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Concubine Yue opened the study door at once.

"Sister Yue, you have to come in and knock on the door."

"I'm sorry, I'm too anxious, you didn't do anything bad."

Xiao Yifei rolled his eyes:

"What's the matter, there's news from the house?"

"That's a small thing, I'll tell you something else first."

Xiao Yifei motioned for her to sit down.

"Say, what's the matter, don't you still want to persuade me to buy a house."

"It's not. I plan to set up an agency, but I don't plan to work as a real estate agent. I've been interested in this business since I helped you buy a winery and buy some vineyards. ”

Xiao Yifei looked at her suspiciously. If she is interested in a multi-wine winery, would she want to buy a winery herself? But what she just said was the establishment of an intermediary agency.

"I made a special check and found that there are more and more rich people in China, some of them for investment reasons, some for immigration reasons, the demand for wineries, especially foreign wineries, is increasing, and recently several wineries in Bordeaux have been bought by Chinese. Therefore, I plan to set up a firm specializing in wine wineries and vineyard intermediaries, specializing in promoting wineries to the Chinese people. ”

After buying the Bordeaux winery last year from the daughter of the chairman of the Hailong Group, this year the Bordeaux Aurichelieu and Auvieux-Brondeau wineries also fell into the hands of the Chinese. This kind of intermediary service is also promising.

"You said you did a good job at Sotheby's Real Estate, why do you always want to toss?"

"Didn't I tell you? I've resigned. [Love Go]"

Xiao Yifei sweated profusely, she never said it. No wonder she has been staying in Los Angeles, no wonder she has always wanted to buy a house and set up an agency to manage the rental. However, the work of the winery intermediary should be considered more:

"At present, the wineries purchased by Chinese people are mainly concentrated in France, and they have not much interest in wineries in the United States."

"But you know. Our wineries in Napa are not much worse than French wineries, and California or the United States have always been the first choice for Chinese immigrants, and France is not a country of immigrants. It is very difficult to immigrate to France. Therefore, as long as we make a reputation, we will definitely get more attention than immigrating to France. We have a greater advantage in this regard. ”

I have to admit that what Concubine Yue said is very correct, compared with France, it is certain that Chinese people are more willing to immigrate to the United States, or obtain green cards in the United States, which can be seen from the increasing number of Chinese immigrants in California or the United States.

Xiao Yifei then asked another question:

"But this kind of intermediary service must have invested a lot in the early days."

"All my savings, plus the commission I received from you this year, I have more than 1 million left after the down payment on the purchase of a house. It's certainly not enough to get this work done, so I thought of you. ”

"Can you tell me more about that?"

"Then I'll tell you about it. In the early days of this agency, I envisioned the production areas of Napa, Sonoma and Solano in Northern California, and Santa Barbara and Paso Robles in Southern California, and I only had to send two people around these places every day to make sure that I could get the current status and sales information of each winery as soon as possible. In addition, it is necessary to set up an office in China, and to carry out centralized promotion meetings and publicity, it will take manpower. In the future, we will gradually expand our coverage, and maybe we will be able to open a branch in France after we grow in the future. ”

"Well, it's a good idea to play steady. What is your budget? ”

"Don't you still want to buy Beverly Park, then I can have an intermediary fee. I think you also give 2 million, but I want a controlling stake. ”

Xiao Yifei thought for a while and said:

"You wait for me to think about this first. First of all. How do you feel about the profit? ”

"I guess the profit should be good. The brokerage fee for commercial properties is 10%, and the turnover of vineyards or wineries is at least several million, and the operating expenses can be recouped by one transaction a year. And we can also make more profit by helping domestic buyers build acquisition teams. You see, if you meet a winery like you that buys hundreds of millions of assets. That time you can get tens of millions of intermediary fees. ”

"I think if these wineries are going to sell, they should probably have their own seller's agent."

"It doesn't matter, we can sign a competition agreement with the owner and focus on finding domestic buyers. In this way, we do not form direct competition with other intermediaries, and I believe that the landlord will definitely welcome the expansion of potential buyers, so that the opinions of other intermediaries can basically be ignored. ”

Xiao Yifei nodded and agreed with her. If you are the owner, you will definitely help to convince other agents to agree to compete with the agent, after all, there are many buyers. Only then can there be competition and only then can we sell at a high price. If the intermediary is unwilling. Then change to an intermediary.

Of course, in previous years. It is basically impossible to meet such a big spender. It is estimated that in the past few years, he could only make tens of thousands of profits by making small fusses, and Xiao Yifei was a little unsightly for such profits.

How can I get more profits?

At this moment, Xiao Yifei's phone rang, and Concubine Yue got up and left the study with interest.

"Hey, I'm Xiao Yifei."

"Shaw, I'm Hannah, and I'm pretty much the vineyard you asked me to find."

Oh, it turned out to be the old man Hannah of the customary Chardonnay vineyard. After contacting many Chardonnay growers, he found five sellers who were willing to sell their Chardonnay vineyards, a total area of about 80 acres, with whom he would negotiate prices and land appraisals. Later, the winery's lawyer called and reported the same thing, and the lawyer also emailed the location of the plots.

Xiao Yifei looked at the email and felt that the location was not bad, some distance from the Hannah plot that was now available, but they were basically connected. In this way, Xiao Yifei has an excuse not to hand over these vineyards to Hannah and let David be responsible.

Xiao Yifei made a phone call to Greg, he is now the CEO, these things are within his scope of responsibility, Xiao Yifei only needs to pay the bills.

Xiao Yifei got inspiration from Hannah, indeed, he can also open a vineyard or even a winery hosting company, more like Concubine Yue said, some rich people in China buy wineries not because they are interested in red wine, nor for running a winery, purely for investment immigration, so he opens a hosting company to help them manage the vineyard or winery, so that they can get more profits, right?

And anyway, in his future plan, after acquiring the winery, he will also manage the vineyard in a unified manner, and it will not be handed over to the trustee company. And the managers don't have to look for anything else, David's team is the current candidate.

In addition, with such a custodian company, wouldn't the intermediary service agency opened by Concubine Yue be more competitive, so that those rich people who don't want to manage the winery don't have to worry about anything, and they can safely obtain immigration conditions.

Generally, the investment immigration process takes two years, and even he can sign a guarantee contract when signing the contract, guaranteeing that if the immigration is not successful, he will buy the vineyard or winery at the original price, and even after the immigration is successful, if he does not want to continue to hold the winery or vineyard, he will sell it to the escrow company at the original price, so that he will use other people's money to expand without interest.

In addition, there is another advantage of signing this contract, that is, it reflects the differentiation, once the intermediary agency of the concubine is successful, then it will inevitably attract imitators, and with the custodian company and the repurchase contract, so that the intermediary will get an advantage that others do not have, which is competitiveness.

And once there is a custodian company and a buyback clause, then the customer is not the kind of million-dollar billionaire, even if it is the minimum amount of 500,000 US dollars for investment immigration, it is completely possible to gather the funds of a few dozen people to win a large plot, which greatly increases the customer base of the intermediary company.

Xiao Yifei was excited, such an intermediary company and a custodian company help each other, maybe it can really be successful, maybe the custodian agency develops like this, and he can obtain a larger planting area than the expansion of the winery with a simple winery.

Xiao Yifei immediately called Concubine Yue in again and told her what he had just thought.

"I envy you rich people."

"What?"

"Nothing, I want to take some shares in your management company."

That's not good, Xiao Yifei immediately said:

"Do you know how many vineyard management companies there are in Napa Valley, it's very competitive?"

"Okay, just say it if you refuse, don't beat around the bush. I'm just saying it casually. ”

The two men began to try to find the shortcomings of such an operation.

The first drawback is that American wines are now less well-known in China than French wines.

However, it can be seen from the meeting of the Winemakers Association that the winemakers are actively exploring the domestic market, and I believe that with their efforts, more people will know about American wines or California wines in China. Moreover, the Wine Merchants Association holds high-end wine tastings every year, and the invites are also wealthy people, so that talents are the customers that Concubine Yue's intermediary company wants to face. In this way, the intermediary company can save a lot of effort when promoting.

And the United States has always been the first choice for Chinese immigrants, and I believe that in the face of French competition, the company has a natural advantage in this regard. Even if it encounters competition from the same American company, then the company can use the identity of the Chinese concubine to gain more recognition.

The second deficiency is related to the company's visibility.

This problem is the biggest obstacle to the promotion campaign in the early stages, and it is very difficult to develop the first customers without awareness. And it is that there are the first customers, but the whole immigration process takes two years, that is, there is no precedent for success in two or three years, and without precedent, it is not attractive to other wait-and-see. In two or three years, maybe someone else will enter the industry, and maybe the big company will step into the industry when they see the prospect, which is very unfair to the new company.

The best way is to find a well-known company to cooperate, but he also requires that this company cannot swallow the interests of him and Concubine Yue. Where can I find such a flag to borrow? (To be continued) mobile phone users, please browse and read, a better reading experience