illusions will be shattered, but fortunately, Alexandra and Nastia are young and beautiful enough, and they have not been destroyed yet.

Is it time to develop some beauty products, it seems that ladies have infinite spending power and urgent needs in this regard, Li Jie subconsciously thought.

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