Chapter 795: The Beginning of the Great Turnaround

After talking about the situation in South Korea for a while, Su Bai took out the statistical report for the first quarter and introduced it to Yang Fan, "In the first quarter, the sales volume of Qihang mobile phones in the North American market exceeded 1.1 million, the domestic sales volume was 300,000, and the global sales reached 1.57 million in other regions." The pen "Fun" Pavilion www.biquge.info and with our continuous promotion, it is very likely to exceed 5 million units in the North American market this year. For the whole year, plus domestic, as well as other regions, eight million units are promising. ”

Yang Fan paused and said, "Can this year's sailing occupy four to five percent of the share in North America and two percent in the world?" ”

This figure is only a quarter to one-fifth of Samsung's in the world, and if it weren't for Qihang's increasing investment in promotion, the profit could reach almost half of Samsung's mobile phones.

If you only look at North America, the market share is close to Samsung, and the profit exceeds them.

The gross profit of Qihang mobile phone is more than 40%, and because of various means such as tax exemption and tax rebate of Qihang mobile phone, the tax payment ratio is very low. The Qihang mobile phone is a new enterprise, the structure is streamlined, so the company's internal financial costs, management costs are relatively low, even if there is more than 10% of the sales of the promotion costs, resulting in the final Qihang mobile phone has nearly 20% of the net profit.

If the average company, 40% of the gross profit, minus financial and management expenses, plus taxes, promotion expenses, can leave 10% of the net profit is good.

So from a financial point of view, Qihang mobile phone is extremely good, of course, it can't be compared with Apple's profit of 3 percent or 40 percent in later generations.

When I first got the report, under the huge investment in promotion, Qihang mobile phone still maintained a net profit of 18%, which really scared Su Bai, which is definitely above most mobile phone companies, "It seems that the management and administration pursued by Qihang from the beginning have played a great role, because the expenses generated by these accounts for less than 5% of sales, which is much better than 10 to 15% of the general company." ”

Yang Fan laughed, which really made him more proud. From the very beginning, Yang Fan has paid close attention to the management of Qihang Group, many department functions are merged, more financing, less loans, so that Qihang because of management, financial costs are very low.

Although proud, Yang Fan still said modestly, "This is also because the price of Qihang mobile phones is relatively high and the profit margin is high, resulting in a small proportion of this piece." ”

It is said to be modest, but the sales of Qihang mobile phones in the first quarter exceeded 600 million US dollars, and the profit exceeded 100 million US dollars!

This is enough to scare the attention of countless people, you must know that this is just a mobile phone company that has been established for less than a year, give some time to set sail, no one knows what step to set sail can do.

Speaking of the achievements of Qihang mobile phone, it is indeed very happy, but the situation of Qihang mobile phone in the market makes Su Bai worried, "We don't say anything about the public criticism in the mobile phone market, but if there is an opportunity, most companies still try to suppress us." ”

Yang Fan shrugged his shoulders and added lightly, "It's good that Nokia is not included." ”

Su Bai, "......"

Indeed, Nokia is a strange company, high in the mobile phone industry, occupying a third of the global market, and extremely self-focused, even if Motorola, at most only slightly attracts Nokia's attention......

After all, compared to Nokia's title of the king of straight board phones, Motorola is also the king of flip phones that has been determined since the V998 era, especially the V3 launched last year, which has completely laid this foundation.

Saying that, Yang Fan laughed, "It's not just set sail, including Samsung, Soai, basically can be classified into one category, other mobile phone companies, the current Nokia is really domineering." ”

The sales volume of more than one million in the quarter of the start of the voyage was not valued by Nokia at all...... Its 3210, 3310, 8210, 8310, 8250 and many other models, the sales of a single model in the first quarter exceeded three million.

In addition to Nokia, Samsung has essentially started to set sail mobile phones, such as brands such as Sollove and other brands, although everyone has cooperation in the black Samsung, but there is an opportunity to set sail black, and they will not be soft.

As for Motorola, they are very helpless, thinking about restricting the voyage, and at the same time, they have to continue to strengthen the support for the sailing mobile phone in accordance with the requirements of the contract. This is agreed in last year's contract, the design provided by Qihang, the higher the sales of Motorola, the greater the support, if there is an annual sales of more than 10 million models, Motorola even has to transfer a part of the patent, the higher the sales, the more conditions......

The models provided by Qihang are generally sold at a high price and the profit margin is also high, so Motorola didn't take it seriously at that time, if there is really this sales, it is to transfer a part of the patent to Qihang mobile phone, what happened, Motorola still made a lot of money! It's a pity that only one V3, less than half a year after it was launched, sold more than 20 million, accounting for 40% of Motorola's sales in the same period. It is also the largest main force of Motorola from 14% in the first half of the year to 20% of the market share in the second half of the year.

Thinking that half of the technology of Qihang's mobile phone was obtained from Motorola, Yang Fan couldn't help but smile and said, "Motorola is afraid that the bitter water will be spit out now." ”

If Motorola knows the V3 in history, it will have more than 130 million sales in two or three years, even if the technology is not as advanced as it was at that time, it can also learn a little bit of measurement, and there are 70 or 80 million if you cut it in half, I'm afraid you can't cry if you really want to.

Motorola is tantamount to raising a competitor for itself.

Yang Fan thought for a while and said, "By the way, promote the financial statements of Qihang Mobile for the first quarter!" ”

Conquering the American market, not to mention now, even after ten years, it is still a brilliant achievement in China, and it would be a pity not to take the opportunity to promote it. As far as the current domestic desperately wants to prove their self-esteem, this achievement is single, and I don't know how much tap water to cultivate.

This also includes domestic leaders, with a light on their faces!

When Su Bai heard this, he smiled and said, "Ning Cheng, Samsung, someone is really going to vomit blood now." ”

All the means of counterattack, there is never a fact more powerful, this is the opportunity for Yang Fan to wait for a counterattack.

So many people jumped up and down before, Yang Fan has never issued a strong counterattack, even if the smear on the Internet looks more like a redemption, just fight who has the stronger endurance.

And this time, Voyage will be head-on.

The previous smear, although it made Samsung extremely painful, can only be regarded as preliminary preparations. Samsung would never have imagined that Qihang's next actions would make them really heartbroken.

Before the results of the sailing mobile phone in the United States, some people in Ningcheng know more, and some people know less, but no matter who it is, it is not clear what the specific meaning of this sailing represents.

Especially at the higher levels, they don't pay attention to the Internet, and their eyes are mostly focused on the overall situation, and many don't even know that Qihang mobile phones have achieved results in the U.S. market.

What Yang Fan wants to promote now is that the status of Qihang mobile phones in the US market is higher than that of Samsung mobile phones, and various iron-clad facts such as sales data and profits have been proven...... Although the market share is not as good, the profit exceeds that of Samsung, and the brand positioning of the mobile phone that was born with Motorola technology is also higher than that of Samsung.

Especially the previous smear behavior, which lowered Samsung's image.

Didn't someone in Ningcheng say that Samsung is a world-class enterprise, even if it sets sail and makes some sacrifices, it is normal. Then let's compare with the North American market, which is now recognized as the largest, most high-end, and most picky market in the world. I'm sorry, although Qihang has only been in production for less than a year, it is still stronger than Samsung......

No matter how many coincidences there are, the data is irrefutable.

Sure enough, as Qihang promoted the results of Qihang mobile phone in the U.S. market in the first quarter of 02 on the Internet, it immediately detonated the Internet!

"Win glory for the country......"

"National Pride ......"

"Enhance the image ...... made in China"

All kinds of beautiful words were directly added to Qihang, and no one felt that it was inappropriate, even if the central leaders saw it, they felt very appropriate. In an era when winning an Olympic gold medal is to win glory for the country and be proud of the nation, for leaders, achieving a breakthrough in the mobile phone industry will certainly not be less significant than these.

In this way, Qihang harvested countless tap water on the Internet in an instant.

"Qihang Niu, I know, but I really don't know that Qihang has gone to the United States!"

"I always thought that Qihang was black, but now I found out that Qihang pits the hearts of Americans even darker, so I rush to this, even if Yueyue is set sail to eat dirt, I forgive you......"

Countless similar jokes suddenly poured out of the internet......

At the same time, Zhang Xiao, who had nothing to do to help Qihang on the Internet, looked at the ridicule on the computer screen and said strangely, "Why do these tones look so familiar?" ”

Bai Meng next to him leaned over, glanced at the post on the screen, pouted and said, "Playing the water army, Yang Fan is the first, and no one dares to call it the second." ”

This kind of praise mixed with complaining is obviously more in line with the taste of netizens than that kind of Gao Guangwei, and even some negative impressions made by Qihang various sunspots have disappeared a lot.

Just look at this style, nine times out of ten it is Yang Fan's routine.

From this, it can also be seen that Yang Fan's understanding of the Internet, he understands what tone is easier to be popular and easier to promote! A small half of the hot words on the Internet are attached to the Sailing promotion activities.

Looking down, Bai Meng saw that Qihang was speaking for China......

White Dream, "......"

I used to speak for myself as Qihang's promotional slogan, which has long become a buzzword on the Internet, but now it has suddenly been changed to Qihang's endorsement for China, and it has actually received countless likes.

However, whether to admit it or not, in 02 years, a number of foreign mobile phone brands stood in the domestic high-end market at a glance, looking at many domestic manufacturers in the domestic low-end machine market to kill the bloody storm, but simply could not rush to their field, in the United States high-end mobile phone market breakthrough set sail, has indeed become a Chinese enterprise, the representative of the breakthrough in strength.

A few years later, Lenovo's acquisition of IBM's computer business won unanimous praise from top to bottom, and now, Qihang Shengsheng has brought a lot of technology from Motorola.

It is really relieving to pit your technology, and to go to your market and rob your profits.

Seeing this, it is obvious that Qihang is to reverse the impression of China, at least to pull itself to the same level as Samsung, since the two are about the same level, but Qihang is based in China, in Ningcheng......

In this case, there are people in Ningcheng who want to sacrifice Qihang to curry favor with Samsung!

What do you want to do, traitor?

It seems that before setting sail, he waited for the data to come out, and by the way, let the enemies jump out, and then the final word. Thinking about it, Bai Meng couldn't help but say, "Set sail for a big turnaround......

Zhang Xiao grinned when she heard this, looked at Bai Meng bowing next to her, and took a handful on Bai Meng's chest very easily, and then said heartlessly in her scream, "I'll just say that your previous worries were all in vain, and you don't want to think about when Yang Fan has suffered a loss." ”

Bai Meng looked at Zhang Xiao's heartless appearance, and he was happy if he didn't have a brain!