Chapter 42: Advertising and Game Fans

There are troubles in both public and private affairs, and it is impossible for Lin Yan to understand the mood of Chiba Yuxi.

The big family mansion door has the difficulties of the big family mansion door, if Lin Yan can experience it, he will not be just a child in a repair shop.

The copyright purchase of "Tetris" really encountered a big problem. The Soviet Union, as a superpower, no matter what problems it had inherent in it. As a citizen of such a country, there will always be some sense of honor and belonging.

The lab researcher found it quickly, but he was a little happy when he first heard that someone was going to buy the little game he had come up with. But when he heard that it was a Japanese who bought it, his expression changed.

After all, when he was very young, his country had hostile relations with Japan, and it is not surprising that there was such a reaction.

When the negotiator sent by Chiba Games told him that he would name the game "Tetris", his attitude of refusal was not so resolute, but he still refused to cooperate.

Compared with him, the leaders of the laboratory were much more persuasive, and a thick pile of dollars was sent over, and soon the part of the patent rights owned by the laboratory entered the pocket of Chiba Games.

Perhaps because Chiba Games paid too much attention to Tetris, several companies, including the Video Game Alliance, began to reach out to the Russian-based lab.

Of course, the leaders of the laboratory are welcome, regardless of whether they are Sino-Pact or Nord-Pact, everyone is a good friend if they are rich.

After a set of pleasantries, when it became known that the lab had sold their rights to Tetris to Chiba Games, the enthusiasm of all the businesses faded a bit.

But. When they learned that half of the copyright was still in the experimenter's hands, everyone's attention. It's all on the experimenter's body again.

When the experimenter was confronted with many business representatives from many countries, the refusal was still obvious. Because. Neither Japan nor the United States, nor relations with Russia, nor with the Soviet Union, are not very good, and for the sake of his beloved country, he will not sell this part of himself to these capitalist lackeys.

Thus, at the researcher's insistence, all attempts to obtain his authorization were dashed.

Although Chiba games are not a perfect solution to this matter, however. Except for Chiba Games, other companies got nothing. Therefore, Chiba Games is still the biggest winner.

Tetris is a game that is relatively simple in terms of programming and visual design compared to the more and more complex games that are becoming more and more complex nowadays.

Therefore, a week after getting the copyright, Chiba Game Handheld launched the handheld version of "Tetris" at a very fast speed.

The red-and-white version of "Tetris" was not broadcast simultaneously. It's because the red-and-white version of Tetris is more complicated and adds a two-player battle system.

That is to say, on a TV screen, two players have a screen, one on the left and one on the right. In Tetris, as soon as one side eliminates a row of squares, the opponent will add the corresponding obstacles.

This makes a simple Tetris more strategic. In addition to the player's wits and courage with themselves, they also have to fight with other players.

Because. When to choose to eliminate the line, and when to choose to block the opponent. It has become a very knowledgeable thing.

The reason why the red and white machine is compared to the handheld machine has this two-player battle function is not because of anything else. It's because of the pursuit of a differentiation that allows players to choose to buy both the handheld version of Tetris and the red and white version of Tetris.

It can be said that Chiba games are very dark, but not all corporate capitalists are like this.

Familiar recipes, familiar tastes. Businessmen are always chasing profit maximization.

"The response from Tetris players has been fantastic." Another day, when Chiba Yuki and Lin Yan met in school, Chiba Yuki said.

"Of course it's good, it's a game for all ages." Lin Yan said with a smile.

The curriculum at the University of Tokyo is very tight, and there are many things to learn. This is true of any good university, where students are more relaxed than they were in high school, or busier to be precise.

Of course, it's okay to be lazy, and you can live as happy as a fairy, but the consequence of such a choice is to be ordered to drop out of school.

At a school like Todai, it can be said that it is difficult to get into and graduate.

Of course, the heavy academic load is heavy, and all kinds of clubs are still very prosperous. After all, everyone has their own aspirations, some people want to develop and do scientific research, some want to engage in politics, and some just want to use their own hobbies to support themselves, so that more people can like this partial thing.

Therefore, some people pursue the first grade, get a scholarship, and get more honors. Some just pass and have more time to chase their dreams.

There are also many people like Hayashi and Chiba Yuki who have their own careers at Todai, after all, Todai is one of the most high-end universities in Japan, and there are many students who come from relatively wealthy families.

The reason for this phenomenon is, of course, not because the children of poor families are stupid or stupid, but more because compared with these wealthy families, the quality of educational resources they have been exposed to since childhood is different.

Children from poor families often work very hard to get the fruits of the efforts of rich and noble children. There is a big difference between the efficiency of a good teacher and a bad teacher in making children understand knowledge.

And in a place like Tokyo, it is often not the children of those rich families who lag behind, but the children of those who are relatively poor.

Because, the children of poor families spend all their energy on reading and taking exams, so they have no hobbies. They have so much experience, so they will be extremely confused in the face of university life. Even, there are not a few who have lost themselves.

If it is divided according to this method, Lin Yan can also be classified as a child from a poor family, but. Maybe it's because he has experienced a lifetime of relationships, and he sees things more openly.

It is almost neither humble nor arrogant. Don't look down on anyone, and don't look down on anyone. Seeing everyone is a normal heart. In addition, his academic performance has always been at a moderate level and very stable.

Therefore, he is not outstanding, and he almost truly achieves no desire and is rigid.

In addition to dealing with the matters that require him to play in Chiba and completing school tasks, he also has a lot of entertainment.

At this moment, in this decade, the most popular sport in Japan is baseball, followed by football. These two sports. Lin Yan was more active in participating.

It's not because he likes sports so much, in fact, he's still a little lazy. However, he feels that maintaining a good body is the foundation of everything he does.

In the cafeteria seats around Yuki Chiba and Hayashihiko, there are many classmates playing handheld consoles produced by Chiba Games, judging from the content of their exchanges from time to time, it can be known that even if they are not playing Tetris. Also interested in Tetris.

As a year ago, the production capacity of cassette is still a problem. So, the cartridge of Tetris. There are still many people who want to buy it but can't buy it.

That's not a problem, though.

Chiba Games, almost exclusively for Tetris, has opened a green channel. Instead of making cassettes in the order in which the order was submitted, they were made in advance.

So. Even if it is in demand, people who want to buy it. You can buy it in half a month.

Sold 1 million, 2 million, 3 million copies, and in just one month, more than 3 million copies of Tetris on the red and white consoles and handheld consoles were sold.

This sales rate can be regarded as the fastest growth rate among all game cartridges in Chiba games.

Even the Super Mario Bros. series, the flagship product, has not reached such a terrifying speed.

Of course, this is also because the "Super Mario Bros. series" does not have this kind of dual-platform simultaneous debut. After all, there is still a gap between the function and picture performance of the handheld machine and the red and white machine.

Moreover, there are not one production team of different types, so it is still difficult to sell them at the same time.

Another important reason is that it is released simultaneously, which will seriously affect the sales of a single platform. You can't create opponents for yourself and affect your own sales, and Chiba Games, as a shrewd company, certainly understands this.

Tetris was released at about the same time because it was so different from other games. One of its great strategic roles is to expand new users.

After all, as a puzzle game with simple gameplay and high gameplay, he has his own advantages. With the good cooperation between Chiba Games and the Ministry of Education for a long time.

There are many experts and scholars who have come out of the platform to stand up for "Tetris", which is a good game that can promote children's brain development and prevent dementia in the elderly.

Moreover, the learning threshold of this game is extremely low, even if it is a monkey, if you get this game, you can learn it in a minute, and then you will be able to play and play it tirelessly.

Even, out of a spoof mood, Lin Yan also provided such a plan to the Chiba Game Publicity Department.

It's a TV commercial.

The title of the ad first flashes the Chiba Games logo.

Then, there were two white-haired grandfathers and grandmothers, sitting on the sofa, holding a Chiba game handheld in their hands, smiling at the screen and counting, "There will be no gifts for the New Year this year, only a cube machine for gifts." ”

Then, in a loyal male voice next to him, he said, "Youthful, healthy." ”

Lin Yan has "copied" enough games, and his skin is thick enough, so he really doesn't have much pressure to copy a health care product advertisement and change it to an advertisement for "Tetris".

As a classic advertising plan, this plan is of course outstanding. Minister of the Propaganda Department, after seeing this plan, added more awe to Lin Yan's unpredictable ability to look up to the mountains.

Such an advertising plan can be regarded as a very contagious advertisement that can be "brainwashed". Nothing else, as long as this advertisement appears twice an hour on TV, this advertising line will be spread all over the country in less than a month.

Not only that, but it's not just a widely spread advertisement, it's also going to have a very good sales growth for the products it promotes.

Of course, like all classic ads, this ad is not an ad for everyone, it is aimed at elderly users.

Although Japan in the 80s has not yet entered an aging society. However, there are already signs of this. And, because there are more opportunities in big cities, you can make more money. There are a large number of small local residents living in the greater Tokyo area.

As a result, there are many empty nesters living in their hometowns. Lonely people, maybe they can use "Tetris" to release their loneliness and sorrow.

In this plan, Lin Yan also suggested that the Propaganda Department make an advertisement with a wanderer going home and giving his parents a handheld computer and Tetris, and the parents had a smile on their faces.

This ad can not focus too much on the product, but it must create the atmosphere of the wanderer coming home, creating a heart-warming effect.

The target of this ad is the children of the elderly. As long as this ad can resonate with these children, there is no fear that they will not buy a handheld.

Of course, the purpose of these two advertisements is to sell Chiba Games' machines and game cartridges, which may not be as pure as PSAs.

However, advertisements with such two themes should also be able to cause certain repercussions in society. After all, this question is one that is in front of everyone.

No one has discussed it before, or the discussion is quiet, and no one has detonated this topic. And now, with the huge advertising cost of Chiba Games, this advertisement has almost everyone's presence in front of everyone, just like ignoring it, so there will definitely be people discussing this topic.

Mayu Kawabe is studying at Tokyo University of Fine Arts, and it stands to reason that there are many beautiful women who study art. However, for some reason, Mayu Riverside suddenly became famous at the United States.

Countless long-haired ponytail men who studied art or other arts began to fall in love with Mayu by the river and began to pursue her. However, Mayu Riverside has no blue eyes for anyone, and in the entire East America, the only boy who has a good relationship with her is the little chubby dun who loves Chiba Yuki.

That's right, Chubby Dun is also studying in Dongmei. In fact, his grades are not enough. However, when he showed his identity as the original artist of "Game of Destiny", he was exceptionally admitted.

Even in an art school like Dongmei, there are many players who like "Destiny Game", and even many teachers are fans of "Destiny Game". (To be continued......)