The so-called viral marketing is nothing more than coming up with a gimmick, and then trying to spend no or less money to make consumers automatically become communicators. Although Wen Xun doesn't know what viral marketing is, he knows what rumors are very well and knows what he is interested in.

So when Bertelsmann was preparing to do publicity, Wen Xun suggested such a way.

Under this marketing plan, many people who had heard about Fullmetal Alchemist from their friends walked into Xinhua Bookstore, wanting to buy the book that made them curious in this place where they usually buy books. But the strange thing is that no matter how much they look for it, they can't find it!

Gradually, they heard some gossip that the book "Fullmetal Alchemist" could only be purchased in the Bertelsmann Book Club. As soon as they heard the news, many people began to publicize the news as a secret they exclusively knew, as if this thing had become something and a rare secret!

When this secret is worn more and more widely, even a former member of the Bertelsmann Book Club will become a celebrity in the circle. Many people will ask this person to help buy the book "Fullmetal Alchemist", and even after it is sold out, they will share it with a few friends!

Zhuang Jia is also like this at this time, she has become a celebrity in her own small circle. The girls in the dormitory on the whole floor would come to Zhuang Jia curiously, hoping to borrow the copy of "Fullmetal Alchemist" she bought, and see what was so attractive about this book that everyone was talking about.

When they start to read it, most people will be attracted by the various plots set up by Wen Xun in the book, although they don't know much about what alchemy is, but it looks really powerful! And the point is that the protagonist and his sister are very loving together! The whole story is full of all kinds of loving characters!

There will even be one or two characters in each chapter who are worthy of sympathy and attention! There are not many novels like this these days! Therefore, after borrowing Zhuang Jia's "Fullmetal Alchemist" and reading it, many girls will ask Zhuang Jia to buy another copy of "Fullmetal Alchemist" out of a collection mentality. In this way, in just one month, Zhuang Jia bought dozens of copies of "Fullmetal Alchemist"!

This is not an exaggeration, and even in some schools, boys who have already begun to have a lively mind have begun to hoard and sell "Fullmetal Alchemist"! They mail-ordered some Fullmetal Alchemist books through their Bertelsmann Book Club account, and then sold them directly at a markup on campus!

Wen Xun's "Fullmetal Alchemist" has simply become a new project for campus entrepreneurship! There have even begun to be boys who have made a small fortune by reselling this book, so as to catch up with the girl they like, which has made a good story......

When the rush to buy Fullmetal Alchemist picked up, the media began to follow suit. They began to wonder who the author of the book "Fullmetal Alchemist" really was! Now it's not news that "Fullmetal Alchemist" is selling well, and it's news who the author is!

Some reporters began to find someone to analyze the various rhetorical habits and vocabulary habits in "Fullmetal Alchemist", trying to guess whether it was a new work by a writer. Some people began to speculate whether this writer was a foreign author introduced by Bertelsmann, and some even began to claim that this book was a bestseller as popular abroad as "Harry Potter......

For a while, all kinds of news were confusing, there was no way, who let Wen Xun strictly guard against the fact that he was the author! Usually books have a biography of the author printed on the inside of the cover, but this book "Fullmetal Alchemist" does not. There isn't even any information about the author in the book!

Even after many book friends and reporters called Bertelsmann to inquire, Bertelsmann kept his mouth shut and stopped it with "no comment".

At this time, Wen Xun was discussing with Lan Yang when it was appropriate to disclose the real author. "I think it's okay to announce it before the second book, right?" Lan Yang said, "Can this greatly increase the sales of the second book?" ”

"Then why didn't you announce it when the sales of "Diary of a Sand Monk" were almost gone? This can also drive the sales of "Sha Seng Diary" to fly again......" Wen Xun asked Lan Yangdao.

"That's true, but what exactly do you think, and when do you want it to be announced?" Lan Yang shrugged his shoulders and continued to ask.

"I'm still waiting for the opportunity......" Wen Xun touched his chin and said with a smile.

His smile was a very kind smile to him. But in the eyes of Lan Yang and Lu Yuqing, who was listening, this seemed to be a very dangerous smile! Because according to their understanding of Wen Xun, just seeing Wen Xun's "kind" smile made them feel that Wen Xun must be calculating someone!

They really want to know who Wen Xun wants to get! Because Wen Xun hasn't had a grudge with anyone recently, and no one has made Wen Xun angry, Wen Xun doesn't have any competitors now, so he shouldn't have any reason to toss others......

However, a few days later, Lu Yuqing saw a somewhat strange comment from a southern newspaper. In a newspaper in the south, the reporter interviewed a critic Wen Xun.

This critic named Han Zhuo said in an interview: "I think the author of Fullmetal Alchemist, Meiner, is a very good author! I've read through this book 3 times, and I have to say that this popular novel can be said to be an excellent masterpiece of magic! In this book, the author not only fictionalizes a magical alchemy world, but also uses the principle of character-centered creation theory to create a very three-dimensional character.

Although there is a certain facial component in these characters, we can find that it is almost invisible! What is it? That's the level! And in each chapter's short story, there will be several characters that readers can remember. These characters that readers can remember are vivid characters! Through these characters, we can find that the author has worked very hard to portray a passerby, and it seems that even the life experience of a small supporting character is involved.

So the characters depicted are very real and very attractive! And in terms of the entire story structure, the author has done a very good job, and it can be said that he has a very good grasp of the rhythm! I think the details of this best-selling book are what Wen Xun and Bi Qikai, two new authors in China, need to learn......"

Originally, the previous interview was very serious, but when it came here, the critic seemed to have started to let Wen Xun and Bi Qikai get shot while lying down! "Since Bi Qikai appeared on CCTV's program, he has been looking for someone to write a message. As for Wen Xun, although there is no negative news, his "Sha Seng Diary" is really literary, and there is really a lot of room for improvement. Here I would like to persuade Wen Xun to try to focus on literature itself, and not to go too far and sideways......"

This may be said to the face, but it can be regarded as a rectum, which is refreshing. But put it in the newspaper and say that this seems to be a rectum remark, then it can be said to be a naked slap in the face! This is to openly talk about other people's shortcomings through the mode of making suggestions, isn't this smashing other people's yards or what?

Lu Yuqing saw this, and subconsciously slapped the newspaper on the table, she couldn't figure it out, Wen Xun obviously worked so hard to write a book, and obviously wrote "The Alchemist of Steel", why did this so-called critic still have nothing to say about Wen Xun?