Chapter 37 Those things in the Korean entertainment industry

The so-called general trend of the world, divided and combined, divided for a long time, divided for a long time. It's not just the country.

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The dormitory is a little different from what Kang Jae-hee imagined, according to Kang Jae-hee's own understanding of his status in the company, at most it is a room about the same size as a bachelor apartment, a bedroom, and a living room.

Although the whole neighborhood is a little dilapidated, after entering the room, it is not so bad. There was nothing to see in the living room, a sofa, a TV, it was simple. However, there are 2 bedrooms, one of which is naturally a place to sleep. The other bedroom is a bit like a small music room. A small band is enough to play with instruments visited there, guitar, bass, drum kit. And there was even a piano on the wall. This room is much larger than the one used to sleep. Obviously, this is the proper master bedroom. However, it has now been converted into a music room, with soundproofing of the ceiling and walls, and two layers of thickened glass windows. After all, this is a civilian community. S.M's handling of details is unmatched by other companies.

Kang Jae-hee was very happy here, but he was a little surprised that he could be treated like this. While others were visiting the place, he raised the doubts in his heart to his agent, Han Shixian.

"It's not just the role of Director Yu Yongjin, in fact, whether it's the management department, the planning department, or the president, they are very optimistic about you. Maybe your own style is not the same as S.M's current style. But they still value your creative talent. Obviously, Han Shixian came to the result after talking to Lee so-man.

As an agent, it doesn't mean that you can arrange the artist's itinerary in an orderly manner, which is considered excellent. In fact, this is just the basics, and being able to build a good relationship with people from other companies such as TV stations and other economic companies can be regarded as a good agent. And being able to keenly observe the other party's attitude and plans towards their artists in the conversation with the person in charge of the company, and analyze them in combination with the market to get almost accurate results, can be regarded as a top agent.

However, in the idol world, there is no need for such a top agent, after all, idol is subject to too many restrictions. In the actor circle, such an agent is very important. Not all scripts are desperately followed as long as they are interesting to their artists. After analysis, the most suitable artist and can make an impact in the market is worth taking.

Those brokers who are completely obedient to the company may be more stable, but such brokers will never be able to stand in the circle of brokers.

It stands to reason that people like Han Shixian shouldn't just be an agent for a new artist who doesn't even attach great importance to the company. However, Han Shixian has his own understanding and plan.

Artists who are not the main promoters seem to have a lot less resources, but there is one biggest benefit, that is, freedom. It's not the artist's freedom, it's the freedom of his agent. S.M Company is such a behemoth, once he is an artist who is locked on to it, not only the artist, but even the agent does not have much autonomy. But this is also a helpless thing, compared to survival, what autonomy, rights or something, to hell with it! And the relative income of the main artist's agent is definitely higher.

As mentioned earlier, brokers in the idol industry are not only restricted by the company, but also by the market, that is to say, even if Jiang Jae-hee is less restricted by the company, because of the particularity of this group, the operability in the market is not very strong. So why did Han Shixian choose to be his agent?

Because in 04, there was a TV series in the entire East Asian region, which should be said to be among the yellow race, setting off a boom. There is "Full House of Romance" starring Rain and Song Hye Kyo.

Who is Rain? The strongest newcomer launched by JYP in 02. Yes, his identity, is idol. Top idol fans, that's freaked to the point of fright. With Rain's popularity and Song Hye Kyo's fame, the TV series caused a viewing boom as soon as it started, and then the topical ratings and excellent plot affected other people who had not yet watched it. In this way, the ratings snowballed and pushed the ratings all the way through the 40 mark. may not be as good as "Paris Lovers" in terms of domestic ratings, but in Greater China, Japan, Southeast Asia, and other places, it is completely the world of "Full House".

And Han Shixian keenly noticed this. The impregnable wall between the actor and the singer is cracking and crumbling. This is not just that singers can participate more in the performance of TV series, but that the status of singers is slowly improving. In the same way, those gagmen are also working hard to improve their status.

This is a good phenomenon, competition in the entertainment industry must exist, but the difference in identity that once made people hopeless made many people lose their enterprising spirit. Lee Hyo-ri in 04 had few activities in the first half of the year. It's not that no one invited her, but no matter how much she goes to activities, an idol is an idol, a singer is a singer, even if she is the top singer, when facing big-name actors, her status is still inferior to them. If no matter how hard you try, why do you have to work so hard? It's good to shoot a few commercials easily, occasionally participate in variety shows, celebrations or something. Why bother running the itinerary so hard?

Naturally, this changing phenomenon cannot be noticed by Han Shixian alone, but also by other major entertainment companies. It's just that the company's way of dealing with it is definitely more stable. The current "Full House of Romance" is just a phenomenon, and they will passively wait until the phenomenon is about to become a trend before they take action in advance.

We used to say that one step ahead is talent, ten steps ahead is genius, but a hundred steps ahead is crazy.

But Han Shixian is not worried about this, he is just a small agent, and his artist is just a small singer and songwriter. It will not cause a big impact, but it is more suitable for such a combination. What's more, taking 10,000 steps back and saying that even if it is not successful, the singer is still a singer, and it will not have much impact on Kang Jae-hee. This is the guarantee that Han Shixian plans to fight. He knows very well that the artist is the foundation on which the agent can give full play. Those agents who say in front of artists all day long how capable they are and how strong they are and how they are the foundation of his success, Han Shixian has always been dismissive. When one day those people's artists are ruined because of their nonsense, they will know that they regret it.

And Han Shixian told him that the company's conclusions about Kang Jae-hee that he had concluded through observation did not hide it, and Han Se-hyun was not worried that Kang Jae-hee would be complacent because of this. The young man's temperament, he also came to a conclusion through so many days of observation. It has the vigor of young people, and it also has the thinking and stability of adults.

Han Shixian likes to communicate with such young people very much, and he doesn't have to worry that the other party can't understand what he says, and he doesn't have to worry that the other party will do something unreasonable. The main thing is that Kang Jae-hee is very clear about the relationship between getting and giving.

This is what makes Han Shixian the most satisfied. The idol world is indeed squeezed very seriously. But the company is like a school, but the company does not have some state subsidies. Therefore, the funds for training trainees at the beginning were completely the company's own. Where does all this money come from? Naturally, it has to be made up from the artist.

Maybe the investment during the trainee period is not very large. But we have to consider the base. Countless trainees have come in and out, and how many of them have finally debuted? Where does the cost of a large team of broker assistants come from? Where do the company's basic operating expenses, equipment buying and selling maintenance fees, come from?

But how many artists are there? 10 people? 20 people? 30 people?

There is also an investment sponsorship of its TV series in order to establish a good relationship with the TV station. Everyone knows that the number of failed TV series is far greater than the number of successful TV series. Failure means losing money.

Of course, this is not to say that artists don't know what to do or whatever. The artist is not wrong, he fought for the future, lost his youth, and gambled on his health, for what? Fame, influence, and even more so for money.

I trained day and night before my debut, and after my debut

I ran the trip day and night, but in the end, I got very little money. It's an insult for entertainers, and even for people in other industries. If you work hard and get back a 5 million order for the company, but the company only gives you 500, 1000, 2000, I believe you can't stand it.

So after 5 years of dead contract, sit down and negotiate, and the company will not tell you about his hardships and those capital investments. Entertainers won't want to hear that, either. What's more, 5 years later, successful artists have almost stood at the top of the idol world, not to mention low income, medium income is impossible to satisfy them, this is not only for money, but also a status symbol.

At that time, overseas tours were not so easy to operate, a small Korean market could not accommodate those top artists, and the company did not like those artists who had begun to be disobedient.

Then they couldn't talk, and they broke up.

The company reintroduced obedient newcomers, and the disbanded groups lost their former glory. Once again, a saturated market is vacant.

The company is injured, the artist is injured, but the market is comfortable.

What to do in this case? No, this situation is a dead knot that cannot be untied. At least in '04, it couldn't be solved.

These things are clear to the company, some agents, and some artists.

Han Shixian naturally knew it, but he wouldn't say it to Kang Jae-hee at this time. And such a thing is not a problem for Kang Jae-hee. A person, especially an artist who can create, no matter what, the company can afford it. What's more, it is impossible to climb to the top so quickly without a multi-person combination. Because you don't have that much energy at all.

Things have to be done step by step, and the steps are too big

, easy to pull the egg.