Chapter 67: Farsightedness and short-sightedness

The Chiba game, which is getting bigger and bigger, has actually touched the interests of many people.

After all, video games used to be an emerging market, a new genre, created out of thin air, so to speak. Therefore, even if the video game league, or Chiba Games, is doing well in this industry, they are only envious and jealous, and hatred is not enough.

However, at the moment, Chiba games are developing in a pluralistic way. Online shopping, for example, intervenes in, for example, the operation of physical stores.

Some people see far away, and they feel that the online shopping of Chiba games in the future is a great thing.

To put it simply, if a factory has 30% of its products and sells them in one place, then the company will be controlled by the sales company.

Sales companies will force prices and expand their profit margins. For example, China's famous Soviet Union and the United States, Guoning did just that. Those home appliance manufacturing enterprises can be said to be very uncomfortable.

Since the sales enterprise has such a large capacity, then it can enter the supply of raw materials again. In this way, the two ends of a home appliance manufacturing enterprise are controlled by a sales company.

Online sales, because of its large coverage, has stronger control than traditional regional chain sales stores. More importantly, it also has the ability to regulate big data.

When a user views a product, he knows how likely the user is to buy the product.

In this way, you can place an order with the manufacturer according to the sales.

Co-ordination and marketing, doesn't it sound familiar.

Perhaps, one day, Internet companies will be able to realize communism.

Compared with the invisible hand of the market economy, network big data has a more accurate control of goods. In other words, it is even possible to achieve "zero inventory" on FMCG. Plenty of space to save inventory.

Of course. Now Chiba games still use a "bazaar model" similar to Taobao, that is, the kind of merchants access to the online store, express delivery is provided by a third party, and Chiba games are just to provide a platform.

It can be imagined as a virtual store online, facing the whole country and even the world.

Chiba Games is engaged in that kind of mall-like model, and all the goods are provided by Chiba Games themselves. In fact. This part of the Chiba game doesn't have to start from scratch.

This is because the Chiba Group's physical sales group is almost all over Japan's major cities. The easiest way is to cooperate with the Chiba Group.

However, due to historical reasons, both sides are actually very unfamiliar. Some people in the Chiba Group expressed great dissatisfaction with the financial autonomy of Chiba Games and their dissociation from the Chiba Group.

In their opinion. The video game industry is a cash cow, a tool to make quick money. It's all, haven't you seen the video game industry in the United States, hasn't it collapsed once?

No matter how good Japanese companies are, they can still be better than American companies. In fact, there is a general feeling of inferiority complex in Japanese companies.

Even if it's as strong as lock mud. It is also willing to package itself as an American business. Because, in this way, the product sells better. I didn't look at the headquarters of the lock mud now. Isn't it still on the other side of the ocean?

Of course, if you want to enter the American market, you have to pay a lot of tuition. For example, expensive legal fees, and all kinds of painful takeovers.

For example, in order to enter the film industry, he took over a company with only a shell.

But. Fortunately, the lock mud is very strong and rich in home appliance companies, so it can be done in film and television equipment manufacturing and investment.

Now, Chiba Games is a global entertainment. and lock mud, which can be said to be the double sword of Japanese companies in the American entertainment industry.

Of course, Chiba Games has no major experience in the entertainment industry. However, Lin Yan's creativity is really good. It caused a sensation throughout the United States, and then led to a worldwide trend, so Chiba Game Entertainment also seems to be a shining existence.

Even, in the same industry, there are many newcomers who want to enter the club of Chiba Games Global Entertainment. It means more opportunities here.

Of course, Lin Yan wants to enter the film and television industry, and more importantly, pave the way for future cinematic narratives.

For example, Hideo Kojima, the darling of the era, is good at the cinematic storytelling of games. Because, when he was a child, he watched many videos at home.

Basically, all the footage of the video store on the side of the road was watched by him.

This is also the reason why later, when he encounters an opportunity, he will shine.

Opportunities are always waiting for those who are prepared, because if you are not prepared, even if the opportunity comes, you know, you can only regret watching it slip away from your hand.

In fact, there are many talented newcomers in the talent echelon of Chiba Games now. Hundreds of new game proposals are submitted every day.

However, there are very few that can really go from words to games. Because, there are many creative games, but not all of them are suitable for making games.

Even if it is suitable for making a game, there are more suitable ones, after all, there are so many people who make games. Even if there are so many peripheral production staff, it is not enough to make every good idea into a game.

The only one in Chiba Games who wants to make a game is Lin Yan.

Someone else may have a chance to lead the production of the game, and be honored to be the producer overseer.

However, if the game fails, it will be difficult for him to take the lead in production. And if this game series succeeds.

Then, he's pretty much tied to this game series.

You don't see, "Final Fantasy" is the first Final Fantasy. The most recent frenzy set off by Final Fantasy is Final Fantasy VII.

Although the Japanese-style style looks like a bit of a style that kills Matt's middle and second diseases. However, it is indeed more interesting to accompany the Japanese-style performance.

That's right, there is a problem with Japanese games, that is, there is not much freedom. It's all a linear plot. If you are more sincere, you may have more endings.

However, the multiple endings are more worrying. Because, the production cycle of the game is so strong, although the multiple endings seem to be very powerful.

However, it does not increase the playtime once. It is impossible to make a hundred hours of gameplay. There is an effect of two hundred hours.

However, even the original linear 100-hour game can only be done in 50 hours with multiple endings and the same amount of work.

Games are about making money, so to speak. In order to make money, although multi-linear is more popular with those core players, game companies can't do it.

So many people like indie games, because the current big game companies, compared to making a good game, pay more attention to the rhythm of the game, for example, I release a game a year, and the capital chain is very good.

But. If you want to skip tickets for a month, perhaps, it will collapse.

So, sometimes when you come out with a game, you just find that you feel like you're missing a lot of things. There are some things that don't make sense of it, and that's a compromise made for the sake of the cycle.

Of course, now there's something new like an expansion pack, if the game sells well. You can rely on the expansion pack to complete the entire game.

Of course. Even if the game doesn't sell well, as long as it's okay, there's a good chance that an expansion pack will be released. That's because the expansion makes use of a lot of the assets you already have. It can greatly save time in the game.

Even, some games are only fifty dollars. Plus the expansion pack, if you want to buy the entire game. It would cost thousands of dollars.

Of course, there are really very few people who buy thousands of dollars of games. So, there will be a so-called annual edition. An annual edition is generally one or two hundred dollars. It's kind of a conscience.

However, this is a discount for the so-called new players, if you are an old player, you can obediently buy the expansion packs one by one, and if you can wait, you can buy an expansion pack collection.

The so-called "Civilization" series is such a routine. The "Civilization" series is different from other games in that it has a title of one person.

In fact, this person is not yet the core of this game. It can only be said that it is one of the main creators.

In addition to it, there is another person who is Tom Clancy. As for him, he's not involved in making games, he's a novelist.

He has written many popular military novels, such as "Rainbow Six", which have also been adapted into games. Since Chiba games do not touch this aspect.

So, in this type of game, there is a game company based in France that has risen, and that is Green-Bi.

The whole green green started from computer games, and their games are known for their excellent graphics. Even, they don't release the console version, because they feel that the performance of the console game is too poor to express the effect of their game.

So, only less than one percent of the PC can run smoothly and play the game. It can be said that this game company is a game company with high-end positioning and only core players.

Therefore, in a relatively short period of time, it has received praise from the majority of players.

Of course, the vast majority of players have never played a green game. Because, they can't afford to buy a computer of that size.

In fact, the so-called console gamers, compared to those who like to build their own personal computers, are simply computer idiots, and they may not be able to tell what is a CPU and what is memory.

So, in another world, the host that quits is called the "mystery box", because you, the console players, don't know what's in the box at all.

Lin Yan believes that there is nothing wrong with this approach of the host. Because, a thing is the best product only if you don't feel that it is troublesome when you use it, or even feel that it exists.

For example, some people struggle with the configuration of this kind of phone, but I haven't heard of anyone who assembles a phone by himself.

Say that I have money today, I buy a mobile phone CPU, every day I have money to buy a memory, and the day after tomorrow I don't have a tight hand, and I upgrade the storage space from 16 gigabytes to 128 gigabytes.

Again, the users who don't care about configuration the most in smartphones are actually fruit users. However, they do have the best user loyalty, or the group of users who have the best overall user feelings.

Of course, mobile phone players who are accustomed to using open platforms will actually feel that the platform of fruit is actually a prison-prison.

Smartphone users don't feel how cumbersome smartphones are. Of course, it is indeed a bit laborious for the elderly to accept.

After all, smartphones don't have buttons, and this software, that software doesn't seem so good to them.

Having said that, Lin Yan's layout on social software has actually already been received.

Even,Even the prototype of this software,Because it didn't find a monetization channel,It was acquired by micro hardware.,But it's the social software of Chiba Games.。 But with value-added services, it can make a profit.

There is no need for Chiba games to continue blood transfusions.

In fact, as this kind of software that needs to be operated for a long time, Lin Yan has never wanted to blindly add paid functions online.

Even, a feature that is not paid, you have to be cautious about adding it up.

Because, adding a feature today, it may not seem like a problem. However, time can accumulate.

One today, one tomorrow, hundreds of the day after tomorrow.

A piece of software becomes bloated, although for users who use it early, it's simple, because it's easy to learn, come out with a new feature to learn one.

However, it is very unfriendly for new users.

A very user, faced with a bloated software, will feel very confused.

This is also why a field came out later, penguin chats and tiny letters, and the collection of new users was so bad.

Of course, this is also because Penguin Chat, a personal computer chat software, has the opportunity to transform.

Of course, while watching the competition between the two software, the once powerful Fei-Xin was already dead.

In fact, the operation of Feixin is a very short-sighted operation. Although Feixin is the same mobile user, it does not cost money to communicate.

However, across carriers, there will be a charge.

This kind of behavior of sacrificing the user's feelings for their own benefit is a very bad behavior.

Although, there may be users who, in order to use this software, have changed operators.

However, there are more potential users who have their own reasons for having to change.

This is basically the same situation as Japanese carriers, where no one uses SMS services.

Because, different operators charge different fees. It is also expensive to charge between different carriers.

Therefore, things like mailboxes later replaced the SMS function in Japan.

Perhaps, in the short term, the higher the fee is more profitable. However, at best, it means that the whole business is dead.

This is true for Atari's video games, and the same is true for Japan's texting business.

The same is true of the death of Fei-Xin.

Even, along with the fly-letter died, there were also text messages.

Now, there are still a few people who send text messages, in addition to notification services, such as your courier has arrived, what else is to use SMS notification? (To be continued.) )