Chapter 16 Camera Listing
After a total of 65 people were recruited, some of them were high-level students from the University of Hong Kong and the Polytechnic University, many of whom had worked abroad for many years, some of whom had just graduated, and some of whom were other talents recruited from other countries in the mechanical industry and semiconductor design, and the Chinese accounted for the majority.
The head of the design office is Ling Shizhe himself, Mark and Christopher are his assistants, and since the Hong Kong laboratory has not yet been built, Mark temporarily serves as his assistant in the design office.
65 people should be enough, it will be enough for a long time in the future, after Ling Shizhe personally took charge of the work of the process design room, he did not rush to work, first gave them a week's lessons, and then worked with professors from the University of Hong Kong and the Polytechnic University, the location of the design room is in a building very close to the University of Hong Kong, this location is convenient for communication with the teachers of the school, Ling Shizhe has to go over once a day.
Although they were given relevant drawings and materials, they just filled in the details and perfected them, but Ling Shizhe did not speed up, but took the training team as the benchmark, and the problems in process design were not tired of repeated explanations and careful guidance, which was simply a hand-in-hand teaching.
This team is very important to Ling Shizhe, it is the key to whether he can gain a firm foothold in the semiconductor field in the future, not the emergence of new concepts, new ideas and new theories have been taken out by him, of course, they are all in line with this era, can be achieved in this era, can not be achieved have not been taken out, this team under his teaching, every day a little bit of progress, the technical problems in the design have been overcome one by one.
He is not in a hurry at all about the progress of process design, many designs are to be carefully verified over and over again, and the purpose of the final training of talents has been achieved, and now the requirements for the chip factory are not in a hurry, and the fastest chip factory will start next year.
Ling Shizhe prepared a budget of 600 million Hong Kong dollars for this laboratory, the cost of the school alone is more than 10 million, and the rest is a variety of experiments with various new processes, as well as the purchase cost of equipment, which is still a design, not yet calculated to the audit cost of a well-known foreign design institute, and the final completion cost, if the factory is all built, the total investment must be at least 1.3 billion US dollars, otherwise, don't think about it, and the annual maintenance and research and development costs of new processes are hundreds of millions, fortunately this is Hong Kong dollars.
This is still the 70s, you must know that in 2012, Intel's annual R&D expenses were 3.5 billion US dollars, and in 2014, R&D expenses exceeded 4 billion US dollars. Only in this way can there be enough money for him to squander, and if the camera project fails, then don't think about the chip factory.
Seeing that the process test was on the right track, Ling Shizhe began to gradually reduce the number of times he came here, from coming every day, to once a week, he had a more important task, the camera factory began trial production, and Ling Shizhe stayed there almost every day.
First of all, lens manufacturing, the lens manufacturing process used by Ling Shizhe is the lens manufacturing technology of the later Republic of China in the 90s, this technology was imported from the German Zeiss company, developed in Germany in the mid-to-late 70s, and later introduced by China in the mid-90s. But when Ling Shizhe began to establish his own lens factory, it was only 1968, almost 10 years before Zeiss Company came up with this lens technology, and now, of course, he was the first to do it, he is the only one in the world who has this technology, and Zeiss has to wait 10 years later, with this lens, the success rate of point-and-shoot cameras has increased by one percent.
The lens of the point-and-shoot camera is divided into a zoom lens and a fixed-focus lens, which is called a zoom camera and a fixed-focus camera, the zoom camera is generally a high-end point-and-shoot machine, and later generations generally sell thousands of yuan in China, his function is no different from that of ordinary cameras, the money is all spent on the lens, it is this lens of a few thousand yuan, which is the retractable lens that everyone usually sees, the zoom lens of this point-and-shoot camera is very delicate, it is easy to have problems, the quality is not good, and some use it to lose focus, In order not to have this problem, so when manufacturing, Ling Shizhe formulated very strict process standards, and the structure of the zoom lens adopts the lens structure of the later generations of German Zeiss, with high reliability, very accurate fixed focus and very good imaging.
The prime lens is much simpler, it is not as problematic as the zoom lens, it is also cheap, it is the most used lens in point-and-shoot machines, the camera of this lens is positioned as a mid-range camera, and the lens is also used in the lens of the later Zeiss.
The first batch of lenses produced accounted for 7 percent, a total of 500 sets, and 100 sets of zoom heads, the yield rate was only 65%, miserable, too miserable, unqualified have to be reversed, of which 60 lenses were scrapped.
With such a low yield rate, Ling Shizhe's face is very ugly, this is too low, there are only 600 lenses in total, 65 yields, only 390 are qualified, the other 210 lenses are all unqualified, and 60 are scrapped, the zoom lens is almost wiped out, what is the problem, after the production line is fully opened, how much is the scrap rate, how are these workers trained, how is the equipment debugged, turned Ling Shizhe and glared at Tang Bingrong and Ling Wencong.
Seeing Ling Shizhe's expression, Tang Bingrong knew that he was going to suffer, and without waiting for him to ask, he quickly gathered the workers and said: "How did you do it, did you have serious training during the usual training, how many times have you been called, you must do it in strict accordance with the standard process, why don't you do it, all of you work overtime today, strengthen training, and you are not allowed to go home if you are not qualified." ”
Tang Bingrong and Lin Wencong strengthened their training efforts and the new commissioning of the equipment, a strict inspection of a process by process, the equipment has a debugging, after many days of trial production, the yield rate finally went up to 99, Ling Shizhe's face looked a little better, but not yet, it is still an ultra-low output, the yield rate is low after full opening, there is no problem with equipment commissioning, now the training of workers has to be strengthened, and the assembly of finished cameras has also begun, which is also very unoptimisticWith such good equipment and more than 3 months of training, the trial production has such a low yield rate, which is depressing.
A month later, finally reached a satisfactory pass rate, the production progress has slowly improved, now a day a month can reach the production of 2000 cameras, is still far from enough, the production line a day is a full 6000 ah, now only 2000, a month out of 6w, how to do this, but also to increase the effort.
When the warehouse was full of 10w cameras, they began to be shipped, and the outlets in North America began to sell, and advertisements were also sold, newspaper advertisements were used, and TV commercials were too expensive, newspaper advertisements were used in whole pages, and several newspaper advertisements cost millions of dollars.
On the first day, there were zero sales; The next day, it's still zero; Day 3, zero; It lasted for a week, and finally on the 5th of the week, the first camera was sold, and the next few days were zero, and then a few more cameras were bought, and then one or two cameras were sold every day throughout North America.
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James is a financial engineer for an accounting firm, his girlfriend takes pictures, and likes to leave his images as souvenirs wherever he goes. But James and his girlfriend didn't know anything about photography, although they bought a camera, neither of them knew how to use it, what aperture, speed, backlight, reflection, etc., he and his girlfriend looked big, and felt that it was more difficult than facing those complex financial data.
Today is the weekend, he is going to spend the weekend on a farm with his girlfriend, it is a beautiful ranch, it is his friend's ranch, his friend invited him and her girlfriend to his ranch to play on the weekend, his girlfriend must take pictures, while waiting for his girlfriend, James sat in the car with a photography director book, looked carefully, I hope this time the photography skills can be improved, he used to take pictures with her girlfriend was too bad, the photos were a mess, all of them were wasted, few photos are good, His girlfriend was frustrated.
He wanted to improve his photography skills and make his girlfriend happy for a good weekend. But after reading the book of guiding photography for a long time, James gave up completely, he found that he didn't have any photography talent at all, and he could only hope to take a good photo, so he had to pay those street photographers to take pictures of them, but the ranch they went to, there was no photographer at all, and his friend and his wife, like James, didn't know anything about photography, so it was difficult to do.
At this time, his girlfriend got into the car, her name was An Li. After An Li got into the car, she saw James's sad face and smiled: "What's the matter, look at your sad face, are you not feeling well, James?" ”
James patted the photo book on his hand, sighed, and said with a smile: "An Li, I think we will have regrets this weekend, I am really not a good photographer, I don't have a little talent for photography, you want to leave a beautiful image on the weekend, I can only say sorry, I'm sorry, An Li." ”
An Li lowered her head and was silent for a while, raised her head, smiled, and said: "It's okay, James, we don't need to make ourselves unhappy, if we can't shine, we can't shine, the key is that we have to have a good weekend, don't be unhappy about this matter, come, look away, think, that beautiful ranch." ”
"Okay, An Li, I've got rid of all my worries, let's go." James said and started the car.
"Okay, let's go, to hell with that damn photographer." An Li shouted loudly.
"yes, to hell with him," James responded, "we shouldn't be upset by these troubles." "The car drove out.
Two hours later, James and Anli came to his good friend Tom's ranch, his friend Tom was already waiting for them at the door, after James got out of the car, Tom went over and stretched out his hand, and said, "Hi James, Anli, welcome to Alpine Ranch." ”
James and Anli shook Tom gently and said, "Tom, your ranch is so beautiful, we will definitely have a good weekend." ”
"Of course, it would be more enjoyable for you to take a picture of this," Tom laughed, "Hey, what's wrong with you, what's wrong with you?" ”
An Li smiled and said, "It's nothing, Tom, James and I decided that we won't take pictures anymore, we don't have this talent, we are not the material for photography." ”
"Aha, so you're worried about this," Tom made an exaggerated expression, "you don't have to worry, it's all done, you know, James, and Anli, now there's a new camera, a computer camera, he's got everything, you don't have to worry about the aperture, shutter, speed, etc., it's all handed over to the microcomputer inside the camera to deal with, we just need to press the shutter and it's all done, a camera that even a fool can use, a point-and-shoot camera." ”
James and An Li were surprised, and An Li said excitedly: "Tom, is it true, a camera that even a fool can use?" ”
"Yes, Ann Li, and James, a new camera that even a fool would use," Tom replied, "Wait, I'll go and show you, you sit down, come here with beer and drinks, Vivien, you greet them, I'll go in and get the camera." ”
A Caucasian woman in her 30s came over and said, "Come, Ann Li, James, please take a seat, he'll be here in a moment, I'm sure we'll be amazed, this camera is amazing, I recommend it to you, you don't have to worry about photography anymore, he's so convenient, I'm going to recommend him to all my neighbors and all my friends, you first." ”
When Vivian and James heard this, their hearts itched even more, and they didn't have the heart to drink at all, and looked nervously into the room to see what kind of camera it was, a computer camera, which sounded very high-end when it sounded like a name.
Isn't the computer very big, haven't you heard that it is only in the laboratory, why is the computer and the camera pulled together, and the computer is installed in the camera, so how big is the camera?
It seems that after waiting for a century, I finally saw Tom come out, in fact, Tom only went in for a while, and saw him holding a small box and a photo album in his hand, Tom came to the table and sat on a chair and put the small box and album in his hand on the table, and said: "Look, this is the computer camera, and some of the photos I took, look, I took good pictures, right?" ”
James is holding a small box with a picture of a camera on one side, with puter&camera written on it, and instamatic/apoint-and-shootcamera/an.
Open the box, there is a black leather case inside, open the leather case, only to see a black camera, small and fashionable, very cute, the material is very high-end, the first time James and An Li liked it, James took it and looked at it over and over, and opened the hatch cover, I didn't see anything special, there is also this manual in the box, James looked at the manual simply, it was really simple, and opened the album again, looked at these photos, looked at it, and asked:" Were all these photos taken with this camera? ”
Tom said, "Yes, James, that's what I did with this camera, how about it, I'm still shooting well, just aim at the subject you want to shoot and press it lightly, it's that simple." ”
James nodded and said, "It looks pretty good, but I don't know what the price is." ”
"It's not expensive, this camera is $489, it's the best zoom camera," Tom replied: "There are six cameras, four colors, black and silver, pink and dark blue, ranging from $289 to $599, up to $400, all zoom cameras, and under 400, prime cameras, I bought the $489 one." ”
"Looks like the price is right," James said urgically, "Quick, Tom, give me the rubber ring, I'm going to give it a try." ”
Tom, take the rubber ring to him, James tore open the film package, took out the film from it and put it in the rubber ring hatch inside the point-and-shoot camera, snapped, the flash on the camera suddenly flashed, and he heard the sound of hiss~~ hissing automatic film, James heard this voice, quickly closed the hatch, and was faintly excited, when he took the camera to take pictures of the distant peaks of the team, Tom interjected and said: "Wait, James, this camera can't shoot too far, his photography distance is limited, You'd better take a closer picture of something, look, you see the bird parked on the railing, yes, you shoot this, you try to shoot this, remember, when you press the shutter, don't press it all down, you press it halfway, let the lens focus, you will see in the viewfinder whether the focus is set, if it is good, press it all down; And, James, you didn't open the lens cap so you couldn't shoot, did you see the disc on the camera, you switched him to the sports section so you could shoot the birds. “
James, as Tom said, pressed the shutter button halfway, and saw clearly that the viewfinder suddenly became clearer, and there was a small aperture fixed on the bird's eye. An Li next to her saw the lens of the camera stretched out, and then saw James press the shutter all down, "snap", and then heard, "hiss~~hiss" sound, this is the camera in the automatic rolling. As soon as the shooting was over, the bird flew away.
Seeing all this, An Li said excitedly: "James, let me try, give me a try, it's really convenient, give me a try." ”
James just patted it, turned his head to An Li, and said: "An Li, dear, you know, I felt really great just now, yes, this is a camera that even fools can use, I'm so excited, this is a veritable computer camera, although I don't know how the photo looks now, but I feel that it should be great, come, An Li, you stand over, stand on the side of the flowers, I'll take a picture for you, come over, dear, I'll bring you one." ”
After An Li heard James say this, she didn't hurriedly ask him for a camera, but ran to the side of the flowers excitedly, James flicked the disc on the camera again, adjusted it to the portrait, and faced An Li, just when she was about to shoot, she heard An Li and said: "Wait, James, I'm tidying up my hair, my hair is a little messy." ”
When An Li tidied up her hair, James went from the new, raised the camera to An Li, half pressed the fixed focus, pressed all the time, the flash flashed, "pop", and then the sound of automatic transfer, hiss~~ hiss.
"What's the matter, James," An Li asked strangely, "Why did the flash-off light flash for a while, did you turn on the flash-off light?" ”
James couldn't figure it out, it was Tom's voice that sounded: "James, you took it in front of the sun, the automatic flash of all cameras will flash it, otherwise, on An Li's photo, her front will be all black, you'd better not shoot at the sun, that won't be good, the photo will be dark." ”
After An Li heard this, after knowing what was going on with the flash just now, she said: "Say, then I'll have another one, this will be me without the sun, I'll come here, by the way, here, I'll face the sun, James, you carry the sun, come and give me another one." ”
Bang, James did it again and took another photo with An Li.
"How's that, James, Ann Li, it's very good," Tom shouted, "Although, its effect is not as good as that of a professional camera, but it is also good, suitable for us ordinary people, by the way, you see the roulette wheel on him, in addition to the functions of portraits, landscapes, sports, and nights, there is also a macro function, you can also shoot flowers, shoot small ants, it feels very good." ”
On this day, James and An Li took a lot of photos, and they finished filming all the 10 intersections prepared by Tom before stopping. The next day, they handed over these rubber rings to the rubber ring shop to develop, after two days they got the photos, saw a clear and beautiful photo, one by one excited, immediately ran to the Ambrera company's outlet, also to buy a camera, when they went to the store, saw that many people are buying Ambrera cameras, they went up to see, six models, the lowest is a $289 fixed focus camera, a better one is a $359 fixed focus camera, Then there's a zoom camera that's over $400, one that's $429, one that's Tom's, $489, and there's a camera that's over $500, and he's using a big zoom lens, a 16x zoom camera, and a 28x zoom camera, which are $539 and $599 respectively, all of which are automated computer cameras.
In fact, after Ling Shizhe made a point-and-shoot camera, because it would take a year to build the factory, he improved his camera and raised its technical threshold.
Originally, the camera he made, the chip used was only a functional chip, and it could not be used to get out of the camera picture, and the shooting effect was similar to the rubber circle fool machine in the previous life, no different, so it was easy to be imitated, Ling Shizhe modified and designed him from the new, adding a digital image processor piece of DigiC and an ultra-high transparent photoelectric sensor glass that reached the gem level, this sensor was inspired by the photoelectric radar of fighter jets. When the image passes through the lens, it is projected onto the photoelectric sensor glass, and the photoelectric sensor glass transmits the image data projected onto it to the DigiC digital image processor, and then the digital image processor performs image processing, and the previously designed CPU performs data computing and finally beautifies the image. When the photographer presses the shutter button to take a photo, the processed image is projected onto the film through the photoelectric sensor glass, thus completing the entire camera shooting process.
In this way, the effect of the photo has been greatly improved, improved by more than 50%, although it is not as good as the picture quality of the professional camera, but it is much better than the previous point-and-shoot machine, for which the lens factory has increased investment, and the production has almost quadrupled, Ling Shizhe opened the golden finger, and took out the gem glass technology and photoelectric induction technology that only appeared in the 21st century without reservation, and invented this photoelectric glass sensor that has never appeared in this life or in the previous life, the birth of this sensor, has become Ling Shizhe's killer feature, no matter what the opponent does, as long as there is no such thing, you can't compete with him, limited by the bottleneck of electronic technology in this era, Ling Shizhe also redesigned the memory chip, from the newly designed memory chip, the integration is the same, the storage capacity has increased several times, reaching 256k, 256k in this era is a very scary data, it is simply against the sky; Costs have also been reduced by 30 percent and power consumption by 9 percent. It is used as a database to store information in several different modes such as portrait, landscape, dynamic, macro, and night into the memory chip. The redesigned point-and-shoot camera is not suitable for a point-and-shoot machine, just the base board of the camera, there are three cores of CPU, DigiC and memory chip, which is no different from a microcomputer, it is simply half of the cameras of later generations, so he simply renamed it - computer camera (puter & camera) simple machine, so as to meet his identity. The only drawback is that the power consumption is a little larger, and it is necessary to have more batteries, using 4 No. 7 batteries, fortunately, most of the chips are designed with RISC, if CISC is used, it will be a dead end.
Ling Shizhe designed several cameras of different grades and prices, which are positioned according to the number of lenses and image processors, the memory chip is standard, and the lowest is a lens without coating, a CPU and a digic, $289; Second, the lens is single-coated, or a CPU and a digic, $359; The third, lens double-layer coating, one CPU and one DICIC, $429; Fourth, double-coated, one CPU with two dicics, $489; The fifth and sixth, also double-coated, have two dicics on the CPU, a 16x large zoom lens and a 28x large zoom lens, which are $539 and $599, respectively.
When James and An Li looked at so many camera varieties, they walked to an area, saw that it was written in the experience area, and went in, this experience area is Ling Shizhe's imitation of the practice of apples in later generations, there are still a lot of people in the experience area, everyone is queuing up to experience this novel computer camera, they also followed the queue, and saw a total of more than 30 people lined up in front, and it was their turn to line up for an hour, and they first chose the 28x large zoom lens camera, and the staff in the experience area told him that each camera can only take 1 photo, Now the camera in his hand has taken 22 numbers, they are 23 and 24, and then they are given a number, James is 6f24, An Li is 6f23, 6 is the sixth film used for this camera, they took one each, one of them was taken against the distant mountains, and then went to experience other models.
After a lap of experience, waiting for the results of the photo development like everyone else, after An Li saw that the film of one of the cameras was finished, the staff of the store began to rewind, then opened the hatch, took out the film inside, loaded a new film, and then handed it to the customer to continue the experience. The film was taken out and handed to another person, who took the film, wrote the number, and put it in a box, and when the film in the box was full, he handed it to another person, and the man ran out with the film and rushed to a large print shop across the street.
An Li and James listened to the people next to them say that now several printing shops in this city are printing film for this store, all the printing shops are busy, all the film printing shops have not had such a good business, the sales of film have now hit a record high, and now Kodak is definitely going to make money. After waiting for more than 2 hours, the clerk of the printing shop came over, handed over the developed photos and films to the clerk of Ambrera Company, the clerk took the photos according to the number, one by one, and waited next to the people who saw the effect of the photos, An Li and James, also got one, seeing that the photos they took were beautifully taken, everyone was very excited, shouting, seeing the effect of the photos was so good, they ran to the sales counter, bought computer cameras, many people did not participate in the experience, After seeing other people's photos, they also ran along, and for a while the sales area began to be overcrowded.
Seeing this, James and An Li hurried over, for fear that the camera would be sold out. When it was their turn, there was only one camera left for $599, and when they were still hesitating to buy it, the people behind them urged: "Hey, do you buy it or not, if you don't buy it, go away, I'm going to buy it." ”
"Buy, get me two," James decided.
"Sir, now there's only one camera left." The salesman replied.
An Li said in surprise: "There is only this one left?" How did you buy it out so quickly? When will the new arrival? "
The salesman said: "A few days ago, no one came to buy these cameras, but now many people are coming to buy, the warehouse is soon empty, and now there is only this one left, and I don't know when the new goods will arrive, I said you don't buy it, if you don't buy it, I'll buy it for the people behind you." ”
After James paid for it, he took the camera and left. When he went to the film printing shop opposite and bought a few rolls, James went home with An Li.
A few days later, when An Li and James saw the photos they took, they shouted excitedly: "Look, An Li, look, how did I shoot, it's great," An Li nodded and said: "Yes, great, James, you took a great shot, this camera is really good, it's worth the money, the effect is much better than Tom's, James, I'm so excited, we don't have to worry about it like before in the future, let those old-fashioned cameras go to hell, ha~~ha~~~~ I'm so happy, I would like to recommend this camera to all my friends. ”
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After more than a month from the computer camera camera on the market, from the beginning of no one cared, to one a day, now it is finally slowly getting better, and the sales are getting higher and higher, higher and higher, slowly becoming popular, and finally all the goods in the Hong Kong warehouse have been sold, Ling Shizhe hurriedly increased production, and established a new plant, installed a new production line, the computer camera has finally been recognized by the market, and set off a stock storm in the world.