Chapter 10: The Desert Bus

Domestic sales of 500,000.

This is the limit of "Smoky Mountain 90 Tank". It stands to reason that sales should have been more, however, due to rampant piracy, pirated cartridges appeared in this game just a week after it was released.

And because the sales system of Chiba Games in China is not perfect, it cannot completely cover every sales area. It's also impossible to know exactly how much pirated cartridges are sold.

In fact, Chiba Games China has already sold games cheaply enough. It is already one-fifth cheaper than the cassette that has been raised in the market and reached the hands of consumers. However, there are still people who pirate.

No profit can not be made early, even if the price drops so much, they are still profitable.

The reason why the pirated cartridges that players get are expensive is that they have gone through multiple layers of distributors, and the cassette with a factory price of ten yuan has changed hands after six or seven channels, or even more, and it can easily reach fifty or sixty.

There are many of them, attached to this chain to suck blood. They don't have any labor, they don't generate any value, they just sit there and wait for the money to be collected.

Of course, these people also work hard. Work hard every day to drink and socialize, and strive to get more share.

"We want to be cheaper." This is Lin Yan's method.

The sales system rolled out by Chiba Games is mainly flattened, with the municipal level as the unit, and the provincial agents have been removed. Because, nowadays, most of the people who play video games are in cities at the municipal level, there is only one layer of agents between consumers and Chiba games.

Although the genuine cassette of Chiba games, the factory price is a bit expensive, which is 20 yuan. But. This is due to the fact that there are relatively few vendors.

Coupled with the cost of shipping and other costs, the price of a box of cassettes is only 25 yuan. The merchant's side is a uniform retail price of 30 yuan.

They are making more profits than before, and the price of the cassette is cheaper than before.

Plus the factories on the Chinese side. The construction has been gradually completed, and the supply of cassettes can also be maintained. As a result, the price of cassettes began to fall.

Countless vampire-like agents who sought the difference in the middle died one by one and became the dust of history.

Of course, there are many people who hate Chiba games because of this. Those ordinary businessmen are fine, but the more annoying thing is the kind of official fall.

Generally, it is a relative of a certain leader or directly a son, and they are very unhappy, so. I found all kinds of reasons to make it difficult for the Chinese branch of Chiba Games.

However, because Chiba Games is more important in the hearts of relevant leaders, the person in charge of Chiba Games China has found the relevant leaders, and the flies and mosquitoes that are close are gone.

As for the harassment in the distance, there is still some harassment, but it is beyond the reach of the whip, and there is no way to solve it.

Fortunately. They've relented.

They found that they couldn't eat meat on the cassette, so they changed careers one after another to do other things, reselling color TVs and cars. Do anything. It will become a provincial agent of a new category in minutes.

There's nothing they need to do, they just need to collect money.

Lin Yan sometimes sighs that these people look really ugly. But no one cared about them. After all. This is reform, reform and opening up, from top to bottom. The one who manages the following, the one below is not convinced, and the one above can no one manage it.

It's just that this world is so wonderful.

Although Lin Yan is very good at school every day.

However, he also knew that the school was actually far from so idle, not to mention those who were alone and worked hard to read.

Let's just say that those experimental dogs in various laboratories basically work ten hours a day, and it is difficult to take a day off.

Lin Yan didn't have to put in that kind of effort, in fact, he was now the owner of these labs.

At the University of Tokyo, he has invested in no less than ten laboratories. They are mainly electronic technology-related laboratories.

As for laboratories like biology, they have nothing to do with him, and he doesn't know about them. It is said that the competition over there is also fierce, and every year in order to fight for funds, one by one grabs like a monkey that has been hungry for ten years.

Fu Zan returned to Lin Yan's side, as well as the heads of the Hidden Scripture Pavilion and Alien Technology, who had already seen the ability of Chiba Games at this moment.

In fact, some of the games they launched before were selling very well. However, because piracy is coming out too quickly. They also don't have the right means to stop it.

Therefore, often 10,000 sets of game cartridges are considered big sales. It is said that they can sell 10,000 sets of genuine cartridges, and those pirated game cartridges can sell more than 1 million.

It's also interesting to say.,Like the Scripture Pavilion and the New Smoky Mountain Studio.,Organizations like this.,Originally, it was an infringement of the game of Chiba Games.。

And they are also being infringed.

They are both victims and victims of others. Lin Yan sometimes thinks that if he wasn't in Chiba Games, would Chiba Games not enter the market of a third world country like China at all, and the market of such a country would be too tiring to look at.

It is simply difficult to carve out a way out in such a market.

In addition, in these places, there are often various interest groups formed because of video games, and it is simply impossible to get them to spit out the interests in their mouths.

If you say that you cooperate with them, it is even more with the tiger, they are engaged in genuine cartridges here, and pirated copies continue to fly there.

After all, on the side of the genuine cartridge, you also have to pay the copyright fee to Chiba Games, and piracy does not need anything except the cost of materials.

There is still a lot of money difference between them, which is why the cassette of Chiba Games costs 20 yuan, while the pirate manufacturer's cartridge is only 10 yuan.

The ten dollars here are used to pay for the copyright fees.

In fact, in mature markets such as Japan and Europe, the cost of materials accounts for the selling price of goods, and there is not much money. The lion's share is each company's own copyright fees.

If it were a decade or twenty years from now, all the games would have digital versions. Just buy the digital version.

So what is the cost of these digital versions? You need a network to download. A website, compared to the current sales model of this cassette.

The cost of the material. Basically negligible.

Then why is the price of the game so expensive, all the games of Dark Glory are all from 300 RMB.

This is what people think is their game, and it's worth so much money.

There's mental work in it.

In fact, there will be fewer and fewer conscientious game manufacturers. Because, now you can already see this trend. The cost of making video games is getting higher and higher, and the capacity of games is getting more and more, so do you want to complete every part of a game perfectly? That's almost impossible.

Fortunately, it is not the Internet era that followed. Otherwise, by that time, a game can be sold for money just by making a small sample and making a beta version. It doesn't matter how many bugs and bugs there are, how bad the gameplay is, as long as there is a good tongue that can fool players into spending, it is a victory.

Today's video game manufacturers basically don't have the concept of game version updates. Because. Selling the game is a one-shot deal, and if you sell it, it's over, and when the version is updated, they want to update. There is also no way to update. Because, all the programs, all are solidified in the game cartridge. Or in a game disc.

These storage media may not support re-writing information. So. If something goes wrong with the game, recall all cartridge discs.

If only the problem is smaller than you think. Then wait for the sequel of the game, or wait for the game company to go out of business because the reputation of the game is too poor and the sales of the game are too low.

In fact, it's not uncommon for games to be released without major vulnerabilities. Some companies survived, while others died.

After all, all games are recalled, and that's a big cost. There are very few companies that can afford to cover such costs.

And, the more sales, the higher the cost of recalls. Therefore, the bigger the manufacturer, the more concerned about removing the wrong link.

For example, Chiba Games, in addition to the Mario Club, which is responsible for game quality review, also has a department of 200 people, which is responsible for testing those games that have passed the review. Test them for major vulnerabilities.

For example, halfway through the game, the screen will blur, and no matter how much you play, you can't play it. Or some other major game bug.

Of course, there are also some benign loopholes that are beneficial to players, which will be retained and provided to players as "easter eggs" in the manual, so that players can experience more fun in the game.

After all, video games are meant to be played and entertained. Instead of making people unhappy and bringing unhappiness. Therefore, in the process of making the game, you must remember that everything is to serve the player, not to do what you want, and the player will buy this cartridge when they have fun.

If they're not having fun, they won't buy the cartridge anymore.

When the time comes, the problems will follow.

Fu Zhan's "Smoky Mountain Version of Contra" has been in production for a while, and the process is okay, because all the materials used are already there, so the art is not needed.

In addition to the necessary programmers, the most important thing left is the level designer. How to arrange and combine the elements in these games to make players feel happy and exciting. It's a kind of learning.

Those who are interested will find that platforming games like Super Mario rarely have a very flat surface.

From time to time there is a brick that can be touched, from time to time there is a pit, there is a slope.

This is because, I'm afraid that the game is a flat bottom, which will make people feel bored.

Of course, Atari has also made a very boring game in history, and that is Simulator Bus.

Simulated bus driver driving a bus and walking on the desert. The time in the game is synchronized with the time in reality, and if you want to clear the level, you have to drive the bus for eight hours in one go.

This bus, however, is realistic and doesn't have any special abilities. Like Super Mario Kart, there are turtle shells, nitrogen, or whatever.

There are only endless deserts.

The player has to keep pressing the forward button, and if they want to press the button with something, they will have to wait eight hours to clear the level. That's wishful thinking, because these people who make video games also have a very vicious trick, which is that the bus will be at a slight angle, trying to deviate from the side.

If the player is in control, a slight press of the D-pad from time to time will allow him to continue driving on the main road, but if it is placed, it will drive into the desert and the whole game will fail.

Actually, it's a prank game that pranks the players. Of course, the world is so big, there must be a lot of boring players who have cleared this game.

Those who have cleared the game are very impressed by this game. They say it's too hard to be a bus driver, and that this game is a "realistic" simulation with no option to pause the game.

So, players need to be in front of the TV all the time, holding the joystick, and manipulating the bus.

During this period, you can't drink water, you can't go to the toilet, and you can't go to eat, because if you don't pay attention to it, the bus will drive into the desert, and the game will be over.

Such a game, in fact, is just a game of teaching people.

Of course, this is a game that makes people want to crash. It is precisely because of his abusive treatment of players that the number of sales has reached 500,000.

You must know that many games made with heart do not have such sales.

I don't know whether to sigh, there are so many boring people in this world, or to sigh that there are so many people who like strange things.

There are no more games like this on the red and white machine, or on other machines in the Chiba game.

It's not a joke with the players, it's digging your own grave.

How can so many players want to spend fifty dollars, a few thousand yen, on a game that requires constant staring and hours of not being able to leave?

That is to make players uncomfortable, of course, there are many similar car games.

In fact, Chubby Dun also told Lin Yan that he had the idea of making a racing game, not in the cartoon style of "Mario Kart", but in the realistic style.

As he expected, the game would be called Ridge Racing.

However, he still made the 3D shooter first, because 3D racing games, compared to shooters, need to be fast-moving all the time, so there is a lot more to be done in terms of texture optimization, and where to load optimization.

These skills have to be accumulated slowly, and there is no one who eats fat in one go, and video games do not believe in tears, only in hard work.

Only those who work hard will achieve what they deserve.

So, accumulation, accumulation, accumulation, those companies that have accumulated a lot of technology, in the end, survived.

However, with the advent of the three-dimensional era, their accumulation in two-dimensional technology came to naught, and many people couldn't let go, so they were eliminated by the times. (To be continued.) )