Chapter 167 Inner Ghosts and Internal Injuries

After handing over the plan to Ms. Yu, she quickly handed it over to PepsiCo's China headquarters. This plan can be said to have attracted great attention from PepsiCo, not only the headquarters in China, but even the headquarters in the entire Asian region began to pay attention to this plan.

Although it seems that China has always been a powerful person with only 300,000 people who can afford to drink Coca-Cola, in fact, at the beginning of the 21st century, the Chinese market is an emerging market that PepsiCo attaches great importance to -- after all, this is a super-large market of 1.3 billion people

But due to previous decision-making problems, Pepsi entered China much later than Coca-Cola. Within three weeks of the establishment of diplomatic relations between China and the United States, Coca-Cola entered the Chinese market, and even established a bottling plant in Shanghai in the 80s to radiate the whole of China. Pepsi waited until 82 to establish a bottling plant in Shenzhen, wanting to radiate to Guangdong......

In addition, Pepsi is not comparable to Coca-Cola in the global market, and if it is still so conservative in the Chinese market, they will naturally not be able to compete with Coca-Cola now. But now Coca-Cola is only looking for stars like Xie Tingfeng to advertise, and Pepsi is doing the same now. But what if PepsiCo adopts this new approach?

What if this is done through soft advertising in anime and literary works? You must know that in order to carry out differentiated competition, Pepsi aims at teenagers, a fashion group, which pays attention to a youthful vitality and passion. So how many Chinese teenagers in this group don't watch anime? How many of them don't read miscellaneous books?

If these products are softly advertised, isn't that "product loyalty should start with the baby"?

So, after a three-day emergency meeting, the vice president of PepsiCo Asia, the president of PepsiCo China, and the little Ms. Yu came to Yuqing to meet with Wen Xun

"Mr. Wen, we will probably arrive tomorrow, and we will meet you the day after tomorrow......" When Ms. Yu had just arrived at the airport in Songjiang and was about to wait for the plane, she secretly called Wen Xun to tell the truth.

She owes Wen Xun a big favor, at first she didn't expect this plan to be so valued, and now seeing that the entire Asian headquarters has attached importance to this plan, she feels that she owes Wen Xun a big favor, in order to repay this favor, she has to tell Wen Xun some things and try to promote this cooperation. And not only to promote this cooperation, but also to help Wen Xun get more benefits as much as possible

Otherwise, if Wen Xun accidentally told the truth during the negotiation, what should she do if her surname is Yu?

"Don't be so polite, just call me Xiaoxun, I also call you Sister Yu, we are not a simple business negotiation relationship now, right?" Wen Xun said with a smile on the phone at this time. As soon as he received a call from Ms. Yu Shanshan, Wen Xun knew that his investment was successful, so he was naturally a lot more enthusiastic when he was in a happy mood.

"Then what's embarrassing, hehe, okay, Xiaoxun, listen to my sister, this time the vice president of our Asia headquarters, and the president of China are here, this is all told to you. However, there is a new situation, that is, when I had a meeting before departure, the two bosses breathed a sigh of relief to me, saying that they were very optimistic about our plan, so the psychological price of the endorsement fee for you has risen a lot, and it doesn't matter even to 5 million a year, and this is just the cost of advertising endorsement, if you cooperate in other media, there are additional costs......"

Yu Shanshan was simply stealing at this time, and basically told Wen Xun the foundation of PepsiCo. Isn't she afraid that Wen Xun will reveal this matter? Isn't she afraid that this matter will be leaked? I'm afraid, of course I'm afraid, but she's also afraid that if the plan is Wen Xun's doing, this thing is leaked, which of the two things is exposed, she doesn't want to get mixed up in PepsiCo, so as long as she serves Wen Xun well and lets Wen Xun don't talk unhappily, isn't it good for her?

Wen Xun, who was on the other end of the phone, was really surprised at this time, he didn't expect his investment to be so successful this time, this Yu Shanshan actually told him all the psychological bottom line over there this time, this is the legendary commercial spy?

According to Yu Shanshan, filming three advertisements this year, and then there will be 5 million yuan in the account, which is almost the same as the endorsement fee of Aaron Kwok and other Hong Kong and Taiwan kings, and there is also the additional cost of cooperating in other media

Although the additional cost of working with the media may sound like a lot of people that PepsiCo can work with, the question is how many young business writers can work with PepsiCo in the Chinese market, at least? Wen Xun is one, at most half - Bi Qikai, but the problem is that Bi Qikai doesn't know if he was hit a little miserably by Wen Xun before, and now he really went to play racing

Moreover, if you count the multimedia integration propaganda, apart from Wen Xun, who else in China can write books with one hand and make animation with the right hand? Isn't this just a matter of self-serving?

After hanging up the phone, Wen Xun was happy for a while, and he began to think about whether to raise his asking price - it can't be said that Pepsi's psychological price is five million a year, and he Wen Xun is exactly five million a year, right? As soon as these words came out, no matter how foolish the two presidents of Pepsi were, they would begin to wonder if there was an internal ghost within the company, otherwise how could this asking price just stuck with the bottom line of the psychological price? It's not a penny, it's not a lot

Wen Xun is not a brainless person who sells his teammates, he thinks that he can ask for a little price again, anyway, now that he knows that Pepsi is going to increase the price, then he simply wants a little more on the basis of 5 million a year, for example, 6 million a year and then talk slowly, waiting for the other party to land and pay back

So, a few days later, when the three people from PepsiCo met with Wen Xun, when they were very enthusiastic and energetic and passionately announced to Wen Xun Yu Shanshan's "century-making propaganda plan", Wen Xun pretended to hesitate for a moment, and then said lazily: "Okay...... But I want an endorsement fee of 6 million a year, and then I have a share of soft advertising on multimedia......"

As soon as his words came out, it was like a basin of cold water, which directly extinguished the enthusiasm of the two Pepsi CEOs, but they didn't know that Wen Xun had already known the content of this copy, and they didn't know that Wen Xun had already known their bottom line in negotiation. They originally wanted to put forward this plan, and Wen Xun would immediately be shaken by the shock of the tiger's body, and then bow his head

Their company is Pepsi, their plan is very beneficial to Wen Xun, Wen Xun is not an old man who has been mixed with society for decades, just a hairy young man, how can a teenager like him know in an instant that he will hit a snake with a stick, and immediately know that he is going to kick his nose in the face?

"There is no one in China who is more suitable than me now." Wen Xun said comfortably while blowing the air conditioner at this time, "I can start from scratch to get to this point, and my brain reaction will definitely not be slow." I thought about it just now, it seems that I am the only one in China now? The other guy who fights me a lot in the ring, his brand doesn't fit your brand, he's so rebellious, and he's still running out to race cars. Not to mention that he may have the possibility of the team behind him...... So, according to the laws of the market, I'm in a monopoly right now, and then I can ask for a price, right? ”

His words really almost made the two bosses of Pepsi angry into internal injuries.

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