Chapter 89 Strategic Layout
Chapter Eighty-Nine
"I don't understand this, didn't you say before that the time for cooperation is not ripe? Why is it that in a blink of an eye, it is said that we want to cooperate more closely? ”
Fang Tiemei was stunned and asked inexplicably.
Hou Shida chuckled, stretched out his hand to make a gesture of embracing, and said in a strengthened tone: "Closer cooperation not only refers to the cooperation on the direct drinking water dispenser, but also hopes that our Liuer company can form a strategic cooperative relationship with Meidi Group to promote the development of smart home technology." ”
"Strategic cooperation?"
Fang Tiemei suddenly recalled Yang Huai's description of Hou Shida, and in his impression, Hou Shida's biggest characteristic was his strategic vision. From the promotion of the whole sentence input method to the entire IT industry, to the profit and promotion of the input method, Hou Shida's vision of things has always been in an extremely long-term and macro perspective.
This may also explain the reason why he is not interested in the current cooperation with Green Point on the smart direct drinking water dispenser project, this person is keen to do the platform, do the industry, and is always interested in simply making products.
Thinking of this, Fang Tiemei still nodded, although her tone was a little unfirm, but she still said: "Don't hide it, I have some relationship in Meidi Electric, if you can convince me, I am willing to make a contribution to the formation of a strategic cooperative relationship between the two companies." ”
Although he didn't get a definite answer, it was enough for Hou Shida. For 2006, the basic conditions of intelligent hardware are not perfect, if you want to forcibly promote, only six ears software can not do. If there is a beautiful land to play this role in the charge, it is acceptable for him to lose even some early initiative.
"Then I'll tell you what I think."
Hou Shida nodded, and explained his purpose and discernment: "For the home appliance industry, monopoly is probably not too easy. However, in the IT industry, it can be seen that the cost of monopoly is relatively lower than that of traditional industries. For example, Intel, Microsoft, Oracle, Google and other companies have an irreplaceable position in their own business scope. I don't know if Manager Fang has thought about it, what is the difference between these enterprises and traditional enterprises? ”
Although Fang Tiemei is engaged in the electrical industry, she is still familiar with these well-known IT companies in the market. She thought about it, just the four companies that Hou Shida gave examples of can indeed call the wind and rain in their own fields. To say that Meidi is good in the electrical industry, but compared with others, life is much harder. But she really can't say why they can achieve a semi-monopoly position.
In the electrical industry, there may be technical thresholds, but no one will take monopoly as the goal - this difficulty is too great.
"Because they have a lot of capital?" This is Fang Tiemei's somewhat unconfident answer after thinking about it again and again.
"One aspect." Hou Shida's answer that must not be miscalculated could not be complained, so he had to continue: "But on the other hand, these companies have an exclusive platform. ”
"Intel's x86 platform, Microsoft's Windows platform, Oracle's database system, Google's search evaluation system, these are all important factors that they can monopolize in their respective fields. Any new force in these fields that wants to break their monopoly will not be able to get by with the users. The reason is very simple, it is like knowing that the computer keyboard key settings are unreasonable but cannot be replaced, and replacing the platform will hurt the user's cost too much. ”
"I would like to ask, is Meidi willing to build such a platform?"
Fang Tiemei said hesitantly: "But the situation in the electrical industry is different, and there is no such high cost for users to replace products......
"That's because your appliances don't run on a platform. Your air conditioners, refrigerators, induction cookers, microwave ovens, direct drinking water dispensers, all of your products are working on their own and are not integrated into one platform. ”
"If, I mean if." Although what he said was just an assumption, Hou Shida's tone was full of temptation: "All electrical products in Meidi run on a smart platform, you can imagine that when the things taken out of the refrigerator are thawed in the microwave, what is the temperature of the freezer compartment of the refrigerator, and what is the type, weight and volume of food?" Based on this data, what if the microwave oven could design its own thawing time? Can the induction cooker calculate the total calories of the dish based on the combination of all ingredients, combined with the data of the direct drinking water machine, to provide users with intuitive nutrition intake statistics? ”
In the end, Hou Shida asked confidently: "And all these data are not operated on a different device or computer program alone, but are controlled by a unified mobile phone software." Imagine if you already have two or three Meidi products that can be connected to the Internet, when you plan to add or replace new products, do you want to consider whether the new appliances can be networked and whether they can be controlled by a unified terminal? ”
This kind of scene that Hou Shida said did not make Fang Tiemei react immediately, and she still needed time to understand these assumptions. For the branch manager of an electrical appliance company, understanding these descriptions of Hou Shida is not a simple task. For the concept of smart home and the Internet of Things, at this time, it is only a part of the IT industry that has some research. For people outside the industry, they have not even been exposed to the concept at all.
But Fang Tiemei can achieve the position of regional branch manager, at least her vision and IQ are by no means worse than others.
Although the whole comprehension process was a bit complicated and difficult, she couldn't help but light up her eyes when she formed her own train of thought through Hou Shida's description.
"Indeed, if all household appliances could form a whole ......"
What Fang Tiemei didn't say, both sides knew it. Once such a platform can be established, any electrical appliances that cannot be incorporated into this platform will have a worrying future. On the contrary, as long as a user has two or three appliances from this platform, he will not be able to resist adding more Meidi products.
If you want to make an analogy, this is equivalent to all the appliances in the entire user's home, which have become the same as the hardware in Intel's x86 architecture. With Meidi's control platform, it is like installing an x86 CPU, and it is useless to have a cost-effective product that is not suitable for this system.
Hou Shida made persistent efforts to fill in more and greater weights for his side: "If all of Meidi's products use this wireless networking intelligent control technology, then the developed system can dilute the cost, and it can also design its own special chips and SoC chips instead of general-purpose chips, so that the cost and system performance will be greatly optimized, and will not have much impact on the competitiveness of Meidi's electrical products at this stage." ”
"Mr. Hou, can you take what you said and form a written material? Don't worry, if Meidi is optimistic about this plan, I will definitely support Six Ears Software to get this project! ”
Hou Shida raised his eyebrows slightly, a little surprised by Fang Tiemei's energy.
A regional branch manager, in the previous conversation, Hou Shida just regarded her as a process of transmitting information. But looking at her tone, it seems that it can have an impact on such a corporate strategy? It seems that Fang Tiemei's identity is not simple, but this is Meidi's own internal affairs.
If Meidi has any other thoughts on the partner, hehe, Hou Shida really doesn't care about it. He has a lot of cards in his hand, and I believe that even if it is to keep his mouth shut, Meidi will not find other companies to do it. Otherwise, when the time comes, he will turn around and sell these ideas to Haier, and then Meidi will really want to cry without tears.
"No problem, don't worry about the material manager, I already have some semi-finished products in my hands, and I will be able to provide the information to Meidi soon."
He peddled the theory of smart hardware at the entrepreneurship conference today, and he had the intention of fishing. Of course, these small startups are not in his eyes, but the fact that these companies can appear in the finals of the entrepreneurship competition at least shows that they have good prospects. And promising startups will always attract the attention of those big companies and big capital.
Actually, it's like fishing, and these startups are like bait. It's just that I didn't expect that Hou Shida had just taken the bait, and he actually caught such a big fat fish as Meidi.
He has been making relevant technical preparations, and when Apple's iPhone is launched next year, smartphones will change the entire mobile phone industry with an unparalleled advantage. At that time, the smart hardware market will also usher in its own dawn.
Hou Shida's focus on smart home is not to value how much profit it has, but to make a test for Liuer to enter the field of Internet of Things. If Meidi can really use smart home technology to rise in the home appliance industry, it will also pave the way for Liuer to enter the field of Internet of Things. In the future, the Internet of Things and intelligent technology are the two legs designed by Hou Shida for Liuer Company, and if you want to be able to stand firmly, you must walk on both legs.
Who would have thought that when China had not even completed its Internet strategy, Hou Shida was already paving the way for the era of the Internet of Things? Just like Fang Tiemei's impression of him, his biggest feature is his advantage in strategic layout. As a reborn, he could not have wasted his energy on specific product development.
"It's not early today, and I'm looking forward to waiting for the general information." Fang Tiemei seemed to be a little impatient, the two sides sat down and talked for no more than half an hour, she hadn't even touched the tea in front of her, she actually stood up and prepared to leave.
Hou Shida didn't care about this, as if the host's family, and sent her out of the Xiangshan Hotel after saying goodbye.
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