Chapter 815 Breaking into the Gap in the Market

Although the film and television agency said that it was its own, Bai Meng didn't have much to worry about, anyway, the profit was like that. However www.biquge.info the cooperation between Qihang Automobile and Hyundai is being approved by the National Development and Reform Commission, and the negotiated model must be filed with the Ministry of Information Industry.

Just offended Jiang Hongyang, and he had to deal with the Ministry of Information Industry here, which made Bai Meng a little worried, and said uncertainly, "Is it really okay?" ”

Seeing that Bai Meng was still not at ease, Yang Fan said helplessly, "The leading cadres at the provincial and ministerial level in China have high political wisdom, who would go to the embarrassment and set sail because of the two quarrels of the juniors?" Even Jiang Hongyang looked for the people around his father, and those people only did it privately. But the problem is that Qihang can be stabbed at any time, and these masters of observing words and colors will definitely not be so blind. ”

The matter of automobiles, whether independent or joint ventures, has never been a trivial matter in China, and it is an enterprise that can affect the energy of provincial leaders everywhere. The joint venture basically has to go through the National Development and Reform Commission, and only after a certain model can it be filed with the Ministry of Information Industry.

Bai Meng said speechlessly, "Little fish and shrimp ......"

What Jiang Hongyang can find must be his father's cronies, if these people go out, which one is not abnormal, but now in Yang Fan's mouth, they have become small fish and shrimp.

Back at the hotel, Meng Long soon came back as well, and then, well, naturally, there was nothing to say all night.

Early the next morning, Bai Meng went to apply for some procedures, while Yang Fan read the documents handed over by Qihang's car.

It is less than three meters seven long, about one meter six wide, only one meter five meters high, and the wheelbase is two meters four, which is really pitiful. Speaking of space, Yang Fan compared it according to his impression, which is probably stronger than QQ, but it is also limited.

Meng Long leaned on Yang Fan's side and looked at it, trying to form an impression in his mind, and then compared it with his BMW 5 Series, pouted and said, "Little pitiful, it looks like a gas bag." ”

As he spoke, Meng Long looked at the renderings, and the front was an arc, which really looked like a bun.

Yang Fan put his arm around Meng Long, felt her fairly plump buttocks, and smiled, "Choose this model, at least there are no competitors." ”

The former Chery QQ will not be listed until at least 03 years. It is said that Chery has been trained by the previous model, and it is probably a reverse imitation of the Chevrolet Spark, which has more experience in building cars than in setting sail......

But the problem is that Qihang's strength in other aspects can blow Chery into slag.

Therefore, the starting point of the two car companies is fundamentally different. Starting from the beginning of the voyage, it has poached people from major car companies, and even many of the world's automobile giants, Chery has the courage? Chery has the courage to do so, but it doesn't have the financial support.

Yang Fan is not blowing, and now he really pulls out Chery, which has been established for five years, to practice with Qihang Automobile, which has been established for one year, which is really not enough to see.

Meng Long sat on Yang Fan's lap, looking at the documents on the table, although he couldn't understand many parameters, he could roughly judge it, and when he heard Yang Fan's words, he said, "No one can read it, right?" ”

Now there are cars with a price of less than 50,000 yuan, there is really no one, which is very the same as the positioning of the micro face, and the profit is probably very low, and the slightly larger automobile companies may not look down on it.

Yang Fan gently wrapped his arms around her waist and said with a smile, "Don't say that the profit is not high, even if you lose money for a few years, you will also lose money when you set sail." ”

This is the same as fighting monsters and increasing experience.,Since no one brings it.,It's only a little bit from the primary monster.。 Set sail to independently launch a model of less than 50,000 yuan. The cooperation with Hyundai is less than 100,000 yuan, in fact, the main models are about 70,000 or 80,000 yuan, and Beijing Hyundai's Elantra has also formed a certain price difference, and the profits are not too high.

Hyundai is quite satisfied with Qihang's choice of a car at this price as the direction of the joint venture. Even if the profit is lower. But Elantra and Sotana were taken away by Jingqi, and they were counted as having products on the A and B class cars. Now that Qihang has started the A0 class, it is also a good choice for Hyundai.

In addition, the cooperation between Hyundai and Qihang was not looking at the Chinese market from the beginning, but wanted to cooperate with Qihang in the American market for young people.

Of course, it is better for Qihang, because it is a small car, which is also conducive to the technology absorption of Qihang, mini car, small car, compact. Qihang is ready to step on it step by step.

It is not impossible to set sail to force some A-class car or B-class car. But the brand can't support the premium, and the technical ability is very lacking, the price can't go down, the configuration can't go up, and it will only end up miserable.

And most importantly, getting an A0 will fill a void.

Meng Long asked puzzled, "Blank space?" ”

Others don't know, can Yang Fan still be unclear, when Sotana went offline, he encountered the Accord that was in full swing, and the Passat launched by Volkswagen, which has deep roots in China. As for the Elantra, unfortunately, it will soon face the bayonets stabbed by the Buick Kaiyue and Bora.

In the end, Elantra can only rely on discounts to form a price difference with them to gain a foothold.

Thinking of these, Yang Fan explained, "The A0 class model chosen by Qihang has good modern technical strength, and then try to reduce costs after localization. On the other hand, the opponent is probably only Tianjin Xiali, and perhaps Geely pride. ”

Speaking of auspicious pride, Yang Fan couldn't help but pout......

If the later generations of Geely can be regarded as a breakthrough, it belongs to the representative of its own brand to take the technical fan, but there is not much to praise about this car, as for the joint venture turret, Sail?

Oh, now the price of these models and Elantra, including Sotana, Passat, Accord and other cars is also much higher than that of later generations, such as POLO, the minimum configuration is also more than 100,000, and the lowest Sail is also about 100,000, or there is a big price difference with Qihang and Hyundai cooperation models.

Yang Fan is just playing the side ball, and if he has no strength, then find a crack in the market and not go to the battlefield of those big brands.

"Xiali, pride!"

Meng Long muttered to Yang Fan that these two competing models don't seem to be competitive.

Tianjin Xiali, although it was once regarded as a national god car, but its competitiveness is really not very good. Whether it is the manufacturer or the competitiveness of the model. Manufacturers, Tianjin Automobile, compared with FAW, Shanghai Automobile, Second Automobile and other car manufacturers, the influence is really far behind. has been spinning on the low-end micro-side and the micro-car.

Dafa once occupied many markets in the early days of taxis, commonly known as noodles, and Xiali also occupied the position of rental cars, but the market influence has not spread, and the product line is seriously aging, basically more than ten years ago old models.

Yang Fan nodded and said with a smile, "Xiali has not seized the opportunity that China's auto market has begun to explode in the past two years, and its requirements have become increasingly demanding. ”

In Yang Fan's vision, whether it is independent or a joint venture, Qihang is regarded as a blank spot in the market at this stage, allowing Qihang to seize the relatively small demand ignored by some large car companies, so as to open up the situation.

Qihang is taking the road of saving the country with a curve, the hard steel on the front is really cool, but it has no strength, and if you have to shoot people in the face, then you can really say stupid.

It takes a few years to set sail......

Now Qihang Automobile itself in the mini car, relying on the joint venture, you can experience Hyundai's small car technology up close, in the United States with Hyundai for young entry-level sedans, and can learn some experience in compact cars, Yang Fan feels that this rhythm is really good.

After a few years, Qihang has caught up in these aspects, and Qihang still occupies a lot of advantages in electronic systems compared with new car companies. In particular, after the keyhole has made efforts in the navigation market and has begun to enter the market of other electronic devices, Qihang has a new advantage, which can collect a large amount of driving data. As for data technology, Qihang is not only compared with new car companies, but also looks at global car companies, perhaps Qihang is not as good as in the experience of automobile data, but it is definitely leading in data classification, analysis and judgment.

With a large amount of driving data, analyze the different driving personalities, driving habits, and driving needs of different people. In the later stage, the adjustment of the engine, variable resistance box, and site can be more targeted, and at the same time, the electronic auxiliary equipment can better understand the driver's intentions and make judgments that meet the requirements. Coupled with the natural advantages of Qihang in digital and intelligent technology, Qihang is not without the opportunity to overtake in corners in the later stage......

What's more, after waiting for ten or eight years, there is still an opportunity waiting to set sail to grasp, that is, the big trend of SUVs constantly encroaching on the sedan market.

If you set sail and prepare in advance, it is very possible to reproduce the miracle of the Great Wall, or even surpass the Great Wall. When the time comes, the overall strength of the voyage can be basically determined to get more than the Great Wall, and it is not impossible to work hard with a joint venture brand at that time.

Yang Fan silently calculated, the ten-year goal, one million vehicles.

However, this goal does not need to be said now, last year's national sales did not reach 2 million, and no one would have thought how terrifying the outbreak of the domestic automobile market would be in the future. Millions of vehicles within 10 years of setting sail?

It's a little too scary now......

However, ten years later, Chery and Geely can have sales of 500,000 or 600,000 yuan, and Yang Fan set a target of 1 million for Qihang Automobile, which is not an exaggeration at all.