Back at the winery, there is not much to do in the winery, in the dozens of large jars in the fermentation room, the wine lies quietly, the appearance is plain, but the inside is slowly undergoing complex chemical reactions. In the vineyard, the harvested leaves slowly change color, and after a thorough watering, they are carrying out the final nutrient accumulation, which is sent to the roots, to the side branches, to create spores for the next year's growth.

At this time, Napa is the busiest time in Napa Valley, with one party after another, and basically every day the winery holds some charity drinks and celebration parties, and everyone takes advantage of the rare leisure time to have fun.

Winery Monterena was not immune, taking advantage of the season to host a new wine launch, featuring a $50 bottle of Napa Cabernet Sauvignon picked from '06. The wine, which was picked, pressed, fermented in September '06, put into oak barrels in December of that year, aged for 14 months, bottled in glass bottles in March '08, and then left in warehouses for another 18 months, is now finally ready for its release.

As usual, the winery sent invitations to its agents in the states inviting them to Napa for the launch of the new wines. These agents, in addition to the wines of the winery of Monterena, also represent other brands of wines, so they usually pick up the new wine launches, so they are not always present at the presentation. But even if you don't show up, the order will still be sent.

The press conference was attended not only by agents, but also by the owners of nearby wineries, as well as by the directors of the Winemaking Association, as well as some officials from the town of Calistoga.

The launch went well, perhaps because everyone had a hunch that the economic downturn had ended, or maybe the price of $50 was better to sell, this time the total of 16,158 cases of Napa Cabernet Sauvignon, the winery originally planned to sell only 6,000 cases, and the approximate number has been allocated according to the practice of previous years, but there are still many dealers on the spot to increase orders.

Brian, who was in charge of sales, couldn't call the shots, so the question was pushed to Xiao Yifei. Xiao Yifei was a little hesitant and had the heart to agree to them, but there may be no wine to buy later.

There was an anxious seller on the spot who ran on Xiao Yifei:

"Boss Xiao, this is the first time we have cooperated." There may be some threat to this statement.

"Well, Brian, count the number they're asking for, and I'll discuss it with Beau."

Bo is also difficult to do, if it were him, he would definitely refuse the requests of these suppliers without hesitation, but Xiao Yifei had just taken over after all, and it would definitely not be good to refuse the suppliers rashly. But if they do meet their requirements, there will definitely be no Napa Cabernet Sauvignon to buy next summer.

By the time Brian and his men counted the number of requests for an increase, there were 2,000 more cases, and in this case, after deducting the more than 1,000 cases that the winery had to leave for the future and the tasting room, there would be only 7,000 cases left, and when the Christmas season is over and the new wines will be released next spring, there will be no more wines left, and there will really be no Napa Cabernet Sauvignon when the order is made next summer.

The lack of alcohol to sell may seem like a good thing, but it is not, because if the order is really out of stock next summer, then there will be a gap of at least 3 months in the market, and in these months, there will be no such goods to sell in the market, and consumers will inevitably turn to other brands, and consumers who choose other brands may not come back. Therefore, the winery shipments are planned.

"Everyone, please understand my difficulties, I also understand you, everyone wants to make money, no one wants to live with money. In this way, the winery will release an extra 1,000 cases this time, which will meet half of your quantity, and please control the speed of release a little bit to avoid a gap in the market. That's good for all of us, isn't it? ”

"I have purchased more than 50 acres of Cabernet Sauvignon this year, and I will be able to provide more Cabernet Sauvignon to everyone in a few years, and I hope you will support you a lot when the time comes."

Agents are also frightened by the market, last year was the worst time of the economic crisis, but this year's economic crisis is still ongoing. As a result, sales of their investment wines, which had the highest profit margins, were greatly affected, and sales continued to decline. As a result, these agents are preparing to recoup some of the sales of other grades of wine in order to keep their annual statements at least the same as last year.

Where can I get it? Although the number of low-priced wines sold is the largest, the profit margins of wines in this price range are also the lowest. As a result, people have chosen to increase their sales of wine in the $20 to $100 range. Because the sales volume at this price is also good, and the profit margin is also good, so increase its sales, and the sales amount or profit in the report will naturally look much better.

Monterena Winery's Napa Cabernet Sauvignon sells for $50, which is exactly where the dealers are ramping up their orders. The dealers didn't expect to get enough sales from Monterena alone, and since Xiao Yifei gave them face, they all said hello, hello, everyone. By the way, they bought a batch of Chardonnay white wine and some Riesling from Xiao Yifei.

Overall, Xiao Yifei's second press conference after taking office was a success.

The next day, Xiao Yifei received Bart's invitation to come to the Arozhu Winery.

As soon as they met, Xiao Yifei apologized.

"I'm sorry, we also held a new wine launch yesterday, this is a date that has been set a long time ago, and I can't come to you to cheer."

"It's okay, it's normal, we all set the date a long time ago. I can't go and cheer you on. ”

There are more than 400 wineries in Napa Valley, and in this short period of time, they basically hold press conferences, and it is not surprising that there are dozens of wineries a day. In addition, the original Bo was also in Calistoga with Bart, and it was inevitable that he had the idea of making a move, so they all set the new wine launch conference on the same day, which made Xiao Yifei, who took over, quite embarrassed, after all, Bart was indeed good to him.

There are also many tourists at the Aroju winery, and people walk by them from time to time. Bart took Xiao Yifei to the lawn outside, where there were two sun loungers and a small round table, and two people sat on the lawn outside to bask in the sun.

Xiao Yifei glanced at the red wine on the table, and it was actually an Assela Cabernet Sauvignon priced at 1,000 yuan.

Bart saw Xiao Yifei looking at the red wine enviously, so he took the corkscrew and opened it.

"Bart, didn't you say you could open it without a corkscrew that day? I thought about it for a long time and still didn't know how to open it. ”

Bart asked with a strange expression:

"You didn't ask them? Many people know this trick. ”

"I forgot to ask when I was busy, you can give me a demonstration and let me open my eyes."

Bart looked even more eccentric:

"Are you sure you're using this for a demonstration?"

"What's wrong?"

"Hey, I'll tell you straight."

It turns out that it is very simple, that is, the use of wine fermentation can not remove 100% of the sugar, there will still be a small amount of yeast in the wine bottle to slowly decompose these sugars, naturally there is some carbon dioxide in the wine and the bottle, the pressure in the bottle is always greater than the outside. As soon as the bottle is hit violently, the carbon dioxide dissolved in the wine comes out, causing the pressure inside the bottle to rise, and slowly pushing the cork out.

It is definitely impossible to hit the wine bottle directly, so if you don't have something at hand through the wine bottle, you can put the bottom of the wine bottle in your leather shoes, and then hit it on the wall or table.

Shoes, Xiao Yifei's head full of black lines. No wonder he wanted to take off his shoes that day, no wonder the people next to him didn't let him perform.

Bart saw that Xiao Yifei also had a strange expression, and he was also happy.

"Let's use a corkscrew."

Xiao Yifei tasted his Cabernet Sauvignon, and he could distinguish blackberries, chocolate, and pine trees, as well as an indescribable mineral flavor. Overall, the texture of the wine is very smooth, as if it is a little better than his own wine. It's not unreasonable to see that it's so expensive.

"Xiao, how were you yesterday?"

"It's okay, I've completed the sales task. What about you? ”

"I'm a little worse here, Acera only has 60% of the previous sales, and Atagracia has good sales."

The Atagracia he was talking about was another Cabernet Sauvignon, which sold for around $120.

"It seems that it is a good seller in the middle price now."

"yes, I'm thinking about whether to increase mid-range production."

Xiao Yifei said with a smile:

"No, you'd better leave us a way out."

"Haha, you."

The two men touched their cups:

"Do you think why Diageo voted against it?"

"No, what news do you have?"

"No, I don't know what they're trying to do."

"Then I'm too lazy to think about it, anyway, the proposal hasn't passed."

"Well, at least in the short term, they shouldn't be making a fuss about it again."

"By the way, what's going on with the election of directors in the sub-production area?"

"Anyway, the rumors are out, everyone was busy some time ago, and they didn't have time to think about it carefully, I guess someone will definitely bring it up at the conference next spring, as for passing it, it's hard to say."

"Then I can still pick up and be a director for a year?"

"Haha, yes, even if the proposal is passed next spring, it will start with the re-election the following year. By the way, how is your winery's Halloween preparations? ”

"The winery still needs to prepare for Halloween? What to prepare? ”

"Actually, it's nothing, just carve some pumpkins and prepare some seasonal decorations to put on the lawn, our winery has guests during the day, so you don't need to prepare those things at night."

Back at the winery, Xiao Yifei arranged for the winery manager Greg to be responsible for preparing Halloween decorations, and then had to receive the resort designer Wang Feng.

"Mr. Xiao, how are you thinking about it?"

"I've thought about it, the road should not be moved, it will be too much trouble to move."

Xiao Yifei's idea is that the road will not move, and he will still pass through here to enter and exit the vineyard, but he can use something to cover the road. Make a large steel shelf and cover the road, and then plant vines on both sides of the road, so that they can grow along the shelf, forming a green tunnel, so that you can't see the road from the outside, and it won't affect the style.

As for the connection between the resort and the winery, a Chinese-style wooden bridge or wooden tower can be built across the tunnel, and visitors can go up the tower and then get off the tower from the other side to the winery. You can also enjoy sightseeing from the tower and enjoy the scene of the grapevines blown downward.

As for the connection between the resort and the water of Yuhu Lake, the completion can be solved by digging a culvert under the road. If it weren't for the fear that the investment would be too big, Xiao Yifei would have wanted to simply hollow out this section and build a stone arch bridge like Zhaozhou Bridge.

Xiao Yifei's plan is definitely much less troublesome, but the cost is higher, but this can at least solve the problem of the road and the resort style not cooperating.

"Okay, I understand what you mean, I'll go back and make a schematic diagram."