000087 plan
With two spaces in hand, the territory where the treasure is buried is also controlled in his own hands, Xiao Yifei is relaxed. After going home for two weeks and tidying up the space, Xiao Yifei began to think carefully about what to do in the future. In the end, he made some revisions to the plan he had made in the light of the current situation, and determined the order of some things. He promised that if this plan was implemented, his career would reach a new level and Monterena's reputation would become a household name in China.
Xiao Yifei decided to rush back to the winery, although the harvest had not yet begun, but some preparations still had to be carried out in advance.
When passing through the magic capital, Xiao Yifei found a rat breeding farm, which is a place dedicated to providing white mice as experimental objects for various laboratories, universities, research institutes, etc. Here, he bought more than twenty mice as subjects for the next stage of experiments on two types of space water concentration.
Coming out of San Francisco Airport, Xiao Yifei was still dizzy, he was too unlucky, there were no vacancies in the first class and business class on this plane, so he could only go to the ordinary class, and as a result, he didn't have a good rest.
Now Xiao Yifei is thinking about whether he has to buy a house in San Francisco and put a car here, or he will have to stay in a hotel every time, and it will be inconvenient to go back to Napa.
The last time I was in Napa was in the summer, and it was so green that some people described Napa in the summer as "the crown jewel of the Bay Area." It's early autumn this time. Autumn is the most beautiful time of the year in Napa Valley, and the golden and brown colors of the ripe grapes are the hallmark of autumn in Napa Valley, and every vineyard is filled with the smell of harvest season.
Xiao Yifei drove on Highway 29 while admiring the beautiful scenery of Napa.
Returning to the Monterena Winery after a more than a month of absence, Xiao Yifei was very happy in his heart, now this is his own territory, he has actually changed from an ordinary Chinese white-collar worker to a winery with hundreds of millions of dollars, thanks to the help of the Osiris Space, but unfortunately, the Osiris Space only provides a fast-growing space, and the importance is not as important as the improved taste of the Isis Space.
Xiao Yifei came to the resort as usual, and he had to spend a few months here, and only after Bo and Jimmy moved out did he have a place to settle down temporarily, and he would not have a formal home until his new house was completed.
Xiao Yifei drove to the winery.
The winery is beautiful in autumn, with pale tea golden vineyards as far as the eye can see, and countless tourists flock to Napa at this time, and the hot air balloons that fly in the sky from time to time are filled with tourists, and even more tourists who come by car. Monterrey is not as well-known as Château Montervi, but it was once famous, so it still has many followers. The parking lot in the winery is full of cars, not to mention, the parking lot that used to rent the old lady Karin is now parked by Xiao Yifei, and the few little sisters and handsome guys in the tasting room are going to be busy today.
Xiao Yifei inspected it. Now that the winery has a new owner, Xiao Yifei promised that employees with good performance will be able to raise their salaries next year, in the case of the financial crisis, ordinary workers like them, it is good if they do not lose their jobs and do not cut their salaries, and now they have the possibility of salary increases, and they are still full of energy.
When he met with the management, he learned about the progress of the tasks they were responsible for. Finally, I went to the office of the PR department and found the PR manager, Nala.
"Nala, do you know where to find the team to shoot the promo video?"
"Boss, do you want to shoot a promotional video for the winery?"
"Not really, I wanted to shoot some interviews for Beau and Jimmy."
Nala looked at Xiao Yifei puzzled, thinking to herself why did this person who didn't shoot interviews to promote the winery, why did he choose to shoot for the old owner and the former owner?
Xiao Yifei patiently explained:
"Beau and Jimmy are leaving the winery in a few months. They are the history of the winery, and the most glorious era of the winery was created by the two of them. The Parisian judges, who made the winery famous, can be considered parties. After they leave, if we carry out propaganda in the future, where will we let them tell it vividly? ”
Xiao Yifei's first step in the plan is to restore the reputation of the Monterena winery in the United States, and he is a Chinese to tell the story of when he was not born, and it is certainly not as good as the two who are witnesses to tell it.
Nala nodded, understanding Xiao Yifei's intentions.
"Okay, boss, there are a lot of shooting teams, just a few enthusiasts and renting some equipment can do it."
"No, you haven't fully understood what I mean, it's not something that the grass platform team can do."
Xiao Yifei's requirements are to shoot with a higher quality, and the reporters interviewed should be more professional, preferably the host of a professional TV station. The manuscript needs to be better, and the camera needs to be better. What were the previous TVs in standard definition,Now it's popular720p,There are 1080p full HD on the market,And it is said that some people are now proposing what 4K concept。 I believe everyone has the experience of getting the standard definition film source to play on full HD,It's so depressing to watch analog TV after getting used to watching digital TV。
"I have a general understanding, isn't it all digital to make movies now, I want them to just get a digital camera to shoot, no matter how long it will be in the future, this interview can be done, so it is best to find a professional team for photography."
Nala apparently thinks Xiao Yifei is making too much of a fuss:
"Boss, don't be so exaggerated."
"Of course, we can find a normal team to shoot now, but have you ever thought about it, if 10 or 20 years from now, when we promote the winery, we can still provide high-quality materials to the team that comes to shoot, so that Beau and Jimmy can tell the history of our winery in person, is it much better than dry pictures or rough videos? Of course, the finished product and all the materials shot by the team you are looking for, and the copyright must belong to us, so make this clear in advance. ”
Nala now understands why Xiao Yifei produced high-quality interviews. In addition to preparing for future publicity, it is estimated that there is still a lot of money burned. Anyway, Nala accepted the assignment and she began to go outside to pick a candidate.
The newly cultivated vineyard has been completed, David is busy in the empty field with a tractor, and when he sees Xiao Yifei coming, he suddenly drives the tractor over.
"Shaw, when did you arrive?"
"Just arrived, what were you doing?"
"Me? Planting grass. ”
Nowadays, organic cultivation of crops requires the use of chemical fertilizers, so in addition to composting the vineyards, we have to plant other crops between the rows in the winter when the grapes are dormant to provide nutrients for the land.
Every year after the grape harvest, mustard seeds are planted between the rows, and after the grapes are dormant, the mustard begins to grow. By March of the following year, the grapes were still bare, but the mustard in the garden was blooming with yellow and clear flowers, just like the rape flowers in our country. This is the time of the mustard flower festival in Callistoga, just like everyone in China who drives to the outskirts of the city to see the rape flowers, and many people drive to Calistoga to enjoy the scenery.
When the mustard is ripe, the seeds are picked and crushed to become mustard powder. And the green paste that eats sushi is not wasabi at all, but wasabi root, and even many are not made of wasabi root at all, but horseradish dyed.
Of course, the vineyard does not grow mustard to harvest mustard, but to use it as green manure, and when the mustard is not ripe in April, it is deeply cultivated, and all the mustard or grass is buried in the ground with a tractor to add nutrients to the grapes.
This is a newly cultivated vineyard, which is certainly not the case, and now Davy is doing the steps of soil improvement according to the advice of soil expert Bob, and before that, adding lime, composting and so on.
At this time, Xiao Yifei saw Bo coming out of the grape row:
"Bo, I was about to talk to you about something."
"What's the matter?"
The interview must be agreed to him and Jimmy first, lest the team is ready, and the two of them refuse.
"I'm going to get a team to come and shoot an interview with you and Jimmy."
Beau was taken aback, "Me and Jimmy?" What to interview? ”
"You can talk about anything, you have been running Monterey for 40 years, there must be a lot of things to talk about, and you can also talk about Paris, which we can all use as a memorial to your two old owners in the future."
Bo thought about it for a while and knew Xiao Yifei's plan, and the contract did have a clause that he and Jimmy would cooperate if they needed to promote the winery during the transition period, and there was also a clause that the winery would promote a limited use of the portrait rights of the two of them in the future. Xiao Yifei will definitely let them shoot now, and the price will definitely be much smaller than that of inviting them to shoot in the future. After Xiao Yifei paid 50,000 appearance fees for each of them, he should do this.
After Xiao Yifei finished speaking, Bo began to talk about his business:
"Last month when you were out there we were already bottling the 07 vintage estate Cabernet Sauvignon. There are a total of 9,500 boxes, all of which are already in the warehouse. ”
"Okay, thank you."
"One more thing, it's harvest season soon, and we should start getting busy. If you don't come back, I'm going to call you. ”
"Didn't David say that the grapes are not ripe yet, so they are not busy?"
"If the vineyard isn't busy, the winery should be."
Xiao Yifei didn't understand: "There are no grapes, what is the winery busy with?" ”
"The newly updated equipment had to be cleaned, as well as the previous equipment and fermentation chambers, and the winemaking had to be prepared in advance."
The new equipment that Beau said was that after the French announced that they would abandon the acquisition of Monterrey, he formulated a plan to revitalize the winery, and for this plan, he deliberately asked the Napa Bank to borrow 20 million. Most of the loans are intended to be used to upgrade the brewery's brewing equipment.
After Xiao Yifei bought Monterreyna, he agreed to continue these replacement plans, and added some other projects, completely spending the 20 million loans.
"How's that going?"
"It's been commissioned, and it's been accepted by your designated Davis University expert."
If you don't say that, let's all get moving.