Wen Xun first asked Nakamura to get him on the Internet, and seventy or eighty percent of the Japanese otaku on the Internet are denouncing him or seeing him unhappy, and then thinking about reversing his image, isn't this a bit of a self-inflicted trouble? Why didn't you just get a better image in the first place? Because this is a "foreplay" designed for the audience! It is very interesting to know that humans are such a creature! Let's take a man and a woman as an analogy, let's say a man wants to chase a woman, at the beginning, the man is showing a pure image of a good man, maybe the woman thinks the man is not bad, but there may be nothing else. Pen & Fun & Pavilion www.biquge.info read novels for the first time, it is recommended to read the book ¤ top novel, because there are more good men in the world! There is no need for a good girl to see a good man, so she has to be excited, so she has to stick it up and dedicate herself? If people want to find a good man, they must also want to find a man who feels good and is a good man! It's like a man's dream lover, it must be the kind of person with a good-looking face and a good figure, and then the two of them can talk about it very much, plus all kinds of virtuous girls! But I didn't say that if a random girl is virtuous, a man must chase this girl down, right? In general, give young people a little time to recognize the reality, right?

However, if a woman first thinks that the image of such a man is a bad man, and she thinks so until one day the woman suddenly realizes that she seems to have misunderstood this man before, in fact, this man is a very good man! Then the children must have guilt in their hearts, and they must feel sorry for others! Although in fact, there is nothing wrong with it, because how to think that man is what the girl thinks in the depths of her heart. Surely you won't say it to your face! But man is such a creature. After discovering that you have done something wrong. Even if no one knows, my heart is still a little empty, and I still see the master who has been cheated by myself, so I will still subconsciously apologize! To some extent, such an apology can easily be converted into a good feeling or something! So if you want to chase a girl, there is a means to use the huge difference in the image before and after to chase, to make the girl's guilt help the girl feel guilty about the man, and then the two get closer to each other or something.

Similarly, what Wen Xun has to do. It's pretty much the same. He just wants to act like a bad guy first, he just wants to show that he first makes the Japanese otaku here disgusted with him or something, and then comes back with a big reversal of the image, so these Japanese otaku, is that all kinds of guilt? After feeling guilty, do you want to make up for us and take care of us? In this way, the wind review of our products or something, then it will go up by brushing and brushing! If you look back at sales or something, then you can't go up! It's all one ring after another!

Here Wen Xun asked Nakamura to use his tone on the Internet, which is a phenomenon of various criticisms of the Japanese cultural circles, and it seems that everything in the Japanese cultural circles is not at the peak now. It's all obviously going downhill, and it's all a few years away. And the reason for all this lies in the roots of Japanese culture and system! Such a statement must make many otaku feel angry! This kind of talk makes any country in Japan's position, and the young people or otaku in their country can't stand Wen Xun's judgment! Why? This is because Japan's animation industry has become the third pillar industry in Japan due to its booming development in the past. The domestic animation market continues to expand, and the scale has exceeded 200 billion yen! Japanese animation is also booming in the international market, with a total revenue of $4.359 billion from Japanese animation and related products sold to the United States last year!

Some say that the era of "ACG" has now been entered. The so-called "ACG" is the abbreviation of animation, NICS comics, and game games, and its trinity is pieced together to create a sand table of a new era. Japan is the frontrunner in the new era of "ACG". In recent years, when Japan has encountered many powerful competitors in the manufacturing industry and can no longer stand alone on the world stage, Japan is committed to using new technologies to create new cultural products, making it from a product manufacturing country to a cultural industry export country. At present, the overall size of Japan's animation content industry market, including the animation derivative product market, such as the licensing of animated characters, the manufacture of toys for animated characters, etc., is estimated to have reached more than 2 trillion yen, and the animation industry in the broad sense accounts for more than 10 percent of Japan's GDP!

In the 70s of the 20th century, Japanese animation developed rapidly as a cultural industry concept. The size of the animation market, including box office revenues from animated films, income from television animation, and revenues from the sale and rental of videotapes and DVDs, was 4.6 billion yen in 1975, reached 12 billion yen in '80, and rose to 100 billion yen in the 90s. In the 90s, the market size of Japanese animation basically maintained an upward trend, except for a slight correction in 1996 and 1999. After entering the new century, the market size expanded very rapidly, and its total domestic income immediately reached 213.5 billion yen in the new millennium, mainly thanks to the film "A Thousand Miles and a Thousand Miles". Later, due to the lack of impactful works in the Japanese animation market, the scale shrank slightly to 191.2 billion yen, a decrease of 10.4%. However, the following year, about 81 animated films were released in theaters in Japan, and the blockbuster success of "Javier's Moving Castle" led to a resurgence in total revenue from movie box office, television animation, and videotapes.

Of Japan's top 20 grossing films last year, only seven were domestic, while four of them were animated films, accounting for more than 57 percent, and the animated film "Javier's Moving Castle" topped the box office with 20 billion yen. In addition, among the top 20 grossing films produced in Japan, there are 10 animated films, accounting for 50%, and they occupy the 1st, 4th, 5th, 6th, 11th, 15th, 16th, 17th, 18th, and 20th positions at the box office, each of which has grossed more than 1 billion yen. At the same time, Japanese people's enthusiasm for animated films continues to rise, according to data released by the Ministry of International Trade and Industry, the number of viewers watching cartoons in theaters reached 20 million last year, an increase of nearly 80% from more than 10 million in the previous year. It accounted for 18.7% of the total number of visitors. Japanese anime fans spend about 13% of their disposable income on anime products!

This is still in Japan. And internationally. That Japanese animation is also mixed! In the 70s of the 19th century, Japanese animation began to enter the international market with full wings. The pioneer was Osamu Tezuka, whose "Astro Boy" hit in the US and Asian markets in the 60s and introduced the world to Japanese animation; Since then, the movie "Demon God Z" has become popular in Europe; "Dragon Ball" and "Pokemon" in the 90s hit the U.S. market, and Japanese animation exports rose sharply. Pokemon was the first Japanese anime to achieve commercial success overseas. At the end of 1999, the movie version of "Pokemon" was released in the United States and created the first box office; The TV version of the Pokemon series is broadcast in more than 60 countries around the world, bringing 38 billion yen to Japan from overseas. Twice the domestic income of Japan; In addition, the game cards worth 1.2 billion yen of Pokemon are all over the world; The licensing of the pixie anime characters generated 1 trillion yen in the domestic market and 2 trillion yen in overseas markets, respectively.

With such a series of huge growth and huge income, no matter how you look at it, you will feel that the animation industry is thriving in Japan! As for the game industry, Japan is basically the same leader. Japan's Sony out of PS2,That the United States of what Xbox that extinguished the north can't be found! At the same time, various Japanese games are selling all over the world! You can't say that Japan's ACG industry is going to fade, right? So no matter what, it feels like Wen Xun is grinning! It's all pretending to be amazing, it's sensational! Indeed, Wen Xun is a bit sensational, but it is not completely fooling people and pretending to be amazing! Because industry practitioners such as Kadokawa Bookstore have a sensitive sense that the ACG industry in Japan is actually going downhill!

Why? Because of the 80s and 90s. For example, there are few games that American game manufacturers can basically make, and few can compete with Japanese game manufacturers such as Nintendo and Sony! But then what? Until now. This American and European game manufacturers have slowly developed their technology, and their works have slowly become awesome! Yes, the products of Japanese manufacturers are still hot sellers in the world, but on the basis of global hot sales, that share is being eroded by Europe and the United States little by little! That technology is catching up with European and American manufacturers little by little! And as a Japanese manufacturer, Kadokawa Bookstore and other companies know Japanese ACG manufacturers too well, and they don't dare to invest too much because of various risk problems, and just want to make money by various insurance methods! And such a result will definitely be surpassed by European and American manufacturers one day! I don't know how long it will take to exceed the time, maybe ten years or fifteen years, but such a trend that has been surpassed, it is basically set! It's hard to change!

Because Japan as a whole has lost ten years of development time! At the end of the 80s, Japan's GDP grew to $5 trillion, which was two-thirds of that of the United States! Then, in the decade when the bubble economy collapsed, Japan has been experiencing economic stagnation, and then in this new century, everyone suddenly found that it was ruined, why did Japan's GDP suddenly reach about 4 trillion! You must know that in the past ten years, the dollar has actually been depreciating! The GDP of the United States does not grow much in absolute value every year, but the absolute value excludes inflation and depreciation and the like, if you count depreciation and inflation, the nominal GDP of the United States grows a lot every year! Today, Japan's GDP is less than 40% of that of the United States! So in fact, in the past ten years, Japan's overall GDP has been shrinking! Japan's overall economic situation is also shrinking!

Originally, the lifetime employment system that Japan was once proud of was the key to Japan's take-off in the golden age, but in the mid-90s, it had to change! In the new century, there are more and more dispatch worker systems in Japan, and there are fewer and fewer lifetime employment systems. A large number of new employees have entered the company, and they are all "temporary workers" who do not have a permanent employment system! It can be said that in all respects, Japan's economy has been thrown away by various catch-ups from Europe and the United States! In such a situation, Japan's ACG industry seems to be booming, but after all, this ACG industry cannot be a rootless tree, and without the basic platform of the real economy, the ACG industry will be chased and surpassed by others sooner or later!

This is not alarmist! Think about when did Japan's ACG industry develop? It was the 60s, and the 60s were the time when Japan's economy was taking off, and it was the time when Japan held the big games! This is the golden age of Japan! It can be said that the ACG industry is based on the economic foundation, when the foundation is good, the ACG industry began to lag a little behind the outbreak of development, when the Japanese economy began to slump, of course, the ACG industry will also begin to decline later, this is very in line with the principle and very logical! In such a situation, the ACG industry will decline in the future, so is there any doubt? Apparently not!

And in recent years, the hollowing out of Japan's once-awesome animation industry has become more and more clear! A 30-minute anime generally costs around 10 million yen, and most of the anime distribution is loss-making, so manufacturers can only solve this problem by reusing the content of the product, such as selling DVDs and licensing the use of animated characters. Due to lack of funds, many small and medium-sized animation companies cannot afford the high cost of computers, and workers can only work long hours and receive only very low remuneration. In many small businesses, employees do not have a monthly salary and lack a guaranteed and stable income, so they are generally paid on a piece-rate basis, with the price of a picture ranging from 150 to 160 yen per unit. The average employee can draw about 600 sheets per month, while the new employee is about 400 sheets, and the salary is extremely low, resulting in the loss of talent. The turnover rate in Japan's animation industry is as high as 80%, and high-level talent in animation production is flowing to the game production industry.

And you must know that there is still no way to change this form of piecework! Why? Because of such a form, it was set by Osamu Tezuka back then! And all the current animation manufacturers in Japan, they were all industries that were established by Osamu Tezuka's assistants and subordinates back then! So everyone is the apprentice and grandson of Osamu Tezuka, and of course everyone is here according to the rules set by the ancestor of Osamu Tezuka! In order to save costs, Japanese animation companies have adopted the means of using cheap labor from abroad, so in recent years, the production of Japanese animation products has increasingly adopted the form of outsourcing, that is, more and more animation production processes are put in animation product companies in South Korea, China and other countries.

In this way, it has lowered the possibility of rising salaries for local Japanese employees! At the end of the day, people who are really talented, so to speak, are reluctant to work in the animation industry. The people who can enter the animation industry to work are basically people who love animation very deeply - in other words, otaku otaku! And these people don't have any real life! They don't observe the outside world much and don't feel much about it, so they live in their own small circle. So what good animation can they make? The animation they make will definitely gradually become disconnected from society.,It's sure to gradually lose the taste of life.,It's sure to gradually attract only otaku and otaku! In this way, isn't the road getting more and more dead?

So what Wen Xun said, it is not an exaggeration at all, it is not nonsense at all, it is actually something that people in the industry have long seen in their eyes! It's just that no one has spoken out for ordinary people to know! (To be continued.) )。.。