Chapter XXXVII

"The male protagonist's mother" is a hidden design that exists as a background, and she is only mentioned in a few words in the work. It won't slow down the pace or divert the plot.

But when "Ghost House" becomes the blueprint for infinite space, the reincarnator can dig out the story behind it according to the clues in the movie.

Let's not talk about it later. With the male protagonist's mother as the background, it will no longer feel like Xu Fu is using coincidences to promote the plot. Reduced a place where the plot would feel "silly".

By introducing the setting in the second episode, the third episode can be smoothly transformed into the classic Goblin Smash Bros. Sadako, Gaco, these things, have to attack the heroine, and then the male protagonist flickers into killing each other, and both lose.

What Xu Fu is struggling with now is that the second episode is to focus on the whole episode to explain the setting clearly and make people understand the plot. Or do you want to throw out the settings quickly and then stuff a simple goblin fight?

These two ways of plot development have their own advantages and disadvantages.

Explaining the setting clearly in a whole episode can pave the way for the future. Let the audience know what Xu Fu plans to shoot and how this story is established. But this design is too bland.

Or divide the time into two parts. A quick introduction to the world, followed by a skirmish. In this way, the selling point in the future is directly thrown out to attract the audience. The disadvantage is that it is difficult to take care of the beginning and the end, maybe the previous setting is not clear, and the later battles are not exciting.

Xu Fu rubbed his hair, and it was difficult to choose.

So he wrote down a few of the main settings first. As for what kind of structure to use to splic, the four of us will discuss it together tomorrow. It is better to brainstorm than to want Xu Fu alone.

……

However, at eight o'clock the next morning, Zhou Ke of the campus Jiejie called Xu Fu and said that their CMO had arrived at Blue Whale.

Zhou Ke and Xu Fu mentioned that whether Xu Fu can get sponsorship or not is up to their chief marketing officer. That person has no friendship with Xu Fu, and may put forward very harsh conditions.

"Why didn't you tell me in advance?" Xu Fu sighed. He hasn't decided on the story of the second episode yet, so he went to meet people like this, can he end well?

If he had known a few days earlier and prepared in advance, he would have increased his chances of winning by a few points.

"The CMO is the boss of Manager Wang's department. Manager Wang didn't tell me, and I don't know! Zhou Ke said aggrievedly: "You won't be unprepared, right?" ”

"It's just a vague concept, and it hasn't been worked out yet. When am I going to see your CMO? Xu Fu asked.

"Come here now. On the way, you seize the time to think about the direction of the sequel, and try to say something exciting. Zhou Ke said.

"Okay, I'll go out." Xu Fu agreed.

Although it is already summer vacation, Xu Fu still lives in the dormitory of the school. The campus was much more empty, allowing Xu Fu to have more time to think.

Still reversed three times, Xu Fu arrived at the location of Campus Jie. The girl at the front desk is still the one I saw last time. As soon as Xu Fu talked to her, she asked Xu Fu to go to the "Business Promotion Manager's Office", where the CMO was.

It seems that the CMO is really from Manager Wang's department. Then the agreement that Xu Fu and Zhou Ke had made privately before would not work at all.

Xu Fu met the CMO. The man's rank sounded remarkable, but he was actually just a young man. When CMO saw Xu Fu, he smiled and stretched out his hand and said, "My name is Ye Qi." From above. The sea came to see you. ”

Manager Wang, who once rejected Xu Fu, was also there, and his face was meaningful.

Xu Fu and Ye Qi shook hands. Xu Fu needed money to shoot the work, and said in a begging tone: "That's the case, the first work shot by our Zhefu team is relatively successful." We intend to build on our efforts and make a sequel......"

Ye Qi, the CMO of the campus, waved his hand, stopped Xu Fu, and then pointed to the two pieces of paper in front of him and said, "These are some of my requirements for shooting." If you can do it, I can give you a hundred thousand shooting funds. ”

Xu Fu's heart jumped, 100,000! With this money...... But he calmed down and asked, "Can I read the request?" ”

"Please." Ye Qi spread his hands.

Xu Fu picked up the two pieces of paper. I just watched a paragraph, and my heart jumped.

"The core competitiveness of Campus Express is express delivery directly to students' dormitories. It is recommended to fine-tune the plot reasonably when creating, so that the audience understands our core competitiveness and tends to use our services when consuming. ”

What the hell is this request? Xu Fu looked at the next paragraph.

"We have also hired female couriers to deliver to the girls' dormitories. Solve the worries of girls when using our services. Women are an important pillar of online shopping, so it's important to highlight this point. ”

Both sheets of paper are this kind of thing. It's all about funding Xu Fu to make a promotional video! Probably because the promotional video they hired someone to make was not effective, so they planned to let Xu Fu do it?

Xu Fu smiled bitterly, he was already mentally prepared and knew that other people's money was not easy to take. But I didn't expect the differences to be so big.

The content of these two pieces of paper is kneaded in a micro-movie, even if it is a master of Hollywood, he can't make something good!

At this moment, Zhou Ke knocked on the door and came in. She and Ye Qi are both veterans in the initial period, and due to the continuous expansion of their abilities at work, there is a gap in their status now. But the relationship between the two is still good.

Zhou Ke said very familiarly: "Ye Qi, I found this person." I'll take a look from the side. ”

"You're in the media, and you just happen to give opinions." Ye Qi turned to look at Xu Fu: "If you don't have any opinion on the requirements, just let it go." As long as these points are filmed, there will be more opportunities for cooperation in the future! ”

Xu Fu couldn't help but ask: "Have you ever asked someone else to shoot these before?" How's the result? ”

"Truth be told, filmed. But after uploading it to Youku, it was blocked as an advertisement. It's actually quite wronged, and the story is obviously not bad. Ye Qi said.

Of course it will be blocked. Xu Fuxin said that so many points have to be done, and it is estimated that even the protagonist has to mention the campus jie when he reads his lines. Isn't it just a super long commercial?

Xu Fu said cautiously: "When we express, we must not only consider showing ourselves, but also consider the receptivity of others. For example, I kindly invite someone to eat watermelon, but I don't cut it into slices and just smash the whole watermelon in someone's face. Others promised to hold their heads and scold me. Good intentions have done bad things, and it is useless for me to be wronged. ”

Ye Qi stared at Xu Fu and said, "What do you want to say?" ”

Xu Fu raised the paper in his hand and said, "These points are watermelons that are smashed in other people's faces." We should consider the receptivity of the audience. ”

Ye Qi nodded and said, "Well, you are engaged in creation, and you know this aspect better than me." What are you going to do? ”

Xu Fu suggested: "I plan to do this. Work on the storytelling first and give people a good story. When viewers take the time to click on a video, the starting point is definitely to let themselves relax. So we should do what we like and show them the story. ”

Zhou Ke secretly agreed beside him. Times have changed, and corporate publicity should be done in a more fashionable way.

Ye Qi was noncommittal, and asked Xu Fu about the details of his plan: "What about the main points I proposed?" How do you plan to deliver it to the audience? ”

"Can we put a QR code at the beginning and end of the credits, as long as the audience scans it, they can see the full content of these two sheets." Xu Fu was a little whimsical.

"Hah! Ha ha! Ye Qi laughed, feeling absurd.

Manager Wang also shook his head again and again beside him, showing a look of watching a good show.

Only Zhou Ke wanted to speak and stopped. She thinks that Xu Fu's method, no matter how you look at it, is better than directly smashing the propaganda video with money.

Xu Fu stood here, he had no way back, he could only continue his thoughts: "If we make a promotional video, there may only be 10,000 audiences, and even fewer people have the patience to watch it, and this kind of communication effect is very poor." But if we make a good story and attract 500,000 or 600,000 people to watch it, even if only one in ten, even one percent of them scans the QR code, it will have a publicity effect! ”

An impatient look appeared on Ye Qi's face, and he picked up a pen and turned it in his hand, obviously not listening at all.

Zhou Ke said suddenly: "Ye Qi." Our Campus Express services are geared towards the student body. I'm sure you can relate to it. Now as soon as the school holidays are over, our turnover plummets. ”

Ye Qi was silent.

Zhou Ke was not afraid of Ye Qi, and said: "The students in school are all young people. Trying to win them over in the way of the older generation doesn't work at all. Xu Fu is a student in school, and his views should be relatively unique. It's not that you're wrong, it's just not for school students. ”

Ye Qi then looked at Xu Fu and said, "You said you have a story, tell it to me?" ”

Xu Fu thought about it and decided to buy some more time. "My current idea is not perfect," he said. Please give me a little more time, and I'll be sure to show it to you as soon as I have the concept finalized. ”

His ideas are not yet mature. There are two choices on how to shoot the second episode, both of which have pros and cons, and Xu Fu still hasn't made a good choice.

"Okay. I'll leave tomorrow at noon. You can bring it by noon tomorrow. Ye Qi said.

Xu Fu hurriedly asked, "If I can come up with a good story, can you invest in me?" ”

"Look." Ye Qi was a little perfunctory. He didn't believe that Xu Fu could come up with any amazing works. In fact, he was no longer willing to sponsor Xu Fu.

……

After Xu Fu walked out, Zhou Ke also came out. Zhou Ke apologized: "I'm sorry, I was supposed to be responsible, but it turned out like this." ”

"It's fine." Xu Fu felt regretful, but regret was useless. He looked at the campus jie introduction in his hand and asked Zhou Ke in a low voice: "You are the veteran of campus Jie, you know the inside story." Do you think the campus can be bigger? ”

"Truth be told, the company's management is chaotic, but the speed of expansion is amazing. Recently, I have connected to several e-commerce websites in a row, and I am still negotiating with the largest e-commerce platforms, and there is no problem with the prospects. Zhou Ke said.

Xu Fu listened to Zhou Ke's statement, and then compared the things in his hand, he felt more and more that Campus Jie had great prospects for business development. Getting their sponsorship is even more beneficial to Xu Fu.

"I'll have to think about it and try to come up with a concept that will satisfy you." Xu Fu said with a smile.