"First of all, I want to say that Wen Xun's book is actually very good." Lan Yang defined it at the beginning of this time, "I personally think that Wen Xun's book should just catch up with a trend, a nonsensical and funny trend." ”

As he spoke, Lan Yang explained by the way what nonsense is, and then continued: "It's like "Journey to the West", which has been very popular in mainland universities in the past two years, originally obscure after being filmed in 93, but it has been slowly discovered by college students in the past two years. But after it was unearthed and popularized, those who were older couldn't understand why young people liked the film. ”

All in all, what Lan Yang means is that he thinks that Wen Xun will catch the shuttle bus of "Journey to the West" very well, and even catch the shuttle bus of a book called "The Legend of Wukong", and take advantage of the nonsensical and reinterpretation of the boom of Journey to the West in the past two years, and achieve very good results at once!

"So it's ready to be published?" Hearing this, Lilac couldn't help but interject and asked.

However, just as the word "but" usually appears at this time, Lan Yang said: "However, this is just my personal opinion, after receiving Miss Ding's submission, I once strongly recommended it to the upper management of the publishing house, but for some considerations, they did not follow my advice......

"How so? Editor: Lan: Didn't you just say that Wen Xun's book can catch up with the trend? If you can see it, then your leaders should be able to see it, right? Lilac asked puzzled at this time.

When Lilac finished asking, Wen Xun touched Lilac with his elbow, then shook his head, signaling her not to ask this question. Wen Xun thinks that the answer to Lilac's question should be obvious - who said that the leader is professional, and the professional vision will be better than the grassroots personnel? Leadership, because the professional aspect is really not good, and there is nothing else, and in the end there is really no way to settle it, so you can only be a leader.

But at this time, Lan Yang smiled bitterly and explained: "It's not like you think, but how to say it." As an editor, I only think about the direction of the market and the quality of the book itself, while as a leader, they have to think about the risks of the entire operation. Forget it, let me just say it, now that there are so many pirated books in our country, do you think that you are a newcomer with no name to publish books, coupled with the impact of piracy, can the publishing house make a profit? ”

After Lan Yang asked this question, it caused Wen Xun's contemplation and Lilac's surprise. Wen Xun pondered that he didn't seem to have ever considered it from this aspect, he just saw in the foresight dream that Mr. Lin made money from this book, but he didn't take into account the problems outside of the book itself - just like Kobe Bryant can get a high advertising endorsement fee as a newcomer, but Wen Xun goes to endorse, people either?

"Generally speaking, the sales of 10,000 copies is the profit balance point of the publishing house. Sell less than 10,000 copies, and the publisher loses money. If there are more than 10,000 copies, the publisher can make money. Now that pirated books are rampant, and now that the whole people are busy making money, there are really fewer and fewer people who have the leisure and spare money to buy genuine books...... "Lan Yang continued to explain.

So, in the end, this is the result - if the author is famous, the chances of selling more than 10,000 copies are greater, and the more likely he is to make a profit. The risk of choosing a new author is too great, so most publishers are unlikely to publish books for new authors. The current domestic publishing industry is similar to the audiovisual market in Hong Kong and Taiwan, and the result is that there will be fewer and fewer newcomers, and there will always be those evergreens supporting the table......," Lan Yang explained.

However, after explaining this shocking notice, Lan Yang threw out an olive branch again: "But it's not like there's no way to ......"

"Please, Wen Xun listens." As soon as Wen Xun heard Lan Yang's words, he immediately swept away the haze in his previous thoughts, and waited for Lan Yang's idea very seriously.

"The first one works quickly, but it's barely an evil way. In the past, there was a person with a pen name 'Jin Yongxin', who wrote a lot of martial arts novels in the early 80s and early 90s, pretending to be Jin Yong. Because he wrote Jin Yong's new book, many people thought that Jin Yong wrote it himself, and then this person made a lot of money, and two years ago, he even began to write martial arts novels under a completely original pen name...... "Lan Yang had to say an absolutely eye-catching idea like an initiation.

"What does Editor Lan mean?" Wen Xun probably knew what Lan Yang meant, but he still wanted to hear Lan Yang's complete opinion, because he felt that Lan Yang's idea shouldn't be just such a step.

Lan Yang didn't speak at this time, he seemed to be sorting out his language, and after a few seconds of silence, he spoke: "I've been thinking, what would happen if this 'Jin Yongxin' went directly to Hong Kong to apologize to Jin Yong before writing a book under his pen name?" You can contact the media and hype it up a little, if you can finally get Jin Yong's forgiveness......"

As soon as he heard Lan Yang's idea, Wen Xun almost applauded! It's not that he thinks this idea is more suitable for him, he admires Lan Yang's editing ability too much! Yes, if that 'Jin Yongxin' runs to Hong Kong, he will apologize to Lao Jin. What about stuffing some money into the media afterwards to publicize this matter? At that time, the people of the whole country will know the good things that this "Jin Yongxin" did before, and those who have read his books will suddenly understand that they used to read this guy's books!

No matter what, this guy will definitely follow Jin Yong's name and make himself known to the whole people! And then he revealed a little bit in the news that he was going to write a book under the new pseudonym of xxx? Wouldn't those who regret Jin Yong's pen, those who have read his books before, or even just curious, become his potential consumers?

This is simply a genius marketing idea from TMD! Wen Xun was almost amazed for this genius's creativity!

"But now it's not okay to use the pen name 'Jin Yongxin', right?" Lilac, the former literary young woman, asked suddenly.

"Of course not, now consumers are all the same, and they already know the routines inside. But you can change the method and change the author, the most popular thing now is not Jin Yong, it's Huang Yi! So my method is to simply take the pen name Huang Yixin! drank the first oral soup, and then went back and followed the method I said before, to win the world's fame by apologizing to Huang Yi! Lan Yang's eyes were full of temptation at this time.

I have to say that this proposal is really very feasible. And according to Lan Yang, this proposal is really an evil way! But it's very fast, you can make money for impostors writing books in the early days, and you can also earn all the eyeballs in the later stage and wash yourself white...... According to Lan Yang's previous predicament that newcomers are difficult to get ahead of because of piracy, this impostor method is really opportunistic to avoid the problem that newcomers are too risky......

"What about the second idea?" Although he admired this idea very much, Wen Xun still quietly wanted to hear what the second idea was.

Lan Yang looked at Wen Xun with a little surprise at this time, he didn't expect Wen Xun to be so calm. He felt that if it were an ordinary person, he would have made a decision at this time and said that he would do it according to the first idea! "If the first idea is opportunistic, like the cult in martial arts novels, use crooked ways to avoid the ceiling of newcomers, then the second idea is a decent practice, that is, slowly build your own popularity step by step, starting from scratch!"

Saying this, Lan Yang opened the bag he brought with him, took out a piece of printing paper from it and handed it to Wen Xun. Wen Xun took it and took a look, and saw the words "Xinyusi National Middle School Student Essay Competition" printed on the top of the printing paper.

"This is a competition that will start in a few days, sponsored by the "New Youth" magazine, and it is an essay contest that unites the Education Commission and Chinese professors from 10 famous colleges and universities across the country, and intends to explore the new mode of middle school Chinese and composition, and new thinking...... "Lan Yang gave a brief introduction to this essay contest.

It turns out that in the past few years, all kinds of experts, educationalists, and professors have been criticizing traditional composition and Chinese teaching, and criticizing the previous education methods for being too rigid and too cramming.

"At the meeting this morning, the leaders asked us editors to pay attention to see if any middle school students in the Yuqing area could enter the semi-finals or finally win the award. So I think it's also an opportunity, if you can win a prize in a competition sponsored by New Youth magazine, then you can publish a novel or a collection of jokes in New Youth, right? This can already earn a manuscript fee, and then middle school students across the country will be curious to come and see it, right? I want to see what kind of books are written by the best people in the country among my peers, right? Then, isn't this slowly becoming famous? Gain popularity among your peers across the country through magazines, and then don't you have popularity? Lan Yang finally explained the core point of his second idea.

After hearing all of Lan Yang's explanations, Wen Xun nodded, thought silently for a few seconds, and did not choose a result right away. "That's it, Editor Lan, thank you for telling me so much this time, but I have to think twice about this choice......" Maybe I read too many martial arts novels when I was a child, Wen Xun spoke in a few formal occasions.

"Okay, then you two will sum it up, I'll go back to the publishing house first, I sneaked out just now, I didn't say hello to the leader, I'm leaving, I don't need ......to send it," said Lan Yang, waved his hand and refused the two of them to stay, picked up the bag and left the teahouse quickly.

When Lan Yang left the mouth, Lilac looked at Wen Xun who was thinking silently, she wanted to know what Wen Xun would choose, what path she would choose for the two of them - she already regarded herself as with Wen Xun. "Wen Xun, what should I do? Which one to choose? ”