Qu Jingmo wanted to stay. But she needs a reason that is strong enough to strengthen her heart, and she must also hear Xu Fu say it with her own ears.

She asked Xu Fu, "Do you have a plan for the future?" ”

"Yes!" Xu Fu said immediately.

The long-term goal, of course, is to make high-profile horror works within two years. The short-term goal is to keep the Zheno team alive, that is, to break even.

Xu Fu didn't have a steady stream of five thousand yuan to throw out, and it was impossible for him to ask his family for money to do this. If you want to continue creating, you have to be in and out. He had to keep finding people to pay for what he wanted to do.

He didn't swell up because his first work got half a million hits. A video with half a million views, in fact, is nothing. If he goes out to find sponsorship, his bargaining power is very weak. Fortunately, he now has a "campus shortcut" way, and he doesn't have to spend too much energy on finding money.

Ahead of the thorns, everything is unclear. Xu Fu didn't paint a cake for Qu Jingmo, but just seriously elaborated on his plan: "Sister Quzi, I want half a year." Take the works we have done in the past six months as the hole card, find someone to attract investment, and then it will be clear. But in this half year, we will have a hard time. ”

Xu Fu only asked her for half a year. Qu Jingmo, Li Faka, and Huang Tingting are all girls who still want to live in reality, and it is impossible for them to accompany Xu Fu endlessly.

Qu Jingmo bowed his head and was silent. Half a year is not too long. If she were a girl from an ordinary family, she would definitely agree to Xu Fu.

But her family ...... Everything was arranged for her in an orderly manner. What major to study when you go to school, what kind of job to do after graduation, and who to marry when you want to marry have all been prescribed.

If she decides to go with Xu Fu for half a year, then this will be the first time she has grasped the direction of her life. She was a little scared.

Qu Jingmo asked in a low voice, "Can you get the investment?" ”

"I've got an idea. Whether we can get investment in the future depends not only on the quality of our work, but also on the sponsors we choose now! Xu Fu said.

He added: "After we get the sponsorship of Campus Jie and promote the services of Campus Jie, if Campus Jie will quickly grow into a star enterprise, then we will also be stained!" We can claim that it is because of us that the campus has grown so fast. ”

"Can that courier company grow quickly?" Qu Jingmo asked.

Xu Fu recalled the news about Campus Jie, and said: "They took 40 million US dollars in venture capital, and at the rate at which they burned money, it is estimated that they will run out of money soon." Either the business fails and is dissolved directly, or it is looking for the next round of financing. As long as they get financing, we can take advantage of it. ”

His idea is simple: put yourself in the shoes of the investor's preferences. Investors only have money and value in their eyes. Even if Xu Fu comes to them with a swan song like an eternal song, even if he gets a lot of trophies to show them, it is better for Xu Fu to directly prove his worth.

"The company I advertised before has grown from a small size to a big one." This is the value that Xu Fu intends to put on himself, and it is also the story he will tell to investors at that time. Although it is a fallacy similar to "piracy causes global warming", it is definitely much more catchy than the "champion of the provincial college student youth micro film competition".

Xu Fu looked at Qu Jingmo, his eyes did not dodge: "In order to attract investment, I will find the pain point to increase my gold content." Do you believe I can achieve results in half a year? ”

Xu Fu's thinking was unusual, but what Qu Jingmo wanted to listen to was not the truth. She only paid attention to Xu Fu's determined tone, trying to gain confidence from it.

Therefore, Xu Fu's theory must be perfect. She asked, "Do you only value investors?" What about the audience? ”

Most people would probably say something like "keep improving, make better films". And this argument is actually not strong enough. "Getting better and better" is the basic requirement for doing anything, and what to do with it.

Xu Fu couldn't say anything else. But now he is connected to the Lord God, and he can see the number of people in the real audience through the click-through rate. So I have a new perspective on this issue.

At present, the ratio of hits to the real audience of "Ghost House" is about five to one. Five people clicked, and only one person was able to accept the work.

This data is in line with the "28th Law". That is, a work is liked by 20% of people, 60% doesn't matter, and then it is hated by 20% of people.

Xu Fu hopes to win the support of the 60 percent of the neutral crowd. Increase the conversion ratio of clicks to real audiences to 4:1 and 3:1......

If Qu Jingmo didn't ask, this question would probably still be in Xu Fu's head. Fortunately, he now has a chance to summarize and say: "Sister Quzi! According to the law of 28......"

Qu Jingmo listened, and a smile appeared on the corner of his mouth. She felt very relieved, since Xu Fu had thought about it so much, it meant that she had thought about the cause and effect before and after. This is not a whimsical joke, Xu Fu is really thinking about the common cause of several people.

Qu Jingmo was relieved. Xu Fu didn't finish. What can be done to "win over neutral people"?

In order to promote "Ghost House", Xu Fu made a different way of writing. Let's do it that way!

He said: "Sister Quzi, the concept of 'new media' is very fashionable now, and we can use it as well." We are in micro. On the two platforms of blog and WeChat public account, we record the progress of our work every day. Use it to increase audience engagement! Let them empathize with our team first, and then transfer their empathy to our work. ”

"Engagement?" Qu Jing Moqi is strange.

"That's right! Engagement! Now there are many micro-movies and online dramas on the Internet, and all the audience can do is to wait for the finished product to be made and contribute to clicks. The audience doesn't know how the work was born from an idea, how the details are decided, and the interesting stories of the actors. For them, an episode of an online drama is just a dozen or twenty minutes of excitement. Xu Fu said what he learned about the ecology of online dramas.

The team will not follow in the footsteps of others. He said: "And we tell everyone about the progress every day. Anyone who follows us can see that we are making progress every day. Every day, our work grows in its wings. Slowly, they know where our ideas come from, what we do to make them happen, and what difficulties we encounter. Then, when they see our work, they will be amazed by the wonderful places, and they will understand the existence of flaws. ”

Qu Jingmo didn't speak, and looked at Xu Fu with a smile.

Xu Fu looked at Qu Jingmo's eyes. The two are not a couple yet, but they will neither feel embarrassed nor ambiguous at this time.

He said confidently: "It's similar to the advertorials I wrote before, at first, probably only people who want to make movies will pay attention to us. But online, as long as you persevere, you will definitely be rewarded. We kept writing, we kept writing, and gradually, someone would be willing to read it. ”

The word "persistence" is all the prerequisite for success. No one reads a 10,000-word novel, but when it comes to a million words, someone will always read it, right? Similarly, no one pays attention to the WeChat public account that has just been opened for a day. But after a hundred days of continuous updates, you can always get some followers.

Xu Fu was afraid that Qu Jingmo would not believe it, so he continued: "We are not imparting experience, but recording ourselves. The first followers must be peers. But after that, the vast majority of those who follow us will definitely be our audience. What we show our followers is neither a fragment of daily work nor a good teacher's preaching. We are creating the image of a group of hard-working young people. To put it bluntly, it's giving them chicken soup! ”

The propaganda method of new media pays attention to "empathy". Xu Fu's things are not necessarily the best, but as long as the audience is emotionally invested, the perception will be raised a notch out of thin air.

It's like a person who robbed and killed a neighbor's child, and because he grew up watching it, he felt that the child was "not bad in nature".

Similarly, all kinds of "do you know how hard he worked" on the Internet is also proof. "I watched them put in the effort, and I felt that they should not be hacked", typical of new media play.

Xu Fu is ready to start from now on and continue to be in the micro. Show your efforts on Weibo and WeChat. This kind of work is unlikely to yield results in the short term. But day after day. In conjunction with the work, Xu Fu wants to fight for the 60% neutral crowd in the "Law of Twenty-Eight".

Xu Fu explained all his thoughts, and then asked nervously: "Sister Quzi, can you give me half a year?" ”

The smile on the corner of Qu Jingmo's mouth bloomed, allowing Xu Fu to see her white little front teeth. She laughed, "You can really say it." Okay, I'm not going to go to the interview, I'll give you a job for half a year. But I want to make it clear, I won't talk to you about the salary now, but I can't miss mine in the future! ”

"Thank you, Sister Quzi!" As soon as Xu Fu's brain was hot, he held Qu Jingmo's hand. Don't look at Qu Jingmo is three years older than Xu Fu, but her hands are small and can be easily held in the palm of her hand.

But Xu Fu immediately found that his hands were sweaty, so he was too weird, so he hurriedly let go and apologized.

Qu Jingmo knew that Xu Fu was embarrassed, so he didn't talk about it anymore. She said, "You just convinced me that one is useless." Li Faka and Huang Tingting haven't scored yet. Li Faka may promise you that she is very wild. Huang Tingting is different, her family wants her to take the civil service exam. ”

"Huh?" Xu Fu suddenly wanted to die. A good girl like Huang Tingting definitely listens to her family. If Xu Fu wants Huang Tingting to continue to stay in the team, it is definitely useless to just explain her, and she has to convince her family.

Take half a year to come out, shoot online videos and try to make achievements? In the eyes of the older generation, isn't this just a waste of time? Xu Fu said that he couldn't convince Huang Tingting's parents!

Xu Fu had the idea of trying it out and wanted to talk to Huang Tingting directly.

As a result, Huang Tingting said timidly: "I said it before, they won't let it." I was asked to concentrate on preparing for the national exam. ”