Chapter 100: The New Super Red and White Machine
Articles 53 and 77 of the Charter of the United Nations, starting with Article 107, set out relevant binding provisions for Japan, Germany and other defeated countries.
These clauses are collectively known as the hostile-state clause, which means that China and Japan have not yet dissolved their hostile relations, which is a bit like the mainland and Taiwan separated by a strip of water.
However, in any case, with China's secession from the Soviet Union's Democratic Front-Camp and its move towards the Freedom Formation Camp led by the United States, China became a piece of fat in the eyes of the Japanese consortium.
If nothing else, that huge population alone means that this is a vast market.
The Chiba Group has also entered China, opening several supermarket chains in major cities.
However, Chiba Games has not officially entered China, on the one hand, there are a little policy reasons, and secondly, this market looks big, but the per capita income is too low, and it is not easy to promote video games.
Lin Yan has a different view from Chiba Yuxi, with the development of the semiconductor industry, the price of a large number of electronic components has been reduced to the price of cabbage, and the super red and white machine may still be a little expensive, and the price will be reduced after the new host is released, but the red and white machine has been reduced once when the super red and white machine is on sale. Even this time the price reduction that almost broke the waist made the price of the red and white machine to more than half of the original one, only more than 10,000 yen.
However, the profits are still huge. If you are not in the industry, outsiders will think that you are joking when they hear this profit margin. Although people in the industry know that the profits are high, they only know that the profits are high and want to intervene. But there is no too good way, so I can only watch Chiba play to make money.
Plainly. That's the benefit of ridge-breaking. As long as the ridge is broken, the profit will naturally come like water.
"I think. China, a third world country, can now enter. What we need to sell in these places is not a super red and white machine, nor a new generation console. Rather, it was a red-and-white machine that was released eight years ago. Lin Yan said.
"Lin Yan, why do you think that the red and white opportunities are on sale over there, can they accept the red and white machines? Won't you give up buying because you have a better host? Yuki Chiba asked.
"Of course not, actually, gamers in these third world countries haven't had much exposure to video games. It's a bit like the state of Japanese and American players a few years ago. As long as there are games, as long as they are fun, they will play them, and they will not care about anything, there are newer machines, and they will not buy red and white machines. People always choose what suits them. Lin Yan said.
Chiba Yuki asked so before, it doesn't mean that she is against it, she does have a little opinion on this matter.
Because. The electronic components used in the red and white machine are all non-customized large-scale goods. Therefore, as long as you understand the circuit principle, it is not difficult to imitate it.
In the United States, Europe, these countries with sound laws. Naturally, no one chooses to take risks.
And places like China, India, Taiwan, and so on, don't have so many concerns. Some are not members of international copyright organizations, while others simply do not care.
Chiba Games actually collects information about piracy all the time. The blow of the blow, there is no way to strike. I have been watching their actions, calculating how much money they have earned.
As long as you can get the money. is greater than paying, and the legal department of Chiba Games will attack across borders to earn this profit.
The red and white machine compatible machine manufacturers in Chinese mainland are mainly Taiwan's little geniuses.
Because the income level of Taiwanese people is still passable at this time, there are more people who play super red and white machines, plus the place is so big, and the market is so big.
Little by little, the little genius put his strategic focus on the mainland, which had already begun to reform and open up.
When they first heard about the mainland's promises, Taiwan's businessmen were a little unconvinced, because after all, the mainland government has little credibility.
If you coax yourself with good words, the factory should be built, and it will be built, and when it is time to produce, you will directly kick yourself away, which will not be good.
However, after some people tried it, they found that the mainland did have an investment environment and that the preferential treatment for Taiwan businessmen was not too great, so a large number of Taiwan businessmen invested and built factories on the mainland.
The little genius is naturally also one.
Of course, due to the difficulty of manufacturing red and white compatible machines, the technology spread rapidly, and it did not take long for Hong Kong manufacturers and some enterprises in the mainland to be able to produce red and white compatible machines.
The whole continent is flooded with all kinds of red and white compatible machines, and it is a very chaotic market.
Chiba Yuki took out the report from the drawer and said to Lin Yan, "How do you think we should enter in the face of such a complicated situation." Knock them all down, and then the market will be ours? β
Lin Yan looked at the report, although it only depicted the phenomenon in the market in a simple way, Lin Yan felt a little familiar.
"Of course you can't do that." China is so big, if you do this, you have to take care of it one by one, and it will be very troublesome. Even if it is processed on the surface, it will be produced in private. We have our own advantages, so why not take advantage of them?
The production volume of our red and white machines is higher than theirs, the unit cost is naturally lower than theirs, and the selling price can be lower than theirs.
We are genuine, and we have a righteous name for entering the Chinese market.
Moreover, we also have the ability to provide complete after-sales service.
However, there is a bit of a problem.
It is our game cartridge, the price of the genuine game cartridge, which is composed of material costs and royalties. Our original basic policy was not to make money with red and white machines, but to make money with cassettes.
However, if the cassette is expensive, it will not be bought in a market like China. Which one is cheaper to buy which, this is a matter of course. β
"Hmm...... What do you say...... We don't have a broken position in China...... Because they can infringe at will, the red and white machine empire we have established is full of holes there, and they can just drill it. What a hassle. Chiba Yuki said.
"We can do this," Lin Yan actually had a relatively complete plan in his mind, he said. "We can go from the advertising side, there is a CCTV in China. We can advertise there. People's trust in CCTV is very high. β
The level of trust that Chinese have in CCTV. It's really very, very high, what "10,000-acre afforestation", "ant power-god", and "e-post treasure" are not all advertised through CCTV, which makes many people ruin.
"Hmm." Yuki Chiba nodded.
"This is a start, with our strength, I think we can open a title show on CCTV, which can be related to video games, or it can be that kind of variety show." Lin Yan said.
This thing. In Lin Yan's memory, there is a name, and that is "Zhengda Variety Show".
Thailand's CP Group's title broadcast of "CP Variety Show" is really well-known, and even in that year, it was much more well-known than CP Group itself.
Lin Yan felt that Chiba Games must be very reliable in learning the model of the CP Group.
Chiba Yuki nodded again, there was nothing peculiar about this. In fact, there are also many variety shows broadcast by title on various TV stations in Japan.
"Also, it's about finding people who are well-known. Speak for the red and white machine. What Lin Yan was thinking at this time was the well-known, poor sound quality, but familiar "Little Overlord is endlessly fun!" β
"Let's make a few points together. There is no problem. As long as we are down-to-earth and cheap, we will definitely be able to swallow this market in China. And one last thing. It's about giving some benefits to the experts and professors in China, and not expecting them to blow up how good video games are. For Chiba Games, at least let them not promote video games that are harmful to physical and mental health. It's like taking drugs. β
Chiba Yuki listened to Lin Yan's plan and felt that it was indeed quite reliable. However, according to what he said, Chiba games need to invest a lot of costs, but there won't be too much profit.
However, in the Chinese market, there is no need to talk about profitability.
Let's take advantage of this market first, and then talk about it, according to China's development trend, it will definitely become a huge economy. And what kind of spending power such an economy has, naturally, there is no need to say much.
In this way, Chiba Games sounded the clarion call to enter the Chinese market.
Originally, the pirates who learned the news did not react much. Because, Chiba games are priced at a flat rate all over the world.
Maybe there will be a little bit of change due to the change in the exchange rate, but the difference is not much.
If prices are the same in China and elsewhere in the world, then there is nothing to worry about.
The price of such a red and white machine is more than three times that of a compatible machine. It doesn't matter if you're genuine or not, pirated or not, play it first.
The price is not down-to-earth, even if it is orthodox, you can't help it.
These people think well, but, surprisingly, it is.
Chiba Games actually gave up the policy of global unified retail price,Choose to implement a special price in China,This special price,Even lower than the current market,Sold red and white machine compatible machines,It's even lower than two percentγ
Cry wolf.
That's what everyone thinks.
Selling red and white compatible machines is indeed profitable, even if the price drops by two percent, it is not a quick deal. But after all, I don't know how much money I make less.
Why are Chiba games so unruly, many manufacturers muttered in their hearts.
At this time, they completely forgot that the machines they produce have patent rights for others.
and the advertisements placed on CCTV, as well as the variety shows broadcast by the title. Let the red and white machine be deeply rooted in the hearts of the people.
Now, someone looks at Xiaobawang and Xiaotian, such a compatible machine, you can see at a glance that this is an imitation of the red and white machine.
In the era of opening up, people had a special affection for foreign goods. First-class American goods, second-class Japanese goods, third-class Hong Kong and Taiwan goods, and fourth-class domestic goods.
In such a situation, Chiba Games is in the show again, popularizing what copyright is, those pirates are like robbers.
Under the influence of public opinion, the sales of China's red and white machines have soared, and the red and white machines are compatible with machines, and they have fallen into an awkward position.
However, this is not a problem for diligent businessmen at all. Small questions are not enough.
Xiaobawang and Xiaotian, it didn't take long for them to start a learning machine with a tacit understanding. The learning machine is much larger than the red and white machine, because there is a keyboard on the body, and a study card cartridge is included. In this way, he returned to the market in a grand manner.
Parents are much more supportive of things that help them learn than things that don't discourage them. Although the Chiba game blows very well, the red and white machine is a guy who plays games, so no matter how much the child begs, some parents will not buy it.
The learning machine is different, and the children can say, I didn't buy this to play games, but to learn.
In this way, the pirate manufacturers who were supposed to die are back.
However, these little tricks can be done by pirate manufacturers, and Chiba Games can also be done.
At this time, it can be seen that there is still a big difference between the Chinese market and the Japanese market.
One of the reasons why the red and white machine became popular in Japan was that he abandoned the name of the learning machine and focused on playing games instead of using a keyboard.
In this way, you can reduce the cost and make more people want to buy red and white machines.
Lin Yan got a Xiaobawang learning machine, and after disassembling it, he found that it was a mechanical keyboard, and he smiled.
The small keyboard factories he had invested in in the United States had developed membrane keyboards early. That's where it comes in handy.
Whether a mechanical keyboard is cheaper, or a membrane keyboard is cheaper, anyone knows.
Therefore, the red and white machine learning machine, compared with the Xiaobawang learning machine and the little genius learning machine, is much cheaper.
It didn't take a few months to get on top of the Chinese video game market.
After such a treatment, I didn't actually make much money in the end, but let so many Chinese know about the Chiba game and know the authentic product, which can be regarded as earning on intangible assets.
It's booming here, and "3D Mario" is halfway through production, and the new generation of consoles has also completed the integration, and all the components have been reduced into the prepared fuselage.
However, one thing is more annoying, due to the improvement of integration, the processor needs stronger heat dissipation capacity, so, add a few cooling fans, in this way, this game console, not as the previous two generations of game consoles, so quiet, listen carefully, you can hear the sound of the whirring fan.
Of course, there's nothing either, everyone is playing a game, and who cares what fan sounds.
On the side of third-party manufacturers, some are reluctant to accept new hosts. A big reason is that they resist 3D technology, 2D is a simple thing, some ugly, how can there be a delicate 2D game.
Lin Yan didn't say anything hard, but just told them that the new console also supports two-dimensional games, because the machine has better performance and better graphics.
As for what the new console is called, God has no creativity, and it is called the new super red and white machine.
(End of Volume IV) (To be continued.) )